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  • A website that connects Saskatchewan to help support Breast Cancer
    Saskatchewan In particular SBCC wanted to provide an educational and user friendly experience to boost support for breast cancer patients throughout the province and to accept membership registration fees and donations online Website Redesign with user experience in mind We combined their website goals needs and aspirations into a rockin mobile friendly AND user friendly site complete with interactive map of services by health region to highlight the availability of support and resources throughout the province events calendar to highlight SBCC and partner events The calendar has a Featured Events bar emphasizing certain important events as selected by website administrators in the back end resource and information library to inform and educate visitors about clinical trials support groups products financial aid and many other topics related to breast cancer online membership and volunteer registration forms providing a convenient way for visitors to apply to be a member or to become a volunteer payment gateway to easily accept membership fees and donations online board member directory to showcase those involved in organizing and running this amazing non profit organization archive for newsletters and meeting minutes to store past newsletters and meeting minutes in an accessible way online to simply catch up on missed news or meetings social media integration offers higher engagement and greater reach You don t have to take my word for it Check out Saskatchewan Breast Cancer Connect s newly redesigned website now and let us know how you think it turned out by leaving a comment below This entry was posted in Design Work Online Marketing Bookmark the permalink Leave a Reply Your email address will not be published Required fields are marked Click here to cancel reply Comments Older posts Newer posts Recent Posts Join us for The Evolution of Google and How It Impacts Your

    Original URL path: https://www.2webdesign.com/blog/7152/a-website-that-connects-saskatchewan-to-help-support-breast-cancer/ (2016-04-27)
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  • Top 7 Tactics to Capture the Most Leads Online
    but if people actually regularly use the live chat feature they ll end up sticking around on your website for a longer period of time which Google loves However sometimes the chat users are not required to enter any information to begin the chat Rather in these cases you can offer to send the website visitor a transcript of the chat via email thus capturing their email A more obvious option to capture leads with live chat is to present the visitor with the option to receive newsletters from you 5 Videos One new and very interesting way to capture leads is through video An example of lead capture on the fly through video is via Wistia s Turnstile These forms are a great way to identify high quality leads You can control when these Turnstile s appear on your video at the start in the middle or at the end Another similar option is adding YouTube annotations to videos to prompt visitors to take actions such as subscribe to your channel or direct them to another landing page There are other options to gate video content such as putting the video access behind a landing page Here the visitor would be required to enter their information into the landing page before being able to watch the video The great thing about having tracking on videos and other content in general is the fact that you can track which of your leads have seen specific content and how far along their journey they are 6 Pop Up Offers The truth is that most people find pop up offers intrusive and annoying However strategically placed pop up offers often succeed at capturing leads Instead of popping up immediately effective pop up offers often appear after the website visitor has spent a certain amount of time on the site showing interest in the business or they can appear when a site visitor is showing signs of departure again after spending a certain amount of time on the site A less intrusive way to collect information from visitors is through presenting a pop up once they have reached the end of the content showing extensive interest in your content and increasing the chances that they will leave their information Another type of pop up that is often successful is the survey Create an interesting and relevant survey and present it to your website visitors in a pop up They can leave their information with you to participate in the survey 7 Events Workshops Webinars Some of the best ways to capture leads are from events Not only is contact information gathered upon registering for the event you can also gather additional information during the event to further segment your leads For example you could create a survey for the event and have people fill it out on the spot Or during webinars you can generate social buzz by creating event hashtags having attendees follow you on social media and having them share exclusive

    Original URL path: https://www.2webdesign.com/blog/7410/top-7-tactics-to-capture-the-most-leads-online/ (2016-04-27)
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  • 3 Simple Ways to Attract More Visitors to Your Website
    the visitors time spent on the page gives the page a virtual thumbs up to search engines From your stellar content you can generate quality links garner social shares develop your position as a thought leader and in general increase traffic to your site But while you re at it make sure your website will load fast and that your design is both mobile AND user friendly And don t forget to provide website visitors with value something useful unique and relevant 2 Social Media Social networks have billions of active users of which the number of active users is also continually growing This vast reaching system of interconnected people is another great way to drive visitors to your website The easiest way that you can attract people to your website through social media is to add your site URL to your social profiles Two key points to remember about social media 1 Emphasize the SOCIAL in social media Have you ever been to a party an informal and fun gathering where there is that one individual who just won t stop telling you about their latest adventure or business venture to the point that you wish you could mark their face as spam Social media is no different They are platforms designed to create an engaging dialogue a two way avenue of conversation between you and your audience 2 Go where your audience is Let s face it There are just TOO many social channels to effectively manage your presence on all of them at the same time Therefore you must focus on the ideal demographics of your target website visitors and find where they hang out online Here s a handy chart highlighting the ages of active users of top social platforms by age from Smart Insights 3 Paid Campaigns If you are REALLY serious about attracting quality traffic to your site paid campaigns are your best bet Paid advertising options can be cost effective alternatives and are available with search engines social media and with video 1 Search Engines Each of the three major search engines Google Bing and Yahoo offers their own paid advertising options By placing optimized ads with the search engines you can gain the top position for various searches You ll only end up paying when your ideal customers click on an ad from your campaign after searching for precisely the products and services you offer 2 Social Media All of the big six social media channels Facebook Twitter LinkedIn Google Pinterest and YouTube offer paid advertisements Paying for clicks and traffic from these sources can be a great option to attract traffic to your website 3 Video Since YouTube is up there with some of the biggest search engines and most visited sites on the web it is a great place to promote and attract visitors to your website You can use YouTube Ads to place banner ads on relevant videos and you ll only pay when someone actually engages with your

    Original URL path: https://www.2webdesign.com/blog/7394/3-simple-ways-to-attract-more-visitors-to-your-website/ (2016-04-27)
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  • Social Media for Business Workshop Nov. 26 by 2 Web Design
    Social Media Beginners Advanced training workshop on November 26 2015 at Women Entrepreneurs of Saskatchewan in Saskatoon Attending this full day event will educate you in the latest trends within the social media and business sphere The morning covers social media basics for beginners and in the afternoon we will dive deeper into advanced social media topics You may choose to attend the entire day or select to attend only either the morning or afternoon workshop We look forward to seeing you there For more information and to register please visit Women Entrepreneurs of Saskatchewan website This entry was posted in Online Marketing Bookmark the permalink Leave a Reply Your email address will not be published Required fields are marked Click here to cancel reply Comments Older posts Newer posts Recent Posts Join us for The Evolution of Google and How It Impacts Your Website Extending visibility with online portfolio for NoelleChorney com Hola Spanish website update for CanNorth to boost reach Category Company News Design Work Event Recaps Online Marketing SEO Web News Download eBook Archive 2016 April March February January 2015 2014 2013 2012 2011 Read Our Blog 25 Apr 2016 Join us for The Evolution of Google

    Original URL path: https://www.2webdesign.com/blog/7166/social-media-for-business-workshop-nov-26-by-2-web-design/ (2016-04-27)
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  • Importance of User Experience on Mobile Devices
    you rank better there is one more thing that your website needs to do That is deliver a good User Experience UX on mobile devices Here are some reasons why we think your website needs to give mobile internet searchers a better user experience 1 Improved Rankings Google being the most popular search engine would want to give their users nothing but the best And this includes the best user experience Your website might have high quality content that is relevant to what your audience is searching for but if it does not provide a favourable user experience it will lose out on rankings 2 More Visitor Conversions It is very likely that most of your customers are mobile internet users So when you improve your mobile website s user experience people will visit your site more often to browse through the products or services you have to offer Thus these visitors will find your website more interactive and helpful thereby increasing the chance of you converting them into your customers 3 Establish Brand Image Mobile websites that deliver an awesome UX are always remembered by internet users They will keep coming back to your website and not even think about visiting a competitor s site By giving your website visitors an amazing user experience you ultimately establish your brand s image in their minds and hearts Let us know your thoughts on the Importance of User Experience on Mobile Devices in the comments section below This entry was posted in SEO and tagged mobile devices user experience UX Bookmark the permalink Leave a Reply Your email address will not be published Required fields are marked Click here to cancel reply Comments Older posts Newer posts Recent Posts Join us for The Evolution of Google and How It Impacts Your

    Original URL path: https://www.2webdesign.com/blog/6371/importance-of-user-experience-on-mobile-devices/ (2016-04-27)
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  • Mastering the Google Game
    It is important to be educated about new marketing trends and updating your marketing strategy to compliment those trends So let s get that out of the way first go learn about the top 20 trends you need to include in your marketing strategy There are almost too many things you can do to get better rankings in Google However the core algorithm of Google has been powered by two major elements since it s inception Content Content on your website tells Google what your website is about To learn more about building quality content for your website go download the free ebook Essential Guide to Creating a Powerful Content Strategy Links Links from other websites to your website act as endorsements However there is a lot more to how they effect search engine optimization SEO Go check out the free guide called Mastering SEO for Business Success which gives you direction on how content and link building can influence your website positioning It is a quick read that lays it all out for you in plain English When creating content and links it is crucial that you invest in doing keyword research Often businesses make the mistake of structuring content around keywords that are not very popular or are highly competitive You want to use keywords that are searched often and are less competitive A free tool that allows you to do keyword research is available when you sign up for a Google Adwords account Although Google has recently started concealing keyword data through Google Analytics the Adwords keyword research tool does provide useful data on search terms for the past 30 days Before getting carried away the goal should be to create compelling content for website visitors rather than focusing it primarily for search engines Once you have

    Original URL path: https://www.2webdesign.com/blog/5534/mastering-the-google-game/ (2016-04-27)
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  • What Does it Take to be Number One on Google?
    you don t have a strategy in place for developing unique and valuable content then now is the time to start creating one 3 Use On Page Optimization You need to make sure your web pages are easy for people to read but also easy for search engines to scan for particular information To ensure your website is search engine friendly there are a few things you can do Make sure your keywords are naturally used throughout your content and included in your title tag Also ensure your URL structure is clean and concise and each image on your site has an image alt tag description 4 Engage in Link Building Acquiring high quality links from authoritative websites is one of the best ways to help boost your rankings Each link counts as a vote towards your site and increases your credibility with Google Just remember that one high quality link will help to boost your rankings better than 100 low quality links 5 Write Blog Posts Having an active blog on your website is a great way to regularly produce fresh content on your site and keep the search engine bots coming back A website that is not routinely updated tells Google that your site is not active and will most likely start to drop in rankings 6 Expand Your Social Footprint If you haven t created a presence on social media yet then you better get started right now Google is starting to use social media signals to help determine website rank When you post your website content to social media channels and it gets shared numerous times this signals to Google that you are creating great content people are interested in and care about 7 Have Patience Don t expect to have improved rankings overnight It takes

    Original URL path: https://www.2webdesign.com/blog/5063/what-does-it-take-to-be-number-one-on-google/ (2016-04-27)
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  • How to Optimize Your Blog Posts for SEO
    keep coming back which lets search engines know your creating quality posts 3 Create an Intriguing Title Titles are like the door to your content In most cases they determine whether or not the reader goes ahead to read the entire post When it comes to SEO it s essential to include your keywords in the title as this tells Google what your article is about and allows them to index it accordingly 4 Use Anchor Text Anchor text is the highlighted words or phrases used when linking to another website Be sure to include links to other web pages on your site as this will communicate to search engines which pages you find most important Now instead of pointing your anchor text and links to multiple different pages you may want to point them to a page that is already ranking well in order to further advance it s SEO weight 5 Include Images Humans are naturally attracted to pictures be they static or motion images For SEO purposes it s important to include your keywords in the file name of the image You will benefit more from using an image labelled my new dalmatian puppy than IMG00117 JPG The other important place to include keywords is in the image alt text As Google has a hard time seeing images the alt text describes the subject matter of the file and helps Google determine the best image for the searcher s query 6 Share Your Content Lastly you need to inform your audience of your posts Social media is a great place to start Place a preview of the copy on Facebook Twitter and any other social media sites your audience is active on and be sure to have a link to the original post Social sharing is starting

    Original URL path: https://www.2webdesign.com/blog/4948/how-to-optimize-your-blog-posts-for-seo/ (2016-04-27)
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