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  • 8 SEO Myths: Busted
    Authorship It helps build your authority which in turn improves your search engine ranking Myth 4 The more inbound links the better Not true with a nugget of truth Just a few years ago having a large number of inbound links would have a measurable impact on a web page s ranking However search engines have become much more strict To count towards search engine rankings inbound links must come from quality sites and be relevant to your content Myth 5 SEO is a one time thing It is the exact opposite SEO needs to be an on going effort Each page of content you add to your website requires search engine optimization As Google and other search engines make refinements to their algorithms you have to adjust your website SEO strategies and techniques If you don t keep up on your SEO your website will fall in the ranks and potentially become lost Myth 6 On page SEO is the most important thing to get a page ranked Not true You do need on page search engine optimization to rank However you need more than just that To gain the highest rankings you need to optimize off page as well You have to create valuable content that will earn you inbound links from authoritative and established websites It all goes into a comprehensive SEO strategy Myth 7 For a very small business SEO isn t worth it Not true to the point of being dangerous for your business You need to get your website noticed by potential customers If you don t you face the very real possibility of not driving enough customers and sales to stay in business This is especially critical for local businesses Myth 8 Keywords aren t relevant anymore In the future keywords may count

    Original URL path: https://www.2webdesign.com/blog/4922/8-seo-myths-busted/ (2016-04-27)
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  • 6 tips for writing the perfect meta description
    dress casual and work shoes for Women Men and Kids Free shipping both ways This is only 138 characters yet look at how much you know about them from that single sentence In addition it ends with a hook that they provide free shipping on their products even if you are returning them 3 Go Easy on the Keywords It s important to point out that for normal web search meta descriptions have no influence on your search engine ranking So don t even think about keyword stuffing It s best to create a compelling description and deliver essential information with keywords intelligently placed throughout the description 4 Give Them an Offer You have given your call to action a lot of thought so why not incorporate it into your meta description Integrating your call to action into the meta description can help influence click throughs But remember your call to action needs to be clear on exactly how they will benefit from visiting your webpage if you want them to click 5 Monitor and Test Remember that you are writing for people first and search engines second One of the reasons SEO professionals fell out of love with meta descriptions is that they didn t carry much weight on page ranking This overlooks the entire reason for creating them in the first place to attract people Your meta description should be crafted with trends in mind Test them against both search keywords and AdWords to see how well they match what people are looking for Use your analytics tool to measure your source of traffic and bounce rate Make sure that your meta descriptions are not drawing traffic from all the wrong places 6 Edit Like Your English Teacher One of the downfalls of meta descriptions is often the

    Original URL path: https://www.2webdesign.com/blog/4840/6-tips-for-writing-the-perfect-meta-description/ (2016-04-27)
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  • 7 answers to the most frequently asked questions about SEO
    many niches yet to be explored on the web By becoming an authoritative expert in your niche you can gain respect as a thought leader which search engines reward Examples of useful content include original articles reviews interviews and anything that introduces a unique perspective and is of value to readers 4 How often should content be updated Content should be updated as often as possible Updating your content regularly tells search engines that your site is active and considers it a consistent source of new information A daily blog is ideal because it helps bring together like minded people on a regular predictable basis If you don t have time to blog daily then weekly or monthly updates are better than not refreshing your content at all 5 What is the importance of blogging Google gives high authority to popular blogs that provide solutions to a niche community A regular blog that provides useful information can get high search rankings especially if it gains a large online following The best way to approach a blog is to plan out all the different topics so that each one meets the needs of your target audiences 6 How important is social media Social media is becoming an increasingly important factor in Google search rankings but much more weight is put on Google activity than other social networks Putting 1 links on web pages can help search rankings Facebook likes at least from a Google perspective are not as important Social media helps increase web presence when it is integrated with a website where sales conversions are made The key to content marketing is engaging with customers through social media then directing the best leads through the website s sales funnel 7 How can a website be hurt by lack of professional

    Original URL path: https://www.2webdesign.com/blog/4665/7-answers-to-the-most-frequently-asked-questions-about-seo/ (2016-04-27)
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  • How to optimize images for Google search
    visual impairments or are using devices with low bandwidth connections be able to interpret images To give you a better idea the following are Google s examples of not so good better and best alt text for an image Not so good alt Better alt puppy Best alt Dalmatian puppy playing fetch 4 Image Sitemap If you are unfamiliar with a sitemap it is basically a list of pages on your website It s important because it helps to tell Google about pages on your website that they may have not otherwise discovered Image sitemaps are very similar they help Google learn about your new images and determine what those images are about Google recommends submitting an image sitemap in order to help them discover images that may not have been found and identify the most important images on your site To learn more about image sitemaps check out Google s Webmaster Tools help guide 5 Image Size When it comes to image size Google says there are no file size restrictions and they are happy to index images of any size Image file size may not matter when it comes to indexing the image but it s important to keep in mind that extra large images can slow down your page load times Most visitors won t wait longer than a few seconds for a web page to load so make sure the image is optimized and loads quickly 6 Anchor Text Anchor text is the visible clickable characters and words that hyperlinks display when linking to another location on the web Although you don t have much control over the anchor text other websites use to link to your images you do have control over the anchor text you use in the links on your own site So

    Original URL path: https://www.2webdesign.com/blog/4556/how-to-optimize-images-for-google-search/ (2016-04-27)
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  • The beginner’s guide to search engine optimization
    your company to come up on the first page of the search results This way you will have more visitors coming to your site which means more customers and more sales Why does my website need SEO The goal of most websites is to generate traffic and have visitors come to the site to either find out information or to buy products or services Now how do visitors get to a website Well they may type in the website address directly if they know it or they may have followed a link from a social networking site But the majority of traffic comes from search engines 93 of online experiences begin with a search engine as they are the primary method of navigation for most Internet users In order for visitors to find your website through search you want your business to appear in the search engine results preferably on the first page Consumers nowadays are looking for quick solutions to their problems and not many people are going past the first page to find results Therefore it is extremely important you are investing in SEO so your website will appear at the top of the search results and potential customers will find your website Can I do SEO myself Search engine optimization can be complicated But it is easy to obtain a basic understanding as there are several resources available to you on the web many of which are free If you are able to commit the time and are willing to learn then handling SEO for your own website is achievable On the other hand if you don t have the time or have a complex website then you may want to hire an SEO expert to do it for you Now that you understand the basics of

    Original URL path: https://www.2webdesign.com/blog/4171/the-beginners-guide-to-search-engine-optimization/ (2016-04-27)
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  • MoSo 2014 Conference – Day 1 Recap
    your company Your brand is a promise delivered it s not about your logo or colours it s about the promise you deliver to your customers You don t own your brand in the end it s your customers who decide what your brand represents The rule of thirds 1 3 of the people will get it right away 1 3 eventually will and 1 3 never will That goes for your customers as well as your employees Stop wasting time focusing on the bottom third and concentrate on the top performers April Dunford April Dunford is COO of Tulip Retail Prior to joining Tulip she held executive sales and marketing roles at various successful startups as well as global companies such as IBM and Nortel April pulled from her past experiences and shared her tips on how to use your small budget to make a big impact Here are some of her tips for being your best ninja self Be smarter Talk to your prospects and customers to find our who they are and what their pain points are In a small company this is so easy to do and you will gain a better understanding of who your prospects and customers are Be more focused Don t worry about the next million customers but focus on the next 100 or even 10 customers Don t start off thinking you re going to sell to everyone out there Think about who your best customers are and what it is about your product that they love From there you can tailor your sales and marketing directly to them Be good Big companies are hard to love because they care about so many different things As a start up you can be more focused and stand for what your customers care about Lastly April says that early customers are extremely important so love them like you would die without them because you will Go out of your way to show them you really appreciate them Marie Nicola Day one of the conference was closed out by Toronto based digital strategist and co founder of NatandMarie com Marie Nicola Her quirky conversational style captured the crowd s attention while she talked about the lessons she learned coming up in social and shared her secrets on conquering the web and creating viral hits Here are a few of her tips for creating viral media The feels you want to create content that makes your audience have an emotional connection to it Marie says whether it s an aww soo cute or a whoa that can t be real moment such as the Volvo Van Damme commercial you need to create that emotional connection If you can do that people will share it The learns your audience needs to learn something from it It may be extremely useful information or it may be something really simple such as a medal count during the Olympics If it s something useful that people want to have

    Original URL path: https://www.2webdesign.com/blog/5420/moso-2014-conference-day-1-recap/ (2016-04-27)
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  • Canada’s Anti-Spam Law (CASL) – Are You Ready?
    account telephone account or any similar account Who is affected The law is not just limited to organizatons in Canada Any firm whether inside or outside of Canada sending CEMS to recipients within Canada are affected by CASL So a company in the US who sends email newsletters to recipients in Canada will be affected by CASL as well Requesting Consent Consent is at the heart of the CASL Any Canadian or global organization sending CEMs to recipients within Canada need consent from the recipient to send those messages This is in contrast to the US CAM SPAM Act which relies on opt out consent To send a CEM an organization needs to get express consent either orally or in writing paper based or electronic Also the contents of the message must include The name of the person or organization seeking consent A mailing address and either a phone number voice message system email address or website where recipients can access an agent for more information A statement identifying the person on whose behalf consent is being sought The identity and contact information of any third party or affiliate used to obtain consent A free unsubscribe mechanism that lets recipients electronically opt out of communications The ability to opt out of all types of communications sent by either your organization or a third party partner In limited circumstances consent can be implied These include If your organization sends a CEM in the context of an existing business or non business relationship If recipients conspicuously publish their electronic contact information without indicating they don t want to receive communications If recipients voluntarily disclose their email contact information to the sender without indicating they don t want to receive communications It s important to note that implied consent expires in six months if a prospect doesn t become a client and in two years if an existing client doesn t buy something new or doesn t renew their subscription loan account or contract The rules for implied consent are a bit murky so to be safe it is best to get express consent right away Exceptions You do not need express consent where the CEM is solely intended to Provide a quote or estimate in response to a request Facilitate or complete a commercial transaction Provide warranty product recall or safety alerts about a product Provide factual information about the ongoing use of an existing product service or good or an ongoing subscription membership account loan or similar relationship Provide information about an employment relationship Deliver a product or service including upgrades CEMs sent between family and friends related through marriage common law or any legal parent child relationship or if there is a voluntary two way communication between the individuals Next Steps So what do you need to do before July 1st Here is what Deloitte recommends you do to prepare Determine if you are sending CEMs Identify the channels through which you send CEMs Develop a plan to obtain any

    Original URL path: https://www.2webdesign.com/blog/5241/canadas-anti-spam-law-casl-are-you-ready/ (2016-04-27)
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  • What happens if the Internet breaks?
    know about the rest of you but that strikes fear into me Why Well the problem is and this is something Hillis refers to in his talk with the BBC we are using the Internet in a way it wasn t designed for Essentially the Internet was created for a community of people that knew each other However as we all know it is now a global community and it is used for everything good and bad And because we rely on it for everything there will come a time like Hillis states that the Internet will break So when that time does eventually arrive what will be the solution If it ain t broke don t fix it Right now because most people are in agreement that the Internet is working just fine as it is no time is being spent looking into ways to create an alternative solution Like Hillis says Nobody wants to think about what Plan B is when Plan A is really working However if people are not interested in creating a new Internet system that is less fragile and more robust which we are in fact capable of doing then it s crucial we understand that a simpler back up system is needed Hillis proposes this back up system would need to be built using different technology and be kept entirely separate from the current Internet infrastructure Then when that fateful day does arrive and the Internet does finally break we can then at least contact one another and figure out what is going on And more importantly how we re going to fix it If not and we decide to leave the Internet how it is and assume that it ll be just fine then we ll have to just let the chaos

    Original URL path: https://www.2webdesign.com/blog/3596/what-happens-if-the-internet-breaks/ (2016-04-27)
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