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  • Why white space is essential for a great web design
    a picture and a headline are the best ways to convey a story as the headline can link to deeper text 3 Simplify content for readers Keeping messages short surrounded by white space allows readers to absorb the messages quicker It s easier to remember simple short messages than long text The technique is similar to adding silence after a short statement which helps make the message more memorable White space can also surround the message to create the perception of a dream state or a meditative quality The more you can present your content from a minimalistic perspective the more you can sharpen your message If you design a web page like a holiday greeting card it may convey a message quicker than long form text You may want the top of your page to look picturesque while the rest of the page is all text 4 Control the pace of content Sometimes empty space can communicate a pause between content It can be used to draw the reader into certain parts of a story One of the most powerful uses of white space can be to balance out a page layout It can also help define the rhythm and flow of the website s narrative The narrative does not have to be nonstop information to hold the reader s attention It can include personality surrounded by empty space that leads to more in depth information In that sense the empty space can be used to connect different levels of knowledge 5 Create boundaries White space helps organize online work into separate sections or separate stories Use it to create clarity that each section represents a specific thought Remember to not overuse white space because it can create a choppy appearance Learning to use the right amount comes from

    Original URL path: https://www.2webdesign.com/blog/4303/why-white-space-is-essential-for-a-great-web-design/ (2016-04-27)
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  • 8 holiday gift ideas for the office
    These gloves have a speaker in the thumb and microphone in the pinky allowing the user to conduct calls wirelessly by assuming the international symbol for call me Find it at Hammacher Schlemmer 3 Book Cover Laptop Case BookBook is a hardback leather laptop case that is designed to look like a vintage book To ensure no two are ever alike each case is brought to life with hand craftsmanship and distressing Along with looking like a vintage piece of art the case offers superior protection and safeguards your laptop unlike few other cases out there Who is this gift perfect for If you haven t figured it out already the office bookworm They like being able to actually touch a book and will take paperback over digital any day Find it at Twelve South 4 The Ultimate Desktop Organizer For any of your co workers who seem to have trouble keeping their desk organized this gift is for them The Ergonizer gets rid of desk clutter and provides the user with a comfortable customized and organized desk environment It attaches to any desktop monitor and keeps everything in easy reach including pens documents photos keys the list goes on and on Find it at Amazon 5 Mophie Smartphone Case This is a great gift for the office jetsetter When you re away on a business trip there s nothing worse than the moment your smartphone dies and you re left feeling disconnected Luckily this problem can be avoided with the Mophie smarthphone case The case houses a rechargeable battery that can extend your phone s life by 100 or more So the next time your phone warns you that there s 10 battery left there s no need to panic just flip the built in standby switch and watch your phone charge back up to 100 Find it at Mophie 6 Marketing T Shirts Are you wondering what to get the marketer s in your office How about one these marketing inspired t shirts from HubSpot These comfy t shirts have sayings on them such as For the Love of Marketing There s an Inbound Method to my Madness and My Content Brings All the Leads to the Yard They re also perfect for casual Fridays Being a marketer myself I would be thrilled to get one of these shirts Find it at HubSpot 7 INBOUND 2014 Tickets If you really want to make a marketer s day or their whole year then a ticket to HubSpot s INBOUND 2014 conference will surely do the trick INBOUND is said to be the world s most remarkable sales and marketing event and is much more than just a conference Although tickets don t go on sale till January a promise to pre order tickets for them will work for now just make sure you follow through with the promise Find it at Inbound com 8 Tweet a Coffee Now if you really ran out of time and were not able

    Original URL path: https://www.2webdesign.com/blog/4355/8-holiday-gift-ideas-for-the-office/ (2016-04-27)
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  • 5 essential tips for improving user experience
    it too meaning their user experience is ruined again My advice would be to check your website for broken links and fix them ASAP But wait a minute I bet you re thinking I have 100s of pages on my site Do you know how much time it will take me to check them all Hmm If only there was a way that you could quickly check for broken links on your website Well good news folks There is In a world where we pretty much have an App for everything we also have online tools that can check your website for broken links I recommend using DrLinkCheck that will check your website pages up to 1000 pages and inform you of any broken links 3 Improve your web page loading time I like to think I m quite a patient person until I have to wait more than 5 seconds for a website to load One of the main issues that causes a website to load slowly are images If your site is stuffed with too many large image files as in image files that haven t been appropriately resized for the web then it drags on the page loading speed and thus makes for an unpleasant user experience If you feel your website is loading slowly then I suggest checking your images and follow some of the best practices on how to correctly resize or handle web images However image size isn t the only issue for causing slow page loading times Use Google s PageSpeed Insights tool to analyse your website and generate suggestions on how to make your pages load faster 4 Make your website mobile It s been said thousands of times but I m quite happy to keep on saying it 80 of all Internet users go online using some form of mobile device Even right now are you using a tablet or smartphone to read this Regardless our website is designed for desktop and mobile devices so there s no need to go through the hassle of pinching and zooming in order to read the content You can just simply scroll through the content and easily click on the menu tabs and links If you don t have a mobile website or your site is not optimized for mobile devices then I suggest you make this a priority NOW From a user experience perspective if they have to spend time zooming in and out of your website content and they find it difficult to click on a link or one of your main menu tabs then you ll p them off royally 5 Know your audience No matter what anyone tells you you re not designing your website for everyone You re a business with a target audience in mind so it s about creating a site that sells your products and or services to THAT audience But how do you define your audience Unfortunately there is no quick remedy for this Defining

    Original URL path: https://www.2webdesign.com/blog/4278/5-essential-tips-for-improving-user-experience/ (2016-04-27)
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  • What is a backlink and why is it important?
    hockey If TSN publishes an article online and in the article there is a link to your site that s considered a backlink This would help to drive more traffic to your site and boost your ranking as TSN is considered an authoritative and established site Why are backlinks important Backlinks are important to SEO because they tell search engines that your website is important and is an authority on a particular subject The more inbound links you have linking to your site from high quality and authoritative websites the higher your site will rank in the search results And if you don t know already the higher your website ranks the more traffic you will having coming to it The proper way to obtain backlinks The best way to obtain backlinks is by creating remarkable content that stands out and is of great value to your user If you can create content that is remarkable then people will talk about it link to it and share it This way you get links and they basically do all the work for you There are many strategies out there that claim to earn you backlinks and boost your rankings but it s important to keep in mind that the easier it is to get a link the less influence it will most likely have Think quality over quantity as 5 high quality links from authoritative websites will have a lot more influence than 500 links from less established sites Backlinks are a key component in SEO and can help to drive traffic to your website and boost your search engine rankings When creating your backlink strategy the key is to create engaging and valuable content that is targeted to your user If you ever feel you are getting off track ask

    Original URL path: https://www.2webdesign.com/blog/4323/what-is-a-backlink-and-why-its-important/ (2016-04-27)
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  • Good to Great Marketing
    Forrester when you present a marketing piece to an interested buyer it results in the buyer researching 3 pieces of content related to your business online Thanks to smartphones and wonderful data plans buyers can do research immediately and make decisions much sooner Now from a marketing perspective it is crucial that when that research is done by the interested buyer you are able to get found online and leave a lasting positive impression If you join the dots you will notice that the strategy is quite simple It goes back to what powers the web CONTENT To sum it all up if you create compelling content for your organization and present it well on your website as well as on social media channels then search engines will love that and bring your website rankings up This will give you more prominence in search results and when research is done about your business or about your industry you are much more likely to get targeted traffic We have solved the first piece of the puzzle The next step is to convert that interested visitor reading your lovely content in to a lead To do this it is important to direct the visitor to a sign up form that would deliver them extremely useful information If the information is highly targeted to your audience they will enter their details and submit for access This second piece is lead generation Once the lead is generated there needs to be emphasis put on nurturing the lead Giving your target audience irresistible information that they would enjoy and look forward to Nurturing your leads is a crucial process in developing trust and credibility and can be very effective especially if you are a brand that is not well known By nurturing your leads you

    Original URL path: https://www.2webdesign.com/blog/4305/good-to-great-marketing/ (2016-04-27)
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  • Target Market vs. Buyer Persona
    guess at what their customers cared about they decided to perform more research and gathered more information about their customers Which you guessed it is where the term buyer persona emerged Buyer Persona A buyer persona is a semi fictional representation of your ideal customer based on real data and selected educated speculation about a customer s demographics behavior patterns motivations and goals Here s an example of what a buyer persona could look like Name Start Up Tyler Gender Male Age 25 35 years old Location Saskatoon Saskatchewan Occupation Founder Owner of a start up company that has less than 5 employees Education and Experience He has an Undergraduate degree as well as 5 years of experience in customer service and sales Day to Day Life He is very passionate about his business and determined to make it succeed He is extremely busy trying to get his business off the ground and spends a lot of his free time researching and working on ways to improve make his business succeed Learning New Information He is tech savvy and spends a lot of time learning online He reads blogs industry articles and is connected with social media He also reads relevant local magazine articles and attends industry events Pain Points and Goals His biggest problem is that not many people know about his company He s looking to create awareness and wants to generate interest and new leads for his business His goal for the company is to see a profit by year two Common Objectives He has a limited budget and needs to be shown the value in the product being offered So do you see the difference now With all this extra information you are able to create valuable and engaging content that really speaks to your audience

    Original URL path: https://www.2webdesign.com/blog/4282/target-market-vs-buyer-persona/ (2016-04-27)
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  • Free tools for measuring your website success!
    advantage of the custom goal tracking which can be set up in your account Clicky While Google Analytics is certainly the most popular option Clicky comes in as a close second Clicky is a powerful alternative to Google Analytics and offers many of the same performance tracking features as Google s tool Where Clicky truly shines however is in real time data tracking It s simple to learn more about your visitors and their behavior when viewing your website just by looking at the dashboard However there is much more to discover beyond the dashboard such as uptime monitoring and the built in heatmaps tool While Clicky is a free tool there is a paid premium option that unlocks additional features If you are looking for a more in depth analysis of your website then you might want to go for the premium option There is a free trial available so you can try it out first Piwik At first glance it may seem as if Piwik is to Google Analytics what Open Office is to Microsoft Office However after just a few moments of utilizing the Piwik web analytics tool it s evident that it s so much more For starters Piwik is hosted on your server Therefore you re able to have full control and ownership over your data and can ensure that your visitors privacy isn t being compromised for the sake of stat tracking Piwik also offers advanced analytics with a simple interface which makes it ideal for both beginners and seasoned users alike Ecommerce webmasters will find the tool particularly useful as ecommerce tracking is available and offers analytics on user interactions with product pages and shopping carts Piwik s most convenient feature however is its mobile app which makes it possible to view real

    Original URL path: https://www.2webdesign.com/blog/4259/free-tools-for-measuring-your-website-success/ (2016-04-27)
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  • G&S Landscape | Web Design Project
    homepage The Homepage G and S Landscape are using the banner area of the homepage along with other areas to showcase the quality of their landscape and excavation work I know if I was looking to find a company to perform some landscaping work which I m not since I live in an apartment sorry G and S and I came across this website then based upon what I am seeing I would definitely give them a call Managing Content The new website has been built upon a very easy to use and customized content management system to enable G and Landscape to manage and maintain their website content Within this system a series of different modules have been developed for the website including a photo gallery for their Portfolio page so potential clients can see what level of projects G and S Landscape have completed along with a collection of images for each a rotating banner as previously mentioned that cycles through a series of images that are currently displayed on the homepage integration of a link to their Facebook page Responsive Web Design A brand new feature for the G and S Landscape is the use of responsive web design As I m sure most of you know our modern world is mobile Therefore the last thing anyone wants to do when they re on the move and trying to search for information online is deciphering a non mobile friendly website on their smartphone But with responsive web design it means your website and in this case the G and S Landscape website will adapt to whichever device it is being viewed on So say goodbye to what is the pinching and zooming headache and instead say whatsup to the bliss that is scrolling through a website with

    Original URL path: https://www.2webdesign.com/blog/4241/gs-landscape-web-design-project/ (2016-04-27)
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