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  • Free Seminars on Facebook, Twitter, LinkedIn, and Blogging!
    how to monitor and engage your audience We are also including a section on Facebook Ad marketing so you can learn how to target the right audience Presented by 2 Web Design Tues Nov 29th New Networking with LinkedIn 3 30 4 45pm While most people think that LinkedIn is just another site for job searchers and recruiters to find matches it is also a social networking site that if used correctly can be an impressive business to business marketing tool This seminar will teach you the importance of creating a brand powerful profile and how to effectively increase your network while growing a reputation as a Thought Leader You ll get some tips to make your profile stand out so that more people will take a look at it and you ll ultimately create connections that are relevant Presented by 2 Web Design Thurs Dec 1st Marketing on Twitter 2 00 3 30pm Why is Twitter the most powerful social platform How can I effectively manage my tweet while also running a business In this seminar we will teach you how to effectively use Twitter for business which includes how to network and build a strong brand following Presented by 2 Web Design Thurs Dec 1st Blogging for Success 3 30 5 00pm This seminar is all about blogging and how it can benefit your business You will learn about different blogging platforms and how to write effective engaging content that will draw your readers attention Find out why blogging can be the backbone of your business and what the do s and don ts of blogging are Come and learn how to develop a world class blog and how painless and easy content marketing can be Seating is limited Please call 956 2323 or email events canadabusiness sk

    Original URL path: https://www.2webdesign.com/blog/87/free-amazing-business-seminars-on-facebook-twitter-linkedin-and-blogging/ (2016-04-27)
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  • Winning With Social Media
    provides detailed analytics of user behavior All this is great but it would be even better if you can motivate or perhaps even control your target audience to follow your agenda Wouldn t it be marvelous if there was a manual consisting of decrypted algorithms detailing a step by step hack to locate and conquer user accounts of your interest Since that is not possible I will make an effort to lay out the next best thing So where do you start Before devising an action plan that works for your business model you need to understand that all social media platforms and search engines have a common backbone CONTENT Content is the livelihood of all social media engines and without it there is nothing to process There are 3 steps to a successful social media strategy Creating content that is related to your business product or service This would include any copy graphics pictures or videos There is unfortunately no escape from this Having original content will allow you to take control in driving targeted traffic to your presence online Publishing content With a plethora of options to fulfill any socialite s craving you can put your efforts to best use by focusing on the most popular social media platforms such as Facebook Twitter and any other tool that is related to your industry It is highly recommended that you include a blog on your website as well Once you have setup these content channels ensure that you interlink them together and add the ability for users to share any content they find interesting Finally it is important to manage your social media channels The main reason why most businesses choose not to have social media profiles is because of maintenance Thankfully there are some great tools that you

    Original URL path: https://www.2webdesign.com/blog/78/winning-with-social-media/ (2016-04-27)
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  • Why Bother to Blog, or Not to Blog?
    as salesy Having a blog is probably the most cost effective marketing tool you can have for your business It does not take much to setup and the primary investment you have to make is the time and effort to keep it up to date Ironically though this is where excuses such as where would I get the time to update a blog or I am not a writer I can t do this come to mind As a business owner if you can get a significant return on the time invested for running a blog there is no doubt that you should take the initiative and make the time investment If you do not have the time then have someone else do it Try it and be persistent soon you will realize how it can snow ball in to a powerful marketing tool for your business Saskatoon today has the highest proportion of people online in Canada It makes sense to connect with your audience as they are already doing their research online A blog also provides a platform for users to post comments about any articles that you have posted This interactivity can engage your audience at different levels and gives you the opportunity to present a good image for your business Now that you have decided to implement a blog the question is How Simply go through the following steps to setup a free blog in under 10 minutes Go to a free blog site such as blogger com or wordpress com Create an account Start writing To customize your blog the free blog sites will give you a vast array of design templates to choose from However it is strongly recommended that for branding purposes you get a template designed that is stylized with your logo

    Original URL path: https://www.2webdesign.com/blog/72/why-bother-to-blog-or-not-to-blog/ (2016-04-27)
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  • Why you need to invest in a business blog
    People love voicing their opinions about everything including the companies that they interact with By creating a business blog you give consumers the opportunity to communicate their praise and grievances directly with you This allows you to directly address their praise further building goodwill and also address the complaints directly instead of them floating around the internet in a manner that will harm your brand 4 You can shape your brand without intervention When you post an advertisement you only get a few seconds to make an impression After that the impression that consumers have about you could be shaped by anything including negative attack ads created by competitors Business blogging is changing this as 70 of consumers learn about a company through its blog versus ads A blog gives you uninhibited access to the consumer s attention for minutes and sometimes even hours without any other entity interrupting 5 It is a cost effective marketing tool One of the greatest things about business blogs is that they are fairly inexpensive They require investment in few tools outside of basic management resources which exponentially increases ROI value of your business blog 6 It will provide you with countless linkback opportunities Being noticed in this internet dominated era means enhancing your web presence One of the best ways to do this is with linkbacks to your main website Every blog post that you create gives you an opportunity to create a linkback 7 With every blog post you gain a long term lead generation asset Once posted your blogs will remain available for users to read indefinitely This means that assuming your blog post is properly optimized whenever someone does an Internet search for a topic related to your post it will show up on the top of the search engine

    Original URL path: https://www.2webdesign.com/blog/4877/why-you-need-to-invest-in-a-business-blog/ (2016-04-27)
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  • How to make your business Blog better
    see 4 and whether the website is active or not If your Blog is under the same domain as your website the links to your Blog will assist your website And in regards to the website being active for every new Blog post you create you re adding a fresh and new piece of content to the website Think about it 2 posts a month equals 24 new pages of website content a year It s also important to note that if you have your Blog on a separate domain search engines will treat both your website and your Blog as different sources of information Therefore your website will be competing with your Blog for increased visibility 2 Keywords Not going to lie to you this involves some research on your behalf You need to find out what keywords your audience are using in search engines For this you can use Google s Keyword Tool it s FREE Once you know the answer to this you have to naturally insert these keywords into your Blog posts this includes your Blog titles as well as the main body of the Blog content But beware Don t fall into the trap of writing for search engines as you ll end up sounding like a robot Write for humans so your content flows naturally and reads easily 3 Social Media You have to regularly share your Blog amongst your social media channels as it s a great way of promoting your Blog and increasing your brand awareness Every time we publish a post we promote it on Twitter Facebook Google etc And since each social media platform is geared towards a different audience by promoting our Blog this way we have the ability reach those different audiences So is this something you re doing If not then I strongly recommend you do Additionally you should include social sharing icons on your Blog pages This will allow your audience and regular readers to easily share your Blog content on their own social media pages without you having to lift a finger 4 Links to your Website Pages At the end of the day the purpose of your Blog is to attract visitors then turn them visitors into customers So by reading your Blog content you want to link certain keywords and phrases to your website pages giving your potential customers more information on the subject You will have no doubt noticed I have done the same with this Blog post In Tip 1 I included a link that directs you to more information regarding search engines variables and again in Tip 5 Which leads me to 5 Links to Outside Sources Linking to relevant and quality outside sources is great for your Blog It helps boast your company s credibility in search engines FYI Google loves this as you re seen as a Hub or a Portal for quality information you even have the potential to be seen as the leader in your industry

    Original URL path: https://www.2webdesign.com/blog/2522/5-ways-to-make-your-business-blog-better/ (2016-04-27)
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  • How to display your company project portfolio online  
    a house Display the house from all angles Each jpg should include a brief explanation of the project and the significance your involvement brought to bear on its development Conclude with images of each room likewise with explanations Keep Your Web Design Simple Your work should be the center of attention The only way to make this happen is to keep your web design simplistic If you are presenting complex interfaces that mixes numerous JPEGs with outdated flash banners this is only going to draw on a users bandwidth This will no doubt annoy them as your portfolio will take an eternity to download And as we know Internet users are an impatient bunch so don t expect them to hang around Instead a simple interface will force your images to stand out which is exactly what you need them to do Create a Bio As a designer you have been afforded flexibility in your approach Include a bio explaining your take on the industry at large In fact you should ask yourself the following Why have you chosen to incorporate certain design strategies into your work Were you influenced by designers in another country or another time Are your strategies projected to change the industry in any way If so how Addressing these questions in your bio will set you apart from your competitors and will facilitate lead generation by allowing you to build connections with those who share the same views Include the names of your current professional connections in your bio and link to their profiles on request Stay Current As you establish yourself as a leader in your particular industry experience may influence your approach Update your project portfolio as the need arises Ensure that it represents your most current views initiatives and attributions and invite

    Original URL path: https://www.2webdesign.com/blog/4598/how-to-display-your-company-project-portfolio-online/ (2016-04-27)
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  • SUPER Dave Hagel | Responsive Website Project
    by now For those of you who are still unfamiliar with the term it is basically a way of making a single website work effectively on both desktop browsers and a variety of mobile devices such as tablets and smartphones As more and more people are accessing the Internet from mobile devices it is crucial your website is responsive if you want your visitors to have a great user experience and stick around your site We designed the SUPER Dave Hagel website responsive so his visitors would be given the best quality browsing experience regardless of screen size In addition it minimizes the long term effort needed for adapting to new devices and resolutions Testimonials The majority of consumers nowadays research companies online before deciding to do business with them and as a result social influence is becoming very powerful online People want to know what other people think about your company Testimonials are an easy way to do that You can ask for testimonials from some of your best long term customers as well as a few new ones to offer a wide assortment of opinions We created a testimonial page for SUPER Dave Hagel which allows him to post success stories from clients and ultimately build trust with potential clients Blog Blogging is becoming extremely popular among business owners nowadays Why Well there are many benefits to business blogging and a well designed blog can be a powerful marketing tool that gives your company access to a broad range of opportunities within your industry We created a blog for SUPER Dave Hagel so he could create valuable content that is searchable and useful to his audience As well sharing his knowledge on his blog will help to establish himself as an industry leader and expert in his field

    Original URL path: https://www.2webdesign.com/blog/5555/super-dave-hagel-responsive-website-project/ (2016-04-27)
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  • City of Humboldt | Drupal & Responsive Website Design
    make the City of Humboldt s website dreams come true Here s a quick summary of some of the central features of the new website Drupal CMS the website was built using an open source CMS called Drupal This CMS is one of the easiest CMS to use as it allows for non technical administrators to easily add and maintain content without the need for IT support Business Directory a custom business directory was created so users can easily search for businesses in Humboldt Users can choose to search by name or category Maps Google maps was integrated with the website and allows users to conveniently look up locations and figure out directions right on the site Events Module a custom events calendar was created for the City of Humboldt This feature allows them to notify their audience of any current and upcoming events and can be easily updated by their staff News Module this feature displays recent news within the organization When a user clicks on a news story they are redirected to the page containing the complete story more information Responsive Design it was extremely important the new website was responsive as nearly half of Internet users are accessing the Internet from mobile devices Responsive design creates a great experience for the user and keeps them coming back to the website Social Media Integration users can now seek out the City of Humboldt on Twitter and Facebook straight from the website Now if you haven t gone and looked at the website yet then I encourage you to go check it out You won t be disappointed Also let us know how you think our team did by leaving a comment below This entry was posted in Design Work and tagged drupal responsive web design website design Bookmark

    Original URL path: https://www.2webdesign.com/blog/5523/city-of-humboldt-drupal-responsive-website-design/ (2016-04-27)
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