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  • How to attract, capture, and nurture online leads
    with us For those that couldn t attend we re sharing the presentation here so that you won t miss out on this gem We will also be breaking down the presentation into related blog posts in the coming days Please feel free to share these valuable insights with individuals that you think may find it interesting such as colleagues or business partners Demystifying Online Lead Generation from 2webdesign Coming soon more online lead generation tips 3 Simple Ways to Attract More Visitors to Your Website Top 7 Tactics to Capture the Most Leads Online 3 Easy Ways How to Nurture Your Leads Leave us your questions or any of your top online lead generation tips in the comments section below Subscribe Now To take your online presence to the next level This entry was posted in Company News Recaps Bookmark the permalink Leave a Reply Your email address will not be published Required fields are marked Click here to cancel reply Comments Older posts Newer posts Recent Posts Join us for The Evolution of Google and How It Impacts Your Website Extending visibility with online portfolio for NoelleChorney com Hola Spanish website update for CanNorth to boost reach Category

    Original URL path: https://www.2webdesign.com/blog/7387/ (2016-04-27)
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  • Top 7 Tactics to Capture the Most Leads Online
    but if people actually regularly use the live chat feature they ll end up sticking around on your website for a longer period of time which Google loves However sometimes the chat users are not required to enter any information to begin the chat Rather in these cases you can offer to send the website visitor a transcript of the chat via email thus capturing their email A more obvious option to capture leads with live chat is to present the visitor with the option to receive newsletters from you 5 Videos One new and very interesting way to capture leads is through video An example of lead capture on the fly through video is via Wistia s Turnstile These forms are a great way to identify high quality leads You can control when these Turnstile s appear on your video at the start in the middle or at the end Another similar option is adding YouTube annotations to videos to prompt visitors to take actions such as subscribe to your channel or direct them to another landing page There are other options to gate video content such as putting the video access behind a landing page Here the visitor would be required to enter their information into the landing page before being able to watch the video The great thing about having tracking on videos and other content in general is the fact that you can track which of your leads have seen specific content and how far along their journey they are 6 Pop Up Offers The truth is that most people find pop up offers intrusive and annoying However strategically placed pop up offers often succeed at capturing leads Instead of popping up immediately effective pop up offers often appear after the website visitor has spent a certain amount of time on the site showing interest in the business or they can appear when a site visitor is showing signs of departure again after spending a certain amount of time on the site A less intrusive way to collect information from visitors is through presenting a pop up once they have reached the end of the content showing extensive interest in your content and increasing the chances that they will leave their information Another type of pop up that is often successful is the survey Create an interesting and relevant survey and present it to your website visitors in a pop up They can leave their information with you to participate in the survey 7 Events Workshops Webinars Some of the best ways to capture leads are from events Not only is contact information gathered upon registering for the event you can also gather additional information during the event to further segment your leads For example you could create a survey for the event and have people fill it out on the spot Or during webinars you can generate social buzz by creating event hashtags having attendees follow you on social media and having them share exclusive

    Original URL path: https://www.2webdesign.com/blog/7410/ (2016-04-27)
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  • 2 Web Design › Log In
    2 Web Design Username Password 3 10 Remember Me Lost your password Back to 2 Web Design

    Original URL path: https://www.2webdesign.com/blog/wp-login.php?redirect_to=https%3A%2F%2Fwww.2webdesign.com%2Fblog%2Fwp-admin%2Fpost.php%3Fpost%3D7394%26action%3Dedit&reauth=1 (2016-04-27)
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  • Where will blogging be a year from now?
    market to customers They have had to make their online presence attractive to their target audience You can see part of this change in their blogs Instead of using a blog as a showcase for products or innovations they are using blogs as a way to inform and educate customers When a customer needs to solve a problem they can read the blog and get the information they want This makes them more likely to become a customer In the coming year informative and educational content is going to become even more important to business blogging which fittingly leads me to my next point the expectations of search engine bots What Search Engines Expect In September 2013 Google announced Hummingbird a major update to how the company s search engine determined rankings The biggest part of this change was the introduction of semantic searching Instead of just blindly searching for keywords the search engine is trying to understand what the user is asking for and to deliver content best suited to that inquiry Google s goal is to provide more relevant content to search engine users Your blog content needs to provide high quality and relevant information that your target audience wants to know When the search engine bots come calling they look for content that is organic natural and that offers quality content not fluff Adding informative and educational to that mix only enhances how the search engine bots view the content Another way the bots judge the quality of content is by who wrote it If you write anonymously in your blog your rankings are going to suffer Linking your content to your profile on Google is essential for claiming authorship over content When you build a portfolio of related content linked to your profile the search engine

    Original URL path: https://www.2webdesign.com/blog/4678/where-will-blogging-be-a-year-from-now/ (2016-04-27)
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  • The advanced guide to website content development
    your audience to know what of kind of content will appeal to them The more detailed you profile your audience the higher the chances that you will understand their pains and thus create relevant content Ask yourself the following What do my prospects want How can I help them The best way to understand your audience is to analyze your current web visitors and identify their personas You can then create different content to appeal to the different personas 2 Tie content to the buying cycle Create content that will move your prospect down the sales funnel The content should leads prospects from the initial interaction up to where a sale is closed To determine the right content for every stage define your buying cycle and progression milestones For example visitors stopping by your website for the first time may find articles useful On the other hand leads that are ready to buy may need whitepapers 3 Create an editorial calendar After setting your content creation objectives the next step is to create an editorial calendar The calendar should contain the subjects to cover time to publish and the medium through which the content will be published A calendar will help you stay focused on your main business objective Moreover it will help you keep track of your progress towards achieving your goals and eliminate time wasted in daily or weekly planning of content creation 4 Plan for trending content In your editorial calendar leave provisions for creation of trending content such as events in your industry Identify events and trends in your industry over the period of your publishing and create content in line with them Trending events offer you an opportunity to create fresh content that may deviate from the strategy but still work towards the main objective

    Original URL path: https://www.2webdesign.com/blog/4684/the-advanced-guide-to-website-content-development/ (2016-04-27)
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  • IRD, Inc. | Website & Mobile Website Development
    IRD Inc website redesign taking place sometime ago more than 10 years it was definitely time for an update So what did we do Of course I m going to encourage you to visit the website yourselves but for those of you who are too lazy to do so just kidding here s a quick summary Products Page enables IRD Inc to advertise their products and software News and Events modules these have been developed to inform their audience of what s happening with IRD Inc internally and externally and within the highway traffic industry in general Project Showcase in their 30 years IRD Inc have worked on a lot of projects with this module they can now showcase these projects to their website audience Stock API using a 3rd party provider the new website features detailed stock pricing for IRD Inc investors Job Board to enable IRD Inc to advertise available positions within the firm and allow potential candidates to upload their resume Software Updates customers can visit the website and download updates to their pre existing IRD Inc software Dynamic Contact Form although this page features a form it also features a drop down menu so users can select their location Depending on which location they select the user is then presented with contact information and map of their closet IRD Inc office Pretty neat eh And finally social media integration Seriously which website doesn t have that these days Users can now seek out IRD Inc on Facebook Twitter LinkedIn and YouTube Mobile Website Development Along with the design and development of the new desktop website we have also created a mobile version of the IRD Inc site too When accessed on a mobile device specifically a smartphone the user will be presented with a much more

    Original URL path: https://www.2webdesign.com/blog/4546/ird-inc-website-mobile-website-development/ (2016-04-27)
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  • SVDN Governance | Responsive Web Design Project
    and asked us to create a brand new responsive website for them As with the majority of these projects I will always encourage you to visit the website to get a true sense of the work our team performed However just to give you a taste here are some of the features of the new Sioux Valley Dakota Nation Governance website Bilingual capability website visitors can select to read the website content in English or Dakota Text resizing as the new website follows current usability and accessibility guidelines website users can increase or decrease the size of the font Councillor login SVDN Councillors have the ability to login to the website and have access to member Councillor only information Internal search engine to let their users easily search for information using specific keywords Newsletter sign up for those website users who are interested in staying up to date with the SVDN and their progress for self governance they can register for newsletters Along with the features as mentioned above the new SVDN website has been designed responsive And if you re unfamiliar with the term responsive design then it s the ability for the website to automatically re size itself according to the device that it is being viewed on As in the image for this article See how the website reacts differently to the Mac iPad and iPhone Well that ladies and gentlemen is responsive design And there you go readers That s the story of our latest responsive web design for the Sioux Valley Dakota Nation Governance So do you like what you see If so leave us a comment in the box below This entry was posted in Design Work and tagged responsive web design website design Bookmark the permalink Leave a Reply Your email address will

    Original URL path: https://www.2webdesign.com/blog/4549/svdn-governance-responsive-web-design-project/ (2016-04-27)
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  • Increase user engagement with quality online video production
    the rise of being told information Information can now be easily told in a 5 to 10 minute video passing on all the relevant information that would have taken pages to read Time saving effect Sure you can spend your time browsing websites reading and learning about companies their history their services and staff However the down side will be if they do not offer what you are looking for then you ve just wasted your time gathering irrelevant information Instead by embedding a video on your website homepage it does more to attract and retain visitors to your website rather than having multiple pages about the company Optimization of video content Just as optimizing your company s website SEO you need to optimize your video content too Users who encounter your unique video ads on YouTube and do not know your business can watch a short video that explains the product and or service and the advantages of using it over a rival s This type of video will certainly engage any new site visitors as well as retain existing customers as they can attest to the quality and reliability of the product and or service Optimized video title and description As YouTube is the second most popular search engine in the world which is owned by the MOST popular search engine in the world it only makes sense to optimize the title and description of your video Make sure it contains any and all keywords or variations of it that will help drive traffic back to your website and hopefully turn those leads into customers Viewer comments Just like reading a user review on Amazon by allowing users to leave comments on your video it lets potential customers know how great or bad your service and or product

    Original URL path: https://www.2webdesign.com/blog/4601/increase-user-engagement-with-quality-online-video-production/ (2016-04-27)
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