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  • Guidelines - BabyCenter Solutions
    still the standard for email Table less layouts CSS positioning are not accepted We add the BabyCenter header and footer to all Standalone email Our content includes the BabyCenter unsubscribe links Do not include any copy that references unsubscribing to a mailing list personalization or other features that refer to either the advertisers or BabyCenter s customer data Your HTML email should be no more than 700 pixels wide File size maximum of 250K Cascading Style Sheets CSS are not supported by many email clients or are supported with inconsistent results For this reason we do not support external files such as CSS style sheets or SCRIPT blocks in the head of the email They will be removed All URLs for click through links must be absolute not relative and embedded in the code BabyCenter will not populate custom click through URLs Font styles are defined inline in the nearest tag td a or span Include the full font attributes in each tag that contains HTML text or the font may default to the browser settings Define font size in pixels not points Do not use Flash video or any kind of rich media in email It is not supported by most email browsers JavaScript does not work in email Forms are not supported and are not permitted Tags to avoid Avoid using paragraph tags p as they are not recognized in some email clients Use 2 break tags br instead Avoid the use of list tags ul ol or li as they do not display in some browsers Avoid setting margins in the table tag as they do not render consistently across email clients Avoid commenting out HTML code as it may display in some browsers Validate your HTML code Make sure there are no nesting errors as an improper tag closing will cause rendering errors in many email clients Most HTML editors include a validation utility Otherwise go to http validator w3 org Please ensure all URL values are unique if you would like to review reporting by individual link placement Even if you are featuring the same landing page please include a unique variable to the URL i e assuming you wish to feature the following URL in the top banner and within the body of your email http www myhomepage com Use a delimiter to separate your URL from variable definitions key value pairs Example href http www myhomepage com msaclick topbanner This example uses a variable named msaclick with the value of topbanner The sole purpose of this variable is to distinguish itself from other instances of the same URL path If a link features a path to www myhomepage com later in the email the value of the variable can be changed href http www myhomepage com msaclick body Keep in mind this example assumes your URL does not already feature variables URLs should only feature 1 delimiter to separate a URL path from variable definitions If your URLs already have variables defined variable definitions should be separated from themselves with an Example href http www myhomepage com utm medium email blast utm campaign bcemail msaclick topbanner Making the href values distinct will support recorded data of user interaction Images Images may either be hosted on your own or provided to BabyCenter along with your HTML file Externally hosted images must have absolute URLs Images provided to BabyCenter should be named in lower case characters with no spaces and contained in only one folder with no nesting If hosting your own images ideally use a secure server and call using HTTPS All image tags should include height width alt and border attributes Borders should be set to zero i e border 0 All graphics must have their correct dimensions in the file properties Do not rely on HTML defined dimensions or resize images in HTML code Background images are not recommended as some email clients will strip them out If you chose to use background images make sure that the email still works if they do not display Consider whether font type colors will appear if the background images do not Animated GIFs are not permitted Image maps are supported but not recommended Consider a mix of plain text and images in your email design Keep in mind that if images are blocked in a customer s email browser alt text may also not appear Always consider how the message may appear if images do not render for the user Rendering Make sure assets render well across the following platforms Outlook 2002 Android s standard email client Android s gmail app iPhone 4 6 plus iPad iPad Mini Windows Phone 8 AOL s browser based email client rendering on Firefox Chrome IE10 Gmail s browser based email client rendering on Firefox Chrome IE10 Yahoo s browser based email client rendering on Firefox Chrome IE10 Responsive Assets If you have assets developed with responsive design please follow these additional requirements Avoid semantic mark up Do not use header tags paragraph tags list tags etc etc Using tables for layout is still recommended When optimizing for screen widths please bear in mind assets will be placed inside of a wrapper with 15px of padding to the left and right when the rendering agent s window is greater than 635px width and 10px to the left and right when less Not all email clients support the full spectrum of CSS including media queries Ensure your design has fall back styles for older email clients Know the quirks of all major email clients and account for them Avoid beginning class names with bc This designation is reserved for our wrapper and we need to avoid potential style definition conflicts Do not replace or modify any code within our wrapper including but not limited to modifying BC s existing absolute paths to http assets babycenter com that we use for our BC logo top and bottom stripes etc Please be sure your assets render correctly on each or they may be subject to being sent back for revision Outlook 2002 Android s standard email client Android s gmail app iPhone 4 6 plus iPad iPad Mini Windows Phone 8 AOL s browser based email client rendering on Firefox Chrome IE10 Outlook s browser based email client rendering on Firefox Chrome IE10 Gmail s browser based email client rendering on Firefox Chrome IE10 Yahoo s browser based email client rendering on Firefox Chrome IE10 Email HTML Code Email Content Do not capitalize every word Be extremely selective in using words with all caps Avoid excessive use of signs and exclamation points Do not use multiple symbols one after another For example the following are not recommended Free Now Save Include the company s name or abbreviation This is necessary so readers know which advertiser the information is coming from No trademark signs copyright signs or special symbols BabyCenter style is to refrain from using trademark or copyright signs with brand product names we just leave it out altogether This applies to both special symbols TM and plain text TM R C Avoid sending emails containing more than 50 HTML tags Avoid links without an http prefix Avoid HTML forms Email Subject Lines Subject lines should generally be no more than 50 characters Subject lines should be truthful and relate to the message in the body of the email Do not use more than two symbols and do not use the combination or multiple symbols in a row Do not use all caps Do not create excessive white space between words e g Free Shipping on shoes Anti Spam Recommendations Email Content Do not capitalize every word Be extremely selective in using words with all caps Avoid excessive use of signs and exclamation points Do not use multiple symbols one after another For example the following are not recommended Free Now Save Include the company s name or abbreviation This is necessary so readers know which advertiser the information is coming from No trademark signs copyright signs or special symbols BabyCenter style is to refrain from using trademark or copyright signs with brand product names we just leave it out altogether This applies to both special symbols TM and plain text TM R C Avoid sending emails containing more than 50 HTML tags Avoid links without an http prefix Avoid HTML forms Email Subject Lines Subject lines should generally be no more than 50 characters Subject lines should be truthful and relate to the message in the body of the email Do not use more than two symbols and do not use the combination or multiple symbols in a row Do not use all caps Do not create excessive white space between words e g Free Shipping on shoes General Ad Guidelines Applies to All Ads Audio Must be user initiated by clicking or tapping the ad To allow for audio initiation in videos without player controls a control may be included for user to initiate audio Hotspot Not to exceed 1 4 size of ad Initiated when cursor rests on hotspot for at least 1 sec Must NOT initiate audio Defining ad space Ad unit content must be clearly distinguishable from normal webpage content ad unit must have clearly defined borders and not be confused with normal page content Max CPU Ad not to exceed 30 CPU usage during host initiated execution Max number of host initiated file requests Ad not to exceed 15 file requests during initial file load and host initiated subload Unlimited file requests allowed after user interaction Click tracking Creative must be compatible with DFP click macro CLICK URL UNESC DoubleClick Campaign Manager DFA 3rd party tags Please provide DCM DFA internal redirect tags in a TXT and an XLSX file Blocking tags Verification viewability blocking tags that prevent a creative ad server from serving an impression are not accepted General Notes 1 File weight calculation All files for the ad html js css images etc must be included as part of the maximum file weight calculation for all file load limits Shared libraries are also included as part of the file weight calculation unless otherwise expempted see note 10 File weights are calculated after files have been compressed into gzip format see note 11 2 Initial file load Includes all assets and files necessary for completing first visual display of the Ad 3 Host initiated subload where allowed additional files may load one second after the browser domContentLoadedEventEnd event The ad should be able to listen for the browser domContentLoadedEventEnd event before subsequent files beyond the initial max file size may be loaded 4 User initiated file size Ads that allow additional file size for host initiated subload also allow for unlimited file load after user initiated interaction however bandwidth and device capabilities should be considered User initiation is the willful act of a user to engage with an ad Users may interact by clicking or tapping the ad and or rolling over an ad or a portion of an ad 5 High resolution creative mobile For initial file load size and file weights listed are for a pixel density of 1 For higher resolution devices higher file weights may be accepted but no more than twice 2x the guideline Verify higher load limits with your publisher The ad serving vendor should be able to detect device pixel density and bandwidth and deliver appropriate resolution creative 6 Full screen display mobile dependent on device model and may be restricted by status bars or navigation menus on the OS browser and or application Use Flex Full page responsive specifications for all full screen mobile creative 7 Online offline display mobile online or offline ad experience warrant different ways to store and call assets Consult with publishers about best practices specific to their applications 8 File weight reduction 30 for low bandwidth mobile Mobile phones have an array of data connection possibilities Wi Fi 3G 4G etc and plans that vary from carrier to carrier This variance in connectivity combined with the smaller processing power of handheld devices result in the crucial need to optimize the ad unit to its smallest file weight possible ensuring faster load times For 3G and lower connections the file weights should be reduced by 30 When applicable targeting heavy rich media ad units to devices with strong fast connections such as Wi Fi is recommended This practice is especially encouraged with longer form video units 9 Mobile Optimized Experience mobile All call to actions should be mobile optimized For example when directing to a landing page it should be optimized for the mobile device with simplified navigation readable content without the need to zoom and touch Please see IAB s Tap Into Mobile for more guidance on mobile optimized landing pages http www iab net tapintomobile 10 Shared Libraries Publishers are encouraged to approve the use of shared libraries for HTML5 ads and exempt them from the ad s file weight calculation As part of the publisher s certification process both the shared libraries and their sources must be approved before any shared libraries may be exempted from the ad s file weight 11 Ad file compression Ads should be compressed before being served to a site The most universally compatible format for file compression in transit over the Internet is gzip 12 Rising Star Style Guides Please reference these updated guidelines for file sizes and any references to Flash should be disregarded and replaced with HTML5 Rising Star display Rising Stars ad units are designed to be the only rich media ad unit displayed on a webpage Because of increased file load size displaying a Rising Stars ad unit with any other rich media unit may compromise page load performance Other non rich media ads should display without compromising performance Email If you are providing HTML for a standalone email please keep in mind the following standards and guidelines The client is responsible for testing to ensure that the email creative works as expected across platforms and email browsers Those expectations should include customer defined handling of your email such as image blocking third party tracking and whether the email creative will trigger the message to be considered spam either by the customer s ISP or the recipient HTML Code Please provide only the HTML to be included in the body of the message We will remove and or replace the HTML HEAD TITLE SCRIPT and BODY tags Any attributes included in those tags in your file will be stripped out Your HTML file needs to be coded using HTML tables and nested tables only They are still the standard for email Table less layouts CSS positioning are not accepted We add the BabyCenter header and footer to all Standalone email Our content includes the BabyCenter unsubscribe links Do not include any copy that references unsubscribing to a mailing list personalization or other features that refer to either the advertisers or BabyCenter s customer data Your HTML email should be no more than 700 pixels wide File size maximum of 250K Cascading Style Sheets CSS are not supported by many email clients or are supported with inconsistent results For this reason we do not support external files such as CSS style sheets or SCRIPT blocks in the head of the email They will be removed All URLs for click through links must be absolute not relative and embedded in the code BabyCenter will not populate custom click through URLs Font styles are defined inline in the nearest tag td a or span Include the full font attributes in each tag that contains HTML text or the font may default to the browser settings Define font size in pixels not points Do not use Flash video or any kind of rich media in email It is not supported by most email browsers JavaScript does not work in email Forms are not supported and are not permitted Tags to avoid Avoid using paragraph tags p as they are not recognized in some email clients Use 2 break tags br instead Avoid the use of list tags ul ol or li as they do not display in some browsers Avoid setting margins in the table tag as they do not render consistently across email clients Avoid commenting out HTML code as it may display in some browsers Validate your HTML code Make sure there are no nesting errors as an improper tag closing will cause rendering errors in many email clients Most HTML editors include a validation utility Otherwise go to http validator w3 org Please ensure all URL values are unique if you would like to review reporting by individual link placement Even if you are featuring the same landing page please include a unique variable to the URL i e assuming you wish to feature the following URL in the top banner and within the body of your email http www myhomepage com Use a delimiter to separate your URL from variable definitions key value pairs Example href http www myhomepage com msaclick topbanner This example uses a variable named msaclick with the value of topbanner The sole purpose of this variable is to distinguish itself from other instances of the same URL path If a link features a path to www myhomepage com later in the email the value of the variable can be changed href http www myhomepage com msaclick body Keep in mind this example assumes your URL does not already feature variables URLs should only feature 1 delimiter to separate a URL path from variable definitions If your URLs already have variables defined variable definitions should be separated from themselves with an Example href http www myhomepage com utm medium email blast utm campaign bcemail msaclick topbanner Making the href values distinct will support recorded data of user interaction Images Images may either be hosted on your own or provided to BabyCenter along with your HTML file Externally hosted images must have absolute URLs Images provided to

    Original URL path: http://www.babycentersolutions.com/guidelines/ (2016-05-01)
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  • Advertise With Us (contact-form) - BabyCenter Solutions
    Delaware District Of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Marketing Objectives Campaign Budget We believe in the journey All contents copyright BabyCenter L

    Original URL path: http://www.babycentersolutions.com/advertise-with-us-contact-form/#sf_form_salesforce_w2l_lead_1#sf_form_salesforce_w2l_lead_2 (2016-05-01)
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  • Advertise With Us (contact-form) - BabyCenter Solutions
    Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming We believe in the journey All contents copyright BabyCenter L L C 1997 2016 All rights reserved This internet site provides information of a general nature and is designed for educational

    Original URL path: http://www.babycentersolutions.com/advertise-with-us-contact-form/?insights#sf_form_salesforce_w2l_lead_4#sf_form_salesforce_w2l_lead_3#sf_form_salesforce_w2l_lead_3#sf_form_salesforce_w2l_lead_4#sf_form_salesforce_w2l_lead_4#sf_form_salesforce_w2l_lead_4 (2016-05-01)
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  • Advertise With Us (contact-form) - BabyCenter Solutions
    Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming We believe in the journey All contents copyright BabyCenter L L C 1997 2016 All rights reserved This internet site provides information of a general nature and is designed for educational

    Original URL path: http://www.babycentersolutions.com/advertise-with-us-contact-form/?insights#sf_form_salesforce_w2l_lead_3#sf_form_salesforce_w2l_lead_4#sf_form_salesforce_w2l_lead_4#sf_form_salesforce_w2l_lead_3#sf_form_salesforce_w2l_lead_4#sf_form_salesforce_w2l_lead_3 (2016-05-01)
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