archive-com.com » COM » B » BLOGTREPRENEUR.COM

Total: 342

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • The Pros and Cons of an Open Office
    efficient way Cons Noise all too often what can make the open plan design so very good can also make it very bad Interaction between colleagues fosters friendships and communicative and dynamic relationships certainly but it can also be distracting and make communication convoluted Studies show that many employees report being distracted in an open office and feel unable to work as productively as they do in their own private space citing noise and temperature as the most influential factors As Julian Treasure chairman of the Sound Agency points out Nobody can understand two people talking at the same time Alexi Marmot an architect and professor at UCL University College London also references noise as an issue in offices of this nature Conversely however she focuses on a lack of noise as possibly impeding productivity A lot of open plan offices are just rows of people only working at their computers And people don t want to be there The open nature of this office causes some employees to become inhibited affecting their productivity in an altogether different way they are less confident and less likely to want to engage or have an input into the conversations Supervision there is also a sense of paranoia in open office environments employees resent being monitored and feel as though they aren t trusted which does not lend itself to a productive atmosphere Sickness always a problem in any office environment the large spaces filled with lots of people are a breeding ground for diseases and bacteria and once one employee is ill everyone else is more exposed than ever A study in the Scandinavian Journal of Work Environment and Health found that open office setups reported 62 more sick days on average than one occupant layouts So the pros and cons to this type of office are numerous and it seems that they very much depend on the sector of the market the office is in A sociable boisterous collaborative environment is perfect for sales teams or companies where competition is a driving force behind their success however not as suited to an organisation where quiet more meditative work is required Moreover age does seem to be a factor here in one study participants over 45 reported feeling more dissatisfied and unproductive in a noisier open plan environment So what now Are you a company looking to navigate a move to an open plan office layout Perhaps you re an employee struggling to work productively Here are a few tips for how to make an open office environment work successfully for you Support When implementing large changes in a company it is vital that employees are given sufficient support and guidance to be able to transition easily and with as little cost to productivity as possible Communicate with the team beforehand discuss their concerns and see what strategies can be introduced to ensure everyone is comfortable with the changes Compromise Perhaps creating designated quieter spaces or rooms where employees can go if

    Original URL path: http://www.blogtrepreneur.com/pros-cons-open-office/ (2016-04-26)
    Open archived version from archive

  • Revolutionise the Dreaded Conference Call
    of their time travelling A conference call can be just as effective especially with new technology in telephone systems Just recently Jersey MP Steve Pallot took a tax payer paid flight to Bucharest only to find he was 500 miles away from his intended destination Budapest for the Dance World Cup He admitted it was a combination of errors between admin staff and his own neglect to research the event So with an estimated 1 000 spent on a return trip to the wrong country would MP Pallot have been better of calling On the other hand an estimated 27 of UK workers admit to falling asleep on a conference call You work at an international bank doing a gazillion dollars worth of business yet you ll waste 3 hours on a remote meeting where no one is engaged some selfish hogs the limelight and bores the pants off everyone else and no meaningful business gets done as a result I can t stand it when I have to be on a conference call it s sooooo long and boring and half the time you can t even hear Belgium Source What can make the conference call more interesting and engaging and ultimately worthwhile If businesses can get as much out of a conference call as a face to face meet them it may be more beneficial and the best move forward financially Here are my top tips for making a conference call more engaging Tip 1 Set an agenda prior to the call It is not use holding a call for over an hour to have no final decisions or program made Set a structure to the call with points to cover Tip 2 Nominate one person to take charge They can give the intro to the call introduce

    Original URL path: http://www.blogtrepreneur.com/revolutionise-dreaded-conference-call/ (2016-04-26)
    Open archived version from archive

  • Expenses – are they worth the time? - Blogtrepreneur - For Busy Entrepreneurs
    tax under the self assessment regime A limited company however will be offsetting against corporation tax Examples of expenses that can be claimed by the self employed include office costs such as stationery and phone bills travel costs for example fuel parking train or bus fares clothing expenses for example uniforms staff costs for example salaries or subcontractor costs items to sell on such as stock or raw materials financial costs including insurance and bank charges costs of your business premises such as heating lighting business rates advertising or marketing including website costs If anything is used jointly for personal and business use the cost of that will need to be apportioned as to the extent of business use Ahmed Alansari from Morgan Pryce specialist in London offices to let says When you buy assets to use in the course of your business these are called plant and machinery and are claimed as capital allowances Other items such as renovation costs and patents can also fall under this category However there are many items that can be included and some that can t The time spent researching such items may well be better spent on paying an accountant for their experience and knowledge Expenses and costs that can be set off against a limited company s profits include Salaries Employers national insurance contributions NICs payable on salaries paid to company employees The cost of subsistence while away from your workplace Accommodation costs when away from normal place of business Travel and parking costs and allowance for mileage if using your own vehicle 45p mile for the first 10 000 miles and 25p mile thereafter 20p mile for bicycles Training course fees as long as the skills are relevant to the business Stationery postage printing etc Business insurance such as professional indemnity insurance Companies House and associated legal costs though not the initial set up fee Telephone and broadband packages and mobile phone costs The cost of business calls can be reclaimed on a residential phone bill Home office costs a flat 4 week permitted by HMRC or calculate a proportion of the household bills Computer equipment and software Costs of advertising and marketing your business Authorised bank charges e g standing charges each quarter Professional fees for example legal or accountant Some professional subscriptions if allowed by HMRC Capital allowances depreciation of assets Business magazines and books An eye test for employees who use computer equipment It is important to remember that contacts for services and utilities etc must be taken out in the name of the company in order for expenses to be claimed As with everything in the UK tax system there are exceptions for every rule However such rules and exceptions are not a reason for abstaining from claiming the expenses that have been validly paid out in the course of business no matter how big or small Given the proliferation of technology today it comes as no surprise that there are now many programs and apps

    Original URL path: http://www.blogtrepreneur.com/expenses-worth-time/ (2016-04-26)
    Open archived version from archive

  • 5 Simple Ways to Boost Sales with Pinterest
    your business You don t want your potential customers to struggle to work out who you are 4 Keywords keywords keywords Make sure you use company keywords in your About section but keep it natural not forced Clearly explaining who you are and what you do will help potential customers find you This also applies to your Pinboards When describing your pins bear your customer in mind what are they searching for when they find your products Here s a great example of how M S are Pinboard names effectively 5 Build trust Good marketing is all about building trust both with your consumer and with the search engines Google ranks more highly if a page is a trusted source and one of the ways it determines trust is by looking at number of inbound links Make sure you re linking back to your website on every pin and include your website in your profile in order to optimise your business PageRank Also make sure you verify your account Verified accounts are more trustworthy in the eyes of the consumer and in marketing trust is everything Tip No 2 Coupons Who doesn t love a discount Pinterest users are no different and using coupons to promote deals through Pinterest will help boost sales In fact Pinterest is particularly suited to the coupon tactic because it s such a visual site Pinterest is a hotbed of coupon fanatics plenty of users are dedicated to trawling Pinterest for the best deals and repinning them so other users can easily find hot offers If you can get your coupons pinned on some of these prominent coupon boards your reach will extend massively which will drive more traffic and ultimately boost more sales How to get set up Make a coupon board on your Pinterest account Pin images of the coupon make sure it s eye catching and include detail about the offer There are a number of third party coupon applications out there which will make the process easier or you can run it directly through your company website Make sure you link back to your website in every pin so users will always be able to click on your image and link back to your website and coupon page Tip No 3 Competitions Competitions are a great way to boost sales on Pinterest They build excitement and create positive brand sentiment as well as extending your reach by encouraging users to share and repin your products How to get set up Upload an eye catching graphic with the rules and prize for your competition Short and simple is the order of the day Make your contest easy to enter and make sure you pick a prize people will want Tip No 4 Rich Pins Pinterest is constantly adding new features designed to help Pinterest business users boost sales Rich pins are a major new feature that every business should be making use of Rich pins are basically more detailed pins they allow

    Original URL path: http://www.blogtrepreneur.com/5-simple-ways-boost-sales-pinterest/ (2016-04-26)
    Open archived version from archive

  • 5 Invaluable Marketing Metrics for Business Growth - Blogtrepreneur - For Busy Entrepreneurs
    to your website or returning Usually you expect to see a higher number of new visitors than returning But too many new visitors and not enough returning visitors can be an indication that your website is not sticky enough By this I mean your site does not attract repeat visits Businesses who have sell higher value or more complicated services tend to see more return visitors as they need to be assured of the purchase If this describes your business and return visits are low with even poorer engagement and conversion metrics then you might have a problem There are many reasons why visitors might not come back to your site cost product confusion uninformative content or you re simply not what they re looking for A low proportion of visits can also indicate the usefulness of your website Ideally you want people to come back to your site and see your new offers deals and products as often as possible If viewers are not returning you need to take a second look at your website Ensure that you provide an excellent user experience by offering easy to use navigation as well as useful and compelling landing page content Make the experience something and that they cannot find elsewhere 3 Visitor Conversion Setting up goal locations in Google Analytics is an absolute must for any business website Not only does the goals report tell you that conversions are taking place but you can also access valuable data such as where the goals are taking place and perhaps even more importantly which sales or service pages aren t driving conversions at all Where landing pages aren t driving conversions it s usually a good indication that you need to amend your landing page content to encourage action It could be that your calls to action aren t in a prominent place or even that you re not providing your customers with their preferred method of contact like a telephone number We know that even in the digital age consumers still prefer to contact a business over the phone with research showing that inbound phone calls are 10 15 times more likely to convert than web leads What s more a business with a phone number is far more likely to generate even more purchases For example a recent etailer call tracking case study published by call tracking software company Mediahawk showed how website visitors who called the retailers affected purchase rates It was found that customers who call are more likely to purchase and the longer the prospect spent on the phone the more they are likely to spend Those consumers who called spent longer looking at the website and looked at on an average 30 more pages The lesson here is that more interaction with the consumers and providing more than one way to get in touch with you aids sales The more you engage the user the more likely they are to buy Displaying a prominent phone number might

    Original URL path: http://www.blogtrepreneur.com/5-invaluable-marketing-metrics-business-growth/ (2016-04-26)
    Open archived version from archive

  • BYOA – THE NEW BYOD? - Blogtrepreneur - For Busy Entrepreneurs
    make up the largest segment in the workforce Many IT companies are already competing for these digital natives and pitching technology flexibility such as BYOD to attract them There s no doubt that UK companies and other sectors are following their lead In a today s mobile and agile world large legacy enterprise applications seem increasingly cumbersome In some cases mergers and acquisitions have left overlapping or conflicting IT infrastructures in their wake with new applications bolted on the top Large server based enterprise applications such as ERP are maintained and updated at a cost draining restricted IT budgets At the same time often businesses are using only a fraction of their capability yet have been unable to pick and choose the functions they need In other words they ve been sold a sledgehammer to crack a nut Besides accessing data from large enterprise applications via diverse mobile platforms brings problems of operability and security It s no wonder that in some sectors younger start ups taking advantage of the flexibility and scalability of cloud technology are now able to challenge the older more established businesses At the other end of the spectrum employees are voting with their touchscreens In the same way as they became impatient with outdated corporate technology and brought their own phones and tablets to work they now want to use the mobile apps they use in their personal lives in the office Skype Dropbox Google Docs Evernote plus a long list of other popular and predominately consumer oriented apps have become so much part of our everyday lives that we automatically turn to them when we need a certain function According to the mobile measurement firm Flurry Analytics overall app use in 2013 posted a 115 year over year growth A US survey even found that 37 of employees who currently use apps for work would be likely to spend their own money on work related apps in the next year if they felt it would help them with their job Even among those who don t currently use apps for work 20 would be prepared to spend their own money This shows the strength of will surrounding the adoption of apps From Bring Your Own to Build Your Own But how long will it be before enterprise apps designed for a wider market become restrictive too In many ways ruling that an employee must use a designated app which may not exactly fit what they want it to goes against the zeitgeist threatening once again the individualism enabled by BYOD But BYOA doesn t only mean Bring Your Own it stands for Build Your Own too and some companies are now combining top down vision with an employee s insider experience to tailor apps that match the way they work and their own specific requirements But is it really possible to run the front end of a company on bespoke apps Let s examine the barriers and the benefits THE BARRIERS TO CREATING AN

    Original URL path: http://www.blogtrepreneur.com/byoa-new-byod/ (2016-04-26)
    Open archived version from archive

  • The 3 Signs That You’ve Outgrown Your Home Office - Blogtrepreneur - For Busy Entrepreneurs
    forward Without anywhere to put an extra body the business can t expand and do you really want your new employee to come into your home space every day Here are some questions you should ask yourself when deciding to set up business at home or away 1 Are you clients happy to meet at your home Not all home businesses are client facing and some sales roles involve visiting the customer more then you being visited yourself Keep in mind that some clients will want to see your setting and they will judge knowingly or not on your surroundings Is your home office giving the right impression of a business really going somewhere 2 Do you want to keep control of everything With Wi Fi cloud remote desktop solutions and more you can easily set up lots of remote home offices worldwide and work together as one But it begs the questions how much control do you then have over your business Remote working is a great option for flexible working but when a new employee starts or a piece of new business is taken on having all your employees in one office under one roof singing from the same hymn sheet with the same access to information is the ideal situation If you employ a remote PA is it as effective as an in office assistant 3 Do you have enough space Ask yourself if you realistically have room for another body in your office It is not just the human either they need a desk PC computer filing cabinets etc With that extra person comes extra work load which is great for the business but do you have enough room to keep all the records and work productively without getting bogged down in papers Try this handy

    Original URL path: http://www.blogtrepreneur.com/3-signs-youve-outgrown-home-office/ (2016-04-26)
    Open archived version from archive

  • How to Boost Your Website Conversion Rate
    digital marketing can yield huge returns Experiment with your marketing to find what works best for your business A safe and measurable way to do this is using split testing using an appropriate tool Create two versions of a web page on your website make a small adjustment between them perhaps a change of images or layout and see how both perform There is not a one size fits all approach in marketing The same tools and tactics do not work on every prospect in the sales funnel but by continually testing you can learn what works for your business and what doesn t Test one hypothesis at a time so you can track changes and attribute it to that amendment Start off with small changes which may seem to have a minimal effect like colour change or image replacement Then move on to more daring split testing such as changing headings call to action buttons etc For example if you re a retailer who operates solely online your customers might find it difficult to get a feel for your products without physically touching or seeing the item After a month of showing different versions of the above webpage to visitors on the retailer s website we found that there was a 221 increase in the click to cart rate for the variant page with the zoom in function Such a simple change yielded significant results You could try a similar test with the headlines in your articles because as marketing guru David Ogilvy once said On the average five times as many people read the headline as read the body copy It follows that if you don t sell the product in your headline you have wasted 80 of your money Track user journey to reengage prospects You can easily see the number of views a page has had the number of opens an email has received or the most popular product on your website but do you know the customers journey from awareness to interest Being able to track the consumer journey and follow their path especially those that drop out at the last minute can be incredibly telling about where your site is failing to push leads to close Technology that tracks inbound phone calls for example will help you to close the loop on your marketing by tracking the entire user journey The technology works by generating a unique telephone number for every web visitor So should they call you the software instantly logs the caller s user journey on site right up until the phone call and it tracks any webpages they ve viewed once they hung up This type of practice is known as website visitor level call tracking or simply call tracking software And isn t just limited to tracking online marketing you can also track enquiries from your offline advertising too Call tracking software goes beyond targeting your perfect customers and straight to those ready to make a purchase and engage For

    Original URL path: http://www.blogtrepreneur.com/how-to-boost-your-website-conversion-rate/ (2016-04-26)
    Open archived version from archive



  •