archive-com.com » COM » B » BUZZMAVEN.COM

Total: 234

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Scott Clark - SEO, SEM, ORM and Content Marketing - Results-Focused Consulting to Business
    of progress just noise traffic diversions and dust Before long letters to the editor will show up in the The Old Engineer and the Hammer After reading the article The Death of Expertise by Tom Nichols as reminded of an old parable The Graybeard engineer retired and a few weeks later the Big Machine broke down which was essential to the company s revenue The Manager couldn t get the machine to work again so the company called in Graybeard as an independent Digital Marketing Transformed How Online Marketing Changed in 2013 Happy new year to everyone I wanted to share Google s latest infographic which looks back to the transformational year where online marketing s platforms demands and outcomes outpaced even the most optimistic projections As the customer continues to increase their skills in avoiding low quality content and as search engines continue their embrace of Advising on Social Signals and SEO The Minefield of Causation Correlation and Gradual Change It feels right to once again remind my site visitors and valued clients of what s happening with the Google search results at an ever increasing pace I m seeing social media engagement being used more often to vet sites for their appropriateness at the top of search engines Brands that are not bothering with social signals I have 5 minutes tell me the most important things I must know about SEO today Sometimes I m forced to do a brain dump about the most important cannot skip essential information about SEO in an incredibly short amount of time I need to use that limited time to simultaneously myth bust and set the stage for future proof programs It happens fairly often an rarely sighted executive will pop in to a meeting someone will Franchise SEO and Franchise Websites A Future Proof Solution for Service Oriented Franchises Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow or when they have turnover in franchisees The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective Not only have users changed but search engines and The End of Ghost Content Authorship Focus Defining a New Focus on Individuals Many not Ready The true cost of remaining anonymous then might be irrelevance Eric Schmidt Former Google CEO The search industry is all abuzz about the concepts around authorship markup see postscript and its effect on search results and content marketing Authorship markup introduced in 2011 and has been getting regular improvements since Mostly applied to blog and news 15 Actionable Thoughts About Content Marketing Social Media Distribution and SEO Content marketing is the new SEO It is centered on irresistible content and amplified by social media It includes blog posts articles white papers videos podcasts and infographics 87 of marketers use social media to distribute the content Search engines use hundreds of signals to decide who ranks for a given query The most important The

    Original URL path: http://www.buzzmaven.com/ (2016-01-31)
    Open archived version from archive


  • BuzzMaven, Inc. - Google Partner - Adwords Search Advertising
    has been granted Partner status after meeting Google s strict proficiency and performance examinations in search advertising I m starting my 12th year managing Google Search campaigns for clients which becomes more challenging and exciting every month said Clark The Google search advertising partner program allows demonstration of skills to be verified by an independent trusted entity and is re assuring to businesses ready to shift marketing dollars online They want to know they are in good hands The Google Adwords program is the largest advertising system on the Internet enabling custom designed precisely targeted marketing to be presented at the exact moment potential customers are seeking products or services Targeting can include regions customer behavior demographics precision scheduling social media mobile marketing and more As Google s program has become more sophisticated I have learned how to help businesses avoid expensive mistakes and become profitable as soon as possible It involves weaving Search Marketing into the broader marketing mix I m always amazed at how much money is being wasted on ineffective traditional advertising I try to stop those leaks to help customers see a better way Clark continued Google Adwords is the company s largest source of revenues which totaled 42 5 billion in 2012 as advertisers flocked to the company because of its right place right time advertising solutions About BuzzMaven Scott Clark s BuzzMaven Labs is a Web Business Consultancy concentrating on improving performance of websites online marketing investments and social media activities The business offers SEO Search Engine Optimization SMM Social Media Marketing and Content Marketing Solutions for businesses across the USA Since 1997 Scott Clark has specialized in developing precisely marketed websites to enhance business profitability and growth Clark manages campaigns for businesses across the USA BuzzMaven Inc 163 East Main Street Suite 300

    Original URL path: http://www.buzzmaven.com/services/paid-search-marketing/google-adwords-targeting/google-adword-professional-scott-clark (2016-01-31)
    Open archived version from archive

  • Search Engine Marketing Services
    the right ones for your particular need Retail customers have a very different needs profile than a school or a franchise for example I earn my keep by helping businesses quickly find solutions that drive revenues and help them avoid costly mistakes that require undoing later Smart search engine promotion for quality traffic that converts not just visit Measurement and analysis to help you make good decisions Appropriate methodologies for engaging Social Networks that do not offend Future proof techniques that you can trust long term without constant consultant help Major Service Areas Search Engine Optimization SEO Social Media Marketing Local SEO Business to Business SEM Audits for SEO PPC and eCommerce Feasibility Keyword Research Yahoo Store and Yahoo Search Marketing Solutions Scott Clark Internet Marketing Master Certification Recommended Search Engine Optimization SEO Books Search Engine Marketing Glossary A few examples Search Engine Marketing SEM Examples Comments and Testimonials Clients Include Gray Construction 700M Annual Rev Big Ass Fans 165M Annual Rev Alltech International 1B Annual Rev University of Kentucky Dept of Agriculture Gun Dog Supply PuroClean International 200 Locations Stoll Keenon Ogden PLLC Law firm 140 attorneys Maynard Cooper and Gale PLLC Alabama s largest law firm About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing (2016-01-31)
    Open archived version from archive

  • Search Engine Optimization (SEO) Overview of Services
    and is second only to word of mouth Plainly stated SEO can make or break your business in competitive markets What I Do I work as a professional qualified consultant for clients who have websites or are planning websites to help them have the best chance to rank well in the search engines for queries related to their business Defining which of these queries drive qualified leads and sales is job 1 in any SEO project What is Involved in Organic SEO Keyword Research Competitive Market Research Understanding the Customer s Behavior online and in Social Networks On Page SEO technical adjustments to your site Off Page SEO human content leading to 3rd party links and traffic Analytics and Reporting Transferring knowledge to my clients about content creation and link building What is the First Step I offer a free consultation to review your situation and plans The most frequent first step with any client is a SEO Audit which breaks things down into an easy to understand format This is the foundation for future discussions Do You Have a Penalty or Sudden Loss of Traffic You may be suffering from a penalty either manual or algorithmic from the search engines I offer Forensic SEO services to help find the cause for situations like this and set you on the road to recovery More Details about Organic SEO SEO Overview for Beginners Search Engine Optimization Case Studies A Sample SEO Program Link Building for Improved Search Rank More SEO Information SEO for Yahoo Stores and Yahoo Merchant Solutions About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/organic-seo (2016-01-31)
    Open archived version from archive

  • SEO Audits by Scott Clark - Clear Roadmaps for Success
    but I promise it ll be the best money you ve spent on your website May Include current search engine positions current tags and copywriting current competition and their techniques market size and scope How many are looking for your products or services An overview of your traffic Interpretation of customer behavior on your site Comments about Photography Images on your site Pay per click marketing patterns Discussion of your previous marketing efforts Consider Seasonal and geographic variations Brainstorm untapped niche opportunities Social media considerations Forensic SEO Analysis and Programs especially for penalties and sudden traffic losses We meet often on screen remotely and go through the site with my research This session hits one point at a time with full explanations and create an action items list and timetable for completion Contact me about SEO Audits All Audits Are Confidential These services are 100 confidential Don t worry if your current web designer or SEO will find out you re auditing their work I guarantee anonymous treatment The purpose of an audit is to help you succeed See Also SEO Building Permits An SEO s Presence Throughout A Design Project can Prevent Expensive Tear Outs About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/seo-audits-ppc-audits-feasibility/seo-audits (2016-01-31)
    Open archived version from archive

  • Online Reputation Monitoring and Measurement
    done quickly without too much editing and re writing Conversations can grow into amazingly elaborate webs involving a rich diversity of opinions Social networks also have a large impact not only in what an audience sees about you but how search engines rank the other content mentioning your brand or name For individual publishers blogs are like printing presses combined with a powerful social network and free speech protection Customers can voice opinion quickly and easily to large numbers of people Others in the blogosphere pass along the voice through links votes and page rank and now author rank so the original posting rises in popularity in the search engines A blog with a high page rank or an author with a high author rank is a very powerful thing indeed as I ll describe in a moment For those comfortable with the tidiness of current public relations techniques the road is going to get a bit bumpy Simply put there is no way to control blogging or social networks Traditional damage control efforts are totally ineffective and can even backfire if they are applied to the blogosphere It s a totally different world requiring a completely different mindset If you produce a substandard product or service it s going to be nearly impossible to survive once these social networks gain steam To be fair bloggers are not all disgruntled They often band together in glowing praise of their favorite companies products or people A few popular bloggers telling the world how great a clothing company s manager treated them can elevate the store s website to a whole new level of profitability overnight by boosting its relevance in the search engines It would pay you to think about how you might leverage this Forward thinking companies are approaching this head on Rather than looking to the past for damage control strategies they are joining in weaving themselves into the blogosphere long before it s needed first by listening and learning and then by participating in an open honest and transparent way Monitoring the blogosphere for trouble spots is becoming a critical task and more firms than ever are employing professional bloggers to extend a peace pipe whenever something seems wrong or a microphone when things are going well When bad news hits these companies don t run for cover they link to the bad news and address it head on It becomes much harder to slam a company with good blog relations Market researchers are chomping at the bit Never before has it been so easy to see what s going on without the inherent difficulties of surveys and questionnaires Customers who blog about products or services they use offer a wonderful insight Seeing the comments in context and being able to chime in to get added information opens up a whole new world for researchers The best approach I think is to listen 90 the time and chime in when you see an opportunity to help or explain

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/online-reputation-measurement-and-monitoring (2016-01-31)
    Open archived version from archive

  • Local Search Marketing, Yellow Page Marketing
    will be looking at a searcher s location and wrapping them with relevant results Local rank are driven by Place page signals including local social activity Local citations and links from other local sites Local business listings LBL consistency and accuracy Reviews and rankings signals Searcher behavioral patterns Some of the most important local SEO signals are driven by LBLs These categorized listings in a community collectively inform search engines of your site s geographic base Consistency and accuracy of these listings is essential in ranking your site in a given area Other signals come from Place pages such as those created for your business in Google Local Bing Local and Google Places This is a confusing landscape that is slowly being tamed Reviews and ratings are also influencers of rank often thanks to changes in click through rate for well rated businesses It pays for a business to obtain honest happy customer reviews for their business These ratings and reviews display in more places than ever Geotargeted Pay Per Click With geotargeted pay per click or display advertising you can define the geographic area where you d like to advertise as well as customize your sales funnel by geography Campaigns can be divided to tweak budgets bids for position ad texts and landing pages to carefully match the local traffic with the best local sales process The Pay Per Click version of this is best shown by an example If you had businesses in Atlanta and Birmingham you could send traffic to a specific landing page for that city and distribute sales leads to the regional salesperson Geotargeted Social Sponsored Psychographic Targeting Social networks offer psychographic targeting of customers within a locale This means that you can target demographics or target by interest within your local area This traffic can be shown ads or content that encourage them to click into your sales process Social networks operate quite differently than pay per click search networks and special care is needed in audience definition Targeting can be improved over time Who can benefit from local search solutions A few examples Service firms in a specific region Industrial suppliers looking for specific customers Large item retail such as durable goods Wholesale firms wanting to market in certain regions Franchises with rules about where they can advertise Co op advertisers in geographically restrictive agreements Attorneys licensed only in a single state What are some advantages of local search marketing Improved conversion and reduced waste Keying off brand names during consumer research Exploring new markets Providing localized messages in ads pages So what can I do to help Set up and configure the tools you need Help you with some of the more obscure concepts Provide advice that is based on experiences I ve had or heard about Measure and manage your effort with an objective eye About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/local-seo (2016-01-31)
    Open archived version from archive

  • Link Building for Improved Search Rank
    reason your site needs to be neighbor friendly It should be designed so that you can link to other sites easily and there should be an ongoing effort to find relevant sites that will link to yours preferably with text links not link pages This is what we call link building But not just any site Sites considered to be l ink farms with dozens or hundreds of others aren t helpful to your ranking Some experts claim that Google will actually penalize your site if you have links to from these sites This is not the type of link building I recommend Google has increased the influence of what s known as trust in links Trust comes from more than just link count A variety of factors influence Google s trust of a web site It s not entirely clear what they are but an example would be linkage from an edu site and long term domain name registration Some of this can help you avoid the Google Sandbox This is why I m big fan of Yahoo directory and the Open Directory Project These directories are organized by theme meaning that a link from there can really give your site a shot in the arm on relevance since they pass some level of page rank About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/organic-seo/link-building (2016-01-31)
    Open archived version from archive