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  • Usability and Human Interface Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    It happens fairly often an rarely sighted executive will pop in to a meeting someone will Read More Franchise SEO and Franchise Websites A Future Proof Solution for Service Oriented Franchises Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow or when they have turnover in franchisees The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective Not only have users changed but search engines and Read More The Multi Screen Challenge and Opportunity in Online Marketing New Research We are a nation that carries tasks from screen to screen using desktop PCs laptops TV smartphones and tablets According to new research from Google 90 of people move between devices to accomplish a goal Google s research set out to understand this inter device reltionship There are 2 primary ways we Multi Screen Sequential screening Read More The Social Media Groundswell Means New Challenges and Opportunities for Municipal Websites Ideas relating to the how the social groundswell user centric design and increasing expectations by constituents on municipal websites and blogs are presented in my guest article for the GMAnet Read More Google Street View Restaurants and Shops Need to Get Clickin Google has finally connected Google Local Business Center and Street View to help people identify businesses by location and photograph This is just another step along the way to full augmented reality using digital compass GPS and camera applications This combined with the new Picassa photographs on Street View cool as hell and we ll finally Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9

    Original URL path: http://www.buzzmaven.com/category/usability-and-human-interface (2016-01-31)
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  • Web Site Advice Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    pop in to a meeting someone will Read More Franchise SEO and Franchise Websites A Future Proof Solution for Service Oriented Franchises Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow or when they have turnover in franchisees The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective Not only have users changed but search engines and Read More 15 Actionable Thoughts About Content Marketing Social Media Distribution and SEO Content marketing is the new SEO It is centered on irresistible content and amplified by social media It includes blog posts articles white papers videos podcasts and infographics 87 of marketers use social media to distribute the content Search engines use hundreds of signals to decide who ranks for a given query The most important Read More New Reports Help Clients to Manage Their LinkBuilding Efforts While Monitoring Competitors Have spent this week perfecting my new PowerLink reports system which will provide at a glance information about clients organic link situation as well as that of a few select competitors This information can help to find new opportunities and even notice when a link has been removed so we can act quickly to resolve it SEO Read More The Final Mile Get Your Materials into Customer Meetings By Addressing their Pain Points Have you taken the time to consider the reality of your B2B customer They are not making buying decisions on the spot they are gathering information for meetings and they want to look good So how can you help them achieve this Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional

    Original URL path: http://www.buzzmaven.com/category/web-site-advice (2016-01-31)
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  • wordpress Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    and immediately I thought of a few Wordpress sites I could use it on Also many product blogs may have a need to add simple ecommerce to their blog and Google Checkout has a lot going for it So here are the steps to add the widget to your Wordpress blog Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill

    Original URL path: http://www.buzzmaven.com/category/wordpress (2016-01-31)
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  • B2B Search Marketing - B2B SEO
    professionals engineers and senior executives prefer search over information portals or manufacturer websites when looking for information on business and industrial products and services online The Role of Search in BtoB Buying Decisions Enquiro and Marketing Sherpa Of users searching for Business to Business Solutions 57 use search to become aware of learn about new products and technologies 44 use search to research solutions 52 use search to compare product and service pricing 50 use search to select a product or brand for purchase Source Media Screen If you re marketing to other businesses then you must carefully monitor your cost per lead and cost per sale Using Organic Search Optimization Pay Per Click and other methods to target your customers can dramatically reduce lead and acquisition costs By intelligently routing lead requests and using smart auto responders vastly improving efficiency and consistency in follow up activity Check out these Business To Business SEO Case Studies About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/business-to-business-sem (2016-01-31)
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  • Audits for SEO, PPC and eCommerce Feasibility
    re planning an online venture or wonder what types of marketing efforts make the most sense an audit could be a great idea These are brutally honest no holes barred evaluations which bring best practices to bear against your plans If you have a fragile ego this is not for you But we re not here to squash your idea What we re after is the best possible path to what you re hoping to achieve and to take that path with your eyes open Types of audits available Basic SEO Audit Often a best first step for overall SEO Advanced SEO Audit An extensive review of your site crawlability links and more Paid Search Campaign Audit Comprehensive review of your paid search campaigns Usability Audit These are slightly more subjective but will outline major usability issues Eyetracking Survey These are rather expensive but if you have a large investment in ecommerce they are a bargain About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/seo-audits-ppc-audits-feasibility (2016-01-31)
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  • Keyword Research - Researching Keywords
    or design flow for your site But the reality is that few of us can precisely recommend the perfect combination without some research I use keyword research tools that search over 20 billion searches from 37 different sources These are narrowed refined and tested in a fraction of the time it would take you to do it manually Some Keyword Research Considerations Are the keywords popular in real world searches What derivatives or misspellings are common Is there a lot of competition for the searches Are those typing these keywords likely to buy your products or services How easily can these keyword phrases be used on your site Which keywords are most likely to convert visitors into customers and with Paid Placement performance of a keyword in search results click throughs performance of the keyword in an ad click throughs stickiness of a keyword in header title tags performance of keywords on landing pages See Also Keyword Research Tools About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/keyword-research (2016-01-31)
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  • Yahoo Store Strategy
    Marketing Yahoo Store and Yahoo Search Marketing Solutions Yahoo Store and Yahoo Search Marketing Solutions Yahoo Store Developer Network Participant since 1997 Yahoo Store Yahoo Merchant SEO and Paid Search In the past 4 5 years my company has evolved significantly from its roots in 1997 designing Yahoo stores exclusively Yor Yahoo Merchant Solutions I help clients position themselves for success through new media marketing proven store strategies and mastery of the Yahoo Merchant Solutions platform Yahoo Merchant Solutions Services Provided Pay Per Click Optimization and Strategy through Yahoo Search Marketing Bing and Google Adwords Yahoo Store Organic SEO Search Engine Marketing Marketing strategy Feasibility for Yahoo based stores Social Media strategy and Reputation Management Competitive research and Monitoring Online Advertising solutions Email Marketing solutions Conversion Analysis and Tracking See Also Scott Clark is a Yahoo Search Marketing Ambassador About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/yahoo-store-support (2016-01-31)
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  • Scott Clark - Internet Marketing Master Certification
    List Speaking Contact Facebook Google Linkedin Twitter RSS Home SEM Services Search Engine Marketing Scott Clark Internet Marketing Master Certification Scott Clark Internet Marketing Master Certification About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra Creative and Ruby on Rails Man

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/scott-clark-internet-marketing-master-certification (2016-01-31)
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