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  • SEO Books - Recommended SEO PPC Books
    List Speaking Contact Facebook Google Linkedin Twitter RSS Home SEM Services Search Engine Marketing Recommended Search Engine Optimization SEO Books Recommended Search Engine Optimization SEO Books About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra Creative and Ruby on Rails Man

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/so-books (2016-01-31)
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  • Search Engine Marketing Glossary
    Engine Marketing SEM the entire set of techniques and strategies used to drive traffic to websites online Paid Placement PPC Advertising Ads targeted to keyword search results on search engines using programs such as Google AdWords Yahoo Search Marketing and Microsoft AdCenter Contextually Targeted Ads Advertisements targeted to the theme of a web page and the copy that appears Examples include Google s AdSense and Yahoo Search s Content Match programs Organic Search Engine Optimization The practice of using a range of techniques including augmenting HTML code web page copy editing site navigation linking campaigns and more in order to improve how well a site or page gets listed in search engines for particular search topics Web Analytics A reporting platform and methodologies for measuring the results of any all of your online marketing campaigns including search engine marketing and analyzing those results for purposes of optimization or planning About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/search-engine-marketing-glossary (2016-01-31)
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  • Forensic SEO Audits and Services - Scott Clark - SEO, SEM, ORM and Content Marketing
    or automated from Google or Bing search engines Understanding the reasons this happened and knowing what the next steps are offers the best chance to minimize damage to your site or brand An incorrect or inconsistent approach to a penalty removal or traffic recovery can cause long term issues and I will only use best practices on your behalf Some scenarios are simple and recovery might only take a few hours Many unfortunately are not and require a full project with a systematic approach It is unlikely to recover previous high rank in most cases where spammy link building has caused a drop in ranking but we can prevent a full on free fall and set you on the path to recovery Some elements of a Forensic SEO Project Include Analyze the current scenario Gather evidence about the current site Prioritize issues and determine most likely causes Structure a clean up procedure and communicate it to client Execute the clean up procedure Clean up the search engine caches as much as possible Proceed with a full long term recovery strategy based on best practices About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local

    Original URL path: http://www.buzzmaven.com/services/orm-online-reputation-management/forensic-seo-audits-services (2016-01-31)
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  • Basics of Search Engine Optimization (SEO)
    way using a tool called a crawler These crawlers are like super fast web browsers like the one you re using now without any mouse keyboard or screen They follow links on the page and then hit their virtual back button to go back and forth until your web site has been added to their index Take Away If your site cannot be crawled well it won t be indexed well Search Engines Disect Your Web Pages Search engines don t just copy your web pages into their index they also gather meta data about the page such as how old it is when it last changed and what the topic of the page is according to yet another algorithm It will also measure things like load time and review your Title tag and page structure Take Away You must structure your website so on page attributes contribute to your success coherently Search Engines Evaluate The Neighborhood Your Site Lives In and what the neighbors say about you in Social Networks Looking on a given page gives a lot of information but looking beyond those boundaries is what really matters Search engines look at all of the links coming to and from your site too They refer to their index to see how important the links to your site are and how topically relevant Using the vast database your site is split into its individual attributes and compared to the attributes of millions of other sites How many things are tested and evaluated A lot Google for example uses over 200 triggers to decide where to put your site in its index Take Away The quality of links to and from your site are critically important to ranking well in search engines More Details about Organic SEO Search Engine Optimization

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/organic-seo/seo-overview-for-beginners (2016-01-31)
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  • SEO Case Studies - Search Optimization Examples
    information from this task When you re evaluating SEO proficiency remember Bing Google are the only engines that really matter Google has 70 of the market Terms should be searched for related to a business not just pretty phrases that sound good and nobody searches for Go and verify the search claims yourself Keep in mind that search engines use personalized results Your search history and location will affect your results Keep the conversation focused on revenue generation and or branding outcomes Do not make the website into a technical discussion Successful web marketing is rarely an I T driven process A Few examples of organic search optimization work I ve done SEO Case Studies Top 5 International Engineering Construction Firm SEO Case Study Franchise Sales SEO Case Study Local Service Industry SEO Case Study Toys SEO Case Study Local Business With National Ambitions SEO Case Studies Local SEO Business to Business SEO Case Studies Highly Competitive Wholesale SEO Case Study Environmental Industry SEO Case Studies Industrial Manufacturer SEO Case Study Equine Pharmacutical Products SEO Case Study Apparel Wholesaler SEO Business Case Study Entertainment Industry About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/organic-seo/case-studies-seo (2016-01-31)
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  • Typical Organic SEO Client Activities
    you money understood early is key to guiding your optimization efforts I will help you build a keyword list that is well matched to paying customers thought process Competitive Review Understanding competition is a huge part of understanding your SEO situation I will review your competition well including who links to them and why how well they rank what terms they seem to be trying for and why as well as any opportunities they missed The result of this process is usually some terrific ideas for outranking them or at least understanding what is working in your industry When we re done you ll have a really good understanding of what you re up against on line Conduct Current On Site SEO Repair In my industry on site means things on your website that you control With access to your website and a solid backup made I will begin to address as many low hanging fruit as possible The dynamics of this process vary widely from client to client Large clients take longer because there are more stakeholders in the web while small business sites can be adjusted rather quickly Some of the things considered are Can search engines crawl your site well Are you inadvertantly blocking search engines from indexing your site Do you have duplicate content on your site Is your link structure helping you rank well or hurting you Are there any issues with your website host Are your domain name s set up properly What type of content do you have on your site and how is it presented Are your pages and images properly tagged SEO Friendly New Content Recommendations Most websites do not have enough fresh content in place to attract links and therefore search engines But this does not mean cranking out another press release You must have content that is so compelling that it peaks their interest and this is very hard to do Blogs are one very solid mechanism to get new content out there because of their simplicity and ability to grow loyal communities and subscribers This is where much time is spent and where I will challenge my clients to take a big step from passive to active marketers Social Media Marketin and SEO Social media is not just Myspace pages with pictures of people drinking beer It s a powerful and important part of the Internet s future and by extension your company s future Engaging with consumers where they are is a critical move that you must make now How does this matter in SEO It is absolutely essential Social media and the resulting connections you make offer some of the most important link building opportunities available Links from sites that are relevant to your business are precisely what Google s looking for when it ranks sites Again many companies are in denial about Social Media and it is my job to find a workable solution with your own particular corporate culture Please take a look at

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/organic-seo/a-sample-seo-program (2016-01-31)
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  • Other SEO Information
    More SEO Information Ready to learn more about the details These pages have even more solid SEO information The SEO Reality Check Google Sitemap Creation Avoiding SEO Scams Web Directory Inclusion Industrial Manufacturing SEO Pay Per Click and Organic Searches Influence on Each Other SEO for New Websites About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/organic-seo/more (2016-01-31)
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  • SEO for Yahoo Stores - Yahoo Merchant Solutions Search Marketing
    1997 I have been developing Yahoo Stores In the past 3 4 years my concentration has shifted to doing SEM work for those stores and I have helped quite a few stores grow strong rankings for competitive keywords Yahoo s system changes very often and so does the methods for SEO At first the Yahoo Store system was difficult to optimize but it has improved a lot Still you must know quite a few tricks to do it well Increasing profits and reducing waste is the name of the game Some of the work I do to help Yahoo Store Merchants include On site Optimization for Category and Products Off site Link Building to Drive Traffic Custom Paid Search Campaigns with Yahoo Search Marketing and Google Adwords Keyword Research Analytics Driven Store Structures Actual Past Client Charts 431 201 Page Views in 120 days Non Seasonal Retail Holiday burst then email campaign 109 541 15 Revenue in 120 days See Also About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/organic-seo/seo-for-yahoo-stores-and-yahoo-merchant-solutions (2016-01-31)
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