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  • Email Marketing Checklist - Improving Email Marketing Response Rates
    Think about what kinds of campaigns you may use You have many options including newsletters holiday or seasonal promotions preferred customer sales new product or service announcements press releases event invitations holiday greetings and more Define your delivery timing When is your audience most likely to open and read your message While audiences vary we have found that mid day delivery is better than mornings or evenings Choosing the right day of the week is also important Often Tuesday and Wednesday achieve better results than the beginning or the end of the week Your audience may be different so do some testing to determine the timing that is right for you Now answer the following questions Permission Are you using a good permission policy Make sure you have a preexisting business relationship and or affirmative consent Preexisting business relationship The recipient of your email has made a purchase requested information responded to a questionnaire or a survey or had offline contact with you Affirmative consent The recipient of your email has been clearly and fully notified of the collection and use of his email address and has consented prior to such collection and use This is often called affirmative consent Your From and Subject Lines Does your From line include your company name or brand Is your Subject line the right length 5 8 words 40 characters including spaces Does your Subject line incorporate a specific benefit Does your Subject line include your brand if for some reason your From line does not Does your Subject line create a sense of urgency Your Email Copy Is your email targeted relevant and timely Is your email personalized with the recipient s first name last name or both if appropriate Is your email copy clear and concise Does it contain a strong call to action Does it focus on benefits Does it create a sense of urgency Important Details Are you prepared to handle inbound email responses and questions resulting from your outbound email campaigns Follow through is as important as the first contact Do not miss the opportunity to open a two way dialogue with these interested recipients Have you used appropriate graphics while also making good use of white space Have you proofread the From line Subject line and email copy thoroughly Have you checked all links to be sure they work properly Have you previewed and sent yourself a test in both HTML and text CAN SPAM Compliance Does your email include a way for recipients to unsubscribe e g an unsubscribe opt out link and or instructions Are you prepared to handle all unsubscribe requests within 10 days of the request If you use multiple email products or have multiple databases from which you send emails are you prepared to process all unsubscribe requests across all lists Are you using good mailing practices Have you been honest and truthful Have you used a legitimate header Have you used a valid from address Is your Subject line straightforward vs

    Original URL path: http://www.buzzmaven.com/services/supplementary-services/email-campaigns-outsourcing/email-marketing-checklist-best-practices (2016-01-31)
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  • Scott Clark, Author at Scott Clark - SEO, SEM, ORM and Content Marketing
    Site Search Can Shred UX and Your Bottom Line From the Millions of dollars down the toilet department I Came across some statistics today related to ecommerce and shopping habits specifically related to user experience in ecommerce search situations Behold 16 of ecommerce websites do not support searching by product name or model number despite those details appearing on the product page An Read More Google Adwords Call Only Campaign Abandonment Considerations I ve been running some Call Only campaigns for a service industry site Like many I m hearing from the performance of these campaigns is not what was expected While it is believed that a full 20 on in five of calls from mobile phones are abandoned we should look how this affects abandonment patterns for call only Read More I ll Be Speaking at the Super Therapy Session for Advanced Local Marketers at SMX West 2015 Let s Talk Local Search Super Therapy Session for Advanced Local Marketers smx 24D Local search is like a problem child One day all s well The next you re facing a new crisis that threatens to complicate your relationship with clients or management Need to talk Join our panel of all star local search pros for this group Read More Google s Pigeon Update Near Me Local Packs and Service Area Businesses The recent Google update nicknamed Pigeon by the search community for local results has impacted many but service area businesses are thus far seemingly getting the brunt of the changes dropping off of the local packs in search results The question to be determined as of this writing is if changing these results to standard organic Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web

    Original URL path: http://www.buzzmaven.com/author/scottclark454 (2016-01-31)
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  • Dayparting, Visualized - Scott Clark - SEO, SEM, ORM and Content Marketing
    This visualization shows the world using the web over a 24 hour period Dayparting of paid search ads is the process where we find the best day of the wee and time of day to run your ads or switch ads The full report is here Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social

    Original URL path: http://www.buzzmaven.com/2013/03/dayparting-visualized.html (2016-01-31)
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  • Throwback Thursday: The Bloggers Will See You Now (2005)
    savvy customers This is why it affects you First we can start with the obvious trend a steady increase in the numbers of consumers using the web to get information Almost 70 use the web for product and service research and 55 read blogs which means blog influence on the buying public is a very real issue This is especially true now that the search engines are indexing blogs mixed with regular websites and competing for the attention of your customers This is important It s generally estimated that 80 of all web traffic comes from search engines so if a powerful well linked blog has something to say about your firm they can easily out rank your website in Google If they manage to shift you down a spot you can kiss as much as 50 of your traffic goodbye If it s all good news you win as they ll probably link to you anyhow If not well you get the point Related to this the new in your face ratings built into sites such as Yahoo Local ed this was written in 2005 often represent a potential customer s first impression despite the small number of people providing the feedback A third trend is the growth of loose social networks In Chains Frigyes Karinthy wrote about how any two people on earth are connected by no more than five intermediaries But these connections have been inefficient bound by the friction of the interactions The Internet is frictionless and nobody is control New blog posts flash across the RSS readers of people in the network like stock prices in a Merrill Lynch office and the news is spread While social networks mature traditional advertising s effectiveness fades Between September 2002 and June 2004 for example consumer attitudes toward advertising nosedived 40 fewer agree that it s a good way to learn about products or services 59 fewer say they buy products because of their ads and 49 fewer find ads enjoyable Anti advertising efforts collectively slammed the door on many mechanisms 57 of consumers registered for the Do Not Call list 20 use spam and online ad blockers and the 43 are interested in using DVRs to skip ads on their TV blogging Changes Online social media 3 comments on Throwback Thursday The Bloggers Will See You Now 2005 Mitchel says December 22 2012 at 9 20 pm Superb blog you have here but I was wanting to know if you knew of any message boards that cover the same topics discussed in this article I d really love to be a part of group where I can get opinions from other experienced people that share the same interest If you have any suggestions please let me know Many thanks Scott Clark says December 27 2012 at 12 29 pm One of the best boards out there is hosted by SEOMOZ http www seomoz org community In addition you ll find some excellent discussions happening on LinkedIN Answers

    Original URL path: http://www.buzzmaven.com/2012/12/throwback-thursday-the-bloggers-will-see-you-now-a-post-i-wrote-in-early-2005.html (2016-01-31)
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  • Google+ Community Launch - Looks Very Slick - Scott Clark - SEO, SEM, ORM and Content Marketing
    media Google rolled out their answer to Facebook Groups yesterday it s called Google Community It s full of the slick modern and mobile friendly features that Google has I m into metal detecting and most metal detecting forums are created with 10 year old software and frankly are a bit clunky Not only did the Google community set up smoothly it offers a very easy UI and many google features to boot Now the big question is how will Google display links to that community in the search results I m expecting them to create a rich snippet style callout box at the top of the SERPs soon giving the most popular communities some real horsepower and possibly giving Google a bit of a boost over the other networks Click here to visit you ll need to be logged into Google blogging Changes Online google google communities SEO social media Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development

    Original URL path: http://www.buzzmaven.com/2012/12/google-community-launch-looks-very-slick.html (2016-01-31)
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  • Facebook Redirecting Pages It Thinks are Duplicates - Scott Clark - SEO, SEM, ORM and Content Marketing
    List Speaking Contact Facebook Google Linkedin Twitter RSS Home Changes Online Facebook Redirecting Pages It Thinks are Duplicates Facebook Redirecting Pages It Thinks are Duplicates Scott Clark Changes Online It appears that Facebook is now attempting to do duplicate detection on pages and merge them via a redirect Clicking on this The Galt House link takes me to the page after a redirect I cannot find the page The Galt House so it appears that Facebook has removed or merged it into this new one Was this page owner initiated or automatic facebook One comment on Facebook Redirecting Pages It Thinks are Duplicates Marketing Day December 6 2012 says December 6 2012 at 5 03 pm Facebook Redirecting Pages It Thinks are Duplicates http www buzzmaven com About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra Creative and Ruby on Rails

    Original URL path: http://www.buzzmaven.com/2012/12/facebook-redirecting-pages-it-thinks-are-duplicates.html (2016-01-31)
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  • The Multi-Screen Challenge and Opportunity in Online Marketing - New Research - Scott Clark - SEO, SEM, ORM and Content Marketing
    at once This might be multi tasking TV tablet or complementary Planning travel on laptop and smartphone app So what does this all mean for marketers It s important to understand both the sequential and simultaneous multi screening patterns Sequential screeners will start interacting with you on one device and then pick up where they left off on another so making experiences seamless between devices is key Additionally cross media campaigns can help you make the most of consumers simultaneous usage across screens Reactive Intent Spur of the Moment Activities Present Opportunities for Nimble Marketers Since the devices fill in all the gaps in our day we will often use the one which is handiest for our given situation The research shows that 80 of all searches on smartphones are spur of the moment with nearly half of them being goal oriented This presents some powerful moments for marketers to meet the consumers needs It will be the challenge for marketers to recognize these moments and develop campaigns to leverage them You can read the entire report here PDF Changes Online gadgets google local seo marketing mobile mobile seo New Marketing One comment on The Multi Screen Challenge and Opportunity in Online Marketing New Research Rochi Samra says September 25 2012 at 1 59 am What a gem I found this place on google poking around for something totally unrelated now I m gonna need to read through all the old posts So long my free time this morning but this was a really amazing find About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts

    Original URL path: http://www.buzzmaven.com/2012/09/the-multi-screen-challenge-and-opportunity-in-online-marketing-new-research.html (2016-01-31)
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  • New Reports Help Clients to Manage Their LinkBuilding Efforts While Monitoring Competitors' - Scott Clark - SEO, SEM, ORM and Content Marketing
    glance information about clients organic link situation as well as that of a few select competitors This information can help to find new opportunities and even notice when a link has been removed so we can act quickly to resolve it SEO Link Building is Still Huge As you know links are how page rank is passed around the web The page rank of a site linking to you governs how much that link is worth But how many other sites are linked to by the same page can reduce that equity This can get confusing so I built this system to reduce the noise and improve the signal Clients involved in linkbuilding all of mine I hope will be able to see the results of their efforts in a consistent clear report The reports will break down the inbound link by Page Rank and then divide that by the number of links that the equity is shared with This gives a realistic view on how powerful a given link is and how much its likely to effect their rank Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs

    Original URL path: http://www.buzzmaven.com/2012/09/linkbuilding-reports-seo.html (2016-01-31)
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