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  • Quick Tip: Using HootSuite and Google Spreadsheets to Boost Social Rank - Scott Clark - SEO, SEM, ORM and Content Marketing
    figure out the best time to fire out Twitter shares You can figure out an influencer in your audience and see when their audience is most active But whatever tool or methodology you use to figure out the best time to share you need a way to look at your planned sharing as a strategy and to automated the tedious synchronous portions of it You need a way to look at your planned sharing as a strategy and deploy simple tools to execute on it Other ideas include Scheduling Tweets or Posts before you speak at a conference Scheduling hashtag posts for events to reach a special audience please don t spam events only use this with content of real value Scheduling posts leading up to a contest or other promotion Repeating Great Content Posts There is nothing wrong with repeating the same content in your strategy By planning ahead and deploying tools to help you can be sure that you re not over repeating and also stagger between different social networks where you may have a large overlap of followers How often you repeat is up to you but I would never send the same content out within a week What you ll find is an entirely new set of users will re share your content and the accumulated reputation boost over time can be significant While a single post may get 12 15 re shares repeating it over a three week period can score you 30 or more Roll Your Own A Simple First Step with Hootsuite s Bulk Scheduling Feature I recommend popping open a Google Spreadsheets shared collaborated with your team when you are doing your content collection using the Hootsuite Bulk Scheduling CSV column layout and populate your planned shares as you go along rather than posting them as you find them Then once the team has sorted and scheduled import that into Hootsuite for pushing out Sharing this spreadsheet with your team will let everyone add to the collection easily This gives you a chance to spread out your shares and look at the sequence from above the frequency and to get rid of those posts that seemed good at the time but on second look are pretty lame This meta view will also sometimes give you ideas for blog posts I ve found Steps Sign up for Hootsuite Review their CSV format for bulk importing Set up a Google Spreadsheet that follows this format Share the Google Spreadsheet with your team if applicable Schedule an interval for reviewing the proposed shared content Using the clipboard to copy a post from one network to the other Spread the posts times through your best time window Import the posts into Hootsuite Spot check the pending posts in Hootsuite For the content you own review the performance by correlating the post times and analytics results How d It Work What s Our Plan for Next Month Finally with a systematic method in place you can go

    Original URL path: http://www.buzzmaven.com/2011/02/quick-tip-using-hootsuite-and-google-spreadsheets-to-boost-social-rank.html (2016-01-31)
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  • Social Behavior and Crowd Curation in Search Results - Scott Clark - SEO, SEM, ORM and Content Marketing
    content however sometimes recent information deserves better rank temporarily This means one should possibly encourage re distribution and updating of older popular content keeping it up dated and in circulation How content moves through your social curation process will matter Was it thematic Was it original to you and warrant sharing The association of topics to the social activity will surely affect who s an authority Those who retweet everything will dilute their topical focus while those who talk about solid topical silos may increase influence within them This means that some social networking personas could feel schizophrenic Context of Nearby Content it s pretty easy to trace backwards to the actual content you or others are sharing and figure out the topical relevance and use that to affect rank for a phrase Google s long used various types of latent semantic analysis to make sense of content in context and the same goes here for social content I think you will leave a trail of content related activity everywhere you go and this will be considered in your authority Engagement clicks shares retweets etc all play into this Content that just goes thud does not send any signals to search engines This implies that solid headline writing for click throughs as well as simple to use websites to get to the content people want are as essential as ever Only in this case the conversion is the sharing of your content and the value is in the incremental boost in Social Author authority Your Social Graph High authority social posters tend to have a large audience listening while they themselves listen to a smaller number The ideal ratio of friends to followers etc is not known but search engines are going to refine algorithms to figure this out per subject area Identifying spammers trolls and bots will be a challenge in purifying this graph Your Home Base Search engines may use your website URL listed in your social profiles as an anchor to determine what other topical things you ve done They may connect the crawl of your website with your social activity ultimately deciding if your publications are worthy be part of their ranking decisions in that topic area This is working more like academic papers number of citations metrics that are currently widely used in many ways The end result will be search result pages which are tuned to your own particular bias curated by crowd behavior We ve seen this curation for years now with sites like Digg and Reddit But those sites used voting behavior within their site to sort comment digg it up or vote it down Open interfaces available to 3rd parties e g Google Bing for sites such as Facebook and Twitter can relentlessly build cached external voting behavior e g sharing retweeting etc and use their vast computing power to build models for rank TAKEAWAYS Social Authority for individual content producers will directly affect website rank in an increasing level Old

    Original URL path: http://www.buzzmaven.com/2011/01/social-behavior-and-crowd-curation-in-search-results.html (2016-01-31)
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  • BuzzMaven 2010 and beyond - Scott Clark - SEO, SEM, ORM and Content Marketing
    and estimation skills Simplified and refined estimations which do a better job accounting for simple early housekeeping that most clients require I became a Google Certified Adwords Partner I focused ruthlessly on Search and Social Marketing All other web design oriented tasks were outsourced to trusted peers and it has been working pretty well excepting hosting discussed below I exited the hosting business and it was not smooth From 2001 to 2010 my server uptime was over 99 6 thanks in no small part to Jeff at Rackaid who provided custom server management for my company Still this was a money losing segment of my company and part of it I hated to deal with While I did everything I could to make this transition go well it did not The new hosting company let some client sites go down for 2 3 days and was then hacked a month later causing as much as 6 day downtime I was out of the picture when this happened but to clients all they knew was that their websites were down This is over with but I was left with a black eye anyway Many of these ex hosting clients simply decided not to pay me for hosting services I had already provided in the previous time slot but I had to just let that go I predict a few things happening in 2011 in my business Continued focus on SEM 100 Increased focus on post click issues such as landing page split testing Improved matchmaking skills for finding clients truly ready to dedicate themselves in search I m dropping the BBB it s lost its relevance in today s world and I think they are publishing dishonest statistics Social marketing efforts will show up on marketing budgets and we ll begin producing plans that get attention People will realize that producing curating content is unavoidable for good rank traffic and I can help manage their approach for best effect Local SEO will explode including social buying sites and my clients need to get control of theirs Businesses will realize that Twitter is not a fad and we will find new ways to leverage it to promote content The broad business public will realize that personalized search changes SEO so we can focus on other things Online ratings will become even more important and I will have to help clients improve theirs Mobile hits big and mobile SEM as well and c level executives will start asking questions Increased training and presenting on SEM and entrepreneurship Searching hard for project management solutions still haven t found one Broad revision of my site updating content and new look with better social integration Continued work on making Lexington a destination for innovators through work with In2Lex TedXLex and more So hopefully it will be obvious why my blogging has been few and far between I m hitting 2011 with some velocity and with a full portfolio of new clients Happy Holidays to you all

    Original URL path: http://www.buzzmaven.com/2010/12/buzzmaven-2010-and-beyond.html (2016-01-31)
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  • Care, Expressed - Scott Clark - SEO, SEM, ORM and Content Marketing
    Scott Clark New Marketing I recommend you watch this full screen in HD A great video about your product or service doesn t have to be insanely complex Check this out Espresso Intelligentsia from The D4D on Vimeo Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit

    Original URL path: http://www.buzzmaven.com/2010/12/care-expressed.html (2016-01-31)
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  • Google Credit Card Comparison Ads Live in the Wild in USA - Scott Clark - SEO, SEM, ORM and Content Marketing
    is the Credit Card Comparison world as shown by this sequence of images taken live in the USA Last year Google began comparison ads for mortgages and now after a UK trial has moved into credit cards Query Credit Cards A comparison ad is shown above the pay per click ads You are presented with a comparison page Selecting a card displays card details clicking on application form takes you usually directly to the bank This decimates much of the paid search traffic that credit card comparison companies depend on such as creditcards com and comparecards com This marks another move by Google to infiltrate compete in any industry where consumers conduct searches and comparisons online Currently the comparison ad looks like a slightly mis aligned adwords premium ad and will probably scrub 25 30 off the click through rates of the top ad Organic rank for credit card comparison pages just became more critical than ever making strongly ranked domain acquisitions such as creditcardguide com last year make more sense than ever Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on

    Original URL path: http://www.buzzmaven.com/2010/12/credit-card-comparison-ads.html (2016-01-31)
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  • Give Wes 10 Minutes - Your View on Video Game Advertising Will Be Changed - Scott Clark - SEO, SEM, ORM and Content Marketing
    offices resides Wes Keltner who s started GUN a Video Game Advertising Consultancy If you are thinking banners and billboards in race games you are at least 3 4 years behind Give wes TEN MINUTES and you will never think of video game advertising the same way again Wes often hangs out in my office talking video games Most traditional in game ads get a few percentage participation these guys are talking many times that Video Game Ad Facts 350 Million Gamers 40 Women 34 Years Old Average Age 12 Years Playing on Average 67 of Households Play Video Games no Wes didn t pay me or even know that I wrote this lexington video game advertising 3 comments on Give Wes 10 Minutes Your View on Video Game Advertising Will Be Changed Scott says November 12 2010 at 2 51 am Nice post Love your site Keep up the good work david says November 22 2010 at 6 48 am nice post Wes says November 30 2010 at 9 21 pm I just saw this Scott Wow I m honored Thank you for writing such a nice and informative post You re a good friend Thanks About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and

    Original URL path: http://www.buzzmaven.com/2010/11/video-game-advertising.html (2016-01-31)
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  • Gap Borks Logo Launch - Designers Facepalm - Gap Could Turn this Around. - Scott Clark - SEO, SEM, ORM and Content Marketing
    this Around Scott Clark Ideas New Marketing So Gap borked the new logo launch and now asking for spec submissions Designers world wide are raising eyebrows or facepalming Now s the time for them to turn this publicity to their advantage and make friends with the design community Doing a spec work design contest will backfire I think How about taking design submissions online and giving 100 per submission to a charity in the designer s name Then give 100k to the winner and 25k to 10 runners up for the chosen logo Then hold a big get together such as at SXSW where the top 100 or so submitters can mingle connect and advance their careers Do seminars on logos branding and crowdsourcing Have Gary Hustwit document the event showing the design process and getting designers ideas for where logo branding design is going Gap becomes designer s friend Great PR win design Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz

    Original URL path: http://www.buzzmaven.com/2010/10/gap-logo-fiasco.html (2016-01-31)
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  • One Tweet Results in Eyesore Removal in Lexington - Scott Clark - SEO, SEM, ORM and Content Marketing
    the tired faded Hop on Lexington banner before the WEG games arrive lexky Within a short while this response windstream scottclark where is it I will pass the info along MC I send them the picture above and then received this windstream scottclark thanks im in Charlotte I will pass it along MC So what I assumed was this would go nowhere then I got this tweet windstream scottclark banner should be down if not now b4 thursday thanks for the tweet MC I talked to my bud Randall in the office and we joked that they simply had not realized which banner I was referring to yet and once they did there would be no action So I was blown away when I started seeing tweets that it was coming down including this photo Randall sent me F T W The result A perfect canvas for a large outdoor mural Nicely played Windstream Let s start finding some artists for a new timelines of communication mural design social media twitter 3 comments on One Tweet Results in Eyesore Removal in Lexington Shevawn Akers says September 24 2010 at 9 17 am Way to go Scott Now THIS is progress Russ Sitter says September 24 2010 at 4 53 pm Gotta hand it to Windstream for managing their brand on Twitter Kudos to them and to you Scott for asking for that improvement Onlinehandyman says September 27 2010 at 10 21 pm Nice job I was beginning to lose faith in these kind of things getting anywhere with Twitter being so over run by meaningless tweets and so many accounts coming and going About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859

    Original URL path: http://www.buzzmaven.com/2010/09/one-tweet-results-in-eyesore-removal-in-lexington.html (2016-01-31)
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