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  • Google Adwords Ad Testing Complicated by Ad Text Wrapping - Scott Clark - SEO, SEM, ORM and Content Marketing
    CTR Use of titles capitals trademark symbols and specific calls to action are all part of this Included in these variables is word position and we just lost control over that Full Width Ads Wrapped Text Ads If you re not an Adwords advertiser you may not feel this is a significant issue but trust me it is especially in highly competitive spaces where every tenth of a percent of clickthrough rate means big money Now we will be less able to pinpoint the ad text which has improved the performance of an ad or positions of words as a part of text optimization The wrapping asks more of the user to read three lines of text not just two and words on the third line will rarely have meaning on their own It really changes the way these ads will be written Screen resolution makes a difference here but people can still run browser in smaller than screen size windows I found it easy to cause the wrapping in normal browser use sizes I did notice that if Google Adwords Image Product Ads are being shown the ads below them don t seem to wrap On the left I searched for Computer Speakers and on the right Computer Classes This is even more of a reason to go for high quality scores to achieve the premium adwords position at the top of the page that area doesn t wrap nearly as often adwords ppc One comment on Google Adwords Ad Testing Complicated by Ad Text Wrapping SearchCap The Day In Search September 22 2010 says September 22 2010 at 4 18 pm Google Adwords Ad Testing Complicated by Ad Text Wrapping http www buzzmaven com About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark

    Original URL path: http://www.buzzmaven.com/2010/09/ad-text-testing-word-wrap.html (2016-01-31)
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  • Dear Google: Places Verification Postcards - A Tiny Fix that Would Really Help. - Scott Clark - SEO, SEM, ORM and Content Marketing
    paid receptionist to listen for a special Google Places validation robot to call and reliably follow its instructions Of course this doesn t always work this way In fact only around half of the time Here s a suggestion with a hattip to my client for making me aware of it The Fix is Simple Make the Contact Field Name LONGER than 20 characters As you can see the postcard has boatloads of room on it In my scenario I have a marketing department serving a large company with 10 major locations and over 400 potential place pages Some of the places already have entries from other upstream data sources and many of those entries are wrong As you know many of these companies use inter office mail and it usually works pretty nicely At typical inter office mail address is like this Rhonda Williams Corporate Council Building 5 Room 412 Current Google Places would let you enter this much of it Rhonda Williams Cor So the simple fix is Give us more characters in the Contact Name Field We can then put in the mailstop for the Google Places Coordinator and inter office mail will work to get postcards to us googleplaces local seo maps Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment

    Original URL path: http://www.buzzmaven.com/2010/09/dear-google-places-verification-postcards-a-tiny-fix-that-would-really-help.html (2016-01-31)
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  • Raising The Bar: Google Instant and SEO Snake Oil Don't Mix - Scott Clark - SEO, SEM, ORM and Content Marketing
    pattern is TBD but if users do start doing type speed trial and error a whole new realm of variation SEO could emerge Clustering of Keywords Means Higher Competition Google Instant is going to divert much traffic to phrases in the suggestion box That means quite simply that the SERPs that go along with each instant suggested phrase are going to be uber important from here on Users are lazy by nature so they will be choosing those suggested phrases on a regular basis If you can t rank for those you lose This has clipped the long tail and will cause more competition for broader phrases In addition this whole mess pushes down the top organic ranking phrases into a teeny area at the bottom SEO Friendly Site Architecture Just Became Even More Important Organic results pushed far to bottom or even below the fold The design of your website from the home page to the category hub pages to the individual content pages now represents an even more important part of ranking The silos of your website and how you use tags and categories in blogs must correlate well with the Google Instant suggestions and the internal page rank must flow properly This is not the realm of most snake oil SEOs Google Instant Raised the Importance of Non Technical Aspects of SEO One of the hardest parts of SEO is in the transformation of a poorly constructed or new website into a solid bank of crawler friendly user friendly and link worthy content all while keeping the client happy This requires management leadership and creative thinking beyond what most take the dollar and run SEOs tend to offer If you cannot successful help a client to step up to the plate and produce content to align with the shorter mid tail keywords you will not rank This requires foresight and maturity to plan the project and to be sure everyone works together In Conclusion I don t necessarily like the Google Instant feature from a UI standpoint it feels noisy But I think it s here to stay because it lets users be lazy and do searches faster It requires less second searches to refine queries and generally helps amateur searchers do a better job of finding what they want Photo by Rune Mathisen used under cc License google google instant SEO 3 comments on Raising The Bar Google Instant and SEO Snake Oil Don t Mix BIll Powell says September 9 2010 at 12 24 pm From what I understand the suggested phrases for Google suggestions are determined on a regional local basis I assume this will also be the case for Google Instant Scott Clark says September 9 2010 at 12 29 pm Yes the same local personalized ranking influences will affect the instant list same as it has affected in Google Suggest In my last post on Google Instant and SEO this was my first point regional sites may see more traffic in regional

    Original URL path: http://www.buzzmaven.com/2010/09/google-instant-harder-seo.html (2016-01-31)
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  • Google Instant and SEO - Thoughts About How It Changes Things - Scott Clark - SEO, SEM, ORM and Content Marketing
    complaint form the results page will be free from paid competition giving you a better shot at the traffic through organic or ppc links Google Instant Can Improve User Searcher Skills Forever With Google Instant constantly popping up when you go about your daily queries many who never really thought of keyphrases will now start to think about them It will be a constant reinforcement of our efforts to think about how consumers search We may have to adjust our planning to meet these enhanced skills Google Instant Can Be an Ad Hoc Negative Keyword Tool There are other ways to be more comprehensive but Google Instant can help to identify negative keywords you may want to enter in your campaigns And I saw some negative phrases with higher index numbers that never showed up in Google keyword tools Dramatically Reduced Spelling Error Opportunity While many of us set up adgroups to capture spelling errors this will have a decreasing impact as people start to use the suggest feature as a live auto correction Typo campaigns may get less traffic Hijacking Google Instant May Become a SEO Technique It may become possible to hijack Google Instant so that competitive phrases are strategically flashed to the user For example if you sell abc widget then a suggest of abc widget fails miserably could be used to divert traffic Better Searches Offer Improved Analytics Information With the user making clear choices among those available we ll have better information about what is enticing and engaging to the users Vague high volume two word searches are always confusing when we re looking to make decisions and this might just help us plan better Google Adwords Impressions will change We ll need to consider how the rules of 3 seconds delay clicks etc It s hard to yet predict what is happening Users will do more exploration When users don t fully know about a topic this can change how they approach search Searches for corneal transplant can see many new avenues about the procedures treatments etc and spend more time in these sub categories Content Creation for SEO may cluster around Google Instant suggestions If a given suggestion is offered more often it makes sense to design content for that phrase and special derivatives If someone is searching for Lasik Surgery content optimized for Lasik Surgery Risks would tend to get a lot of clicks it might otherwise have missed But considering personalized search here we cannot precisely predict what will be searched for 5 comments on Google Instant and SEO Thoughts About How It Changes Things SearchCap The Day In Search September 8 2010 says September 8 2010 at 4 16 pm Google Instant and SEO Thoughts About How It Changes Things http www buzzmaven com SearchCap The Day In Search September 8 2010 Search Engine Daily says September 8 2010 at 5 39 pm Google Instant and SEO Thoughts About How It Changes Things http www buzzmaven com Richa says September

    Original URL path: http://www.buzzmaven.com/2010/09/google-instant-and-seo-thoughts-about-how-it-changes-things.html (2016-01-31)
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  • Project Management & Collaboration in a Messy World - Scott Clark - SEO, SEM, ORM and Content Marketing
    customer because they ve bypassed the system and sent me an email which I forward to the system I need it to be efficient and fast But this doesn t go well Take this example using Basecamp where a client has sent me a task via my personal in box versus entering it in the system open the email and read it copy the text about the task message into the clipboard open the project in Basecamp start a new task message thread in the project give it a meaningful subject turn off email notification to the task initiator temporarily so they don t receive a redundant message paste the task into the task message contents check assignees to receive the request save the message assignees now get a notice re open the original message add the original sender back to the email notifications so they ll receive replies to the thread re save the message Whew Idea Need a Way of Assigning an Administrative Burden to a Task Each task should be assigned a administrative burden possibly a billable item This burden may be as simple as a high medium low selection or a scale of 1 10 If the client enters tasks in the system as clear items they should be rewarded with a low administrative burden score These tasks are done more quickly and costs are reduced If they send bypass emails or voice mails with multiple tasks per contact the administrative burden rises and the client is informed through an emailed notice of delay Changes in the administrative burden for a task should be communicated to the client via email including when their work was slowed by their own behavior The essence of the communications would be If they choose to employ me for routine administrative work they will have less time to achieve their SEM results A message may read something like Thanks for entering your task directly into my task manager Since you entered it via the web it is being forwarded directly to me for processing and bypassing the administrative queue Since your task was received via email it is pending in our administrative queue Please allow 12 24 hours for it to enter the task queue Due to multiple topics in your recent task request it has been diverted to administrative processing to be split up Please allow a few hours for it to re enter the task queue something like that Idea Need a System For Rewarding Efficient Clients Customers who insert tasks with skill on a regular basis would be rewarded with express status meaning that they rarely need any administrative processing on their tasks and their administrative burden score is low or zero On Basecamp for example users that enter well defined tasks on the web interface are automatically part of this fast track queue These clients should experience faster responses and better project outcomes One might even consider a token administration rebate when the client reaches a certain

    Original URL path: http://www.buzzmaven.com/2010/07/basecamp-challenges-ideas.html (2016-01-31)
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  • Disqus becomes more SEO friendly with 301 Migration Tool - Scott Clark - SEO, SEM, ORM and Content Marketing
    left one off of his list If you wanted to revise a client s URL structure you were stuck because the Disqus URL matching feature would lose track resulting in a broken link between the comment and post The system did not respect 301 redirects so even if you followed the best practices in your redirects you were toast Even simple permalink changes such as those done regularly in WordPress would render your comment streams orphaned from the posts The result One of the most important optimization approaches for poorly designed sites was rendered impotent by use of Disqus or at least made much more diffcult But Disqus has now introduced a thread migration tool where SEOs can alter the URL structure of a site via 301s and the Disqus tool will help you re associate your comment threads with the new URLs COOL I will be doing this for a client next week and will add to this post about the process success or failure I m starting to have faith in Disqus again blogging disqus SEO social media One comment on Disqus becomes more SEO friendly with 301 Migration Tool Brett says November 15 2010 at 7 47 pm Disqus did start out kind of bumpy but it is definitely catching on and works great About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason

    Original URL path: http://www.buzzmaven.com/2010/06/disqus-seo-migration.html (2016-01-31)
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  • Moving Offices - Scott Clark - SEO, SEM, ORM and Content Marketing
    Offices Scott Clark Improving Work I am moving my offices to downtown Lexington Please update your contact information when you get a chance BuzzMaven Inc 163 Main Street 3rd Floor Lexington KY 40507 Phone number stays the same Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit

    Original URL path: http://www.buzzmaven.com/2010/06/moving-offices.html (2016-01-31)
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  • Feedburner and Friendfeed - Taking all credibility away from Feedburner's readership chicklet
    PostRank this ranks your blog from 1 to 10 based on various engagement scores creating critiquing chatting collecting and clicking It is one of the most interesting blog engagement measures and Google would do well to buy duplicate the function tying the outcome to the feedburner chicklet Reader Satisfaction with your content measured by tracking the unique visitor trends from Google and seeking an increase over time Also important are unique visitors return visitors page views and RSS subscribers This information is rarely made public but Google claims that their search ranking ranking algorithm takes these things into account Exit Rates how fast are people exiting from your posts How many exit versus how many read This is never public but again Google claims it is an influence in rank Comments If your blog is set up for comments the number of comments per post is a great measure of how much people engaged I consider this a high quality indicator of engagement especially if the comments are thoughtful Take for example the extensive commenting that occurs in my mother in law Rachel Laudan s blog This blog has clearly engaged the public and I need no other tools just a glance at the comments tells the tale Retweets from actual people if your blog is retweeted a lot on Twitter it s a good sign This is a tenuous engagement measure at best there are many retweet bots on Twitter and there are plenty of people who retweet things without reading htem Facebook Shares how many shared your post on Facebook and how many commented on the shared item Likes are good but comments and shares are golden I hope that Google will start taking the Feedburner analytics seriously soon and start by nixing Friendfeed from the count Until then use other methods to measure your reach and influence photo by Lisa Brewster used under CC license blogging engagement feedburner 6 comments on Dear Google FriendFeed Subscribers do NOT equal Blog Readers Kristi says April 21 2010 at 2 25 pm I agree with what your saying but the truth is people can boost their subscription numbers in a variety of other ways that do not necessarily prove they have loyal readers such as RSS subscription exchanges subscribing to their own site using their own emails and various services etc Those methods take longer but do pretty much the same thing FriendFeed is importing your RSS feed which is then displayed to your FriendFeed subscribers so technically FriendFeed subscribers are just as exposed to your feed as a subscriber in Google Reader who can just as easily have so many feeds that they are missing your posts anyway Your real engagement measurement is certainly more accurate and should be more important to serious bloggers But in truth anyone who is looking to make money off of their website from advertising needs to have those other stats subscribers hits followers etc It really depends on the blogger s goals as

    Original URL path: http://www.buzzmaven.com/2010/04/blog-engagement-feedburner-friendfeed.html (2016-01-31)
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