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  • What is "Business-Like" Behavior in a Creative City? - Scott Clark - SEO, SEM, ORM and Content Marketing
    recovery I wanted it to be like pouring an energy drink over the sleepy Lexington business community it would taste the elixir blink its eyes and begin doing something to change the city Then I overheard a conversation between two head shaking Lexingtonians at a table near ours after one of the edgier presentations that went something like this That was different we could never do that type of presentation we have to be more business like At first I thought nothing of it but then I fully processed the message Devine Carama What exactly do they think of as business like and why do they think that this is sustainable If business like means shush and keep your voice down as if inside a mausoleum If business like means you require the wierd people to modify their behavior when they meet with you If business like means nod in agreement with anything the crowd is saying especially if the politicians are watching If business like means you must look and dress like everyone else If business like means young white males with well known family names If business like means never take chances take the safe route which avoid failure even if it requires mediocrity If business like means your brilliant young team members must pay their dues at the copy machine before they are given a voice If business like means you focus on boosterism rather than real results If business like means that you close the comments and disallow public criticism If business likes means invite the wierd people to your office as entertainment or consultants but never hire them then I predict you will be out of business soon Todd Willey To me the future of business will be much like the facets of this event edgy loud unconventional It will make many shake their heads And spill their coffee You will be hit from all sides by things you never see coming It will require large numbers of high energy participants It will make reams of money It will leverage the creative energy of everyone It will offend It will delight It will be ignored by many as strangeness It will make you lose your best employees It will destroy competition It will complement our universities It will attract and retain talent It will put you re city on the map if you have the courage to actually do it Move over establishment things are about to get a bit noisy Creative Class wtf moment One comment on What is Business Like Behavior in a Creative City Eric Patrick Marr says April 11 2010 at 9 17 am All research proves without question that great ideas creativity and innovation are driven by human energies Passion emotion love desire ambition Our human energies are our economic engines they DRIVE ideation and spark new innovation And for a very long time probably before I was even born Lexington has struggled mightily with human expression It s why

    Original URL path: http://www.buzzmaven.com/2010/04/business-like.html (2016-01-31)
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  • Pecha Kucha Tips - Simplicity, Flow and Passion - Scott Clark - SEO, SEM, ORM and Content Marketing
    will cut you slack Come to think of it it s a bit similar to poetry slam Simplify your presentation Maximum of three points made probably better to keep it 1 2 Hmmmm Make that one Choose something you re passionate about If it s work great If not fine The audience will feel this and it will make things go much more smoothly Don t build too many dependencies on the visual transitions this will reduce the stress But the visual elements can do a lot of communicating for you so think of it more like a liquid slide that morphs slowly as you re speaking Precision timing ala Lessig is NOT going to work If you need notes you re not ready This was my mistake It s too fast for notes In addition if the mic is hand held likely you ll not be able to shuffle notes with the mic Build in buffer zones in the slides at 1 3 and 2 3 through the presentation design in visual buffers that you can coast through and resynchronize Build in pauses on every page You ll be tempted to attack each slide as soon as it appears but this is exhausting for the presenter and probably the audience so minimize the need to perfectly match the screen Go to a Pecha Kucha event or three before you present I found that many on line presentations were in Japanese so unless you speak Japanese it s best to show up at a few now before you re asked to speak at one You can also pick up tips from presenters that will surely help Float a simple theme throughout the presentation Here s where I borked it The traditional persuasive presentation can be like laying out puzzle pieces on the floor describing them to the audience and tying the whole theme together at the end in a single a ha moment There s no time for this in Pecha Kucha You don t get enough time to describe the pieces and by the end when you want to tie it together you re a tad frazzled Breathe I think this is underrated And even after reading it on another post before I presented I didn t take it seriously During rehearsal breathing is not an issue but on stage it is It s not easy but I feel that jumping in and trying these types of things is the fast track to expanding your skills and pushing your capabilities A huge thanks for everyone who was at the event it was great fun lexington pecha kucha presentation social media 3 comments on Pecha Kucha Tips Simplicity Flow and Passion Wayne says March 26 2010 at 10 29 am Great tips Scott Thanks for sharing your experiences it will come in handy when I do a similar presentation on Kentucky Space Nate Cheeley says March 31 2010 at 9 26 am I m sorry I had to miss this

    Original URL path: http://www.buzzmaven.com/2010/03/pucha-kucha.html (2016-01-31)
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  • The Mobile Marketing Freight Train - Thoughts from the Field - Scott Clark - SEO, SEM, ORM and Content Marketing
    that because past mobile surfing experiences were awkward the platform simply isn t worth serious attention But things have changed a lot designers are adopting better usability into mobile sites as they mature in the space and user experiences are improving all the time Using a mobile phone on the web is becoming more of a pleasure with less compromise Mobile search is leading the way with huge investments by Google and Bing partially due to threats posed by sites such as Facebook The image that comes to my mind these days is a big freight train You can hear it over the horizon right now The tracks are rattling and animals have hidden themselves and the signal crossings are binging away But few are paying attention In some cases the mobile platform is the most important one If you run a gym or restaurant you are already woven into the movement of your customers day you re just as likely to be visited via the phone as via a computer Between December 2008 and December 2009 the percentage of US mobile phone subscribers with unlimited data plans increased from 16 to 21 with several phones now requiring an unlimited data plan subscription at the time of purchase During the same period smartphone ownership increased from 11 to 17 while 3G phone ownership increased from 32 to 43 Comscore Source marketingcharts com on Comscore data Mobile developers have a golden age just starting Building mobile sites and applications specific to certain companies will blow up the way that custom website creation did in 2002 2003 Generic templated sites will have to do for most and that s better than nothing but if you really want to project your brand you ll need to be more clever Study the patterns until you see that to succeed the mobile site must be a custom mobile centric experience Not a micro rendered version of your current site Mobile web marketing strategy thoughts from the field Consider the mobile scenarios for your customers Look at your existing analytics Multiply that number by four for next year s estimate Have any of your customers said something about accessing your site on mobile Does your business attend a lot of conferences Consider making a mobile device tuned for this Start simply Create a mobile site for the executives to use first then show it to key customers Don t ignore the possibility of making a mobile intranet for your field staff as a first project Think about how you will integrate your mobile site into search engines maps social media Often entire mobile development programs can be funded by just removing unused parts of a corporate site If you are not surfing the web yourself via mobile start now Otherwise you make too many assumptions Get your team some of the most popular phones out there even without phone plans most use wifi Make them a fixture in the center of the conference table during website

    Original URL path: http://www.buzzmaven.com/2010/03/mobile-website-marketing.html (2016-01-31)
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  • Nurture Your Social Graph - The Museum Tour Guide Metaphor - Scott Clark - SEO, SEM, ORM and Content Marketing
    suddenly start talking about something else you lose interest opting to go get a caramel latte at the museum cafe I was looking at a blog today for a company that provides specialty tax services The first 8 months of posts were great on topic posting weekly and really useful stuff They supplemented their original posting with aggregate lists of the best things they d seen in the space and earned some backlinks from that I can see why people followed their blog Google s social signals were giving their blog a significant boost ranking 2 in their metro 1 2M for some nice keyphrases Their subscriber count was decent 1100 RSS subscribers at its peak Decent reach as well But then without thinking the business owner blogged off topic for a few weeks Olympics Golf And some rambling thing about their vacation to Denver New subscriber count 860 New rank 6th Hope it was worth it So unless you re a seriously colorful personality concentrate on your subscribers expectations and deliver the kind of content they saw when they clicked on that subscribe button One way to help remind yourself about this is to create and stick to a short ish list of categories for your posts I failed at this before and will be consolidating my blog categories in the near future Tags are more flexible as meta indicators for content I think that 10 12 categories is a good number to have photo cc Kennisland on Twitter blogging SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google

    Original URL path: http://www.buzzmaven.com/2010/03/nurture-your-social-graph-the-museum-tour-guide-metaphor.html (2016-01-31)
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  • Bring Google's Fiber Optics for Community Program to Lexington
    Lexington didn t get as creative and as much attention as Topeka did 6 comments on Bring Google s Community Fiber Trial to Lexington List of Cities Vying for Google s Gigabit Project zettaphile com BIGGER IS BETTER says March 9 2010 at 1 45 am Bring Google s Community Fiber Trial to Lexington Maicol Ospina says March 9 2010 at 4 32 pm Hope it works out for you Its good to see people promoting their hometowns homestates Kentucky deserves it Good buddy of mine went to UK Actually helped me out with finding a car shipping service Keep up the good work Scott Jeff Anthony says March 16 2010 at 8 09 pm Anyone from Maine who would like to support their state the city of Portland has recently declared their interest in Google s umm interest This is not about competition between the cities it is about giving Google the best sandbox for testing their infrastructure http www facebook com group php gid 375019538745 Scott Clark says March 16 2010 at 8 22 pm We absolutely know this is true For Lexington it s as much about building consensus behind a goal that energizes us whether or not we are selected The region we re in is rapidly innovating and we love a good competition in Lexington Fiber Optics Amanda says March 30 2010 at 10 52 pm Do any of you know where one might find a list of the cities being approved Or even of a tentative deadline when the cities will be approved Scott Clark says March 31 2010 at 7 07 am no but I m reasonably certain it ll be listed here http googleblog blogspot com so you might want to subscribe to that blog About BuzzMaven Labs BuzzMaven Labs is the

    Original URL path: http://www.buzzmaven.com/2010/02/lexington-fiber-optics.html (2016-01-31)
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  • Finding Airport Outlets - The Secret Agenda
    mouthed abusive and alcoholic architect that airports call whenever it s time to build or renovate a terminal Why Perhaps its just habit or perhaps they ve made a deal with the devil and this is the price paid He laughs through his cigar with his whole belly and regularly tells people to get the hell out of his smoky dingy office covered unopened trade journals and past due bills reaching back to the 1970s I can also imagine the victims of his attitude those newly minted Y Gen architects undermining his fiefdom with radical suggestions We should put free 4 plug electrical outlets waist high every 5 6 feet for travelers who would like to charge their devices between flights To pay for it we could make the outlets into a marketing tool attaching a small sponsors placard I pause for a moment of silent respect of these brave souls limping slowly away boot print on their rear and ask them to keep fighting the good fight We can see you re making headway We all need you photo by Alan Levine Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near

    Original URL path: http://www.buzzmaven.com/2010/02/airports-and-outlets-keep-fighting-the-good-fight.html (2016-01-31)
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  • Online Reputation Management Strategies - The "Rate Us" Page and Local Reviews
    for the review but you can thank them afterward Consider adding a QR Code as pictured to link people to your rate us page but don t put this QR code on a sticker etc in public view You don t have to only provide it to paying customers if you ve offered free advice to them or otherwise improved their day with your brand you can ask for ratings as well But it must be an honest rating from someone you engaged You Must Train Your Employees and Monitor Reviews Every customer facing staff member must know about the ratings strategy and buy into it They must be familiar with your target websites and be given permission to monitor your reviews on company time When a bad review surfaces you must immediately address it and reach out to the customer only they can remove or change the review in most cases Google Alerts is the most basic form of online monitoring and should be set up for your business name right away How many ratings do you need Make sure to monitor your online ratings once you have 20 or so on Google you may want to adjust your rate us page to emphasize the other sites You want to get a distribution of ratings on major portals The beauty of this being a web page is you can change it on the fly To decide where to concentrate efforts set up basic analytics on your website to identify traffic If Google is being outpaced by Bing you have a discrepancy Never ever post your own reviews The New York Times reported last year that cosmetic surgery clinic Lifestyle Lift would pay 300 000 in civil penalties after an investigation by the New York State attorney general s office found that employees had posed as plastic surgery patients to write glowing reviews of their own business It s not worth it Which Sites Matter Yelp Citysearch Yahoo Local Google Maps Angie s List TripAdvisor OpenTable Epinions are good places to start Your industry may have forums groups and other clusters of traffic where the rating would be better received Not just for Small Businesses These ratings can appear for large or small businesses and can be important to individuals where ratings are conducted such as professors and doctors Beyond the Static Review and into Social Media This post is about ratings sites But asking customers to consider tweeting or Facebooking about your business is just as potent You must monitor the posts being made and be prepared to jump in if the responses start a conversation which need your voice You must monitor the social web even if it s just using Google Alerts Being silent while customers populate the social networks with comments about you is simply not an option Update It is critical that your staff be involved in this Do not just sit these cards on the counter and hope someone takes them They won t

    Original URL path: http://www.buzzmaven.com/2010/02/getting-customer-reviews-online.html (2016-01-31)
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  • Local Search SEMMY
    listings Thanks to everyone who voted to Matt McGee Brad Geddes Michael Jensen and Jennifer Laycock for the judging and to David Mihm for handling the nitty gritty of the site itself If you re a business looking to get the best of Local Search you should carefully read every one of these articles print them out and read them again Leveraging Small Business Customer Reviews and Testimonials Online Steven Brier Search Engine Journal 3 24 09 SBS Mailbag When Local Keyword Research is a Dead End Matt McGee Small Business Search Marketing 3 26 09 The Local Search Ranking Factors Ranking High in Google Maps and Yahoo Local David Mihm Mihmorandum 5 26 09 Edit Remove and Respond To Reviews Tools For Conflict Resolution Miriam Ellis SEO Igloo 5 29 09 What is Location Prominence Mike Blumenthal Understanding Google Maps Local Search 6 8 09 local local search One comment on BuzzMaven wins 2010 SEMMY award thanks to all Todd Taskey says February 3 2010 at 8 21 am As a business owner who as relied on you to start build and maintain a growing business both online and off I am not surprised you won this award Congratulations and well done About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon

    Original URL path: http://www.buzzmaven.com/2010/02/semmy-awards.html (2016-01-31)
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