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  • Paid Search Marketing / PPC Search Marketing
    to drive down the costs for achieving KPIs We must use care that we don t just transfer the costs elsewhere in your organization e g lower quality leads are cheaper but cost more time and energy by your sales team Paid search complements organic results This means that you cannot depend on paid search as your only traffic source but it can supplement things in weak areas or in long tail situations It can also have some powerful advantages in e commerce and lead generation The Landing Page and Post Click Optimization Getting traffic to your site is just part of the program If everyone leaves immediately you may think your paid search campaign is performing well based on click through rate but in fact it s performing poorly Worse it s wasting your marketing budget We must be sure that the traffic arrives and acts in a way that justifies the cost per visitor Not all keywords that generate traffic are desirable targets for paid search This process is called post click optimization and is the second half of any paid search program Strangely many other companies omit this entirely choosing to pitch their offer only on pre click optimization Be wary of incomplete programs like this The Big Players in Paid Search Google Adwords Microsoft AdCenter Facebook Paid Search LinkedIn Ads Twitter emerging I can help you find the perfect placement program once I know your goals and audience See Also Dayparting with Pay Per Click Ads Minivans on Racetracks Or Dedicated Landing Pages are the F1 Racer of Web Pages Paid Search Marketing FAQ Marketing With Bing Adcenter Marketing With Google Adwords Marketing with Yahoo Search Marketing About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist

    Original URL path: http://www.buzzmaven.com/services/paid-search-marketing (2016-01-31)
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  • Google Adword Help, Google Adwords Consulting
    campaign in Google Adwords there are several critical factors you must keep under control Costs Compared to Other Marketing Reach Compared to Other Marketing Type of Consumer Using Google s Systems Effectiveness of Keywords Effectiveness of Ads Effectiveness of Landing Pages Effect on Your Brand Some of the measurements used include Impressions how many times your ad displays Click Through Rate clicks impressions Quality Score Google s score of how good your ad is Exit Rate The percentage of people who leave your site rapidly Conversion Rate The percentage of people who buy versus just visit Profits Per Visitor Profits Per Sale each of these are variant based on geography time of day and competition Establishing Your Sweet Spot on Paid Search The deep beauty of paid search is the way it can be used to execute experiments that help you find the ideal combination of keywords ads and landing page offers With the world as your experimental sample you can design rotating experiments that tell you quickly what is resonating with your customers and what is generating profits Once you know this future decisions about where to spend your marketing money become easier to make with less waste When completed a paid search campaign will put you in touch of customers at the very moment they are searching for what you sell You ll be amazed by how it works This Seem Confusing Don t worry My role in your Internet profitablity plan is to make all of this simple and custom to your own business needs I use plain English when discussing concepts and explain all aspects of it so that you can not only understand it but act on it More Information about Google Adwords Google AdWords Certified Partner Google Adwords Professional Scott Clark Google Adwords Detailed

    Original URL path: http://www.buzzmaven.com/services/paid-search-marketing/google-adwords-targeting (2016-01-31)
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  • Social Media Marketing - Scott Clark - SEO, SEM, ORM and Content Marketing
    results for listings in their search engine results page In addition Google s Social Circle search results currently appearing at the bottom of the SERP page offers a trusted results choice for users People in a social circle tend to trust recommendations from friends Google s Social Search feature pivots on the Google Profile something you should completely develop for yourself In addition making contacts over Gmail and Google Chat will help you to flesh out your social graph giving Google more information about who it should share information with in Social Search results The addition of Google contacts is way harder than it should be but it s still worth the time especially with well connected individuals in your field of work study Is Social Media Marketing like SEO SMM is about starting conversations and lubricating their spread SEO is about the strategic insertion of content and links as well as technical adjustments so that search engines are more likely to see your site and rank it well Like any marketing activity both are manipulative but with SMM there is much more human interaction and a stronger requirement for social dexterity SMM is very hard to game Can Every Business Benefit from SMM No SMM requires a substantial commitment by persons in the business before it will be successful SMM efforts die very quickly without that support There is no fire and forget methods for doing SMM What Kind of Commitments Are Required Content creation community participation community awareness generosity and respect for the tribal nature of each social network are just a few examples A Business owner taking part in SMM must be involved in the community almost every day The good news is that there are many ways to simplify the task of monitoring and responding that

    Original URL path: http://www.buzzmaven.com/services/search-engine-marketing/social-media-marketing (2016-01-31)
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  • Website Usability, Web Usability Audit
    I see them shopping for web designers based on their visual portfolio and then a few month s later with fancy flash enhanced custom site in hand they start asking for results It s a bit like eating dessert first This is a natural tendency It s easier to get your arms around something you can see What exactly am I buying is a sensible question but if the answer is to point at a screen shot with pretty graphics be skeptical Form Equals Function and Real Dollars and Cents What I mean here is that you don t start designing until you have the basic functions well understood Functional concerns include items like USEFUL content such as package tracking owner s manuals etc Paths through the site for someone in a hurry Paths through the site for the in depth reader How the search engines will see your site At each step in your site is it easy to determine the next step How well do your pages work if a visitor never sees your home page Is the site fast and responsive Are your font choices easy to read for all ages More Information Eye Tracking Studies for Web Design and SEO Lexington Kentucky Web Designer Web Design Portfolio Website Hosting About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords

    Original URL path: http://www.buzzmaven.com/services/website-design-and-usability (2016-01-31)
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  • Successful Email Campaigns, Email Marketing Help
    Reality here are some numbers released by our email partner Vertical Response about trends in email behaviors Industry List Size Open Rate Click Through Retail 100 1 000 30 38 8 14 1 000 10 000 18 30 7 8 10 000 14 18 3 7 Consulting 50 5 000 25 6 5 5 000 20 000 16 7 2 8 20 000 100 000 16 5 3 6 Finance 50 5 000 27 2 4 7 5 000 20 000 21 60 3 1 20 000 100 000 31 3 8 Political Candidate 50 5 000 25 0 72 ouch 5 000 20 000 16 0 74 Let me know if you d like the whole report and I ll see to it you get a copy it has a lot more information Why do email marketing click through go down as the list size increases I think the overhead in managing such a large list gets in the way of the list quality and therefore the frequency of the mailings is reduced Frequency is a key factor in effective email marketing Smaller lists tend to be attached to smaller companies which by their nature have more face time and familiarity with their customers Designs must be compelling sent to the right people and provide a relevant offer Research has shown these are the factors influencing whether customers will open emails or not and in order of percentage saying they would open it Know and trust the sender 59 2 Subject Line 41 1 Only open emails I normally get 33 6 Previously opened and thought valuable 30 1 Preview caught my attention 19 0 Discount 17 5 Free shipping offer 15 Company doesn t send much email 10 9 Looked like the print catalog I received 10 9 Email campaigns are not as easy as just dressing up an email adding a link and sending out a message with a big cc list You must be well versed in how SPAM filters work how customers feel about email and the best way to obtain good return on your investment You must measure the performance of your email campaigns so you ll know what works and what doesn t and build a strategy of frequency target audience and follow up that really helps your firm s cash flow Emails sent out must be elegant attractive and inviting They must have a professional touch and a visual tie in to your website Cheap looking or poorly done email campaigns can undermine the entire web business effort Worse your site can be blacklisted from future campaigns Articles about Effective Email Marketing I ve written these articles about Email Marketing as well Email Marketing Ideas More Email Marketing Ideas Writing Effective Business Email See Also Email Marketing Checklist Best Practices Examples Note use of a consistent template for each message click to zoom click to zoom click to zoom click to zoom About BuzzMaven Labs BuzzMaven Labs is the 15 year old

    Original URL path: http://www.buzzmaven.com/services/supplementary-services/email-campaigns-outsourcing (2016-01-31)
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  • Scott Clark - Blog Archive
    useless SERP typical Read More Take Apart Great Rainy Day Activity for Children of Geeks Scott Clark Hardware Just for Fun The weather was crappy this last weekend we were all a bit under the weather and I wanted to leave the TV and video games turned off So headed into the electronics graveyard and pulled some CDROM drives And the fun begins Read More Mega Discount Code List good stuff Scott Clark Geeked Out I was emailed this long list of coupon codes that I though I d share with you I cleaned up the re direct to avoid the pop up windows that were happening No affiliate codes just a gift to you Good luck Read More Credit Card Companies are Sleazebags Scott Clark RANT Credit card companies go to desperate means to get you to use their cards And as the holidays approach I m sure they fool a lot of people with this letter Read More Lazy Form Programming Scott Clark RANT From Amazon s Askville This crap drives me nuts Amazon here s some Javascript code for free var strAddress2use strAddressFromForm replace http It s a little more work in Ruby and PHP but you get the picture Read More Fredericton New Brunswick added to Google Transit serving Two Universities Scott Clark Changes Online shiny new The small transit operator Fredericton Transit Division had their routes added to Google Transit tonight for the Fredericton 85k area adding yet another Canadian location for the terrific trip planning service The University of New Brunswick and St Thomas University students in the area will surely benefit from this trip planning service Read More Microsoft Content Ads Leave Beta in USA Scott Clark Optimization shiny new Unlike search ads that are triggered by keywords a potential customer enters content ads are triggered by certain words in articles or Web content If you are bidding on those words your ad might be displayed somewhere on the page Read More Mixed Media It works Grasshopper Scott Clark Just for Fun In 1860 in California and elsewhere there was a huge locust storm and someone created this to remember it Quite effective I think If they d made a chart out of the locusts even Mr Tufte would like it This kind of thing sticks in your mind more than a book about locusts or about their Read More The Amazing World of Navigational Searches Scott Clark Usability and Human Interface In the past few months time I ve spent more than my usual amount of time watching others surf the web I am always astonished by how poor people are at knowing where to type searches or web addresses or login information When I ask someone to go to a website there is genuine confusion about Read More Bible Belt Trademark Abuse Scott Clark Ideas I Snapped this From a T Shirt shop in Gatlinburg TN smack dab in the Bible Belt Tolerated I suppose by legal departments of real brands I can t imagine they have permission Protected as a parody Hyper tacky IMO Read More Gothic Clock Pubsigns and Steampunk Cufflinks One Of A Kind Stuff Scott Clark Geeked Out Just for Fun shiny new The J Peterman catalog was one of my first stops because their coolest stuff sells out And it turns out they have some stuff still available that I consider some of the most amazing gift items on the web Read More Unshoppable Scott Clark Usability and Human Interface I thought I d look at buying some shelves But when I looked at how many pages this site had I was suddenly feeling pretty exhausted By page 16 I think I ll need a nap Oh in case you re wondering searching didn t help you had to know the SKU Advice You should improve your server Read More Auditions Today A Fluid Simple Way to Narrow Blogs Scott Clark Ideas Usability and Human Interface We are all busy but most of us love blogs Finding filtering and selecting blogs is something that must be done by hand because it requires that we personally evaluate an author s efforts and give them enough time to show their stuff It s my blog audition borne from necessity At one point I had 1400 Read More How much would you pay to be TOTALLY rid of SPAM Scott Clark Improving Work I wonder if the blur between hidden SPAM filters such as those offered by ISPs causes people to hold off on genuinely good spam filtering yes that you buy because they think they already have a filter and are just resigning themselves to cleaning the crap out of their in box each day Read More New 800 600 eStarling Digital Frame Tribulations and Some Tips Scott Clark Hardware For those of you saying this is old news keep in mind that this is a new bigger 8 800 600 eStarling not the low res little one that Gizmodo reviewed back in May So here it is on my desk sending me Tagged images from Flickr Updated Post Read More Microsoft Expands AdExcellence Pilot in the US Scott Clark Optimization shiny new In the spirit of the Google Adwords Individual and Yahoo Search Ambassador Microsoft has started handing out invitations to join the AdExcellence accreditation program Upon passing the exam you ll become a Microsoft adExcellence Member As a Member you ll receive permission to exhibit the official adExcellence logo on your website and be included in our adExcellence Read More Microsoft Prepares Industry Focus Research Keywords Scott Clark Optimization These may be good for the newbies to learn more about what a keyword list looks like The lists are in a near ready to import Excel spreadsheet set up for Microsoft Adcenter Read More Verizon Broadband Now Covers Nicholasville KY Penn State More of Maine Connecticut Scott Clark Lexington KY News shiny new Kentucky News Nicholasville a part of the Lexington KY Metro Service Area is now covered with 3G technology from Verizon Read More A Blog May Be the Best Way to Get Spontanious B2B Attention Scott Clark Research Web Site Advice If you re thinking a blog is too much work for your marketing efforts check this out More than 8 of 10 business journalists 84 say they have used or would use blogs as primary or secondary sources for articles This from the 2007 Arketi Web Watch Survey Inside B to B Media Usage of Web 2 0 One quarter Read More Sphinn WordPress Plugin Mod Only Display Sphinn It Button for Sphinn Tagged Items Scott Clark programming Since my blog has a mix of seo and non seo posts and I still want to post the Sphinn plug in button on them I did a quick mod that only shows the Sphinn It button in the case where you ve put the tag Sphinn in your Wordpress 2 3 tags list Feedback welcome Read More Google Starts Listing Increase Your Traffic links in Campaign Summary A good thing Scott Clark Changes Online Optimization Paid Search PPC Web Site Advice On my pay per click campaign summary I see this I m not sure but this seems like the first time they ve made specific traffic increase predictions Here they point out Daily budget of 100 00 met on 13 of the last 15 days Increasing your budget to the recommended amount would allow your ads to show Read More Setting Up a Family Photo Channel Mashup on FrameChannel Scott Clark Geeked Out Just for Fun Web Site Advice As the Holidays approach shutters are going to be a clickin Being able to spread smiles digitally is truly a magical use of web technology Grandmas and Grandpas Aunts and Uncles can all keep track of family members special moments effortlessly via RSS and a few new tools displaying photos on the new RSS enabled photo frames or any one of screensavers Read More Bourbon Bluegrass from The New York Times Scott Clark Just for Fun Lexington KY News In today s New York Times a fabulous piece gives the account of Steven Kurutz and his friend Chris slow musical meanderings through Kentucky s bourbon heaven and should not be missed While I don t drink much I m a big fan of Woodford Reserve which is very close to Lexington and the only bourbon distillery I ve visited Read More The Franchise Compliance Index FCI A Due Diligence Equalizer Scott Clark Franchises Ideas I m proposing a system for improving the quality fairness and understanding during due diligence as it relates to business model franchises Read More The Google India Logo pic COOL Scott Clark Ideas The Logo From Google India I d never seen this before I d only seen this one after finding it on pulse2 0 Read More SMX Connections Scott Clark Events To those of you who ve followed up without a reply so sorry I have every one of those messages here and will do my best to contact you if not today soon Read More Weather Blogs and other urgent news Should Always do Full Post RSS Scott Clark Ideas RANT Web Site Advice Weather Newspaper TV Stations and other news specific blogs should have full posts selected in their RSS feed settings No exception This way people can actually keep up to date via non broadband devices If you are publishing such a blog It is ridiculous to use exerpt posting for these types of weblogs It undermines your reputation as a news Read More Mix up Blogs or Break Them Down Scott Clark Ideas My blog has a mix of topics all generally related to web business consulting But I also put a few humorous topics as well as a few relevant business web posts about Lexington KY I receive casual comments all the time about people saying they like it but my subscriber counts are stuck and often Read More User Interface Overload PIC Scott Clark Usability and Human Interface An example of user interface overload that is not so different than some of the websites I ve evaluated lately Read More Poop Paparazzi Drives Industrial Design Scott Clark Just for Fun Completely off topic from anything search the new Poop Swoop provides insight into the daily lives of dog owners and the crap they put up with Read More Retailers My Cell Phone Camera Will Not Steal Your Soul Scott Clark Geeked Out Hardware RANT Dear Retailer When I snap a photo of something I m not here to scam you I m not the front for a big Chinese manufacturer who is about to knock off your stuff and put you out of business I m not planning out an elaborate Mission Impossible style robbery I m using my phone to shop You need to get ready for this and embrace it Read More SMX Local Mobile Wrap Up Session High Points Scott Clark Events A terrific brain trust of folks answered great questions that I ve tried to aggregate into an organized list you may find very helpful Enjoy The Q A was especially helpful and added a lot to the session Moderators Chris Sherman Executive Editor Search Engine Land Greg Sterling Founding Principal Sterling Market Intelligence TIP See the end Read More SMX Local Mobile Mobile Search Beyond 10 Blue Links Scott Clark Events Mobile Search Beyond 10 Blue Links Fascinating presentation at SMX Local Mobile Mobile searchers don t want lists of web pages they want answers or fast ways to take action Mobile search providers are increasingly experimenting with alternative interfaces such as location aware browsing voice recognition text messaging and other innovative approaches Learn about these new Read More SMX Local Mobile Show me the money Scott Clark Events Show Me the Money So there are Billions out there But who s making money now How will SEMs place bets now to ensure their success Show me the money Moderator Greg Sterling Speakers Ian White CEO Urban Mapping Shawn Riegsecker Chairman CEO Centro Justin Sanger CEO LocalLaunch Alfred Chow Head Yellowbook Lots of Read More SMX Local Mobile The Ultimate Local Ad Model Scott Clark Events Local businesses want leads and customers not clicks Although pay per click and pay per call are the two prevalent ad models to reach local searchers will other models like CPA PPA ultimately be more effective Partial Liveblogging other presenters not blogged couldn t get a coherant flow going P Steven Chuck Director of Strategic Alliances Yahoo Read More SMX Mobile Local Pay Per Call Advertising Living up to the Hype Scott Clark Events Moderator Greg Sterling Founding Principal Sterling Market Intelligence Marc Barach CMO Ingenio joined for the Q A Throughout this writup PPC pay per click Don t confuse it with PPcall Lots more after the jump Read More SMX Local Mobile Putting Local Search on the Map Scott Clark Events This is a liveblogging entry from SMX Local Mobile a conference I m attending in Denver CO This was the best session I ve attended yet at the conference Lots of great information and engaging speakers Good questions from the room and highly relevant content Bravo Moderator Chris Sherman Executive Editor Search Engine Land Speakers Alex Porter Read More SMX Local Search SEO Best Practices SMXLoMo Denver Scott Clark Events A really good session covering some tips and tricks related to local search I picked up on some things I d not known before and it sounds like I should get kicking on some hcard and address tagging of some clients After Chris Sherman did introductions these are the folks who did presentations The presentations went Read More SMXlomo SMX Local Mobile Managing a Local Mobile Campaign Scott Clark Events SMX Local Mobile Managing Local Search Campaigns Read More SMXlomo Early Photos SMX Local Mobile Scott Clark Events Early photos from SMX Local Mobile SMXLoco Read More SMX Local Mobile Hope to See You There Scott Clark Events Franchises Well getting ready to head out tommorrow for SMX Local Mobile conference in Denver and looking forward to seeing friends in the search marketing world again I ve not seen since SMX Advanced in Seattle Look Me Up I hope to see you there Read More WiMax Week Buzz Comforting after Muni Wi Fi Fiascos Scott Clark Geeked Out Hardware shiny new It was nice to hear people excited about what s happening at WiMax World Week in Chicago which had attendance has almost doubled WiMax 802 16 is a technology that works a lot like Wi Fi Wireless Networks but has much greater range It sounds like spectrum and backhaul issues are getting solved and that many of us will be WiMaxing at 4Mbit sec before 2009 Read More Focusing Outward Scott Clark Ideas I found this on JonathanFields com and it resonated Some people thrive on the energy of a constant battle On how badly they can take those around them Not me It kills me And at least for me I discovered there is a much better way to launch and grow your small business or reinvigorate your Read More Free Wi Fi Restaurants What if I Need to Pee Scott Clark Ideas To all the restaurants offering free Wi Fi I say THANK YOU I love it Panera Bread led the pack and more are offering it But for those of us who are popping in for a quick lunch by ourselves laptop in tow what if we need to leave the table for a few minutes Read More Organizational SEM Is there somewhere I can plug in Scott Clark Ideas New Marketing SEO SEM Make sure you realize that the only way to benefit from today s latest New Media revolution is through full integration within your organization not by hiring someone to doll it out in sugary snacks in the breakroom Read More Wal Mart com Says Click don t Call Scott Clark Changes Online Usability and Human Interface As part of what Wal Mart is calling its Customer Contact Reduction program by next week Walmart com the company s online arm will no longer give customers a toll free phone number to call or any phone number for that matter Read More Godaddy Why Do You Tease Me So Scott Clark Web Site Advice Godaddy backorders can seem like a romance On again off again Well the lesson here is to keep your backorder in place for a while they may come home after all Read More Two Retail Experiences Compared It wasn t even close Scott Clark RANT My duct tape fix suggestions for our propane leaking 12 year old grill have not gone over well but my trip to a local patio store for a new grill went even worse when they tried to shaft me with a 50 local delivery charge to drop a box less than 2 miles from their shop Latest in my Retail Gaffes series Read More Louisville Opens Economy to Immigrants as Other Cities Close Doors Scott Clark Lexington KY News In an article in this week s Wall Street Journal subscription for now Miriam Jordan writes of Louisville s progressive stance on immigration and diversity While Nashville and others have been drafting anti immigration ordinances or vetoing those which help immigrants she writes of Louisville Mayor Jerry Abramson s very visible position towards welcoming individuals from all nationalities into the Louisville economy Read More Getty Shakes Up the Web Res Stock Photo World Scott Clark Changes Online With competition from inexpensive stock photography shops and changing patterns in image purchasing Getty is offering its collection of photography with 49 licensing for web use on blogs email and sites But photographer groups are ruffled and lines are being drawn Read More I Wish Smarter Meetings Were the PowerPoint Killer Not Google Presentations Presently Scott Clark Ideas Improving Work Google s Expected to roll out their PowerPoint killer soon if not today Even though I was one of the engineers on Harvard Graphics PowerPoint was called the Harvard Graphics Killer I am really a advocate leaving slide shows out of meetings It s far too easy to create slides You need people staring at you at a table giving you feedback with their body language good and bad You need to know that you got through to them Will Google s PowerPoint just make more awful presentations for us all to sit through Read More Congratulations RV Sani Con and Lannie Stegall Scott Clark shiny new My long term e commerce and SEO client RVSani Con recently sold to Thetford Corporation an Ann Arbor Based RV Parts Supplier RV Sani Con makes waste management systems for RVs a product you will appreciate in an increasing amount proportional to the amount of time you spend with your rig The acquisition supports our long term strategies Read More The Brand Gap Scott Clark New Marketing A brand is a person s gut feeling because brands are defined by individuals not companies markets or crowds because people are emotional intuitive beings Great slide deck nicely done Read More CMS users Check your RSS output also Scott Clark Lexington KY News RANT Usability and Human Interface People using content management systems need to educate all users of what will go out not only on the browser but on the RSS feed as shown in this example where the tragedy of flight 5191 was sent out as a NEW news story from WTVQ s RSS feed a year later Read More Honey pick up bread milk and a home mortgage after work Scott Clark Just for Fun Saw this in the checkout line at Kroger grocery store They say never go grocery shopping hungry You probably shouldn t go shopping broke either Too much temptation Actually what you see here is evidence of a slow but important change in the retail and banking industry  Kroger already owns a mortgage company so that s Read More Managed Rights Media User Created Content Birth of a Litigation Underground Scott Clark Ideas Web Site Advice It s the era of user created content Is there a minefield being laid by more and more sophisticated crawling tools employed by the stock agencies the increase in user created media and the pinch felt by artists as microstock and low cost stock shops grow For those of us managing dozens or even hundreds of sites it is very very easy for an unauthorized image or illustration to make its way into a website And then the fur will fly Read More Microsoft Adcenter follows Google s Lead in Optimizing Campaigns for free Scott Clark Optimization It seems everyone s bending over backwards to optimize my pay per click campaigns for free these days Google did it a couple of weeks ago and now Microsoft Adcenter has chimed in Can the PPC campaigns really offer good value to customers without conflict of interest becoming a problem Or is it a when all you have is a hammer everything looks like a nail issue Read More Abandonment Leaving Live Customers for Phone Calls Makes ZERO Sense Scott Clark RANT Retail stores don t seem to realize the importance of customer touch points That phone call ringing in the background is not as important as customers already in the building If that phone rings a few times both the receptionist and the salespeople need to have confidence it will then ring to someone else for handling or to a well designed voice mail solution Leaving a customer during the sales process is simply throwing away the entire process people have worked hard on up to that point Read More 1 1 Adds Google Sitemap Button A Bondo Dispenser for Web Design Mistakes Scott Clark Optimization RANT shiny new I think starting today the Worlds Biggest Web Host 1 1 now offers built in Google Site Map Tools in their Package level domain lists making it extremely easy to create a sitemap for any domain hosted with their services Too Damn Easy Using Google Sitemaps in such a casual way is a lazy way to deal with crawling your site and actually hides problems on your site that you NEED TO FIX with thoughtful internal link design Read More PF Changs System A Free Lesson for Mom and Pop Restaurants Scott Clark Franchises Ideas You know sometimes business secrets don t require much effort to find The fruits of dozens of locations millions of dollars in training development and years of experience can focus on a single experience that s presented right in front of you to observe You don t have to copy any one system but you need a system with rewards and consequences for your staff PF Changs Chinese Bistro is one such example of a system that makes a place remarkable that all restaurateurs should take note of Read More SEO Spam Deconstructed Scott Clark RANT Web Site Advice It would seem ludicrous to even consider SEO services that send garbage SPAM but amazingly I talk to people at least once per week who have gave them a shot because it surely can t hurt anything In fact it can hurt a LOT of things Here s a deconstruction of the spam itself Read More Google Bing and the Loss of Social Forgiveness in Search Scott Clark Changes Online Ideas Is it constitutional for a government agency to keep a criminal history public indefinitely crawlable on Google arguably providing through its results pages a public criminal history without a statute of limitations of any type What if expungement is impractical due to the indexing activity of search spiders Are we forever locking past mistakes in the strata of the web Read More You Can t Fit All Flavors on One Cone Scott Clark books Improving Work I was really happy to find Pamela Slim s article I m just not into you Kicking lukewarm passions to the curb in her ezine It s really a good read and can help clarify some thinking if you find yourself muddled in luke warm pseudo projects that are weighing down your dreams Read More Google Site Selection Ad Display Likelihood Estimates Scott Clark Optimization I noticed that Google is starting to estimate your likelihood of display for site selection ads Trouble is anyone who does any level of CPM tuning will have different bids on every one and the estimate only seems to apply to the default If they showed the estimate for individual sites that might be useful Read More Building Aqueducts on the Web Scott Clark Ideas Often a passive approach will leave you high and dry while a little effort can bathe you in success Read More An Assumption of Focus is Blurry Indeed Scott Clark Web Site Advice When you look at your web pages you focus like nobody else in the world You look at each part of it thinking about the effort that went into the design You might feel proud or relieved it is done You know the reasons you put certain text in certain places or remember the steps Read More Testing Designs and Designers Testing Scott Clark Ideas Usability and Human Interface Jakob Nielson s latest Alertbox is the longest read enewsletter in my list In the latest Alertbox he points out designers can get so caught up in their own theories about how users ought to behave that they forget to test for cases in which people behave differently Could it be that the mechanics of setting up multivariate testing neutralizes this worry Should variable definition be more of a part of the web design process Read More Three Simple Ideas For Yahoo Search Marketing From The Trenches Scott Clark Ideas So as I work on some Yahoo Search Marketing campaigns this weekend I was thinking about Yahoo s woes and come to think of three features that might help Panama for advanced PPC campaign managers ground level These ideas would all play into the improved performance sales per search effort which in turn gets search marketers to spend more of their clients money in the channel Read More Rebate Debit Cards Add Hassle to My Life Scott Clark RANT I really do not like these rebate cards that everyone is sending out At first blush they would seem to be a good idea you don t need to deposit a check but I think they re just another way to punish us for using the rebate in the first place Read More Franchise Ranking Magazines are Flawed Scott Clark Franchises Franchises need to toot their own horns A lot The press release engine needs fuel And a plethora of magazines with glossy covers are ready and waiting to stroke their collective egos in front of entrepreneurs craving an escape from the 9 to 5 But with the possible exception of Entrepreneur magazine most would do well to ignore these publications completely and do their own research Read More SMX Group Photo Enhanced Scott Clark Events The Flickr Version was a little dark A Zoomable Pannable version coming as soon as if photographer sends me the high res version For now click to zoom Search Engine Land has a SMX page with tons of links to other blogs related to the conference Read More On The Fly Google Adwords Part 2 of 3 The Landing Page Text Scott Clark Ideas Optimization Having a focused promise keeping landing page is a concept that experienced Pay Per Click advertisers know well Often learning this truism happens the hard way after spending thousands of wasted dollars One of the most important design lessons that I ve learned when it comes to any sort of web page is this The Landing Read More Google Street View Let s have some fun without wierding people out Scott Clark Ideas shiny new Wouldn t Google Street View be more interesting if Immersive told us when and where they were doing the photos If you have a dark colored VW bug you can have great fun right now Read More The Dip Quitting to Win Scott Clark books Ideas In your web project do you have parts that dead end with little chance of making you the best in your industry Are there areas you should focus on in hopes of reaching the other side of the dip joining the elite players of your business Are you ready to sort those out focus on the ones that matter and discard the rest Read More TIP for conference presenters offering downloads Scott Clark Ideas If you re presenting at a conference and using a powerpoint deck or some illustrations don t post a URL for your stuff to be downloaded This is a blind method that will not provide you with valuable information about the people who came to retrieve it Read More Great set of SMX Videos from WebProWorld Scott Clark Events My Pals up the street at WebProNews have assembled a great set of SMX videos that everyone should take a look at Read More SMX Rocked wrap up Scott Clark Events Okay just a short wrap up post here SMX advanced was terrific I m walking away with a notebook full of tips a bunch of new friends and a great first experience I look forward to the Local Mobile conference in Denver Read More SMX Advanced Pumping up your Paid Search Scott Clark Events Pumpin up your paid search session at SMX live blogging the presentation Read More SMX Advanced 2007 Impressive And thanks to all who ve welcomed a first timer Scott Clark Events To anyone at the show right now reading over this thanks for making a first timer feel so welcome it s been awesome I ve met some folks who not only were very approachable but ready and enthusiastic about conversations with a first timer I definitely try not to be the interruption guy but have managed to at least chat with some who I ve wanted to meet for a long time and had extended conversation with many who I respect in the industry Read More 41 Warning Signs Raise Yellow Flags on Your Web Project Scott Clark Web Site Advice While on my cross country ride to SMX I had the urge to list some of the things to look out for and hopefully produce good reactions to as one starts a new web development or search marketing project Read More Why SMX is so important to me Scott Clark Events I have never looked forward to a conference like I have for SMX Here are a few reasons that this conference could be a steering point for my business my career and possibly even my life Read More Systematic Testing vs The Mythical Design Genius Scott Clark Usability and Human Interface Web Site Advice I rarely post in my blog just because someone else posted something in theirs or because of a great new newsletter entry but this has to be an exception it hit home so well Jakob Nielsen s latest Alertbox titled The Myth of the Genius Designer nailed it Read More Meme Tag Nerdiness Checks Scott Clark Geeked Out I was tagged in a challenge meme to determine the level of nerdiness This one has been around a while but it s still fun Enjoy and answer honestly Read More Long Live Information Overload Scott Clark RANT Usability and Human Interface I received probably the worst designed informational postcard ever in the mail today Here it is with a small suggested revision Read More Code and Facts Checked Equally Well Scott Clark Lexington KY News RANT I m ashamed to be in the same state as this At least this snafu provides a sliver of comic relief Read More A list of things to avoid during web design slightly ruffled Scott Clark Web Site Advice This list of 43 web design mistakes to avoid is very good a strong recommended read Of the rules I disagree somewhat with these so let me ruffle it a bit 27 Do not use FrontPage Okay I don t use it for site development anymore but for some customers it s a perfect way Read More How to use the new Picasa Slide Show with WordPress Scott Clark Ideas Picasa has released a great little embeddable Flash slideshow capability so everyone can add slideshows to their Blog website myspace page and so forth Here s tips on getting your Picasa slide show going in a sidebar of Wordpress using the Side Bar Widgets Read More On The Fly Google Adwords Part 1 of 3 the Ads Scott Clark Optimization Web Site Advice It s important that you design your advertising funnel to retain the confidence of the searcher from first click through ordering I thought I d show you a few tricks that have proven themselves over the years starting with the most basic the Google Keyword Insertion method then talking about Dynamic Landing pages and ultimately specialized product linkages from ads Read More Honored to be among such talent The New Rules of Marketing PR book Scott Clark books I was thrilled to be listed with some of the writers and bloggers I most admire and impressed with David Meerman Scott s method for getting everyone in a linking frenzy I m quite looking forward to the book I ve alreardy learned a good trick from this guy Read More So CNN what s so unlikely about KY based Tech Scott Clark Lexington KY News RANT CNN s headline reads Geek Squad picks unlikely place for PC hospital because it s in Hillview Kentucky But there s nothing slighly unlikely about it given the presence of the UPS air hub a pool of tech workers and a high quality of life One wonders if CNN ever looks at the world through anything but 8 monitors Read More SMX Seattle I have a lot of people to meet Scott Clark Events I m psyched to be going out to the Search Marketing Expo in Seattle It s nuts that I ve not been to any search marketing conference before There are good reasons cost cost and cost But when I heard about SMX I was going to do whatever it took to go Read More 11 Reasons Schools Should Use Google Calendar Next Year Scott Clark Ideas Google Calendar has recently taken a few important steps forward and with them come my list of 10 reasons that I think many schools should begin to use it for managing information flow starting next year Read More The Trouble with Twitters Scott Clark RANT I think we all can agree that the lifespan of a twitter should be about oh 2 minutes But now they live on cached even in Google Search Engine Results pages Read More Is this Ask com s big chance Scott Clark Changes Online Would a Microsoft and Yahoo merger be the opportunity that Ask com has been waiting for Would a major distraction for the 2 and 3 search players be just what they need to get their innovation and sharp focus into the spotlight Read More A nice mention in the Wall Street Journal Scott Clark Ideas I thought it was really nice to get a mention by Elizabeth Holmes in her article Going Online Isn t a Must Move For All Entrepreneurs in the Wall Street Journal last week I believe that many companies definitely jump in the wrong end of the pool sometimes Read More Google Gadget Maker Someone forgot to feed the gadgets Scott Clark Ideas I m thinking I missed the point of Google Gadget Maker  Last night I had my hopes up but tried it this morning and was really underwhelmed  Does it suprise anyone else

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  • Internet Marketing Articles
    Brain Building Your Own Knowledge Dashboard Online Reputation Measurement and Monitoring Real Estate on the Web RedRoller Small Business Shipping Comparison Engine Social Media Roundtable Spam Blocking with Spam Stops Here Web Copywriting Research Writely So Google s Word Processing Tool 10 Tips for Successful SEO with Acrobat PDF Files Updated Social Media Ideas for Beginners Blogging for Business Writing Effective Business Email Copywriting for the Web Drill Down Email Marketing Ideas Part 1 Email Marketing Ideas Part 2 Press Releases On The Web Wikis for Business Teams Localized and Customized SEO and Advertising Making a Podcast The Basics Online Backups Covering your Assets Instant Messaging IM in business Internet Use Policies Employee Survaillence Technology Adoption and Consumption by Americans Disected by the Pew Internet American Life Project Customer Relationship Management Systems Also please feel free to browse my Blog Archive These are the most timeless of my magazine articles written in the last few years Some of these articles originally appeared in the excellent Business Lexington Magazine Please subscribe About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me

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  • Scott Clark - About Me
    Valley The Computer Science department head stopped me one day during my Senior year and asked if I had an interest in doing computer graphics work after graduation an easy question to answer So he introduced me to a friend from Kaiser Electronics a company doing high end cockpit systems in the Silicon Valley who came to the university to interview me Before I knew it I had a letter of recommendation and a job writing code for jet aircraft displays This was a big step up from my previous job Sweeping floors and stocking shelves at Wal Mart The Realization that Shaped My Career When doing a research paper I discovered Edward Tufte s work and before I knew it I was working on GUI systems for everything you can imagine I was developing software for the Macintosh by 1990 and it was during this time that I began to appreciate the GUI standards movement and realized that rogue designers were making huge numbers of assumptions based on personal preferences not rigorous testing So I started asking to participate in running focus groups whenever possible an experience that forever changed my attitude about design including website design My favorite non consulting job of all time was at Software Publishing Corporation where I helped develop Harvard Graphics in their Information Presentation division When I finally met Mr Tufte briefly at Stanford I was hooked on developing human interface and when the web came along I was one of the first A Move to the Web I can t remember the first time I used Mosaic the original web browser but it was approximately 1993 running on an HP Minicomputer I was using a tool called Gopher and Usenet occasionally mostly to get computer code I needed for my work I

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