archive-com.com » COM » B » BUZZMAVEN.COM

Total: 234

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Google's Forum Listings the next ORM Front Line? - Scott Clark - SEO, SEM, ORM and Content Marketing
    where complaint forums posts were showing for brand name searches meaning that companies will need to pay more attention to the internal postings on these forums in their Online Reputation Management monitoring A Hole in the Garden Wall In the past these walled garden forums were difficult to penetrate often plagued with horrible usability which protected businesses from forum rants Now with popular forum posts surfacing the garden s wall has a nice big hole to look through in the primary search results using the posts title in the listing Google appears to index forum posts that have a lot of interest e g a lot of replies early in the list even if the discussion itself diverts from the initial complaint I m not sure this is a smart idea for Google First of all forum posts are not always high quality information excepting perhaps technical discussions Looking at forums such as cafepharma com and others the forums become cesspools of anonymous crap much like the bathroom wall at a truckstop The Headline Kills You However what s notable about this issue is that even if a reputation aware companies notice the complaint and handles it with skill the forum post subject remains in place The final post of the forum might be company X rocks but the subject can still be Company X Sucks Google cannot determine sentiment that changes as the posts go on Strategies including starting new threads about the complaint resolution or possibly posting helpful blog like posts in these popular forums to saturate the headers may come into play One could ask the original poster to add something like resolved to the post headline Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web

    Original URL path: http://www.buzzmaven.com/2009/10/forum-posts-orm.html (2016-01-31)
    Open archived version from archive

  • Google SearchWiki Launches - ORM Concern or Opportunity?
    a site about a specific beach town a user could add a relevant YouTube video showing local attractions Once users opt in to the feature they ll be able to view annotations contributed by other users within a browser sidebar and can choose to hide the sidebar at any time Google Sidewiki also won t change the appearance of any webpage all Sidewiki entries will be displayed only in the sidebar Here are some things you need to know along with my commentary The feature requires users have the latest version of Google Toolbar installed Don t poo poo this Google has a growing penetration and deals with major manufacturers to install the toolbar by default Users will be able to leave comments about your site which appear as a little side bar next to your actual site The comments can be voted up or down like Digg by other commenters and also like Digg be subject to a threshold factor They can apply to the whole page or part of a page and they can be shared to other users even if they do not have the searchwiki installed Commentators with more powerful Google Profiles or Personal PageRank e g those who ve commented more often and or had a Google Profile longer will have more influence in the comments Also Google will analyze language so that stupid comments are automatically discounted or removed e g this sucks balls On these entries according to Search Engine Land you ll also find a Useful Y N type button set that lets you decide if a web page is useful in your opinion to other users The site owner can add a comment that is sticky and will stay in the top of the comments list but if history serves most small to medium businesses will never bother SearchWiki comments are not going to always be nice Again the SEM tide is turning towards consumer created content substantially influencing the interaction between companies brands and the web But this effort is far more in your face and has the potential to make some headway Postscript I like Jeremiah Owyang s write up on it especially the don t wait embrace now directive Postscript Jeff Jarvis is spooked by the whole deal Postscript Steve Woodroof John Mack Wendy Blackburn and Dr Andrew Spong look at the issue from the Pharma perspective picket line photo AmandaLeighPanda on flickr 4 comments on Google SideWiki A New ORM Opportunity or Risk Angela Cockburn says September 24 2009 at 5 41 am We welcome constructive comments but why should my local plumber be slammed because say he doesn t accept online payments Businesses should be able to opt out of this Scott Clark says September 24 2009 at 7 03 am Well to be fair users can currently slam the local plumber anyway via ratings on local search engines Here that includes Google Maps Yahoo Local Bing Local Superpages Angie s List etc etc Also the

    Original URL path: http://www.buzzmaven.com/2009/09/google-sidewiki-orm.html (2016-01-31)
    Open archived version from archive

  • Google Local Business Center - Add a Premium Envelope Option
    Google Places Verification Hassles An Idea Jacob Stoops says September 10 2009 at 12 19 pm I agree The Google Maps submission process is a pain in the ass Now try working for an marketing firm who must spend all day submitting listings on a client s behalf If they don t know you re doing it you have almost no shot at getting it verified The only other option to bypass this is by submitted a mass data sheet Scott Clark says September 10 2009 at 12 22 pm Yeah it would be sweet if the Agency could get a tracking number for a fedex ups with the number That way we could stay on top of it I have clients who were sent postcards THREE TIMES A YEAR AGO and they are still not verified ricky yy2 says September 10 2009 at 10 59 pm I can understand why Google adopted the complicated procedures to get the local business listing verified I found that some of the companies here in China have begun to use the listing as the best way to get their company listed at the top rank JeffWend says September 11 2009 at 12 54 pm It is very frustrating I rarely get the code back from clients even after we discussed the fact that the postcard is coming There has to be a better way Ken Bush says September 18 2009 at 11 39 am I usually alert my clients just prior to initiating the telephone verification so they are the ones that pick up the phone when Google calls Some use a cell phone as their business phone so that makes the process much simpler Another problem with the postcard verification is that some businesses do not receive mail at the business address In example I represent a cabin rental where the business address is the address of the rental cabin It is not occupied unless it has been rented We preferred to list the cabin address instead of the actual business address so searchers could see where it was located Wouldn t it be much simpler to have some sort of email verification I know Google is trying to verify that the business is an actual physical business but no method is foolproof Scott Clark says September 18 2009 at 11 45 am Well one thing I m kinda hoping for is the use of Google Voice as an option We can set up the business office as one phone their cell phone s as other options Then all of them ring simultaneously I have this set up with my business and it s great David says November 24 2009 at 8 49 am I think its also how to educate your clients locations as to the true value of that little card as the feedback I hear is that they don t really care and just often throw it in the pile with the rest of the mail or out because

    Original URL path: http://www.buzzmaven.com/2009/09/google-local-business-center-verification.html (2016-01-31)
    Open archived version from archive

  • Google Street View - Restaurants, Shops Need to Get Clickin'
    interior see the smiling staff photos from the menu etc A Photosynth like zoomable image could let us choose a table we like or see the outdoor patio in near 3 d realism all from our desktop or mobile phone I can see this as a huge opportunity for tourist towns as more people plan their trips online than ever Rental beach houses for example are notoriously hard to learn about from owner provided photographs Those doing a good job on Google will have an advantage Even here in Kentucky where tourism is a big deal too horse farms distilleries and vineyards could make a good impression through this method So when will Google begin showing ads for the business with the street view When will I as a competitor be able to purchase ads when the competitor s facade is front and center on someone s iPhone Car Navigation or Android Phone It s not far away So if you want to put your best foot forward you need to get yourself a good camera find a sunny day and get clickin local search marketing maps photography One comment on Google Street View Restaurants and Shops Need to Get Clickin Nick Stamoulis says September 16 2009 at 9 56 am The street view option is something that I think is going to get so much more in depth as time goes on We will eventually be able to see real time any where on the earth About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White

    Original URL path: http://www.buzzmaven.com/2009/08/google-local-restaurants-street-vie.html (2016-01-31)
    Open archived version from archive

  • Social Media Stats that Will Bite You if you Ignore Them
    the 1 web activity 1 in 8 newly married couples met in social networks Years to Reach 50 millions Users Radio 38 Years TV 13 Years Internet 4 Years iPod 3 Years Facebook added 100 million users in less than 9 months iPhone applications hit 1 billion in 9 months If Facebook were a country it would be the world s 4th largest after the U S A more in the video socialmedia video One comment on Social Media Statistics Ignore At Your Peril Ken Bush says September 18 2009 at 12 00 pm Many businesses still view their website as a set it and forget it part of their marketing plan They do not realize that the continuous marketing of their online presence should be a major portion of their global marketing plan One of my clients recently paid 25K to have a commercial created and pays another 25K per month for magazine advertising but let their website sit idle on page 14 of Google s search results for their main keyword phrase After explaining the benefits to them they hired me to market their website They are now on page one at 5 and rising and their sales have drastically increased They were more concerned about establishing name recognition via the old school marketing techniques Businesses need to understand the benefits of a continuous online marketing plan that takes advantage of all the latest avenues About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor

    Original URL path: http://www.buzzmaven.com/2009/08/social-media-statistics-ignore-at-your-peril.html (2016-01-31)
    Open archived version from archive

  • Social Media Books - Trust Agents
    have been a sudden serious drop in available Social Media Marketing talent in the central USA Afterward we headed out for low calorie yeah right Mexican food and brews next door with friends from the event In talking with Chris I discovered that he didn t have any of the elitist A List attitude that I have encountered at times in the SEO community rather he was approachable friendly and scary smart No wonder folks keep inviting him to every friggin event in the USA It was a fun day and I started paying attention to Chris work So when I heard that Chris and Julien Smith put out a book Trust Agents and knew it would be top notch I m going to recommend it here without reservation Chris says there will be an audiobook version out soon too so those of you in commute hell can slip it into your iPod and get teh wizdom Here s the list of where to buy it Morris Book Shop Lexington 800 CEO READ also recommended for bulk orders Amazon com Amazon ca Canada Barnes Noble Book Depository UK Books A Million Borders Chapters Canada IndieBound Shawn Morton Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me

    Original URL path: http://www.buzzmaven.com/2009/08/care-about-social-media-youll-need-trust-agents.html (2016-01-31)
    Open archived version from archive

  • Google Lessons for Teachers
    I wrote online that in addition to Reading Writing and Arithmetic students should be taught basic search syntax so they could know how to exclude frustrating garbage and irrelevant results As I spent more time watching my kids it was clear that many kids had a hard time getting past Wikipedia when researching their homework Now even non SEO kids will have some help as Google is providing teachers with a rich set of Classroom Lessons for Search Engines to help The lessons include Basics Search 101 How to choose which links to follow How to tell if a site has authority Organizing your approach to searching Search Operators and Syntax Yes Advanced Search Options on Google Language Tools on Google Experimental Google features I would like to see teachers find time early in the school year to help our kids become better searchers with the ability to discriminate and eliminate the noise Photo Erica Blasdel Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry

    Original URL path: http://www.buzzmaven.com/2009/08/google-offers-up-help-for-teachers.html (2016-01-31)
    Open archived version from archive

  • Adding Google Checkout Widget to Wordpress
    Make the spreadsheet your own adding products options descriptions and such In here you ll refer to your media images Click share and then publish as a web page check the Automatically re publish when changes are made and finally start publishing the URL for sharing will be provided see figure 1 Please take note of that URL as you re going to need it in the next step When you share be sure not to select also allow them to edit you don t want anyone tweaking your catalog Figure 1 Google Docs Share as Webpage Decide which size you want for your store configuration tool Since we re using WordPress you re going to use the HTML mode Store Configuration Tool LARGE Store Configuration Tool SMALL useful for blog post areas Store Configuration Tool TINY suitable for sidebars No matter which size you choose once you are looking at the configuration tool you ll enter the URL you obtained in step 7 as well as your merchant ID from step 1 Click on get the code and you ll get a busy slice of script code that will go into your wordpress page post WordPress has a nasty habit of munging up scripts so I recommend you consider using the wp noscript plugin to protect the area in which the script is inserted If you wish to add the code to your sidebar you ll use the TINY version of the widget and set it up the same way with the share URL and the Merchant ID But to post it to your site you ll WordPress Appearance Widgets function choosing the TEXT widget to insert your HTML provided by Google Checkout Widget The smallest size that seems to work is around 200 220 pixels wide Below that the buttons start flaking out Here is where the size if your item images start to matter Now that you re live you can edit your product inventory pricing pages images and such by just adjusting the google spreadsheet Tips When grabbing the image URLs Make sure to use the file upload location ends with a jpg and not the media page location WordPress will give you the proper URL in the upload media page It usually looks like this http www domainname com wp content uploads filename jpg There are no multiple options for this tool so if you have multi options you ll need to add them all in a bit of a hack so let s say you had small medium large and blue red green You ll need to create a list like this in the options blue small blue medium blue large red small red medium red large green small green medium green large If you get an XML error when clicking on checkout with Google checkout your merchant ID has a typo in it Let me know if you see any issues with my instructions I may put together a plugin for parts of

    Original URL path: http://www.buzzmaven.com/2009/07/adding-google-checkout-gadget-to-wordpress.html (2016-01-31)
    Open archived version from archive