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  • Scott Clark and Jason Falls to Speak at NLC
    an Integral Part of Communications on Thursday I always look forward to presenting with Jason and am certain there will be some good information moving around on this The organization is all about communications Municipalities need to learn from each other be they successes or failures And the League of Cities is in a unique position to leverage Social Media to make this happen As usual baby steps are prudent so we ll run through the basics suggest some ideas and do a bunch of Q A If you re reading this because of the bio for the event allow me to express my appreciation for the invitation and I hope you take back some strong ideas to you individual states Resources and tool links will be posted after the event for you to grab Events speaking One comment on Social Media as an Integral Part of Communications Julie says July 29 2009 at 11 07 am Hey Scott your remarks at our site were very enlightening I appreciate your stopping by About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update

    Original URL path: http://www.buzzmaven.com/2009/07/social-media-communications-event.html (2016-01-31)
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  • Facebook Custom URLs - An Online Reputation Management Viewpoint
    you may want to still try but don t be surprised if you get blocked upon your attempt Good luck Facebook also says they want the username to be something close to your brand This is vague but they also reserve the right to pull the name anytime if they don t like it You could end up with nothing if they get fussy about it Generic keywords like travel aren t going to work But travel mexico might Other Issues and Questions Can t Google Bing Yahoo just make the SEO benefits of a Facebook URL moot I don t want to make it seem like the Facebook URL is more important than it truly is Google or the others can decide that it wants to subdue listings of Facebook urls perhaps to increase importance of Google Profiles anytime it wants I call these tidal influences as in the tide lifts or drops everyone in the sea Search engines have unprecedented power to just discount the entire name like geocities or typepad com with one command That being said I think there is a very good chance that Facebook URLs will will rank well in search engine results pages on many search engine especially for individual s names Last year AJ Vaynerchuk posted on shoemoney com that Twitter outranked Facebook 90 of the time but I did a rough test and found that many facebook pages had increased since then Owning the social media profiles for your name is still important since social media marketing becomes the first impression of your brand more often all the time A Facebook page and URL are not a good substitute for great content SEO and linkbuilding on your own domain name and hosting What are the SEO Benefits of the Name First as I said Facebook pages tend to rank very well in Google search and so will likely have some SEO value The resulting URL from a custom Facebook URL will likely be a top 10 listing when a customer does a search for your name or brand and Yahoo even integrates Facebook directly into its SERP s While less clear it seems to me that non generic competitive keywords will make good custom URLs also It s going to be interesting to see how they filter them The best idea is to have a list of your favored names ready after doing some keyword research and a bit of thinking this week Do Customers Care about this All customers know is that it s easy to find you to get products or services or to get issues solved This strengthens your brand Cone Research found that Americans expect companies to have a presence in social media So it stands to reason that making it easy to find you is good for customers Do Employers Care about this It stands to reason that potential employees look like they have it together if their social media participation is done with sophistication Of

    Original URL path: http://www.buzzmaven.com/2009/06/facebook-custom-urls-an-orm-roadmap-and-questions-to-ask.html (2016-01-31)
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  • SEO and Blogging with Wordpress - Beginner Tips from Google
    Kentuckian Matt Cutts at Google presented during Wordcamp SF In my opinion there simply is no better and faster way to get a good looking site online than with WordPress Throw some work into the theme and choose a good set of plugins and you can then concentrate on developing high quality content which is the essence of any successful site or blog blogging SEO wordpress Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local

    Original URL path: http://www.buzzmaven.com/2009/06/blogging-and-seo-for-beginners.html (2016-01-31)
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  • SEM Consultant Success in Difficult Projects - Gleaming Towers and 7 Miles of Muck
    finished section of a bridge While diplomacy can help to smooth these situations some SEM recommendations can feel like a thorn in the shoes of those walking beneath the gleaming new towers of a website In a worst case we ask you to get out the jackhammers to remove freshly poured concrete Executives start making calls and pressure builds to explain why the SEM guy is asking for changes They look at Google and find that there is no ranking improvement yet They start questioning the SEM s importance to the overall success of the project Some even STOP PAYING the SEM until they come up with solutions that do not require the things they recommend Some even begin spreading dispariging information about how the consultant is unqualified This really must stop so here are some tips that might help Making It Better Education is the Lifeblood of SEM Success To survive this the SEM team members must all agree that education early and often is essential If your client s executive staff are not educated about the crazy social and dynamic nature of modern SEM then you can count on poor support and high levels of frustration It doesn t matter if the bridge reaches 1 or 99 the project will not meet the goals and all hell breaks loose If you re involved in working with an SEM consultant or in house SEM expert there are some things to consider Give the SEM program a chance before you begin pulling resources and calling emergency progress meetings Tip 30 minutes is not enough time to bring the boss up to speed on SEM but this post might come close Keep the team consistently informed Resources shift that is a normal business reality But if new people are introduced into your SEM project you absolutely must give them time to understand what s going on before they call BS and derail the project I have failed miserably on this before It s one of the worst feelings in the world Keep the big picture in mind Looking at a mid stream SEM project can look very much like an bridge to nowhere Help people to see the other side coming to meet them Patience is key in SEO Realize that customized SEM projects may need to change course mid stream as your consultant learns more about the business the competitors and your internal priorities A ha moments are a good thing Do not consider that a failure in project management Do not under any circumstances pu t the SEM consultant into the I T bucket in your company This is asking for a wholesale disaster and I speak from much experience The SEM consultant will need I T resources from time to time e g hosting CRM integration logfiles email project software but SEM is not an I T endeavor Plan carefully and with consideration of personal ambition the transfer of needed expertise to your staff members Early in the

    Original URL path: http://www.buzzmaven.com/2009/05/sem-consultants-best-practices.html (2016-01-31)
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  • Lexington Event - Innovative Lead Generation on the Web
    Use it com Slides Lead Generation on the Web View more presentations from Bill Dotson Video Innovative Lead Generation on the Web Pt 1 of 4 from WebMedley on Vimeo Innovative Lead Generation on the Web Pt 2 of 4 from WebMedley on Vimeo Innovative Lead Generation on the Web Pt 3 of 4 from WebMedley on Vimeo Innovative Lead Generation on the Web Pt 4 of 4 from WebMedley on Vimeo leadgeneration leads scottclark speaking 3 comments on Innovative Lead Generation using the Web Lexington KY Christopher Kincer says May 5 2009 at 2 36 pm Can I watch this live here Scott Clark says May 5 2009 at 2 42 pm probably if the video setup works Ed Gengo says July 2 2009 at 1 35 pm Thank you for sharing this information As a neophyte to web marketing SEO keword analysis okay as a guy who knows jack as it were I am grateful to have an opportunity to learn from sites liek yours Curious does your organization offer a basics program A program that will walk me through an effective method of education completing the fundamentals creating establishing worthwhile tracking etc But from a very first step I mean very first perspective Most that I have read assumes that I am somewhere beyond very first I have learned enough to know that I do not know much and although I will continue this process until I can teach you I am interested in what I can do to accelerate that process Any ideas products recommendations or advice So much out there its overwhelming and almost impossible to know what is the best path About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional

    Original URL path: http://www.buzzmaven.com/2009/04/lead-generation-event.html (2016-01-31)
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  • Avoid These 14 Mistakes Made by Startups When Marketing Online
    Avoidable Web Marketing Mistakes for Start ups Avoidable Web Marketing Mistakes for Start ups Scott Clark SEO SEM social media Web Site Advice I m proud to refer you to the Kentucky Startup Blog where I did a guest post this week The post includes 14 important mistakes made by start ups as they put together a web marketing plan and I hope you enjoy it Here are some higlights for the full explanation of each head over to the post Mistake 1 Hating computers Mistake 2 Skewed priorities Mistake 3 Setting up house of cards websites based on proprietary software Mistake 4 Lack of Link Worthy Fresh Content plus 10 more Let me know what you think and make sure to subscribe to both of our blogs local search marketing local seo SEM Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan

    Original URL path: http://www.buzzmaven.com/2009/04/web-marketing-start-ups.html (2016-01-31)
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  • Social Media Can Undo Marketing Plans
    Media on the Day 3 If we have time page of the agenda it ll get attention in the main discussion Graphs by Trendrr via ReadWriteWeb USA Today listed some of the things brands can do now Here are key things experts say marketers can do to quickly catch and respond effectively to similar social networking attacks Monitor social media Big companies must actively watch Twitter Facebook YouTube and other social sites to track conversations that involve them Scott adds Not just big companies Respond quickly Domino s responded within hours Respond at the flashpoint Domino s first responded on consumer affairs blog The Consumerist whose activist readers helped track down the store and employees who made the video Then it responded on the Twitter site where talk was mounting Educate workers It s important that all employees have some media and social media training says Ross Mayfield co founder of Socialtext which advises companies on new media Foster a positive culture Workers who are content and customers who like your product are far less likely to tear down a company online Set clear guidelines Companies must have clear policies about what is allowed during working hours and what isn t The good news is that much of the recommended list are pretty easy to accomplish It just take executive support and real time to execute People need to be accountable for their role in protecting the brand and social media networks must be part of the picture Branding ORM videos youtube Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google

    Original URL path: http://www.buzzmaven.com/2009/04/hard-social-media-lessons.html (2016-01-31)
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  • Guerilla Marketing Ideas - Social Media Multiplier
    of how companies have take advantage of the web to steal thunder from ad campaigns such as the Pontiac vs Mazda fiasco from a few years ago But it s not often you see it happen in such a large scale in the physical world BMW billboard from Juggernaut Advertising on Vimeo The lesson here is nothing new but you must use your competitors advertising moves as a potential opportunity That would have been good But they ve taken it even further into social media to boost the effect this video has over 2600 diggs at present meaning it s spreading and being shared to tens of thousands of people Surely the explosive effect of the web has multiplied the BMW dealer s return on investment many times over Home Run folks I m impressed not only by the Guerilla technique employed but the social media follow up Do you have such opportunities to leverage advertising guerilla Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing

    Original URL path: http://www.buzzmaven.com/2009/04/guerilla-marketing-competitors-ads.html (2016-01-31)
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