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  • Local TV Station Websites - You're Doing it Wrong - Scott Clark - SEO, SEM, ORM and Content Marketing
    the web is full of other ideas Here s an example of problems And another example You don t need to make the date and time the Post title the blog software does it for you and Bill s Blog honestly tells me nothing when I m looking in a list of 100 other feeds How about Bill s Lexington Kentucky Weather Blog that d be fine 2 When you re providing news information make sure your video clips are current or remove them It could really confuse your audience Screen shot here the guy reads a 3 day old weather forecast and I freak out thinking there s another frigging ice storm coming Click to enlarge 3 Maintain your authority by doing SEO on your website It shouldn t be possible for an average blogger SEO guy ahem to outrank you for local news like this Lexington TV News reports should be covering the whole first page of Google It s not easy but you can definitely do it and obtain new audience from it How can I outrank every news weather site in the region about the Ice Storm with one post 4 Don t vomit on your audiences screen What were you thinking when you designed a page with over 40 elements Basic human interface design is a mature industry You don t even need to hire someone but at least do some do some reading or buy a book and learn a bit about web design before doing something like this 5 Keep your design consistent I liked this simple design of the home page for this site at least compared to the others though it didn t work well on Mobile but when I clicked on Weather and it felt like I went to a totally different website different color style sheet font ack Did something break 6 Don t assume that your audience knows all of your celebrities I found this on several news sites I visited There is some kind of assumption that you must watch the TV news so know exactly who these people are If you came in wanting to read about NASCAR you re lost hint It s Tom Kenny Do I know these people That s my little rant I m not picking on anyone I know everybody s working hard But these issues jump right out when you finally decide to try to use the web presence for the TV station for something useful Soon this will be your biggest way to get new audience members I hope these folks will take such things seriously advice design SEO web design 3 comments on Local TV Station Websites You re Doing it Wrong Deron Sizemore says January 31 2009 at 9 44 am I agree These sites could be greatly improved from just about all angles As many people as their are visiting these sites you would think they would spend some money to have it done right Although

    Original URL path: http://www.buzzmaven.com/2009/01/local-tv-station-websites-youre-doing-it-wrong.html (2016-01-31)
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  • Lexington Kentucky Ice Storm 2009 - Scott Clark - SEO, SEM, ORM and Content Marketing
    ignore fly over states Here we are in a state of emergency and more than a million people without power on a night expected to get into the single digits but they make sure to post stories about NFL players donating brains and pro wrestling Thank goodness bloggers are around to give some thoughtfulness to the whole thing Google News is my friend I found a couple of good image sets about the storm check those out This image set is pretty amazing I m shell shocked after the 2003 ice storm a picture of our house in 2003 so now I m totally jumpy every little sound makes my heart race The sickening crack of the cold wood gets into your mind in a very strange way Ice storms really really really are teh suck Our house in 2003 ice storm kentucky lexington personal One comment on Lexington Kentucky Ice Storm 2009 Barbara says January 31 2009 at 7 30 pm I spoke with my sister last Sunday She said her two grown children not living at home where out of electric and her electric went off Sunday She lives in a remote area of Lexington and I have not been able to get in touch with her I am in West Virginia and we have had our own ice problems It seems as if the government could do better then this This reminds me of the New Orleans hurrican in a smaller form Still the electric company seems to have our lives in their hands This seems to have taken too long to get control of and I believe the electric company is dragging their feet About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing

    Original URL path: http://www.buzzmaven.com/2009/01/lexington-kentucky-ice-storm-2009.html (2016-01-31)
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  • Yahoo Store Marketing - A $10k presentation for anyone thinking of selling online. - Scott Clark - SEO, SEM, ORM and Content Marketing
    Twitter RSS Home New Marketing Yahoo Store Marketing A 10k presentation for anyone thinking of selling online Yahoo Store Marketing A 10k presentation for anyone thinking of selling online Scott Clark New Marketing Web Site Advice Well crapity crap crap He s given away the farm on this one How will we Yahoo Store marketing consultants survive when my buddy Rob Snell keeps posting presentations that give away enough secrets in one slide deck to absolutely make a mint online Well since he s gone and posted it you might as well see this Seriously this is easily worth 10k Yahoo Store Marketing 17 Things to Make More With Your Yahoo Store View SlideShare presentation or Upload your own tags rtml marketing Now Rob Please stop yahoo merchant solutions Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra

    Original URL path: http://www.buzzmaven.com/2009/01/yahoo-store-marketing-a-10k-presentation-for-anyone-thinking-of-selling-online.html (2016-01-31)
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  • Landing Pages - Never Lead Customers to an Empty Well - Scott Clark - SEO, SEM, ORM and Content Marketing
    conversions on a landing page At the stage shown below the customer has made their way through the compare plans program and ended up on a program of interest If that plan is the one they want there is no way to initiate the purchase or even send a query to a sales rep with your choice intact You must go through a generic inquiry form or back to the compare page In addition this critical page in the sales cycle has unrelated content on it about their website hosting service Every page of a site like this should have a way to complete the sale and if they ve shown you which product they re interested in you should not try to cross sell them on a unrelated or loosely related feature You should assume that each page can be the last page a customer sees in even a long site visit If they are ready to engage remove the noise and give them a way advice design landing pages New Marketing user interface web design Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area

    Original URL path: http://www.buzzmaven.com/2009/01/landing-pages-never-lead-customers-to-an-empty-well.html (2016-01-31)
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  • Due Diligence Includes Skimming Your Job Listings - So Why Let Amateurs Write Them? - Scott Clark - SEO, SEM, ORM and Content Marketing
    to hand off the writing to a hurried recruiter without guidance From my experience most companies don t worry about the writing letting the admin in HR do it or just asking the recruiter to slam something together and it shows The resulting listings may pass from a database management point of view but to the reader they often feel mechanical It seems clear to me that many corporations have forgotten these listings are presented in all of their dispassionate glory alongside their corporate website in the SERPS By way of example take this part of a listing I found slightly altered to protect the company but the flavor is intact Oversight of marketing plans to multiple channels Creation of plans for executive team Coordinate with marketing dept for rollout of appropriate collateral Is there any reason the company couldn t insist that the recruiter post this ABC Corp is involved in multiple channels to serve our international customers The marketing plans we use to reach those customers must be accurate expertly written and effective Writing such plans will be a primary responsibility of this position Essential Jobs and Duties definitely needs to be part of any job listing but is there anything wrong with aligning the message with the story you want to tell possible customers I recommend that companies take control over their recruiter messages whether they re on your site or on a job site and polish them for double duty for potential candidates as well as customers investors and partners advice Ideas SEM SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor

    Original URL path: http://www.buzzmaven.com/2009/01/serp-sem-job-postings-writing.html (2016-01-31)
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  • Text Via Google Talk / Chat - So handy! - Scott Clark - SEO, SEM, ORM and Content Marketing
    Talk Chat So handy Scott Clark Changes Online Geeked Out shiny new I was thrilled to see that Google has rolled out SMS text to the masses via Gmail Labs This is going to be a big help to me as I coordinate much of my day with family via text message I even send texts to kids when they are in the same house to come to dinner get out of bed etc While I ve definitely become more adept at using my iPhone keyboard it ll never approach the convenience of desktop SMS ing And the ability to get responses in the same window is fabulous With video chat gmail integration automatic translation along with a great mobile and desktop client Google Talk becoming a really powerful communication tool I find myself not even launching Trillian these days google chat mobile sms Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer

    Original URL path: http://www.buzzmaven.com/2008/12/text-via-google-talk-chat-so-handy.html (2016-01-31)
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  • Watch Out for Babies in the PPC Bathwater! - Scott Clark - SEO, SEM, ORM and Content Marketing
    ve made your way through these considerations and determined that PPC must be reduced then be careful you re not chopping prize flowers out with those weeds and think through the process systematically We re talking about focus precision and control Things that PPC gives you in spades if you choose to learn and use them Goals Maintain high performance arrangements of keywords adgroups campaigns landing pages Reduce PPC Engines flexiblity with your money e g take control of your campaigns Increase the Click Through Rates on your most important terms Increase the Conversion Rates through proven techniques Increase the Quality Score Reduce the waste brought about by laziness during setup structure What not to do when cutting back on PPC Reduce overall daily campaign daily budget amounts arbitrarily letting Google Yahoo Adcenter turn off ads across the board some of the day Arbitrarily turn off entire thematic campaigns Arbitrarily cut keyword bids adgroup wide or campaign wide Arbitrarily turn off entire sets of keywords in bulk Let Google Yahoo Adcenter decide on your keyword matches What to do when reducing PPC Spends Take control of your keywords and match types Reorganize campaigns and adgroups so you can tweak them in a way that makes sense for your business Reorganize campaigns so you can precisely tune ad writing and landing pages this can help your quality score and reduce click spends 20 30 Utilize precision matching techniques long tail peel and stick exact and phrase match Utilize dynamic keyword insertion may require campaign reorganization Take another hard look at negative keyword collections campaign and adgroup level Check your server logs and search logs for new negative phrase ideas Be careful with negative match types filter away precisely without throwing out entire chunks of profitable terms Develop high performance low distraction landing pages for top products I cannot emphasize this enough If your CMS or shopping cart program don t allow this you re using the wrong one Utilize a vanity URL on display URL setting and 301 to the same page Domain names are cheap and this can boost click through rates 10 15 along with quality score Daypart campaigns especially if USA only or for purchases made on phone Look for patterns in your sales that would help you daypart more precisely Reduce content network spend as appropriate Utilize new placement matching and cut away poor performing properties from your content network mix In general the recommendations follow a theme Reduce Google Yahoo Microsoft s flexibility while increasing Quality Score and maintain tight control over when and which ads are displayed to whom Whew that s a mouthful So be careful out there and as always I m available to review your PPC campaigns if you want a pointer or two Just send me a note google adwords microsoft adcenter pay per click ppc SEO yahoo search marketing 2 comments on Watch Out for Babies in the PPC Bathwater December 08 Best Search Marketing Posts says December 31 2008

    Original URL path: http://www.buzzmaven.com/2008/12/ppc-spend-reduction-ideas.html (2016-01-31)
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  • Useless Flash Intro Splash Pages Get a Google Smackdown - Scott Clark - SEO, SEM, ORM and Content Marketing
    the layperson user associates Flash Web Design with Splash Screens over and over again in my conversations By obliterating these ridiculous things you will also benefit from improved perceived value among potential clients I do not develop Flash sites but occasionally contract flash components out to developers Flash should be used where its platform offers a unique advantage to the user of the site and in turn to the business running the site It should not be used to pad the portfolio of designers wanting more eye candy to show off design SEO 3 comments on Useless Flash Intro Splash Pages Get a Google Smackdown Barry Wise NJ SEO says November 27 2008 at 12 16 pm Amen brother I rejoiced when I saw Google offer the skip intro link Really who doesn t hate Flash splash intro pages SEO or Design Page 2 WebProWorld says December 19 2008 at 9 28 pm Since splash pages came into discussion I felt the need to add some additional info about them Useless Flash Intro Splash Pages Get a Google Smackdown Why Google and Your Visitors Hate Flash Splash Intro Pages Barry Wise NJ SEO and Marketing Flag Day Consulting says August 29 2010 at 5 44 pm I m glad google is doing this Flash intro pages hinder usability and often have high bounce rate Its great they are giving users an alternative option to waiting for a flash intro Many users using low bandwidth internet connections never make it past the flash intro because it takes FOREVERRR to load About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY

    Original URL path: http://www.buzzmaven.com/2008/11/useless-flash-intro-splash-pages-get-a-google-smackdown.html (2016-01-31)
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