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  • Triiibes Q&A - A Fabulous Ebook - Scott Clark - SEO, SEM, ORM and Content Marketing
    I have enjoyed being a member of Triibes a community set up by Seth Godin after the release of his book of the same name The ebook was set up by volunteers in the community and was really well done Highly recommended Triiibes EBook PDF file seth godin social media tribes Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development

    Original URL path: http://www.buzzmaven.com/2008/11/triiibes-qa-a-fabulous-ebook.html (2016-01-31)
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  • Pwning Google Adwords Like A Skeeball Ninja - Scott Clark - SEO, SEM, ORM and Content Marketing
    dynamic keyword insertion or headline tweaking Allows custom text presentation on landing pages So if you use this as your keyword setup you get the benefits of broad match as your fall through the tight control of exact match and the medium ground of phrase match Keyword examples lexington convention space exact match Dynamic Keyword Insertion Heaven Tight Landing Page lexington convention space phrase match Adgroup controlled ad text Moderately Tight Landing Page lexington convention space broad match No Dynamic Keyword Insertion Basic Landing page Massachusetts negative broad Lexington MA negative phrase Lexington MA Convention Space negative exact Of course negative keywords are critical for each type as well If you let Google use broad or automatic match you give up two big layers of control Yes it s a hassle to create the campaigns and adgroups with so much in them but it s a big savings down the line This is why when we are in the advanced Adwords sessions at conference and someone asks how many keywords people have in a given campaign you ll hear numbers well into the thousands What about discovering new keywords Google broad automatic match have some interesting discovery capabilities especially if you are able to write very specific exclusionary ad text headlines as well as stuff your negative keywords list to the hilt I think that you should isolate your automatic match campaigns in your account and just keep using them as disposable research type expenses But there seems to me plenty of ways to discover keywords you should have in your account Skeeball Pic by Benny Mazur and Used Under Creative Commons Licens google adwords Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing

    Original URL path: http://www.buzzmaven.com/2008/11/google-adwords-tip-surround-your-broad-match-with-exact-and-phrase-match-bouncers.html (2016-01-31)
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  • Mobile Restaurant Ratings and the Neutered Gratuity - Scott Clark - SEO, SEM, ORM and Content Marketing
    what the service level has given me reason to raise eyebrows I would have left a tip of roughly the same amount as the forced one by the way and left far happier knowing I had sent a message of my satisfaction So I was much more likely to go online to voice my opinion Restaurants Entertainment Top Consumer Online Research Consumer Ratings Online Are Moving to Mobile Devices Tipping is a deeply personal practice says Henry Harteveldt Travel Analyst with Forrester Research and if restaurants remove the ability for us to take a stand against crappy service or food what are we to do Well I have one idea of what s going to happen in this Groundswell The funnel is going to get flipped and the mobile device becomes the megaphone via ratings of these businesses Enter mobile restaurant rating and local search Our voices are about to get quite a bit louder Restaurant ratings guides such as Urbanspoon pictured right are now getting tied to GPS locators local directories and social networks Combining that with the amazon iPhone interface makes it a pleasure to use A bad experience will be read about by hundreds of other people at the moment they are out looking for a place to eat GPS enabled phones will allow patrons to find well rated restaurants near their location and rate them on the spot They allow us to send restaurant information to our phone with a click on our desktop computer too in case we found one we wanted to try from a social networking friend Smart Restaurants Will Leverage The Trend For good restaurants with happy customers this is a huge advantage If I had a successful restaurant in a foot traffic area I d put a 24 monitor in the window rotating my review listings for all to see I d hand out small rate us cards to customers after setting up a simple URL e g restaurant com rate us that made the ratings on sites such as Yelp a one click proposition I d position a netbook type computer dedicated to ratings where people could voice their opinions online instead of a tip and kicking in a bonus to the staff myself when great service is reported and having heart to heart talks with staff when it didn t Some business owners will post their reviews on their door or on the counter to show them off and that s a subtle way of asking customers to write about them Yelp CEO Jeremy Stoppelman The ultimate remarkable service idea might be to combine the above and a pay what you think it was worth model to get people talking to friends Restaurants that stand out win I realize how hard it is to run a restaurant and in no way do I wish to belittle that effort or the entrepreneurial risk it requires But with these challenges you must remember that customers are everything and they can be

    Original URL path: http://www.buzzmaven.com/2008/11/mobile-restaurant-ratings.html (2016-01-31)
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  • Social Media Panel Discussion - Jason Falls, Nick Huhn, Scott Clark - Scott Clark - SEO, SEM, ORM and Content Marketing
    media I ve posted the audio slides and handouts from the recent Lexington Ad Club Event It is a great primer for those at the starting level in Social Media businesses that just want to hear that it s real There are case studies exceptional Q A and a really strong fundamental explanation of Social Networks Online Authority and more The panel discussion includes Nick Huhn Jason Falls and Scott Clark and is moderated by Bill Dotson and was sponsored by the Lexington Advertising Club Audio Playback or download the MP3 file here to import into iTunes or your MP3 player Full Length Video audio is a bit quiet The audio on the MP3 file above is far clearer Want to import it into iTunes Download MP3 file here right click and save Social Media Strategies View SlideShare presentation or Upload your own tags socialmedia searchmarketing Printer Friendly Version of Handouts also here PDF file Events smm social media Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam

    Original URL path: http://www.buzzmaven.com/2008/11/social-media-panel-discussion-jason-falls-nick-huhn-scott-clark.html (2016-01-31)
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  • Sharpen Your Saws! 20 Simple Ways To Prepare for a Turnaround! - Scott Clark - SEO, SEM, ORM and Content Marketing
    especially keeping in mind that hundreds may review what you ve posted There s no faster way to grow trust and authority in your market in front of people who matter Master Wide Area Access I ve been surprised how few businesses are able to connect while out with customers Now s a great time to master this Participate in Q A Sites and Forums Taking the time to answer a couple of questions a week in your industry can grow online authority and trust in a way that costs very little Examples include LinkedIn Answers and Yahoo Answers Install Website Analytics It usually takes an hour to set up Google Analytics and start getting insights into a web site visitors behavior as well as which marketing mechanisms are working Set Up Remote Access If you travel having the ability to remotely access your office computers can save a meeting or hours of driving Read These New Media Books Groundswell by Charlene Li Josh Bernoff Cluetrain Manifesto by Rick Levine and Seth Godin s Meatball Sundae are examples that can transform thinking and get you ready for the future Get SPAM Under Control A hosted solution such as spamstopshere can save a business thousands of dollars a year in lost productivity for just a few dollars per user per month and takes just a few hours to set up Secure Laptops and Portable Drives Lost or stolen laptops and thumbdrives represent a huge risk that can open your business to huge and even litigation Securing these data for transport is relatively easy and affordable Shore Up Your Content Filtering Studies show that 25 30 of work computers have illegal or inappropriate files such as pornographic images stored on them exposing business to potentially disastrous litigation and embarrassment Update Your Wireless Network These are huge productivity helpers but most are set up improperly or use old security standards This can expose a business invasion by opportunistic hackers or simple bandwidth leeches When you re done securing it consider providing Wi Fi access to your customers I mean even McDonalds is doing it Solicit Customer Ratings Many regional search engines and city wide websites have the ability for customers to rate your company While you never want to buy ratings or rate yourself a sking your best customers to give their thoughts can give you a competitive advantage in those searches Bonus Tips Research Lower Cost Healthcare Programs for Employees I do not want to advocate reducing the quality of the program but choosing one that offers higher levels of automation web access and still maintains the care for your employees may be available Consider Outsourcing Tim Ferris brought this idea to the general public by quoting A J Jacobs Esquire article My outsourced life in his best selling book The Four Hour Workweek Things just keep getting better and in a few days of note taking I m betting you could create a list of outsourcable tasks Saw Image by Chrissy

    Original URL path: http://www.buzzmaven.com/2008/10/sharpen-your-saws-20-simple-ways-to-prepare-for-a-turnaround.html (2016-01-31)
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  • Retail Shopping 2008 - The Year of Precision Deal-Hunting - Scott Clark - SEO, SEM, ORM and Content Marketing
    as higher food and gasoline prices 26 of consumers plan to spend less 11 expect to spend more and 63 about the same 60 say they will change where they shop to get the best price 53 will drop brand loyalties to save money Online discounts and sales will influence 83 of web shoppers 52 plan to buy fewer gifts this year I think this year will also show that shoppers are becoming better at searching so that long tail brand specific search campaigns may show gains Features such as Google suggest may alter the profile of the amateur searcher helping to drive branded searches to more accurate product page landings People who have set up paid search to match these long tail searches will be well positioned to reap increases in click through rates and quality score On the analytics side while people are jumping around from comparison engine to website to review page it may be a challenge to attribute sales to specific ads or search campaigns I hope all of you buck the trend and have a great holiday season Binoculars photo by raebrune used under Creative Commons Attribution Share Alike 2 0 Generic License e commerce ecommerce retail shopping One comment on Retail Shopping 2008 The Year of Precision Deal Hunting Sales Newz Articles and Resources for Sales Managers Predictions For Holiday Season Sales says October 31 2008 at 7 57 am Comments About the Author Scott Clark is an independent consultant who started working in Internet Marketing in 1994 while in the Silicon Valley Currently he works with organic and paid search optimization SEO SEM social media marketing SMM local web marketing split and multivariate testing of website offers and integrated marketing activities He has grown several successful web businesses on his own as well

    Original URL path: http://www.buzzmaven.com/2008/10/retail-online-shopping-trends-2008.html (2016-01-31)
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  • Come to the Digit@l Di@logue Social Media / Web 2.0 Panel - Scott Clark - SEO, SEM, ORM and Content Marketing
    Scott Clark Events SEO SEM Digit l Di logue Social Media Web 2 0 Panel Thursday November 6 2008 5 30pm 7 00pm Signature Club in Lansdowne Lexington KY I will be sitting with Jason Falls and Nick Huhn on a panel moderated by Bill Dotson and arranged by David Caldwell president of the Lexington Ad Club The event is being held Thursday November 6th in Lexington to discuss emerging media trends and what s next for the Internet We ll be discussing social media strategies Web 2 0 and online marketing approaches Topics may include How does Web 2 0 it apply to my business SEO Search Engine Optimization strategies and how it can bring clients Getting started in online advertising Do I need a blog Can I easily learn more about my customers my company and my competitors using these tools Event Flyer PDF Register here Add this event to your Events ky lexington SEO social media Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam

    Original URL path: http://www.buzzmaven.com/2008/10/come-to-the-digitl-dilogue-social-media-web-20-panel.html (2016-01-31)
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  • Web Marketing in an Age of Tribes - Scott Clark - SEO, SEM, ORM and Content Marketing
    ve been thinking about the whole company customer relationship and what it means for my clients How do you as an outsider take on the role of heretic Is it enough to be skilled at finding latent movements and helping companies catalyze them Where are the opportunities what is the need Some initial thoughts Who gets it Who will actively create a manifesto and attempt to unite a community Who has time for it Tribal marketing takes a long time and there is no way to short cut it Who is willing to give up control Letting the community inter connect under your umbrella is a risky proposition There is a loss of control that goes with that Who will postpone monetization By the time people contact me they are already acting on some sort of company initiative or problem Asking them to ignore that is difficult These questions are getting louder every day Ideas social media tribes One comment on Web Marketing in an Age of Tribes Marty Smith says November 26 2009 at 12 26 am Scott I ve been having tribal thoughts too I think tribal marketing is all that is left It is as if we marketers had to destroy a good thing with overuse it is what we do after all Having trashed customer trust we must market via proxy via tribes We set up the tribe and get out of the way In my blog post on this same topic http scenttrail blogspot com 2009 11 tribal marketing html I only include this link as reference not to try and spam traffic I said marketers must lead follow and get out of the way I read that idea in your post too Cool great job and glad I found your blog Marty About BuzzMaven

    Original URL path: http://www.buzzmaven.com/2008/10/web-marketing-in-an-age-of-tribes.html (2016-01-31)
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