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  • Growing Your Business with Social Media "Sweat Equity" - One Approach - Scott Clark - SEO, SEM, ORM and Content Marketing
    questions being answered through that channel as well 4 Visit http answers yahoo com and drill down using the Categories to the closest niche to your business For my example I m going to use a client in the equine industry WoundAde who sells a product that increases the speed of healing for horse wounds Once you ve landed on the proper category scroll down and RIGHT CLICK RSS and select copy link or copy link location this puts the RSS address in your clipboard You re going to need that shortly 5 Visit ZapTXT com and click on Get Started Zaptxt is an awesome cool new service that monitors filters and triggers alerts all from RSS feeds It then intelligently sends alerts to whatever device is available or according to your specific times ZapTxt works with almost all IM clients MSN Yahoo AIM GTalk and Skype I personally like using it with Gtalk because it also runs on the iphone Blackberry 6 Set up a ZapTask Add the keywords you want to search for just use one for now I entered wound for now Paste the URL for the Yahoo RSS feed into the Website Feed to monitor I pasted http answers yahoo com rss catq sid 2115500432 8 Click on next step 9 Name your filter I used Yahoo Answers Horse Wounds as the name remember you may add more sources later 10 Set up your Filter Now we re going to expand the set of keywords that will be filtered from the feed We started out with wound but that was just a temporary measure Using the advanced search on ZapTXT you will enter your full set of words This set may expand or contract later Select Advanced Search Enter the keywords to filter for in the with at least one of these words section I used wound skin flesh infection scrape cuts cut gash sores wounds Enter any negative phrases in the without the words section I used cutting cutter a type of horse 11 Adjust your notification settings This will depend on how you want to be notified Remember timing is everything so I recommend instant message or SMS 12 Optional Recommended Grab Your Filtered Stream as RSS If you use an RSS reader such as iGoogle RSS Gadget Bloglines Google Reader or Klipfolio you can get a feed for the FILTERED stream coming from Yahoo answers delivered as a regular RSS feed This is great if you want to share the feed with others or possibly even re publish it Back on the ZapTasks list just choose the zaptask that you want to get over RSS Just click on the RSS logo and voila 13 WHEW Okay now you will begin to receive notifications of Yahoo Questions that include the keywords you consider yourself an expert on When these come in you can visit Yahoo Answers and begin to establish yourself as the person who knows everything about online People will wonder if you

    Original URL path: http://www.buzzmaven.com/2008/10/social-media-branding-sweat-equity.html (2016-01-31)
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  • Google Webmaster Q/A - Good Stuff - Scott Clark - SEO, SEM, ORM and Content Marketing
    Google questions as voted by webmasters today with good responses from the Google Webmaster Central team Example questions What weight does the age of a site and the amount of time a domain is registered for have on it s search placement Recently you removed this suggestion Submit your site to relevant directories such as the Open Directory Project and Yahoo from your guidelines Is there any chance that you will be discounting these kinds of links for ranking value in future Can you explain how the use of sub domains helps hurts a sites ranking Will Webmaster Tools ever give us an option to disassociate from sites that link to us This feature exists in Yahoo s Site Explorer but not Webmaster Tools google SEO One comment on Google Webmaster Q A Good Stuff Dotless Domain Blog Archive dotlessdomain com Google Webmaster Q A Good Stuff says December 4 2008 at 3 17 am CommentsTag Google Webmaster SEOAdd to Del icio us Digg Reddit Furl Have a bookmark About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local

    Original URL path: http://www.buzzmaven.com/2008/10/google-webmaster-chat-live-qa.html (2016-01-31)
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  • Marketers To Quit Fiddling With Corporate Brochure Sites in 2009? - Scott Clark - SEO, SEM, ORM and Content Marketing
    soon I think a lot of company decision makers are confused about the benefit from trackbacks or RSS subscribers on blogs or the methods needed for effective social media relations even though marketers seem to be whispering it in their ear more loudly now Some know it s important but are unwilling to take the leap to doing it right But that doesn t hold a candle to the level of confusion out there about SEO Executing a well thought out SEO strategy requires an immense amount of education for most clients One question I have Where is testing on this list Isn t offer optimization part of marketing What about post click analytics and focusing on finding the right offer to roll back into the SEO Blogging and PPC engine I think it would have been interesting to learn who if anyone is doing this with any regularity I guess in the minds of the participants testing and optimization are simply part of the activity itself Research SEO social media One comment on Marketers To Quit Fiddling With Corporate Brochure Sites in 2009 Britton Manasco says October 18 2008 at 1 20 pm That study was interesting I just don t get how blogging could even be up there with SEO My intuitions track with your experience with clients and prospects Corporate blogging after all has been pretty slow to lift off and it s already fallen lower on the hype cycle Other social media by contrast are now at what Gartner calls the peak of inflated expectations The business case for these things remains the biggest challenge I suspect it s a mistake to treat social media and blogging as separate categories from SEO when presenting to a client I would thin it makes more sense to treat

    Original URL path: http://www.buzzmaven.com/2008/10/marketers-to-quit-fiddling-with-corporate-brochure-sites-in-2009.html (2016-01-31)
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  • Yahoo! Rolling Out Advanced Analytics for Yahoo Store - Scott Clark - SEO, SEM, ORM and Content Marketing
    What I most like is the idea of watching for and working on cart abandonment something that has been hard to measure on Yahoo stores in the past Yahoo Web Analytics is designed to make it easy for you to answer your specific business questions With features like drag drop data filters custom report wizards and our segmentation selector you can easily apply or remove filters to view the performance or characteristics of specific types of products visitors and web pages Yahoo Analytics Campaign Report Some of the reports Sales revenue average order value Conversion rate trends Visits sales revenue and conversion rates for specific keywords Sources of site visits including organic search referrals paid search and direct access Product performance metrics including the number of times each product has been viewed added to the cart and purchased Top internal site searches to inform merchants of consumer s mindset during shopping Checkout page analysis to show where customers abandon their shopping carts I will keep you informed on this important advance analytics yahoo yahoo stores 3 comments on Yahoo Rolling Out Advanced Analytics for Yahoo Store Miguel Salcido says October 17 2008 at 12 29 pm Scott can you elaborate on how to setup the analytics in Yahoo Stores and activate ecommece tracking The ability to track transactions is critical will this require extra programming or is it as simple as activating a check box Thanks Scott Clark says October 17 2008 at 4 38 pm Once the Get Started link appears in your Store Manager enabling Yahoo Web Analytics is easy The installation option for checkout pages and store pages built in Store Editor automatically tags things Follow the Get Started link in Store Manager and click the Enable Analytics Tracking button and you should be golden ECommNewz Blog

    Original URL path: http://www.buzzmaven.com/2008/10/internet-marketing-for-yahoo-merchant-solutions-yahoo-stores.html (2016-01-31)
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  • Google Blog Search Tracking Memes - Scott Clark - SEO, SEM, ORM and Content Marketing
    Memes Scott Clark Changes Online shiny new social media Just in case you thought that citizen created journalism was going to remain on the edges Google now has connected its powerful blog search to a sort of meme counter to help gauge the importance of a given story It ll be interesting to see how this changes the traffic picture for bloggers I predict that there will also be a reverse that is a link from Google News back to the meme count too blogs google 2 comments on Google Blog Search Tracking Memes Dotless Domain Blog Archive Dotless Domain Google Blog Search Tracking Memes says November 24 2008 at 8 09 pm CommentsTag Google Blog SEOAdd to Del icio us Digg Reddit Furl Have a bookmark jari kata says May 10 2009 at 12 06 am maybe it will be the next powerfull blog search About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty

    Original URL path: http://www.buzzmaven.com/2008/10/google-blog-search-tracking-memesblogs.html (2016-01-31)
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  • Americans Now Expect Companies to Have Social Media Presence - Scott Clark - SEO, SEM, ORM and Content Marketing
    served by companies when they can interact with them on a social media environment Men are twice as likely to interact frequently on social media frequently 30 of the difficult 18 34 group believe that companies should use social media to market to them 30 of those with household incomes over 75 000 believe companies should market to them via social media and two thirds of these people say they feel a stronger connection to companies they interact with in this way These are impressive numbers When asked in detail about the interactions that they expect Companies should use social networks to solve my problems 43 Companies should solicit feedback on their products and services 41 Companies should develop new ways for consumers to interact with their brand 37 Companies should market to consumers 25 Here s the thing this study amplifies Social Media Engagement is not something you learn on a corporate off site It s not something you leave to your I T guys gals It s not something you can ignore It takes time and commitment It takes practice and thoughtfulness before you actually need to depend on it to save your rear To be less familiar with social media than your consumer or to expect they won t notice your social media incompetence is a very dangerous position to be in when the whole world is watching chart from Brian Solis used under Creative Commons Attribution 2 0 License social media social media marketing 4 comments on Americans Now Expect Companies to Have Social Media Presence Jason Falls says October 2 2008 at 10 10 am I would offer some pithy tome here but all that needs to be said is Amen Nice work Marshall Sponder says October 2 2008 at 11 40 am Thanks for referring to my blog post on Making the case for Social Media tracking and haven t If you think about it Business doesn t buy what it thinks it doesn t need at least that s my perception The reason why Paid Search and now Web Analytics are highly invested in at least in most of the places I deal with is they provide leverage and it s measurable some would argue that of course As soon as the signals come on line and it can be shown that Social Media as an overall activity contributes significantly to the bottom line across the board at many business I don t think you ll have much problem selling it just my take on it Hope that helps contribute to the conversation Marshall DJ says October 5 2008 at 1 13 pm I ve never been more happy to have an in link with the anchor text social media incompetence As Jason said AMEN There s a lot of good stuff in the post You re right to suggest the Groundswell Forrester resources to your readers Those folks and that book is just about the best meat n potatoes content for marketers

    Original URL path: http://www.buzzmaven.com/2008/10/americans-now-expect-companies-to-have-social-media-presence.html (2016-01-31)
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  • 7 Ideas for Using Google Moderator In Business - Scott Clark - SEO, SEM, ORM and Content Marketing
    Moderator may be a way to obtain a well sorted list to then transfer to your website later I think the organization may want to post the seed questions first and let consumers add new ones in their own voice The same can be said for creating relevant FAQs over time for products or services The question remains if Google will put together an API that lets us embed such features into websites directly and avoiding opening a new tab etc Deciding on product features offerings fleshing out concepts If you are considering starting up a business or creating a product you can create a list of suggested questions and put them to the vote What s more important to you or When do you find yourself considering might be some great starter questions While I believe one can do this with pay per click or other methods this adds a new dimension to the equation While this method has its problems there may be something to the methodology Designing interviews or research projects If you have a plan to interview someone you can pose a few suggested questions to your readership before the scheduled interview You can then be relatively sure that you ll hit the points that people care about while structuring the interview well This has been done in other places before but Google Moderator makes it pretty damn easy If you have limited time or funds you can use this tool to determine the questions you should answer in your outcomes especially when you re publicly funded or your audience reaction has a big influence on your work Creation of how to articles email newsletters or videos If you ve put out a new product or service you may not be sure which technical support or customer support questions are most important We as technologists often overlook the questions most important to the average user We might think that getting the USB 2 0 interface at maximum speed matters while the consumers just want to know where the switch is to turn off the damn sound Live Q A for webcasts or other distance learning scenarios Google Moderator seems pretty fast so if you re interested in doing live Q A for a webcast or possibly an online presentation you can use it to gather and field questions DURING the session The pace means very few votes will be cast for each question I guess it remains to be seen if this will work well versus something simple like Twitter for voting One must be careful that voting does not distract too much from the presentation as well Bonus Idea 1 Deciding on Email Newsletter Topics If you re thinking of sending out a newsletter or other marketing communications to thousands of people it might pay to let people show you what they care about before sending it thus reducing opt out rates and improving retention Just make sure the target audience matches the ones who

    Original URL path: http://www.buzzmaven.com/2008/09/7-ideas-for-using-google-moderator-but-will-it-work.html (2016-01-31)
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  • Simple Web Design - Scott Clark - SEO, SEM, ORM and Content Marketing
    simplicity and landing pages Well worth the read In the article they call out these six methods for web design that can drive away clutter and improve user experience Only what you need The biggest aspect of simple web design is only showing what s needed to make the sale and nothing more Reduce clicks The less clicks it takes for a customer to buy a product the higher returns The Grandma rule If your grandma or any elderly person can figure out how to buy a product for your site odds are it s put together pretty well Reduce the number of columns Each time you add a column to a page the content is pushed into a smaller and smaller space Give less options There is an added stress put on web shoppers to make decisions Keep it clean A clean design keeps visitors happy Examples are given that any smart retailer or merchant could follow for success advice design One comment on Simple Web Design jigs says August 31 2008 at 10 58 pm thanks for the good tips i m sure this will work in my site which i m working right now i ve been looking for strategies to attract my niche so i will be using some of your techniques About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee

    Original URL path: http://www.buzzmaven.com/2008/08/simple-web-design.html (2016-01-31)
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