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  • Rob Snell: Comments on the Congressional Hearing About Online Advertising - Scott Clark - SEO, SEM, ORM and Content Marketing
    on the road pretty much since then I want to thank you for carving out a few minutes with me Rob Not a problem Scott The public has had a difficult time understanding search marketing Did you feel that the assembled panel truly understood the industry Rob Yep Rep Charlie Gonzalez especially He understands the overall concepts from top to bottom Was asking good questions about the specific applications Lynn Westmoreland too I think the DUMMIES material helped but these guys were sharp Scott Did you stick to your written testimony If not what areas did you expand on Rob Written testimony was 5 minutes Q A ran almost 2 hours You can watch highlights on Youtube Scott What other types of testimonies did you hear on the panel Rob It was a good panel I was able to talk about Gun Dog Supply our family s web store There was a content guy who runs Adsense Askthebuilder com s Tim Carter who really has his act together The Retailer of the group was SkyFacet com and their CEO and Founder Paul Sanar 23 years old does 5x the volume we do which speaks volumes Randall Rothenberg was there as head of the Interactive Advertising Bureau and represents Web publishers and advertisers and was very very knowledgeable Lastly Richard Lent CEO of AgencyNet NYC brought extremely well rounded knowledge mostly from working with upper end clients They were all well prepared Questions Asked To Rob How do retailers deal with all these keywords Would I sell my keyword lists How can small firms get into buying paid search ads How easy is it to get online And launch paid search ads Are you afraid of Google s domination in the search engines What are the differences in free search and paid search What did we think Congress should do What should Congress NOT do For more click on Rob s wrapup Scott Coming out of it how did the SEM industry fare in the minds of the audience Rob Great It was more SEM in general and paid search than SEO The panel was ONLINE ADVERTISING and SEO was a small part of that Personally I was afraid that the SEO is snake oil problem would rear its head and the only negative I heard was the I paid an SEO 35 000 and I got banned from Google horror story but IMHO dude should have done his homework before paying that kind of cash to an SEO Scott What do you think the SEM industry could learn from what you heard Rob Google needs to be careful Congress can step in at any moment and regulate our industry if they think they need to do so Kinda scary Scott Cool Rob I ll look forward to your wrap up later Get some rest Rob Thanks For more click on Rob s wrapup congress ppc SEO small business Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year

    Original URL path: http://www.buzzmaven.com/2008/07/rob-snell-comments-on-the-congressional-hearing-about-online-advertising.html (2016-01-31)
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  • Scott Clark to Speak On Social Media Marketing in Lexington - Scott Clark - SEO, SEM, ORM and Content Marketing
    Lexington Ad Club or just interested in the new marketing scene I hope to see you on July 16th when I present Conversations Control and Calamities A Social Media Snapshot From their site Join us on Wednesday July 16 as guest speaker Scott Clark helps us explore the emerging world of social media marketing and find out exactly what this powerful medium looks like in our everyday business lives and more importantly what impact this new communication tactic will have for our customers overall advertising and marketing strategies Date Wednesday July 16 2008 Location The Signature Club of Lansdowne enter through the front door Networking 11 11 30 a m Buffet Luncheon 11 30 12 p m Program 12 1 00 p m Active Members prepaid lunch 0 Active Members and Students 20 Potential Members 35 Register here Those of you planning to attend are invited to post comments here about topics you re particularly interested in My presentation slides will be posted afterward for downloading ky lexington social media Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon

    Original URL path: http://www.buzzmaven.com/2008/07/scott-clark-to-speak-on-social-media-marketing-in-lexington.html (2016-01-31)
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  • Scott Clark Interviews Twellow.com Lead Developer Matthew Daines - Scott Clark - SEO, SEM, ORM and Content Marketing
    The ability for users to create and have deeper control over individual accounts is on our todo list Allowing more intricate inter personal connections however is not currently our focus Twellow is a people directory so our focus right now is to help people connect These types of additional interactions are currently provided by other services such as Twitter Pownce Plurk and FriendFeed so right now we re just trying to help people connect within the various spaces to people the otherwise might have no access to Scott Can we get RSS feeds from certain groups per category user created community etc for monitoring Matthew Twellow does have an RSS feed for each category in the system It s currently updated based on Twitter updates we receive which is currently a vastly reduced capacity but will have more validity once we get more consistent updates This will continue on any future listings we might provide Scott How have the tech challenges at Twitter affected you and how much of a concern are those for Twellow Matthew Twitter s technical problems have led to a lot of bumps on the journey to getting the service functioning as we d like but we feel this will not be as big of an issue as the popularity of Twellow grows and other services are included in our indexing Once we get the system to where people can add and edit their own information then the current latency in user updates will become less of an issue Obviously Twitter has helped make Twellow what it is but we don t think it wise to put all our eggs in the proverbial basket Twitter has been a great starting point and we will continue to grow from here Scott Any chance you ll be tying in other microformats such as friendfeed and plurk What special concerns e g duplicate posts do you see Matthew As mentioned before we want to get a broader snapshot of each user so Plurk and FriendFeed are definietely possibilities There are some issues with a lack of biographical info from systems other than Twitter but once user self editing is in place this won t be a major issue Duplicate entries into the system are a concern we are looking into but this is something that has been addressed at other services and we re confident it won t be a big problem Scott Last Question Where d the name Twellow come from Matthew The name Twellow was something Rich and I came up with together We were discussing the whole concept in it s early stages and when I grasped Rich s vision for a people directory I made the connection to the yellow pages While I was looking at the various tw apps associated with Twitter the combination of Twitter and Yellow came together The first name that came up was twellowpages com and we were going to go with that but as I started looking more into

    Original URL path: http://www.buzzmaven.com/2008/06/scott-clark-interviews-twellowcom-lead-developer-matthew-daines.html (2016-01-31)
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  • Twellow - The Twitter Directory is Launched - Scott Clark - SEO, SEM, ORM and Content Marketing
    count and search through categories brands etc Twellow com has been designed from the ground up to help you cut through the clutter From our home at Twellow headquarters we re actively searching and categorizing millions of inter personal exchanges available on the internet every day Twellow com is thereby able to assist you in finding real people who really matter We re doing the hard work of sifting out people who can help bring your vision to reality whatever that vision might be The directory is in Alpha so expect some slowness and such as people start to hammer this site Using public data Twellow could easily slice things in even more interesting ways as they develop Some of the ideas being tossed around in the twittersphere include slicing by follower followed ratio frequency of update frequency of click through etc I look forward to seeing it develop Like Twitter I think that the usefulness of this directory will emerge somewhat organically as people figure out how best to use it for finding monitoring and connecting to others social media twellow twitter Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near

    Original URL path: http://www.buzzmaven.com/2008/06/twellow-the-twitter-directory-is-launched.html (2016-01-31)
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  • Gypsy Queens, Birdlegs and Social Media Nicknames - Scott Clark - SEO, SEM, ORM and Content Marketing
    nicknames given to you by your camp mates are much like how public perception treat brands in the age of consumer participation Kids that are popular or well liked proudly answer to Braveheart or Gypsy Queen while unpopular kids suffer the week as Birdlegs or Pigpen They might like to change their name or the name might be unfair but as soon as more than one person talks about it it sticks Even with a huge effort sometimes it cannot be corrected e g giving other camp mates 40 to not call you that name for the rest of the week perhaps It would have been much easier to befriend the leaders of the group earlier as good interaction skills can often make up for well bird legs The first person likely talk about you in public circles holds amazing power if they are an influencer If you hear the name early you might prevent the nickname spreading through some reputation management Let things get out of hand and they will tell others your name the problem is exponential not much you can do about the name or perception What nickname would your customers give you photo by Katherine and used under Creative Commons Attribution 2 0 Generic License Branding smm social media Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee

    Original URL path: http://www.buzzmaven.com/2008/06/gypsy-queens-birdlegs-and-social-media-nicknames.html (2016-01-31)
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  • What Jane Goodall Knows about Social Networking - Scott Clark - SEO, SEM, ORM and Content Marketing
    patterns such as the hierarchy of the community and slowly earned the trust of the skittish Gombe chimps One day a male chimp approached the camp leaping screaming and running in circles It was terrifying and most of us would have either ran or taken a defensive posture But Goodall had learned enough to see through the dramatic display and stayed calm After a few tense moments it became clear why it was there The male chimp only wanted a banana that had been hanging in the camp Goodall gave it to him and history was made The rest of the community saw what the first chimp had done and that Goodall had not harmed them and the trust spread Over the following years she became the only known person to be fully accepted into a Chimpanzee community If she and her team had been assertive insensitive or clumsy the community would have sounded a warning cry and a very tall wall of defense would have been erected The Goodall Effect allowed integration into the social fabric of the Gombe community and could be a good metaphor for educating traditional brand managers about integrating into the fabric of social networks Listen first learn offer something of value learn the culture and never ever betray the trust Photo taken by user Jeek in w Hong Kong University Hong Kong on 24 October 2004 social media social networking One comment on What Jane Goodall Knows about Social Networking Andy Bradbury says May 24 2009 at 8 50 pm Thanks for this article it has a great message About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163

    Original URL path: http://www.buzzmaven.com/2008/06/what-jane-goodall-knows-about-social-networking.html (2016-01-31)
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  • Lexington, KY, and Many More Locations, Now Listed in Improved Google Street View - Scott Clark - SEO, SEM, ORM and Content Marketing
    now tour Lexington with your trusty mouse At here s Main and Broadway and below that the Main St Library In addition many other areas were added as well MA Springfield NY Buffalo Rochester Syracuse NJ Newark VA Virginia Beach NC Charlotte Winston Salem SC Columbia Greenville GA Atlanta FL Boca Raton Cape Coral Ft Lauderdale Jacksonville Sarasota West Palm Beach AL Huntsville MS Jackson TN Knoxville KY Lexington Louisville OH Cincinnati Columbus Dayton Toledo MI Ann Arbor MO St Louis KS Topeka NE Lincoln OK Oklahoma City Tulsa NV Reno They also added more parks which is cool if you re planning to visit Everglades National Park Florida Florida Keys Grand Teton National Park Wyoming Yellowstone National Park Wyoming Montana Rocky Mountain National Park Colorado Joshua Tree National Park California Death Valley National Park California Lassen Volcanic National Park California Sequoia National Park California Lake Tahoe California Nevada google ky lexington maps streetview One comment on Lexington KY and Many More Locations Now Listed in Improved Google Street View Will Culbertson says October 20 2008 at 12 51 pm I think this is amazing I have lived all around Lexington and now I can see all of my old residences Pretty cool Too bad I missed the camcars too About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign

    Original URL path: http://www.buzzmaven.com/2008/06/lexington-ky-now-listed-in-google-street-view.html (2016-01-31)
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  • Translating Advertising and Marketing Copy By Sacrificing Souls - Scott Clark - SEO, SEM, ORM and Content Marketing
    may not work after the perilous path of translation This is especially true with website translations from English to Asian languages for example Ian pointed out the following process in his slides 1 Bulletize the facts of the original copy Stripping it down to its basic facts Ian suggests that by removing the emotional component and stripping the soul from it leaving a fact oriented bullet list of things to discuss 2 Use the stripped down version as your translation source After you ve created this fact oriented English version you will ask for it to be translated into your target language You can use software or human translators for this part 3 Re Insert the Emotion using a native speaking skilled writer The last phase of the journey is when the fact based document is handed to a native speaker who understand the delicate emotional details for the target language In this case the person may not even know the original language the document started in 4 Sometimes Re translate the resulting copy to English This is a round trip approach that can be used for quality assurance of your translation efforts If you have the budget and the copy is important enough it make sense Kristjan Mar Hauksson points out that doing a great job in translation shows respect for the market and that regional credibility will take a boost Search marketers who ignore international SEO are severely limiting their reach and abilities The above ideas show that even without a lot of knowledge about the destination language you can still prepare information for effective use around the world copywriting international SEO translation Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing

    Original URL path: http://www.buzzmaven.com/2008/06/translating-advertising-and-marketing-copy-by-sacrificing-souls.html (2016-01-31)
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