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  • Dynamic Keyword Insertion Error To Avoid - Scott Clark - SEO, SEM, ORM and Content Marketing
    Keyword Insertion Error To Avoid Scott Clark adwords shiny new I saw this today on Google It is for a Google Adwords keyword in a hypercompetitive marketplace with a 12 56 average CPC cost per click The advertiser was hoping to use dynamic keyword insertion Instead they did dynamic money wastin ad this can definitely affect their Quality Score The business cash advance industry has some of the highest keyword prices on the web and dynamic keyword insertion could definitely help you get ahead But if your success or failure depends on high performance I recommend you set up and test your google adwords setups extremely carefully or have a 3rd party review your campaigns occasionally Plug Scott Clark can review your Google Adwords campaigns for errors waste and missing opportunity Just click over here to contact me about helping Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My

    Original URL path: http://www.buzzmaven.com/2008/05/dynamic-keyword-insertion-errors-to-avoid.html (2016-01-31)
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  • Get your Purple Ducks in a Row Before Asking for Trouble - Scott Clark - SEO, SEM, ORM and Content Marketing
    buses It was a Purple Cow and this remarkable method of promoting the business stands out as one of the boldest advertising moves of recent days With over 700 000 customers growing by 3000 per day the message seems to have hit home His methods caused quite a buzz among marketers even if the business itself seems to have a questionable standing among customers and investors not to mention some rocky antics with credit bureaus Lifelock has had a lot of problems lately with their founder Robert Maynard Jr stepping down earlier this month due to a rather messy controversy surrounding the company and class action lawsuits being filed against the firm around the country He was inviting every identity thief in the world into the ring But rather than being attacked by a financial ninja it was a sloppy unregulated check cashing shop in Ft Worth that brought him down By skipping the normal procedures for verifying the identity of a check advance customer his identity was used for a 500 loan The loophole bit him The financial networks have billions of possible weak points The system depends on a combination of technological and human security procedures to avoid problems and for the most part works exceptionally well If you allow an industry like payday advance to be a part of it the entire system is at risk But it was Lifelock that put itself out there boldly and now they must do something equally good to explain it lifelock purplecow Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google

    Original URL path: http://www.buzzmaven.com/2008/05/identity-theft-lifelock-marketing.html (2016-01-31)
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  • Tony Hsieh does Bunny Ears on Bill Gates for me. - Scott Clark - SEO, SEM, ORM and Content Marketing
    for me Scott Clark Just for Fun I twittered Tony Hsieh CEO of Zappos suggesting that if he was going to get his photo made with Bill Gates today that he should put up bunny ears behind Bill s head I told him if he did it I d link to it Well you can kinda see that he was trying so he kept his part of the bargain so I ll keep mine Unfortunately it s hard to see me giving Bill Gates bunny ears in photo due to bad resolution boxes in background I should have put my fingers higher But Bill posed for photo knowing I would do bunny ears so kudos to Bill Thanks for being a wierdo for me Tony and thanks to Bill for being such a good sport Look me up when you come visit the Zappos Lexington folks I ll buy you a beer LOL Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick

    Original URL path: http://www.buzzmaven.com/2008/05/tony-hsieh-does-bunny-ears-on-bill-gates-for-me.html (2016-01-31)
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  • Michael Dorausch in USA Today Talking about Local SEM - Scott Clark - SEO, SEM, ORM and Content Marketing
    who I met in Long Beach also Nicely done Chris In the article by Jefferson Graham Mike points out Online reviews is how people find us Dorausch says About 80 of his new business stems from customers finding online reviews about him and booking appointments he says Yes he does have signs in the office asking visitors to leave their Gmail address you must have a Google account to leave reviews on Google s local pages but he won t ask before working on your back Dorausch says he waits for patients to say how they enjoyed their visit That s where the opportunity is to ask if they d like to share that in a review he says He follows up with an e mail with Web addresses for review sites I would think most businesses would not go wrong with that approach he says I m an advocate of proactive local reviews and getting your business listed If you re interested in local pay per click check this article out local seo One comment on Michael Dorausch in USA Today Talking about Local SEM Online Reviews Blog Archive Michael Dorausch in USA Today Talking about Local SEM says May 21 2008 at 3 21 pm Original post by Scott Clark About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call

    Original URL path: http://www.buzzmaven.com/2008/05/michael-dorauschin-usa-today-talking-about-local-sem.html (2016-01-31)
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  • Portfolio-Driven Web Designers - Hand Over the SEM Keys Please - Scott Clark - SEO, SEM, ORM and Content Marketing
    t really look at our site s statistics much and on I m old I m blessed cursed with a background EXTENSIVE in both I T Design and Search Marketing What I realized even with the different viewpoints is that SEM Search Engine Marketing is far more important than any pixel tweaking or snazzy coding ever was or would be to the growth of a web business I imagine I see the world like those flies that have 100s of lenses each giving a slightly different angle on things In 1998 when I started I was all about web design and meta tags but over the next 3 4 years through 2002 I did more and more real search marketing By 2004 it was almost full time a split between organic SEO PPC and landing page optimization Design was done as a necessary vehicle to achieve search rank sort of a super landing page project in my mind at least Site Creations Inc doesn t fit anymore I m going to have to rebrand soon to be faithful to this change I feel that no design should be started without a true SEM expert p resent at the meeting and throughout design This introduces confusion into my sales activity of course Most people come to me wanting web design often for abysmal product offerings I want to help but unless they have a great offer and truly understand how conversion driven design works I have a hard time staying enthused unless we can address some of the underlying issues first I thought David Rodnitzky did a nice job of summing up one way this can work frequently pitch clients on a combination of ongoing SEM consulting and a one time usability tune up Again this is a win win situation I get more of the client s business by charging for the usability assessment the client gets a much better converting Web site out of the deal and we both end up satisfied with the increased success of the search engine marketing campaign it s important as a consultant to try to bring these folks at least a little closer to earth and establish realistic and clearly understood goals at the beginning of the relationship I realize that I T and design skills are both vital to the success of many sites features functions branding and identity are naturally very important But when expertise egos get in the way you lose When that feature is taken too far for no good reason or when that customer driven design compromise makes you feel defensive it s time to hand over the keys design ppc SEM SEO One comment on Portfolio Driven Web Designers Hand Over the SEM Keys Please Are websites becoming more boring Vivid Image We Are VI Blog Vivid Image Blog We Are Vivid Image We are VI London says May 21 2009 at 11 51 am http www buzzmaven com 2008 05 web designers vs seo html About

    Original URL path: http://www.buzzmaven.com/2008/05/web-designers-vs-seo.html (2016-01-31)
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  • Yahoo Directory Entries With Lost Yahoo! ID = Dead End - Scott Clark - SEO, SEM, ORM and Content Marketing
    screens for any of my current Yahoo ids I assume that the most recent charges were done on a client ID but somehow my billing info was used So I call the billing department Me Hi I have these 299 charges on my card for Yahoo directory submissions I did Yahoo Can I have your Yahoo Id Me Sorry The charge doesn t appear for any of my Yahoo ids However I do have the charge card information and can PDF you the statement to review Yahoo Can I have your charge card number Me Sure I give it Yahoo Ok I see the Y directory entry Me Great I m thinking the call will be short and sweet Yahoo Do you know the alternate email address Me I just need to know the URL so I can determine if it should be in the directory or not and that will probably tell me which client Yahoo Id I need I ve changed email addresses since the late 90s a few times and in a couple of cases used my client s Yahoo ID for submissions I don t have access to the old one But here are my current email addresses I list them and my current Yahoo Ids Yahoo Sorry none of those match the ones on these Yahoo directory submissions Me Probably not it s an oldie Can you move them to my current account The billing information should be the same on each account Yahoo Yes it s the same Me Great Yahoo But we cannot use that information Me growing concerned So even though I m being charged for this Yahoo directory entry you cannot tell me which URL it s for if I don t have the old Yahoo id that was used to submit it Yahoo That s correct Me Doesn t this seem a little out of whack to you You have tons of evidence at your disposal to see that it s me including my phone number I offer to have them call me back and my billing information Yahoo Sorry that won t work I can cancel the Directory listing for you and give you a refund Me feeling out of options I don t want 300 charges for clients I don t have anymore In the end They would NOT tell me which URL the charge was for I ended up having to cancel the listing possibly affecting the SEO performance of my client and waiting to see which one vanished from the directory The URL of a charged directory entry is not a security risk There is no good reason not to tell this to the party who is being charged dead end sign by David Joyce used under Attribution Share Alike 2 0 Generic Creative Commons License Rants SEO yahoo directory Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional

    Original URL path: http://www.buzzmaven.com/2008/05/old-yahoo-directory-entries-with-lost-yahoo-id-dead-end.html (2016-01-31)
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  • Watching Carbonite's CEO Work The Blogosphere - Scott Clark - SEO, SEM, ORM and Content Marketing
    use his products so I cannot say much about them Why I used external fixed disk drives and Carbonite doesn t support right now I use Mozy but now have a far better opinion of Carbonite since watching this guy and if they ever add the support I need I ll be in the right mindset to give it a try It looks to me like they are taking care of consumers and that is terrific to see But I now have a new example of doing this right blogging marketing social marketing 3 comments on Watching Carbonite s CEO Work The Blogosphere Bill Dotson says May 5 2008 at 7 41 pm Well you know how I feel about them I evangelized for months about this one Supposedly they are adding a Mac version and some other neat services pretty soon A Damage Control Ballet Deconstructing a Reputation Event Scott Clark says July 7 2008 at 9 12 pm took note earlier of CEO David Friend and Customer Service Manager Len Pallazola of Mozy as they did some pretty A Damage Control Ballet Deconstructing a Reputation Management Event says April 1 2009 at 2 53 pm took note earlier of CEO David Friend and Customer Service Manager Len Pallazola of Carbonite as they did some pretty About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason

    Original URL path: http://www.buzzmaven.com/2008/05/watching-carbonites-ceo-work-the-blogosphere.html (2016-01-31)
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  • Internet Marketing Can Make You Crazy - Scott Clark - SEO, SEM, ORM and Content Marketing
    for Fun Internet Marketing Can Make You Crazy Internet Marketing Can Make You Crazy Scott Clark Just for Fun From Yahoo Answers it s okay dude we know how you feel LOL yahooanswers Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public

    Original URL path: http://www.buzzmaven.com/2008/05/internet-marketing-can-make-you-crazy.html (2016-01-31)
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