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  • Alternatives to White Papers - Be a "Cheat Sheet Hero" with Sales Segmentation - Scott Clark - SEO, SEM, ORM and Content Marketing
    competitors For a client who installs food laboratory equipment for example we knew the pain point was in making sure clean well routed electricity is available for the stuff they re installing so we created a minimally branded 3 page guide to preparing the location for different types of lab equipment Wow where d you get that it s great Wow where d you find this is the desired reaction and printed versions on the decision maker s desk is one excellent outcome If you achieve this it puts you in an authoritative role in the sales cycle as prospects inevitably call with more questions giving you a chance to shine and hopefully arrange a visit Sometimes we even prompt this by saying Call Sam Smith for specific information about and give a direct line Smith then answers the questions sometimes with another gift putting them miles ahead of the brochure and handshake competition Should these cheat sheets be public This depends on where you need them Often these sheets are excellent SEO link bait so you may want to put SEO optimized versions of them on the website and go for external links But this should probably be a subset or a specially crafted version for link purposes Your situation may vary on this I think some gifts should be free and others held back as engagement fuel So far most of my clients want to keep them out of public view but we re working towards two sets a public set optimized for a common phrase and a private set optimized for gifting How To Deploy It A major obstacle to the deployment of this idea is staff s lack of understanding of the program New sales people need full training on the material and ask a senior person when to use which part What happens often is that the salesperson just starts attaching everything to their first follow up killing the program and taking you back to square one You must only send what directly addresses the customers needs and you must draw attention to the material in your responses Otherwise you have a muddle of noise that does little to advance your authority I ve been working on ideas that support the sales process color coding the material by sales stage persona of recipient etc to avoid spewing things at the wrong time It s not easy to generalize and unproductive to overly formalize so everyone needs to identify the right material for the right time I m even hoping to do some paid search experiments that guide the creation of new content It s an art designing this library of gifts how it s staged and to whom it s delivered when You need to create a flow chart of your sales cycle and see where when they are added to the mix everyone will be slightly different and development will be organic Scenario and persona analysis can help you create archetypes to guide you

    Original URL path: http://www.buzzmaven.com/2015/06/white-paper-alternatives.html (2016-01-31)
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  • Poor Site Search Can Shred UX (and Your Bottom Line)
    website uses failing to return relevant products for say blow dryer if hair dryer is typed or multifunction printer if all in one printer is typed Searches with symbols and abbreviations are not supported by 60 of ecommerce websites For example the websites do not map the double quotation mark often substituted for the double prime symbol or in to inch Autocomplete suggestions are found on 82 of ecommerce websites While some implementations greatly enhance the search experience 36 of implementations do more harm than good Only 34 of ecommerce sites allow users to easily iterate on their query by pre filling it in the search field on the results page despite the fact that according to tests users frequently need to iterate on their query on average 65 of test subjects required two or more query attempts during testing Yikes On the one shown sorry guys you came up I looked for Position One bikes but I typed Position 1 instead No items found was the result Ouch I m sure this is also true on non transactional sites I tried 3 4 on med sized company sites and they failed pretty miserably to give me good results with even the slightest typos or missing info Take Away Make sure your analytics are capturing site search phrases and that you re looking at what people are typing in Then compare that to their exits from your site Real money there folks Full stats article is at Big Commerce analytics Ideas web design Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts

    Original URL path: http://www.buzzmaven.com/2015/06/sitesearchanalytics.html (2016-01-31)
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  • Adwords Call-Only Phone Call Abandonment Can be Costly
    is a drop off whether it occurs on the phone dial pad or with the back button Some Abandonment Issues are In Your Call Center Call Abandonment Clearly hang ups or busy signals are issues in the target client s system or call center not Google s fault But in my data our call center answers in 5 or fewer rings yet we still see some significant drop off during the ring If your call center cannot handle calls rapidly you re going to see a real cost here A 2 3 ring maximum is what I would aim for and a human answer no auto attendant message while routing just RINGs and Hellos Abandonment may go down as customers become more familiar with Call Only Campaign behavior Users are only just now getting used to clicking on a phone number on a mobile website I ve yet to find research on this but am looking Lead Quality Better With Landing Pages While my data set is small I also see there may be an impact on lead quality with call only campaigns To my eye currently the landing page to call prospects are higher quality than the call only prospects Stands to reason they ve gone through more effort to make the phone ring Less friction is often great for getting people to your sales system but it can also shift drop offs into the sometimes expensive sales process when they were never qualified anyway Test with the Prospects Point of View So don t be too fast to abandon the call only campaigns if performance is below expectations at first glance make sure to compare apples to apples It s an entirely different behavior down the lead acquisition funnel but a drop off is a drop off whether it occurs on the phone dial pad or with the back button And be sure to report on the performance of your call center whenever possible so you can improve this A single extra ring can cost some clients tends of thousands of dollars in wasted opportunity prospects who are likely to skip to a competitor without hesitation Marchex Google and BIA Kelsey data Very similar principles for testing and evaluating this new solution apply even though the real world behavior is so much different These difference may lead you to adjust keywords and ad texts to better suit the caller or the mobile caller and their hurried desire for a human visitor What could you put in your ad to prompt the visitor that the call is going to be a pleasant productive experience for them What could you do to reduce those pressing the End Call button Our team has a wealth of answers We have phone only specials Experts on service are here 24 7 In a quick call we can answer your questions etc As you can see mobile is exploding and call only campaigns are going to have a place in this spend Figuring out

    Original URL path: http://www.buzzmaven.com/2015/03/adwords-call-only-campaign-abandonment-can-be-costly.html (2016-01-31)
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  • I'll Be Speaking at the "Super Therapy Session for Advanced Local Marketers" at SMX West 2015 - Scott Clark - SEO, SEM, ORM and Content Marketing
    Therapy Session for Advanced Local Marketers at SMX West 2015 Scott Clark Events featured SEO SEM Let s Talk Local Search Super Therapy Session for Advanced Local Marketers smx 24D Local search is like a problem child One day all s well The next you re facing a new crisis that threatens to complicate your relationship with clients or management Need to talk Join our panel of all star local search pros for this group therapy session No PowerPoints or couches Just the smartest local search experts ready to share advanced strategies and tactics that are working today Moderator Matt McGee Editor In Chief Search Engine Land Marketing Land mattmcgee Speakers Thomas Ballantyne Director of Marketing Bulwark Exterminating Thos003 Scott Clark Owner Consultant BuzzMaven Inc scottclark Greg Gifford Director of Search and Social AutoRevo greggifford Kevin Mullett Director of Visibility Social Media MarketSnare kmullett Hope to see you all there Here s the full agenda Franchises local SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk

    Original URL path: http://www.buzzmaven.com/2014/12/speaking-at-smx-2015-local-search-seo.html (2016-01-31)
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  • Google's "Near Me" and Service Area Businesses
    improvements were to facilitate voice search by breaking down intent and linking subsequent queries with context My thoughts are that if near me is going to be popular it will become so by offering great results in voice searches or Google Now Style active searches based on recent activity within the Google Account in question The SEO industry immediately started considering what changes in the knowledge graph with voice search being ubiquitous might have on keyword habits click through and rich snippet display If there s a time to build a new habit among searchers this change in searches is a good time to do it I guess So where is Google going with this whole near me thing Hard to say For restaurants and bricks and mortar retail the near me idea is obviously a good one as shown in many demos and analysis But I feel that Google is heading the wrong direction with home services and real estate two of the most important go where the customer is industries in the USA Many of these businesses choose to hide their addresses in Google Places because the address is not a place where they conduct business with customers Many park their vans in garages warehouses well outside the city limits to save on rent but do all of their daily work in cities near the searchers the office location doesn t matter Perhaps someday SABs will be able to feed their current location into a live feed ala Google Transit so customers could in fact use near me meaning near me right now That d be cool Plumber image used cc under CC Generic by University of the Fraser Valley local seo maps 3 comments on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif says August 6 2014 at 6 29 am speaking as a small B M business owner Zaraz Collection here this new iteration of the engine seems to be a step backwards in terms of actually getting real usable results for real people and speaking from personal face to face experience our customers are googling to find a STORE to PHYSICALLY VISIT google handbag lynbrook NY they re over 35 they re busy moms they re in their car on their phone the smart phone is not the center of their life why do i have to say near for i already said Lynbrook what s a long tail Boolean who you get my drift the previous version with the indented box and google places was actually pretty GOOD you got an inset paragraph an A B C list with a little map descriptions of the businesses when you hover click even had some geographic next village tinges or you could just change the location if that wasn t what you wanted just scroll down past it if i want to search the web why did i type in Lynbrook and NY any ideas on how to fix this

    Original URL path: http://www.buzzmaven.com/2014/08/google-near-fantasy-service-area-businesses.html (2016-01-31)
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  • Beyond the Inverted Pyramid - Extending for Social, Email and SEO
    in printed newspapers where the editor must have freedom to cut a story off anywhere has long been a writing approach that facilitates the 80 20 rule where 80 of readers will only see 20 of the content I extend the inverted pyramid one more layer to the blog title headline and email subject as they appear when the reader is at full velocity skimming If you don t get the reader to take those off ramps at the top 10 of the pyramid the rest of the content will go unread Some believe that for some blogs readers are getting further into a post than the 80 20 rule might indicate I think that this comes with reputation so Slate magazine cited in this data and used by some as evidence against the inverted style s 80 20 roots may well get more visitors deeper into more posts they write kick ass content regularly If as this data suggests 2 3 of the time people spend time below the fold it s essential that you introduce eye fixation compelling headlines and more to draw the user back in to the content after the scrolling is done Social Network Sharing and the Pyramid In social networks where the posts are shared you are given a very limited ability to capture the reader s attention with headline description and image provided from the open graph markup in your content tool Email marketers in my experience seem to keep forgetting the power of the subject and excerpt lines for most in boxes also preventing people from entering Social shares can also occur as a result of only a great headline and skimmable excerpt even if parish the thought the reader never read what they shared When do people decide to share an article with a social network This is tough Some readers share after only skimming the headline while others think deeply before pushing it out I ve not seen any comprehensive information on this but a few good article s have discussed it I think that introducing share suggestions at different points in the articles can help you determine what works for your site For SEO the inverted pyramid style is ideal giving algorithms what the need above the fold and early in the indexing process Thinking in an inverted style means you must create good headlines good excerpts and thematic and supporting headlines and captions if you introduce keywords relevant to your article this drill down approach aligns with best practices for SEO Taxonomy Supports the Deep Dive and Future Engagement Opportunities As the reader makes their way deeper into the content they ve invested more into your topic and they are primed for an introduction to topically similar content even premium content delivered in a lead nurturing program or re marketing response A solid taxonomy for your content collection allows you to quickly call for lists of similar content by tag and a database of solid premium research or

    Original URL path: http://www.buzzmaven.com/2014/05/inverted-pyramid-seo-blogging.html (2016-01-31)
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  • Advice You've Probably Never Heard - Breakout Social Media Marketing
    my home city Here are some of the questions answered Businesses using social media what are the latest trends Control is a major issue for a lot of businesses The notion of allowing their website to be used for discussion they re not able to control must have been an impediment at first Has that been overcome You ve written that many companies are quite ignorant about their audience s behaviors and informational needs focusing entirely on the tiny fraction who make it to the sales process without considering the opportunity to add layers of trust to their brand in the time between sales Can you elaborate on that There are business owners who are still reluctant to engage in social media because they don t have much personal experience with how it works What do you say to them I own a small business and my resources are very limited so I don t devote a lot of time to social media yet I ve sensed that the world is passing me by What can I do For the answers head over to the story If you d prefer an audio version click here to visit WEKU s program page 88 9 FM WEKU blogging Ideas kentucky lexington New Marketing social media Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee

    Original URL path: http://www.buzzmaven.com/2014/05/breaking-in-social-media-marketing.html (2016-01-31)
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  • Thriving in the SEO Slog - Top Digital Marketers Offer Their Best Ideas
    careful you can start to feel like a failure as well leading to a negative feedback loop that can poison engagements The Slog exists partially due to an ongoing shift from SEO initiatives executed by the SEO s company towards SEO initiatives that require significant client effort as well Simply put the client must take a leap of faith that their increasing efforts in content development blogging social sharing etc based on your recommendations will pay off Scott Clark So how are some of the top SEO Digital Agencies Handling This I felt it a good idea to call upon old friends to give a perspective from several different types of agencies consultants and marketers The Slog surely looks differently to each of us and we ve all developed tactics for managing it The responses proved me right and the information is rich indeed Brian Carter First I asked Brian Carter of The Carter Group and learned that he uses audits as a tool to communicate process set expectations and and guide execution The Carter Group is a boutique full service digital agency so we do more than SEO but I think the issues you re talking come up with all other digital marketing services like Facebook or AdWords advertising It s about sales and account management We have productized and separated our services for one thing so that an audit is sometimes separate from execution If it looks like an audit is required before we ll know what to implement we recommend that first We communicate what our processes will be and the timelines they can expect That requires documentation and we ve built some of that into our service descriptions Setting expectations is the key and continuing to manage them There still can be big delays in getting access to various accounts and getting tracking in place before real implementation can start When I first talk to a prospective client sometimes I might sound pessimistic because I m trying to tease out their goals and let tell what obstacles might come up But this also establishes expertise and makes it even more clear that they need us to guide them through it Big problems can arise when you end up working with someone other than who you sold in to because they may not have the same expectations They were out of the loop Clarity in the contract and proposal if there is one is critical and needs to be reiterated in the first few weeks What are the goals What are the deliverables What is the timeline And what are our key metrics for measuring achievements If you don t find out at the beginning what will satisfy the client and get them to agree to that you may have trouble with client satisfaction If you don t find out at the beginning what will satisfy the client and get them to agree to that you may have trouble with client satisfaction Brian Carter Sometimes you get scope creep or strategy creep where the client wants to add things in and doesn t realize the impact that will have on implementation and results Every time I see something like that I point it out and talk about what it means what the consequences might be and reiterate why we had the original strategy Ian Lurie Ian Lurie CEO of Portent Inc nurtures relationships and trust above all to bridge the gap The slog happens on every campaign The question is do you have the personal trust of the client so that they ll let you get through it If you don t then nothing no amount of reasoned argument no pile of evidence no parade of other experts who agree with you will help you through it Whether the slog is really a slog depends on personal relationships not intellectual or technical prowess Whether the slog is really a slog depends on personal relationships not intellectual or technical prowess Ian Lurie So my advice Don t just focus on getting the work done Become your client s adviser and marketing confidant Which is really what we should be doing anyway Scott Hendison Scott Hendison of Search Commander remembers the early days of search when we could buy time with a few big hits but now feels it important to downplaying the ranking element in favor of other KPIs I wish I could say that we DO avoid getting bogged down in the slow slog of SEO change but that s not always the case In the old days we could almost always move the needle pretty quickly by finding some high traffic phrases for which the client ranked on page 2 and 3 and bumping them to page one with a few strategic links of shall we say questionable quality Obviously that s no longer the case and it s gotten a lot harder to demonstrate value Now we try to manage expectations up front we downplay the importance of rankings a lot and instead focus on showing clients increased traffic and conversions not only from Google and the search engines but from referral sources too I ve found that a good metric for showing value is often the search impressions in Webmaster Tools or the number of phrases you rank for in SEMrush Adam Audette Adam Audette works with Rimm Kaufman Group which focuses on client specific processes and clear communications about the grind of SEO A bonus for RKG is their scope of engagements allow diverse deliverables blended with SEO which helps give the time they need to manage the Slog This is a really important topic My experience is primarily on the agency side but I also have an in house perspective from my time running SEO for Zappos This is a crux issue for agencies I have some broadly stroked advice and insight into how we run SEO relationships at RKG First the advice 1 Educate it s critically important that executives understand what s really required for their SEO program to excel They need resources because they need to execute Lack of implementation is the number one cause of SEO performance falling short penalties and the like notwithstanding 2 Expectations both sides need to understand timing and expectations What are you going to deliver and when What kinds of resources are needed on the client side and when 3 Resources Companies that aren t willing to budget resources for SEO work cannot expect anything to come of their program There are no silver bullets in SEO and nothing to do besides partner with the company solving technical issues creating engaging content experiences and promoting via social and other channels We don t have a secret SEO dial that we can turn to 11 Companies that aren t willing to budget resources for SEO work cannot expect anything to come of their program Adam Audette Since our agency offers a suite of services in digital marketing we have more flexibility than smaller shops or consultants that only offer SEO If resources are tight on the development side we work with the client to allocate budget towards paid search or content That helps but we also have to adapt a process internally that suits the businesses we work with We do this by staggering our deliverables and working over a longer duration than typical Instead of kicking off and then going dark for 30 days to complete an audit we collaborate with the client on where the priorities and business goals exist where the primary SEO issues are ranked by high medium and low order of priority and then we dive into each one deeply and completely This has the effect of distributing the SEO workload over a longer period of time allowing more focus and resources to be spent on the right things that will actually help the company and that they can execute on and shows progress and builds trust quickly Dustin Woodard Dustin Woodard of SEO Naturale has adopted a referral only policy for new SEO clients mitigating the risk of getting stuck in the Slog My first line of defense is a harsh client filter You ll notice it first thing on my homepage you can t work with me unless you meet one of two conditions we either know each other or someone I trust refers you to me Using your building analogy whenever I work with a new client I thoroughly survey the premises paying close attention for that one golden nugget that tweak that I can make early on that pays for my services many times over With trust happiness fully established I don t face much resistance on taking the right path to SEO success I also recommend hosting a fun yet informative SEO 101 session for the marketing dev and executive teams When they learn how complex powerful and fascinating organic search is the slog doesn t seem so sloggy Rhea Drysdale Rhea Drysdale heads up a team of skilled SEO consultants at the boutique SEO agency Outspoken Media Rhea always has great operational insights and this is no different Slog That s a great word Why do our clients typically hire us They don t have the resources knowledge or interest in managing and performing The Slog themselves Link building is a service offering because it s laborious SEO audits are requested because they re technical and tedious Content optimization man I remember having to write and optimize 400 page titles for government facilities Holy crap that was boring The vast majority of SEO is slog But we love SEO strategy right It s creative and fun We get to discover new industries and opportunities but no one gets to the top of the SERPs by coming up with a brilliant strategy without execution To achieve great results you have to combine a winning strategy with the discipline of execution The other talented SEOs mentioned offer great tactics to minimize or cope with slog specifically as it relates to client management I d like to take a different approach Slog isn t about the client it s about you the consultant agency Let s talk honestly not every client project goes well Wha Yes That s the reality as you already demonstrated and the breakdown typically doesn t happen over something technical or algorithmic it happens with people We failed to set an expectation We didn t have full client disclosure or discovery Politics Insert a dozen completely legitimate reasons for a client agency breakdown How do we avoid these hurdles I ll highlight three areas we ve focused on The Sales Process Trust is earned and it starts early How did a lead find you What was their impression when they got to you Did you follow up quickly and really listen to them Did you qualify the lead Do you know that your team can have success with the account Did you find opportunities that will drive immediate value Do you know who the stakeholders are and their expectations If you don t have the right answers to these questions but you sign the client anyways you will encounter problems down the road Trust me Simply bringing on accounts to hit a revenue quota is as costly in the long run as a bad hire Team Training Client management lives and dies with your team Take the time to train them on project management and client communication or hire experienced team members I m guilty of throwing folks in the deep end before I taught them how to swim It s vital that you have an experienced team who can instill confidence in your clients demonstrate value communicate expectations needs and change their tone to accommodate different stakeholders Rhea Drysdale Client On Boarding I love the SEO slog graph It mimics Tuckman s stages of group development forming storming norming and performing Most groups get stuck in storming or norming We have to understand that every team will have friction It s the nature of group development and when you hire an SEO agency consultant you are bringing two groups together that have to establish a relationship set expectations perform and adjust strategy according to results You have to remain level headed and drama free You set the tone for your work Take the time to invest in client on boarding so that this new team you and the client are setup for success Streamline it of course but I m talking about the difference a few calls in person is even better can make to ensure everyone is on the same page The New Normal Is Messy Indeed Rhea s insights tie together some of the ideas shared by everyone While the reasons for the slog may rest squarely on client relationship issues Slog Management is our problem It s our job it s our responsibility and it differentiates us from amateurs It s up to us to articulate this phenomenon in advance to clients like never before It is there it is real and there are no shortcuts around it The ideas shared herein offer some excellent concrete ideas how to thrive when things are tough to be Slogmasters when necessary get up brush off the muck and delight our clients on the other side I look forward to your comments and ideas as well Thanks to everyone who took part Update Check this response to the article here from James Luckhurst Update Another excellent follow up is here focused on managing expectations Update Check out the MOZ Whiteboard Friday based on this article Boots photo by Anna Tesar Flickr used under cc Creative Commons License advice Ideas New Marketing SEO 24 comments on Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking Slog erik says February 27 2014 at 4 49 am This article is probably the best I ve read in awhile Thanks so much for sharing Tom says February 27 2014 at 11 53 am I don t understand why most seos don t quit to do something else Anything else Scott Hack says February 28 2014 at 12 19 am As someone who is a DIYer and wears an SEO hat occasionally it is even hard for ME to not get stuck in the slog Just when I think I am making headway only to see an algo change Blah Jeff Taylor says March 4 2014 at 12 04 am While all of the experts above provide great insight my favourite bit is Ian Lurie s about becoming a trusted adviser and confidant If people in all industries actually cared about the impact they are having on other people s lives and businesses and realized every interaction or offer of service is an opportunity to positively effect things we d be in much better place Our industry is mixed with heavy doses of the people happy to cash monthly pay cheques and other people who are content to sit back after many moons of effort and take pleasure in knowing that a they ve executed shout out to Rhea and b they are helping someone else achieve goals set out for their businesses It s the consistent little wins that put notches in a belt We can t all be Google s or Facebook s Great read indeed Nice to know we are not alone Good night Scott Clark says March 6 2014 at 2 50 pm Well said Jeff There are plenty of us who look beyond the pounds and dollars and try hard to bring value beyond our costs to clients every day Happily the quick dollar group of SEOs are shrinking I ve even offered free SEO proposal reviews for businesses in my area to attempt to flush out the snake oil take care Jenkins says March 4 2014 at 3 01 pm At first I thought slog stands for SEO blog but so true a savvy SEO consultant needs to plan and strategize for the expanding slog especially in establishing the agreed goal together with the client Jas says March 4 2014 at 3 03 pm I wonder that an SEO expert doesn t laugh whenever he sees another SEO expert Marcus Tullius Cicero Tony Griego says March 4 2014 at 4 01 pm I found myself nodding my head in agreement almost the entire article A lot of points hit close to home and it s great to see some of the strategies used as well as the advanced preparation and compare them Thanks for a great post Ashley says March 5 2014 at 10 44 am Great article It s interesting to see how other agencies react to the SEO slog and i agree that an important part of it all is educating the client and managing expectations The SEO Slog Response to Scott Clark says March 6 2014 at 3 39 am is in response to reading an article about the so called SEO slog by Scott Clark on Buzzmaven com The slog refers to the time in an SEO campaign where results are yet to be seen and client Danny Cheng says March 6 2014 at 4 41 am Damn this is one fine article Plenty of Aha moments for sure and of course now why didn t I think of that moments for me But I have to admit I really like how the audit process should be used to communicate the SEO process manage expectations and to guide execution with a capital M for managing expectations unless you don t mind your clients asking for a refund that is thanks again for the cool article I ll be back for sure Scott Clark says March 6 2014 at 2 56 pm Glad you enjoyed it I also had these a ha moments talking with my friends who contributed It was re assuring to know that it s not just me neck deep

    Original URL path: http://www.buzzmaven.com/2014/02/surviving-the-slog.html (2016-01-31)
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