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  • Mom and Pops: Don't Spend Money on Cheap Content Feeds for SEO - Scott Clark - SEO, SEM, ORM and Content Marketing
    got bad news Buying and re serving content like this will not help your SEO in most cases I went to this probably great car shop online and grabbed a slice of their content The first thing is to see if it passes the SEO smell test It doesn t In every case where I blurred the text it had the same city name It was obvious this was robotically created and the content was not engaging Anyway I took a screenshot of the post protecting the innocent Then I went to Google with a couple of sentences in the clipboard And did a search on it You can see the issue immediately The same content has been sold to multiple customers All of them expecting this to help their SEO What effect did this have on Google I proxied over to nearby cities and searched for a selection of obvious keywords and the post could not be found The Lesson Here Google hates duplicate content And it hates content farms So don t buy it Write your own even if it s once a month Write things that are interesting to others in your locale And ask them to link to it Rinse and repeat next month Buying this content doesn t help and it lures you into a false sense of security that you re doing SEO The opportunity costs can really add up What if you had done real SEO in the past 12 months How many more new customers went to a competitor because you couldn t be found The only thing that works for SEO is original useful content which is linked from authority sites If you want to see a shop blog that engages here s an example from Lexington Avoid the snake oil and use the web to leap ahead chicks photo used under creative commons license photo cc Dominic Alves Flickr advice blogging local seo RANT SEO 3 comments on Mom and Pops Don t Spend Money on Cheap Content Feeds for SEO Annett says September 12 2012 at 5 15 pm Scott thanks for your post This was really helpful I haven t run into this too often yet here in MA But companies always keep trying new tricks to lure small business owners into spending their hard earned money Something I see here very often that small businesses get lured into PPC campaigns that do not produce any leads because those campaigns are not being managed at all September 12 Best Search Marketing Posts says September 30 2012 at 10 22 am Scott Clark Buzzmaven Mom and Pops Don t Spend Money on Cheap Content Feeds for SEO September 12 Best Search Marketing Posts t1u says September 30 2012 at 11 38 am Scott Clark Buzzmaven Mom and Pops Don t Spend Money on Cheap Content Feeds for SEO About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search

    Original URL path: http://www.buzzmaven.com/2012/09/mom-and-pops-dont-spend-money-on-cheap-content-feeds-for-seo.html (2016-01-31)
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  • What's the Best Time to Post to Social Media? Do URL Shorteners Hurt?
    to post Ultimately you will want to determine your best time of day What s a good starting point for posting Well it makes sense to just ask the URL shorteners for some aggregate statistics these are from bit ly Buddy Media does publish a few hints from their own data about best times to post by sector Your mileage may vary Entertainment Industry Don t Overlook the Weekend Media Industry Avoid the Monday Noise Retail Industry Take a Look at Sunday Think Twice before Posting on Friday Automotive Industry Sunday Is Your Friend Business and Finance Industry Engagement Peaks Midweek Fashion Industry Engagement Peaks on Thursday Food and Beverage Industry Engagement High Midweek and Saturday Healthcare and Beauty Industry Look at Thursday Sports Industry Post More on Sunday Travel and Hospitality Industry Look Towards the End of the Week That guidance seems solid but what about the other advice saying that customers are less apt to click on posts which come from scheduling apps such as Hootsuite Applum found that posting via one of the top ten third party APIs gave you an average of 88 fewer comments and likes compared to posting directly to Facebook yourself Wow The theory is that Facebook is discriminating against these types of apps in their feed algorithm Other theories include users turning off third party apps from their feed at a higher rate than is generally known In any case that s a huge loss of clicks Looks like we better just set an alarm log in and post things by hand UPDATE Facebook is now rolling out scheduled posts as a normal part of the administrative interface The issues with 3rd party posting software appear to be going away But what to post Well Facebook only wants your best stuff Facebook s Edgerank Is Watching Facebook doesn t show every post the same way and very few businesses know this It has a sophisticated algorithm Edgerank which sorts and filters stories shown on your friends fans walls Let s take a shallow dive into Edgerank it s not that hard Shallow Dive into Edgerank An Edge is an action on Facebook Posts Status changes comments shares likes and tagging are all Edges Facebook uses three variables in determining how well things that you post get spread around Affinity Weight and Time Decay Affinity is the measurement of how close the relationship is between the user and the Page Brand All types of engagements Likes Shares Comments increase the Affinity score Weight assigns a multiplier to each type of action a user can do inside of Facebook Comments get higher weight more work and Likes get smaller levels easier Shares are the highest weighted engagement of all because they involve commenting as well as taking a risk that your followers friends will not like what you ve posted Finally Time Decay is just a measurement of how long the Edge has been alive Old content tends to go away at a rate

    Original URL path: http://www.buzzmaven.com/2012/05/facebook-posting-advic.html (2016-01-31)
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  • Future Proof SEO - The "Porous Website" Solution for Link Building and Social Shares - Scott Clark - SEO, SEM, ORM and Content Marketing
    this way are generally going to require richer content which is complimentary to the content you re getting a link from For social shares you re addressing the information thirst of the visitor at the right time A blog post for example which expands on an idea from a popular blogger and supports outreach to that blogger can be a great idea Another example might be an article which summarizes a presentation or convention combined with an invitation to link to it to the conference organizer or share it on their facebook page as the audience is ideal Perhaps a great explanatory video which directly addresses a textual blog post on an authority site I call these more dynamic elements of the site Porous content because they re specially designed to flow link juice or social equity votes They are nimble contextual and high octane They also typically require a solid Content Management Tool with decent SEO friendliness or configurability So how do you find a way for your website to accomplish this talk about your products or services quench the reader s thirst for useful information avoid setting off the visitor s promotional content filter Divide Up Your Website Conceptually for a Moment I propose you begin thinking of your site as a conceptually divided space One part of the site often a blog is set up to use for link building Here is where the gifts of content you create will be posted The URLs of these will share the top level domain of your main site so that inbound links share page ranking juice site wide lifting the entire domain as you make progress with fresh content This may be a reviews library an article library or a blog It varies by site But the key is you will use a content management system to regularly post SEO friendly content there Simultaneously to ranking improvement this portion of your site will also be sent traffic from social media shares and other organic sources you you you and us us us balance Here gray arrows representing links the site continues to service the due diligence clients and transactional visits but has a porous content area ready for linkbuiding Link equity flows across the site from porous to sales copy with everything getting the lift Once you begin thinking this way and setting the architecture of the site to achieve it you will find link building becomes a bit more spontaneous and faster It makes it clearer how links will provide value to the site and helps you stop stressing about how you re going to build more links to that spartan product page race image photo by Oh Barcelona on Flickr and used under Creative Commons license design Ideas marketing New Marketing SEM SEO web design 3 comments on Future Proof SEO The Porous Website Solution for Link Building and Social Shares SearchCap The Day In Search April 17 2012 Greig Oliver Media says April 17 2012 at

    Original URL path: http://www.buzzmaven.com/2012/04/future-proof-seo-the-porous-website-solution-for-link-building.html (2016-01-31)
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  • Link Building for SEO - Some Study Results From Outreach Programs - Scott Clark - SEO, SEM, ORM and Content Marketing
    web is not worth link building efforts because they do not pass intense algorithmic or manual review Choose your prospects wisely based on the metrics available to you through tools like Open Site Explorer and actually visiting the site Female Link Builders get better response rates but male link builders get slightly better close rates SEO teams should invest more resources in quality training for both genders Longer emails perform result in more link activations than shorter emails Keep your outreach contextual and specific to the prospect A logo is a trust signal to invest in Phone numbers and profiles are not Friday Saturday and Sunday prove to be the best days to send initial outreach emails Use Boomerang to schedule The late night hours are the best times to send initial outreach emails Use Boomerang to schedule Using someone s name is far more effective than not Use Rapportive so you can find out who the person is on the other end of that email address Using a generic salutation is more effective than addressing the website if you don t have a name but again a specific salutation significantly trumps both Be persistent to close links The majority of closed links happen after the 2nd email However if you continue on beyond the 4th your chances increase tremendously Use Boomerang to schedule follow ups advice marketing SEO social media Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can

    Original URL path: http://www.buzzmaven.com/2012/03/link-building-outreach.html (2016-01-31)
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  • SEO Implications of Reduced Corporate Blogging - Scott Clark - SEO, SEM, ORM and Content Marketing
    gratification So blog authors are often misguided in their choice of topics ignoring target keywords links and trackback opportunities They are either creating promo posts tolerated on Facebook but not on a blog or content that has no resemblance to a SEO web marketing vision A simple example there is little keyword strategy with most blogs I developed a keyword roadmap that I ask my clients to try to follow when choosing blog titles and anchor text so that GoogleBot puts their content in the right bucket Even with this spoon feeding and pointing out how they can rank for any well chosen keyword posts still get put up without considering this plan chart Umass Three fourths of the companies are using LinkedIn and Facebook and social media tools are seen as important for company goals Ninety percent of responding executives report that social media tools are important for brand awareness and company reputation Eighty eight percent see these tools as important for generating web traffic while 81 find them important for lead generation Facebook and the Google Link Graph My primary reason for suggesting blogs to my clients is for link building and authorship benefits an essential component for any organic SEO program yes even in today s search in your world environment The corporate blog gives you the vehicle to post content that you can then refer to inside of social networks especially other high authority blogs and acquire links which can boost your ranking Facebook may give you a vehicle to post content to users but it does not have the same rank boosting capability of the corporate blog or website in Google the link graph is not the same Bing does include Facebook posting as one of the major modifiers of their search results pages but they also have 20 something market share This may feel like a subtlety but referring to your posts on Facebook is far different than substituting Facebook for your blog posts or web articles Now Google has further raised the stakes of blogging as a strong tool as Google evolves Google s rel publisher and rel author functionality have given us a whole new set of rules for tying together an author s authority and ability to impact Search Results pages of their network In some ways these are becoming as important as links at least within the network circles you establish An authoritative author can own the search results pages for a vast network of followers just by tagging their content properly While you can post your content on Google and have a good impact I will argue that the sweet spot here is Google reference to a corporate blog that has properly been set up for Google tags and 1s for B2B companies add in a good dose of wise LinkedIn use This could change for sure Google may integrate Twitter and Facebook into the author rank graph and all bets are off Then in theory corporate content moved

    Original URL path: http://www.buzzmaven.com/2012/01/seo-implications-of-reduced-corporate-blogging.html (2016-01-31)
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  • Google Expert Leaked - Will Human Answers Mingle with Search Results Soon? - Scott Clark - SEO, SEM, ORM and Content Marketing
    social rank couldn t be calculated in a way that includes these signals also As you all know Google has been adding more social content into the regular search results and I have been doing everything I can to express the importance of this to my clients This has further adjusted the 10 blue links beyond what regular logged in personalization did and shows shares from those in your social media circles And it has again shifted responsibility for SEO success further towards client content creation and curation Someone at your organization must take responsibility for being the customer facing expert in social media or else So this new development as with LinkedIn Answers Yahoo Answers and Quora could give nimble experts a way to offer answers ideally linked to gifts of content But with the changes related to content creation on Google one could easily imagine the questions being connected to Google Profiles and then to more content by that author I can imagine that Google Expert should that be its name will offer up answers within the normal search results Good answers builds authority and that authority will directly impact social rank and reputation The resulting increase in their audience could open up an entirely new stream of traffic for those who take the time to answer questions The take away from the past couple of months developments in SEO is you cannot be a passive lazy business and still expect to rank a year from now google expert SEO social media social search Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY

    Original URL path: http://www.buzzmaven.com/2011/06/google-expert-leaked-will-human-answers-mingle-with-search-results-soon.html (2016-01-31)
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  • LinkedIn for Corporate Marketing - A Cheat Sheet for Busy People - Scott Clark - SEO, SEM, ORM and Content Marketing
    case where I refer to linking to existing content on company com The links back to these gifts of content are no followed in LinkedIn but we re looking at their indirect benefit through other means such as social sharing If you have a sufficiently rich collection of content it will serve you well in many discussions on LinkedIn and offer opportunities in an ever increasing fashion over time if that its you weave it into your corporate culture LinkedIn PR Cheat Sheet PDF licensed under CC Attribution ShareAlike for Commercial Use link building linkedin SEO social media marketing 4 comments on LinkedIn for Corporate Marketing A Cheat Sheet for Busy People Jay Lane says February 9 2011 at 10 56 am Scott This is outstanding Thanks so much for sharing LinkedIn for Corporate Marketing A Cheat Sheet for Busy PeopleCorporate Digital Marketing Corporate Digital Marketing says February 11 2011 at 2 33 pm link LinkedIn for Corporate Marketing A Cheat Sheet for Busy People to continue reading Grenada News Caribbean sports Live Sr David says February 26 2011 at 5 33 am Wow this is great I m just been getting into linkedin and wonder where to start Thanks Scott Is LinkedIn really a Social network Business Professionals Custom Web Design and Management by GingerWench says March 9 2011 at 6 07 am LinkedIn for Corporate Marketing A Cheat Sheet for Busy People About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can

    Original URL path: http://www.buzzmaven.com/2011/02/linkedin-link-building-marketing.html (2016-01-31)
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  • The Final Mile - Get Your Materials into Customer Meetings.
    the responsibility to gather information and present their thoughts to some form of collective often with an executive present So when you ve taken the time and money to build a high quality website optimize it for search and obtain the customer visit don t lose their attention in the final mile You must support the meeting discussion in your absence and in the absence of your website too Create Branded Well Designed PDF files Complete with Contact Information for each type of anticipated meeting The material should stand on its own to achieve your conversion goals For example you may want to actually organize your handouts on the web page by the type of meeting you know your customers have If you know most customers have a purchasing meeting to decide on acquisitions of your kind of product support that meeting with truly helpful material not poorly designed marketing gloss The material may not need to be sales literature at all Your brand presented on a solid reference guide or other material could be a great solution either offered on your website or sent as a follow up email Example Planning a meeting to discuss your purchase We ve prepared these simple hand outs to make your life easier Acme WidgetMaster Meeting Handouts Executive Summary Handout 1 page fast read information for executives Initial Discussion Tips a sample agenda for your team meeting Technology Guide ready to print for I T team includes cheat sheets for new technology and commands and compatibility chart PDF Budgeting Guide a worksheet for your WidgetMaster budgeting meeting includes Pros Cons of different options PDF References and Qualifications Summary Combined meeting handouts all above PDF Now consider what you have done here During the meeting your PDF file is printed and looking good while your competitor is absent or represented by horribly printed webpages during the buyer selection process After the meeting your PDF file ends up on the desk of decision makers complete with contact information You ve made the life of the buyer easier and made them look smart You ve let your customer know that you understand how their business works B2B buying is driven by a single emotion Fear of making the wrong choice or being fired If you can produce insightful material that builds confidence and reduces this fear at the moment of consideration you will have a tremendous advantage The mistake that most make is they haphazardly produce a quickie output from an existing brochure or just divert existing sales literature to PDF format without thinking of how where it will be used This sloppiness does little to relieve the B2B Buying Fear So get inside the mind of your customer understand their pain the meetings they must attend and the buying process then on your website and in your search marketing produce material that can stand the test of this cycle Photo by Flickr User Kennisland used via CC license b2b Comments are closed About BuzzMaven Labs

    Original URL path: http://www.buzzmaven.com/2011/01/making-printer-friendly-pages.html (2016-01-31)
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