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  • Lexington KY News Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    Read More What is Business Like Behavior in a Creative City The Creative Cities Summit was a fabulous 2 1 2 day event held here in Lexington Kentucky last week Most of it was TED quality including the hallway networking The conference rooms were filled with Linchpins people literally changing the world right now and I believe some that are about to The event was not opened Read More Pecha Kucha Tips Simplicity Flow and Passion Well this morning I m licking my wounds after initiating in Pecha Kucha the rapid fire presentation style where 20 slides are presented in 20 seconds I was honored to have been invited by Adam Martin and Kent Lewis to speak and it was truly a learning growing experience Social Media Club Lexington and Pecha Kucha Lexington took Read More Bring Google s Community Fiber Trial to Lexington Bring Google fiber optic trial to Lexington KY on Facebook Lexingtonians I encourage you to become a fan of our page and to nominate Lexington for this though I m not sure if our city is too large Still if we can get Google to think about Kentucky we ll all win too Google is planning to Read More Lexington Kentucky Sign Company Speaks Out for Local Talent To those subscribing to the blog for SEO PPC reasons this is slightly off topic but thanks for the indulgence I ll be back to the big picture stuff in my next post Howard Stovall runs Signs Now a full service sign company in Lexington and is a major advocate for local business Recently he posted a well articulated Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact

    Original URL path: http://www.buzzmaven.com/category/lexington-ky-news (2016-01-31)
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  • mobile Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    The Multi Screen Challenge and Opportunity in Online Marketing New Research We are a nation that carries tasks from screen to screen using desktop PCs laptops TV smartphones and tablets According to new research from Google 90 of people move between devices to accomplish a goal Google s research set out to understand this inter device reltionship There are 2 primary ways we Multi Screen Sequential screening Read More The Mobile Marketing Freight Train Thoughts from the Field I ve written many times about mobile marketing and even along with others I m sure predicted foursquare type business marketing many years ago Does anyone remember my senseweb idea Probably not it was pretty far out at the time But in the past two years having met with many clients and associates I realize that almost none Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick

    Original URL path: http://www.buzzmaven.com/category/mobile (2016-01-31)
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  • New Marketing Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    questions answered Read More Franchise SEO and Franchise Websites A Future Proof Solution for Service Oriented Franchises Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow or when they have turnover in franchisees The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective Not only have users changed but search engines and Read More 15 Actionable Thoughts About Content Marketing Social Media Distribution and SEO Content marketing is the new SEO It is centered on irresistible content and amplified by social media It includes blog posts articles white papers videos podcasts and infographics 87 of marketers use social media to distribute the content Search engines use hundreds of signals to decide who ranks for a given query The most important Read More The Multi Screen Challenge and Opportunity in Online Marketing New Research We are a nation that carries tasks from screen to screen using desktop PCs laptops TV smartphones and tablets According to new research from Google 90 of people move between devices to accomplish a goal Google s research set out to understand this inter device reltionship There are 2 primary ways we Multi Screen Sequential screening Read More Facebook Posting Effectiveness Times Days Story Types Today on the Facebook and Journalism page a really great note was released aimed at helping news organizations optimize the effectiveness of their Facebook Pages I found that the information was probably applicable to any sort of published content whether or not you are a news organization I quote heavily Top Stories Readers are reacting Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact

    Original URL path: http://www.buzzmaven.com/category/new-marketing (2016-01-31)
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  • Online Reputation Management Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    been hard to explain the benefits to many because of the abstract concept but now the reality is hitting home Read More 15 Tips for Responding to Google Plus Local Reviews Make sure to see the updates at the bottom of the post S Responding to reviews should be done with care however Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand Never be defensive about Read More Google s Forum Listings the next ORM Front Line Google is now showing forum postings from formerly walled garden discussion groups Since many customers use these forums to complaint about brands this could become the next ORM warzone Read More Google SideWiki A New ORM Opportunity or Risk Google Side Wiki is a new Google Toolbar Feature has launched today This feature looks to be their latest attempt to build communities around web sites in their index perhaps as a way to better utilize social signals for ranking both web pages and social media profiles Will Google s new tool make headway If Read More Facebook Custom URLs An ORM Roadmap and Questions to Ask If you re at all concerned about your personal or business brand you should consider the issues that the new Facebook Custom Usernames URLs have brought to the surface I have run through these from an ORM Online Reputation Management perspective and asked a few important questions Read More 1 2 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk

    Original URL path: http://www.buzzmaven.com/category/online-reputation-management (2016-01-31)
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  • Optimization Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    tools rule The number dropped from 50 to 37 of companies maintaining corporate blog Facebook and Twitter in the meantime continue to grow This stands to reason Read More The Final Mile Get Your Materials into Customer Meetings By Addressing their Pain Points Have you taken the time to consider the reality of your B2B customer They are not making buying decisions on the spot they are gathering information for meetings and they want to look good So how can you help them achieve this Read More BuzzMaven wins 2010 SEMMY award thanks to all With competitors like these I was truly honored to have won a 2010 SEMMY award for Local Search today Here are the other competitors and you should grab those articles and subscribe to their blogs to connect with some of the best in the world Read More Google Maps New Rules Thoughts on Assumed Names and DBAs Many company legal names are vastly different than their published names A DBA Assumed Name lets you operate your business under multiple names without going through the extensive paperwork of creating a new corporate entity This can be in order to choose a memorable name that is current with your customers mindset Now there s a Read More Blogging and SEO for Beginners If you re looking to do SEO with a Wordpress blog then these slides from Matt Cutts at Google will be of interest Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat

    Original URL path: http://www.buzzmaven.com/category/optimization (2016-01-31)
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  • Paid Search/PPC Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    to run your ads or switch ads The full report is here Read More Franchise SEO and Franchise Websites A Future Proof Solution for Service Oriented Franchises Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow or when they have turnover in franchisees The old franchise marketing programs designed for the Internet as it was in 2005 are no longer effective Not only have users changed but search engines and Read More Google Credit Card Comparison Ads Live in the Wild in USA Another area where Google wedges itself into a high payout comparison industry is the Credit Card Comparison world as shown by this sequence of images taken live in the USA Last year Google began comparison ads for mortgages and now after a UK trial has moved into credit cards Query Credit Cards A comparison ad Read More Innovative Lead Generation using the Web Lexington KY Innovative Lead Generation using the Web was held on May 5th at Awesome Inc We talked about lead generation optimization social media SEO and more Read More Phone Call Tracking and Chat Analytics Together on Google Analytics In today s small business world accountability for marketing spends is critical and tracking incoming telephone calls has been quite underutilized Well Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be

    Original URL path: http://www.buzzmaven.com/category/ppc-sem (2016-01-31)
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  • Podcasting Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    a growth of 14 over 29m last year Thirteen percent of Americans age 12 or older an estimated 33 million people listened to online radio in Read More Is Podcasting Dying or Booming Even in our time shifted portable entertainment craving society podcasts have not made much headway Has the public lost interest because of any one reason Has iTunes helped or hurt the podcasting community Where s Google in all of this Read More Podcast Recording On The Go Perfect for Lectures Churches Interviews Podcasting for Churches class lectures and recorded histories are more amazing applications for this highly portable digital recording tool Read More Dreaming of Being A Big Radio Star Now s your chance The Public Radio Talent Quest a search for the Next Great Host Itâ s open to all comers it has cash awards more than 70 000 courtesy of the Corporation for Public Broadcasting and offers the chance if you have what it takes to be a public radio star   Also learn about it on Youtube To enter Read More Internet Radio Royalties Announced Excel Spreadsheet Shows the Bad News The Copyright Royalty Board CRB has has published a decision on Internet radio royalties adopting the per play rate that SoundExchange had promoted The rates that the Board has decided on effective retroactively through the beginning of 2006 I ve created a spreadsheet to calculate the reality of all of this Excel Worksheet Internet Radio Profits Loss Read More 1 2 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives

    Original URL path: http://www.buzzmaven.com/category/podcasting (2016-01-31)
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  • programming Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    Read More Rob Snell Comments on the Congressional Hearing About Online Advertising My new friend and fellow Yahoo Store Developer Rob Snell was invited by a director at Yahoo Small Business to testify in front of Congress at a hearing of the US House of Representatives Committee on Small Business about Online Advertising His preperation and written testimony was easy to read and Rob published it here at Search Read More Technical Support is Marketing And You Can Be Replaced In the fast paced world of technical support ticket systems the goal is to get your issue through the system as fast as possible but never forget that this is a marketing exercise and those sending the support tickets are busy human beings who require you to be remarkable every time Read More Sphinn WordPress Plugin Mod Only Display Sphinn It Button for Sphinn Tagged Items Since my blog has a mix of seo and non seo posts and I still want to post the Sphinn plug in button on them I did a quick mod that only shows the Sphinn It button in the case where you ve put the tag Sphinn in your Wordpress 2 3 tags list Feedback welcome Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s

    Original URL path: http://www.buzzmaven.com/category/programming (2016-01-31)
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