archive-com.com » COM » B » BUZZMAVEN.COM

Total: 624

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • User Interface Overload - PIC - Scott Clark - SEO, SEM, ORM and Content Marketing
    User Interface Overload PIC Scott Clark Usability and Human Interface This reminds me of some websites I ve evaluated lately vs A Purposeful Prioritized Design photo credits unknown If these are your photos contact me for attribution and a link funny Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear

    Original URL path: http://www.buzzmaven.com/2007/10/user-interface-overload-pic.html (2016-02-01)
    Open archived version from archive

  • Poop Paparazzi Drives Industrial Design - Scott Clark - SEO, SEM, ORM and Content Marketing
    s poop in a single action concealing it away leaving you free to dispose of it in a hygienic and responsible manner I d like something more passive or at least entertaining Where you push a button and a light blue glow and fresh pine scent marks the end of terds Or perhaps a second button on this thing that would hurl the payload at cars driving too fast in the neighborhood But I digress Surely NASA could provide a little insight since they re spending tax dollars to extract electricity from crap already Wouldn t it be short leap to turn fido into a cell phone charger for my Blackberry Short of that like many I m sorely tempted to let natural biodegration take it s course But Poop Swoop s site lays on the guilt Do you walk down the street risking the paparazzi catching you swinging your plastic bag above your head like a medieval weapon Or do you do the unthinkable something that only the Late Great Barbara Woodhouse would do and the hardiest of abattoir workers that is pocket it Perhaps I ll not go to Paignton on holiday after all All of these inventions are based on a vertical tying business model where the costs of production and marketing are made up later in costs of bags The bags for the Swoop run about 0 25 0 28 each Similar human versions of these bags are about 0 12 0 15 as long as some blogger doesn t ruin it for them they stand to make a shitload Postscript Then there are people more creative who figured out how to entertain kids and take care of the problem too funny Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy

    Original URL path: http://www.buzzmaven.com/2007/10/poop-paparazzi-drives-industrial-design.html (2016-02-01)
    Open archived version from archive

  • Retailers: My Cell Phone Camera Will Not Steal Your Soul - Scott Clark - SEO, SEM, ORM and Content Marketing
    CEO of MoVa Media Co In larger markets such as those you find in big box retailers bookshops etc you re going to be seeing people scanning barcodes soon New types of barcodes on products are beginning to emerge to make it easier The iPhone and it s inevitable competition will be doing amazing stuff So if we are suddenly able to scan barcodes to get reviews news and pricing how will that fare against existing photo polices of stores For example here s Wal Mart s photo policy probably written 20 years ago Wal Mart s policy that all photos taken on its property must be approved in advance includes breaking news coverage The company requires the media or anyone else to get approval before taking pictures in Wal Mart stores or on Wal Mart property After hours a journalist should call the company s 24 hour corporate hotline before taking pictures she said A Less Convenient but still cool Alternative Frucall is an online comparison shopping service using mobile phones where you can enter the UPC code into your phone manually rather than scanning it You can call 1 888 DO FRUCALL 1 888 363 7822 from your cell phone key in the product barcode and listen to the best prices found online as well as merchant ratings etc If you re using a web enabled phone you can go to www frucall com m and and search for products You can watch what s happening on their blog as well I just put the number in my phone and will be giving it a go photo frucall Say Cheese if you Want My Bread On the other end of the spectrum are Art Fairs and Small Markets Sometimes my wife and I will be in different places I ll see something cool and want to MMS her a photo Sometimes I ll just want to blog about something cool This ALWAYS involves link love INVARIABLY the artist will tell me to stop it I always say oh sorry I say Do you have photos of these on your website uh yeah so you don t want me taking low res hand held photos of your stuff to send my wife but you have a website that anyone in the world can snip images from any logic in this Picasso I don t say the last part because artists have it pretty rough already What in the world are they afraid of Me sending their ideas to an overseas manufacturer and making big bucks Honestly if there were big bucks in it wouldn t you have already gone down that path You should ENCOURAGE me to tell others and blog about your stuff It s like a big send to friend button on your product Did you forget that Art is an emotional purchase Mr and Mrs Retailer Encourage Comparisons Be Special Mobile search mobile shopping MMS multi media messaging and gasp in store review reading and comparison

    Original URL path: http://www.buzzmaven.com/2007/10/retailers-my-cell-phone-camera-will-not-steal-your-soul.html (2016-02-01)
    Open archived version from archive

  • SMX Local / Mobile - Wrap Up Session - High Points - Scott Clark - SEO, SEM, ORM and Content Marketing
    long tedious searches bad user experience Perry Evans CEO Local Matters Phone Used Motorola Q Surprised by limited conversation about social mobile Issue is more lack of focus on interaction between users SME usage will follow consumer usage Trends are pointing in the right direction Over longer term we need to stop talking about application you use when you must but more ubiquitous use Like going from dial up to broadband everything changes Another barrier is carrier structure no innovation Like Earthlink circa 1995 This is Holding back everything Computers in Cars question The problem is the auto industry not the technology Can t drive and search easily Lots of regs Leaning on your friends to find new things will be important facebook myspace examples Quality of results will depend on content as well as algorithm Where is advertiser interest who will fill the gap Robyn Rose Vice President of Marketing Superpages com Phone Used Blackberry 8830 No conversation about local marketing video surprised her Not a lot of solutions about off line conversions surprised her regarding reviews social Positive and negative reviews are just a normal part of the world need to engage small businesses to provide information to send to mobile local results not just national franchises Who s paying for all of these innovations consumers advertisers It won t be carriers future Small businesses aren t ready to be doing real time inventories etc Scott Knowles Principle Business Planning Manager AOL Phone Used Favorite App Treo 650 Yelp Accessibility lacking devices must become easier to users Real time location can enable ability communicate where friends are and even activities they ve done reviews We try to weave in local search to SMS put result on phone etc Michael Jones Chief Technologist Google Earth Google Maps and Google Local Search Google Inc Phone Used iPhone Lack of controversy Galactic comment CEO of Samsung said new corporate vision was to be like Google Sky not like Sony anymore They said that was the most creative thing at Google In local as you narrow down the numbers go down fast Things are inverted Expectations are far different Not why isn t local working yet but how can we be more clever working with the reality we have Anything where something is ubiquitous changes everything Google maps supports hundreds of platforms mobile behind the scenes Auto industry can t do anything that would get them into tort cases Nothing will be in the cars all add ons Quality of local search results is not as good as web results need better sources Mike Shean uses Wifi to locate users Phone Used Favorite App HDC 620 texting Google maps When people start having positive experiences they ll talk about it WOM Chris Sherman SearchEngineLand hears skepticism in the conference Is there a tension being set up between needs of marketers and searchers Like universal search this makes it more challenging for marketer There is a push pull situation Many challenges for search

    Original URL path: http://www.buzzmaven.com/2007/10/smx-local-mobile-wrap-up-session-high-points.html (2016-02-01)
    Open archived version from archive

  • SMX Local / Mobile Mobile Search: Beyond 10 Blue Links - Scott Clark - SEO, SEM, ORM and Content Marketing
    scores came first schedule etc Guesses intent based on intelligence Industry Accelerators will help mobile internet take off Since searches are extremely relevant so are relevant advertising opportunities Mobile search is hard to find 66 have never heard of mobile search challenges 89 of non users don t know how to access search on phone solutions Idle screen search box search button embed search in carrier portal consumer challenge complicated and variable data charges 65 think there s a charge associated with search 80 90 of subscribers are on a pre paid plan there s a FEAR of doing too much for their plans spending too much money solution move towards simplified plans like unlimited plans publisher challenge it s hard to develop for mobile so many proprietary interfaces format support wml xhtml html solution move towards standard technologies and format fewer standardized browsers better scripting support SearchAssist for mobile is not possible because it requires scripting ajax browser on mobile is not robust yet monotization challenge It s brand new Lack of standards Limited ad experience in mobile few mobile sites solution educate and enable advertisers standardize formats single full suite for advertisers 2007 is the tipping point for mobile we are moving out of early adopters this year Next year will be early mass market like iphone which demonstrates data services as a core of mobile experiences changes landscape Nobody has cracked the local problem yet Dan Gilmartin VP Marketing uLocate A more visual approach GPS enabled where com is a gps enabled application using extensive library of widgets Simplifies development slides moving fast dense slides using a scripting language for creating mobile enabled apps PHP Ruby Location extracted from network and given to the widget You launch the irish pub widget or find a local event you launch eventful widget device has already located you using their widget to show info to you Users personalize their phones at where com cool Sort of like iGoogle Sumit Agarwal Product Manager Google Inc Greg Sterling here to announce the Google Phone laughter Data skate to where the puck will be Blended mobile product usage graph iphone launch highly disruptive Only Rate limited by devices to market If you focus on getting subset of experiences right you can do really well even with one device takes market share Phone demos iGoogle widget that syncs your on phone screen Goog411 is going to get more advanced soon You can also say map it sends SMS map to your phone will fire up google maps for mobile Why did Google pump Adwords advertisers in with opt out options for mobile If it s not useful to you we make it go away Greg complained about a very generic answer Fluid homescreens search by walking around my question yay Privacy Issues searching by walking around has lots of challenges must have an affirmative user initiation but widgets can possibly be developed for this based on user preferences Like an RSS feed sort of

    Original URL path: http://www.buzzmaven.com/2007/10/smx-localmobile-mobile-search-beyond-10-blue-links.html (2016-02-01)
    Open archived version from archive

  • SMX Local / Mobile - Show me the money! - Scott Clark - SEO, SEM, ORM and Content Marketing
    going into portals Local publishers like newspapers tv stations LYPs magazines etc were collectively getting less than 5 of all digital spending despite having best content Why media was fragmenting greater at the rate than it was growing If an agency is doing right they should be sending out 3 times as many ad agreements when clients are not spending more you have a pressure margin at the agency level So without a system that takes out friction between national clients and local publishers the money will not find it s mark Newspaper market is in bad shape Web growth has slowed on newspaper com to single digits but these numbers are masking the largest success stories on the web Why because 70 of all of the reported or attributed is a forced upsell like buy this too classifieds Eventually this noise will go away and the real numbers will emerge And they will show huge numbers flowing into the local market Regional advertisers are next big explosive growth area Less than 3 spend right now Because of confusion Agencies don t have expertise Show me the profit Small businesses on one side a sales education issue on the other side are publishers greatest cost is sales big money are intermediaries who put the ads across all of the ad networks the fragmentation will force publishers to run businesses with fewer people and more efficiencies Ian White Urban Mapping Where the hell is the money Technical Limitations User Behavior Search Engine Keyword Lockdown Stats say yes but not when Geo IP lookup sucks for local search SE s claim 99 country level SE s claim 95 at state level But granularity matters in local search right down to neighborhood level Adwords and YSM let you draw your ads but a SMBs dont want to spend a 50M radius Barber Shops can t use it in the current state Where you are vs where you want to be therefore you must throw the ball where the customer will be What about GPS Cell ID A GPS wifi none work perfectly So We must relearn what we ve unlearned users known best Tribeca 10012 Tribeca Pseudo concierge Leaky AOL data 20k neighborhood terms and ran it 9 used informal search terms Postal codes used in 1 of searches Another issue is Keyword Lockdowns by Search Engines The Duluth Issue Panama Duluth MN freeze on regional PPC campaigns favoring national brand Was Duluth a place or brand Low volume high quality geo keywords are rejected by Google not enough searches Alfred Chow YellowBook Publisher and sales channel Who s making money conferences laughter Who will be making money Print yellow pages will make money for a while but writing is on the wall and they know it Chaos is good opens opportunity Advertiser has too many options Yellowpages have lots of salespeople Like Human Crawlers They act not like the last mile but the last few feet Google probably won t hire 10k

    Original URL path: http://www.buzzmaven.com/2007/10/smx-local-mobile-show-me-the-money.html (2016-02-01)
    Open archived version from archive

  • SMX Local / Mobile - The Ultimate Local Ad Model - Scott Clark - SEO, SEM, ORM and Content Marketing
    the funnel At all points of sales consideration Digital WOM ratings and reviews WOM is public The AAA SMB today and beyond Everyone needs positive ratings SMBs need help managing this Scott comment Many SMBs have no clue Not sold in CPL method 72 might use dealership web site 58 will post comments New Yahoo Local site is geared towards more ratings Closest and best govern Yahoo Local now not AAA Plumbing Why the sales channel matters Fit of online offering with current offering Cant response response products with with reach products by adding a line item to the IO No overnite transitions Sales Force can expect channels to take a while Take a lot of effort Channel appetite for transparency CPL PPA requires a response orientation and tracking sometimes it s hard to get people to embrace this model of transparency Partial liveblog Wal Mart buys no display advertising they find no value Interesting How do advertisers value clicks calls etc Lots of assumptions that people are rational but it s not true This is the way I do it We are not tracking marketers by nature On google 1 3 of bid have no strategy 1 3 have flawed strategy 1 3 have a decent strategy Ease of use will be a big factor Even if the solution isn t the best Perhaps the tracking piece will be what differentiates the winner in the end Scott comment Needs to be an extension to a CRM Who is going to take on the role of educating small businesses See show me the money panel Scott comment yahoo ambassador help on this A big chasm between lead sale and cost per action sale Depends on sales teams doing a good job Events local seo smx smxlomo One comment on SMX

    Original URL path: http://www.buzzmaven.com/2007/10/smx-local-mobile-the-ultimate-local-ad-model.html (2016-02-01)
    Open archived version from archive

  • SMX Mobile / Local - Pay Per Call Advertising - Living up to the Hype? - Scott Clark - SEO, SEM, ORM and Content Marketing
    card banks are examples Future It s not in the mainstream yet It s happening slower than we thought Once the big players offer something it ll move Distribution networks need to grow Agencies need to talk about it embrace it Scott Chicken and egg problem Greg Sterling comments Google Ebay announced it but haven t rolled it out Marc may speak about it There are a lot of efforts like Superpages James Price Group Manager Performance Based Products Superpages com Findings Local search in buying cycle consumer is knows what they want now they want to know where to get it consumers spend 97 offline 3 online but lots of research online OYP users buy quicker and spend more IYP do less searches ready to buy Superpages 75 plan to contact business 51 plan to purchase 50 making 1st buy from that business TMP local search users correlates with superpages data 82 of online users follow up with offline visit 61 of offsite visit make a purchase slides moving fast IYP shows an excellent ROI storage movers auto repair insurance hospitality auto dealers ROI in online local and classified ads good ROI slide too fast Pay Per Call Case studies florist spends 1200 month cost per call 4 50 conversion rate 82 64 sale Sales ROI 12 1 entertainment product spends 2500 month 13 per call 47 conv 147 sale sales 5 1 monthly 60 1 anual prof services local serv delivery spends 1100 month cost per call 12 30 conv 1800 sale 47 1 ROI skilled trade delivered locally spends 300 month 35 call 74 89 sale 2 1 ROI lasik surgery service spends 700 month 3 70 call 58 conv 1999 sale 309 1 conv Pay per call can also be done in print yellow pages billboards other channels Scott Kliger Founder CTO Jingle Networks 1 800 3733 411 speed dial this for 411 Free has 5 share of 411 space Pay per call is their entire business model They start on the phone US 5b phone calls to 411 1 50 avg cost 7 5B industry Switches to competitor during 411 call if they are searching by co name If they are category searching they use a live bid model to provide a list of solutions They use the Google model applied to phone but big difference Keyword based targets Advertisers only pay for success The Live connection to the consumer is the big difference Timing captive interactive uncluttered 85 seeking businesses 15 residential Locksmiths Bail Bondsman are big customers audience giggles Expedia Ad response is 2 75 3 response switch pitch rate closes 50 of calls Nationwide Insurance PPC ads response 1 5 once connected close is 15 PPC is 20 DirectTV 3 response rate Close is 20 PPC is 15 00 takeaway Tip No user behavior changes are needed for this all to work Marc Barach Ingenio Just sharing some observations no prepared presentation Nice to see there is an industry now 2 3

    Original URL path: http://www.buzzmaven.com/2007/10/smx-mobile-local-pay-per-call-advertising-living-up-to-the-hype.html (2016-02-01)
    Open archived version from archive