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  • SMX Local / Mobile - Putting Local Search on the Map - Scott Clark - SEO, SEM, ORM and Content Marketing
    in for them audience laughs should he represent Microsoft or Google Google maps try this links on the bottom left change every day They do a lot of dynamic testing Demo d oblique 3d buildings on maps and real time traffic waypoint changes did not work in presentation audience suggested he become microsoft for a little while laughter User contributed content at the bottom of map results People who put stuff up with location data It s like Google Web Search for Places Plug ins businesses of made Let me do you a favor with Google Maps Add to maps Map becomes a meeting point a mashup Google Maps API A way for users companies people to build new things Google Maps Mania has 50k How hard is that go to code google com for instructions Map examples are there You can see news type clusters that support news stories Showed videos inside BBC Flooding maps You can also put business information on the map in the same way The value is in the overlaps mashups Q A Can we buy ads that re route traffic closer to our business audience giggles Routing and other map data will not be altered by advertising change route to drive by my business this won t happen Sc I hear skepticism in the room How do you get enhanced data on Mapquest Mapquest licenses data Mapquest has a platform that licenses data Mapquest does deals with bigger companies How do you handle privacy issues with satellite there are issues There are some foreign countries where maps are problematic China Sat photos are scary to them All sat data Google buys is commercial data that was on the shelf For IYPs some advertisers have problems with changes on map there is a lagtime as much as 1y what should we do The whole industry acquires map data from data sources and this causes delays QA also They get data quarterly The lagtime shouldn t be 1 5Y should be a lot less than that there can be life death situations affected by the lagtime It s a research problem Nokia buy Navteq Implications Navteq in the room Rest assured Nokia sees location based services strategic navteq used acquisition to get closer to industry kept management Navteq mgmt reports direct to CEO keep Navteq neutral as possible after acquisition How come Google let Nokia get Navteq no answer really room giggles How is the uploaded business listing data verified vs postcard method Prevent Mapspam These are independent programs at Google they are trying to fix it There are bogus streets in Navteq and Mapquest to protect copyright For the most part map data is trustworthy but if it comes from the wild it may not be Google wants to mark how much they trust it Google correlates all of it They correlate it to believe it When you see it 2 3 times from different sources it becomes real So this takes a while Google

    Original URL path: http://www.buzzmaven.com/2007/10/smx-local-mobile-putting-local-search-on-the-map.html (2016-02-01)
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  • SMX Local Search SEO Best Practices - SMXLoMo - Denver - Scott Clark - SEO, SEM, ORM and Content Marketing
    even have a website 4 tactics for optimizing a local search Microsite location relevant info Locator business name in certain communities Profile build out simple profiles what s unique about a business in a category Directory inclusion IYPs Merchantcircle Superpages etc business listings listing you must get to the aggregators infousa acxiom localeze so your listings in the SERPs on those listings There are tools you can use SC You should try to answer the discovery and recovery answers with your campaigns in all of the types Vanessa Fox Zillo Leverage community to do the work for you You want to be found for city topic pair compel customers to click and put them to work to dominate You may not have much content for each location and you can t just DUMP data from other sources Duplicate content issues can bite you Solutions Autogenerate content ha You pop in irrelevant search results ha Better solution Get users to create content for you People are creating content for other sites for free Users can add localized expertise to results But then tumbleweeds grow through a ghost town if you leave them to their own devices Nobody is doing it what can be learned from this To get people creating content for you you need seeded content beta testers early adopters engaged active users with a vested interest Hire moderators to watch things Expert user hybrid REI does this Influencer Engagers are likely to spread word Go for the few vocal people they contribute most content Discounts Reputation ego credibility Matt Van Wagner Learnings People don t search for zip codes People sometimes DO search for counties esp after city searches have failed National and State Level campaigns must both be kept online You can t lean on regionally qualified campaigns only Keywords State outperforms Keywords Abbreviations Near End Around Area are words that people will use Western Eastern are also used County Names were actually searched for Sometimes the area you are placing ads inside will be larger than you thought Q A How can we crack the maps algorithm Get registered in the local business center and have all of your meta data filled in Let the algorithm come to you Many people do not fill in their local business center information so before you start cracking algorithms get the basics done How many are just clicking on the map in the maps one box Nobody in room knew Chris Sherman said that Inquiro is finding eyes are drawn to the map like they are with regular images video They will be releasing a BIG study in Nov Dec about this What about Hcards address tags etc Recommendation use HCard Format definitely But it doesn t seem to make a difference today Make sure the target location is used TWICE in the page hint tip note to readers low battery HCard address tags can t hurt Vanessa Fox doesn t know of Google using Hcard but they might for

    Original URL path: http://www.buzzmaven.com/2007/10/smx-local-search-seo-best-practices-smxlomo-denver.html (2016-02-01)
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  • SMXlomo - SMX Local / Mobile - Managing a Local / Mobile Campaign - Scott Clark - SEO, SEM, ORM and Content Marketing
    special formats as much in the future Google is translating pages as well Users are going to expect high quality display of web pages on local What do we do with fragmentation Small business is a nightmare Outsource to an agency most probably like that like PrecisionLocal com For Medium business may want to consider an agency also Full time employees for larger firms Local search optimization add store locater optimization add all locations to local free placements Local Business Centers This is Time Investment at the beginning and some periodic updating but is still a good idea An outside agency may be a good idea because of the commitment required WHERE to advertise Perhaps a limited number of ads and campaigns at first Perhaps even one ad Based on your budget Local search may collapse some into fewer players Paul Bruemmer Red Door Interactive High Penetration of devicestwice as many cell phones as pcs web searches on mobile devices will exceed PCs access to international consumers who cannot afford pcs Proximity couponsPlanning CampaignsContent Sponsorship sponsors in exchange for lower cost mobile servidce Opt in SMS there are successful examples can outperform other methods brandweek is the source Go after early adopters first biz youth Test cost of mobile SMS marketing services 3k mobile campaigns 10k Case study sugarmama SMS and mobile ads are pretty cheap easy to get data inexpensively Chris ShermanQ A What about the hardware store wanting hyper local ads 50M radius is too big Is this a reason it s not being adopted Chris Smith there is some biz case for finer granularity some times you can do zip code and radius By keywords or long lat Some users want that granularity some ad platforms are offering some granularity GPS location too People have not explored all possible opportunities including ad buyers Jenny Not necessarily doing local searches in that area you may be doing searches from afar 38 purchases from superpages name search or geosearch chris smith it wasn t broken out But I think name search would drive higher level How many are using geo qualified search terms jenny see search marketing standard fall issue stats also some international data Some recent data show up to 90 are actually for local information Some keywords are research keywords while others are purchase keywords This gives you an advantage on personalized search as well chris smith some industry figures have based criteria on keywords but it s not broken out so some controversy on how stats are put together I wish these big companies would break it out more Create persona for types of people coming to your business and imagine how these people would conduct searches Then do the follow up analytics on those personas chris sharman I ve heard 20 40 are locally oriented Sometimes it takes more than one search to qualify the geography paul keyword research is an exhaustive process but it s bedrock to everything people are learning to search How

    Original URL path: http://www.buzzmaven.com/2007/10/smxloco-smx-localmobile-managing-a-localmobile-campaign.html (2016-02-01)
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  • SMXlomo - Early Photos (SMX Local / Mobile) - Scott Clark - SEO, SEM, ORM and Content Marketing
    Twitter RSS Home Events SMXlomo Early Photos SMX Local Mobile SMXlomo Early Photos SMX Local Mobile Scott Clark Events SMX Local Mobile Photos on Flickr Events local seo smx smxlomo Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson

    Original URL path: http://www.buzzmaven.com/2007/10/smxloco-early-photos-smx-local-mobile.html (2016-02-01)
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  • SMX Local/Mobile - Hope to See You There - Scott Clark - SEO, SEM, ORM and Content Marketing
    You There SMX Local Mobile Hope to See You There Scott Clark Events Franchises Well getting ready to head out tommorrow for SMX Local Mobile conference in Denver and looking forward to seeing friends in the search marketing world again I ve not seen since SMX Advanced in Seattle I m very excited about the Local Mobile marketplace especially with my developing expertise in working with franchises in internet marketing and hope to shore that up even more in 2008 with some specific offerings under the PrecisionLocal brand This is a tough tough marketplace for consulting as the resources for local search are still quite fragmented and difficult to understand for clients Flickr Sets for SMX Local Mobile So if you re going Twitter me id scottclark to catch up or meet Events Franchises local seo mobile seo smx smxlomo Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My

    Original URL path: http://www.buzzmaven.com/2007/09/smx-localmobile-hope-to-see-you-there.html (2016-02-01)
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  • WiMax Week Buzz Comforting after Muni Wi-Fi Fiascos - Scott Clark - SEO, SEM, ORM and Content Marketing
    and demos of WiMax seem to be going better and better Wimax World had some buzz about demos of new technology mostly related to compatibility and backhaul issues I m looking forward to hearing more about the end devices of course I ll go out on a limb to say if Apple produces a Newton 2 it will natively support WiMax and that WiMax will drive a revolution in mobile device simplification tablets thin clients as well as mobile application video dynamic news conferencing Intel showed an integrated WiMax card on a laptop at WiMax World One thing that Sprint said was that the costs of WiMax devices and services will be like using 3G but they won t give out SLAs WiMax deployments can t come soon enough for Municiple Wi Fi projects because many seem to be sinking USA Today provided this list Cincinnati shelved its plan last week for a citywide network because the market is too unstable The Silicon Valley plan for free Wi Fi is at risk after providers decided local governments must be anchor tenants for the service Springfield Ill is looking for another partner after AT T dropped Wi Fi plans last month St Louis is trying to figure out how to power Wi Fi transmitters on 1 700 street lights when they re not illuminated without spending millions of dollars Until then I guess we ll need to hover around hotspots news Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat

    Original URL path: http://www.buzzmaven.com/2007/09/wimax-week-buzz-comforting-after-muni-wi-fi-fiascos.html (2016-02-01)
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  • Focusing Outward - Scott Clark - SEO, SEM, ORM and Content Marketing
    me I discovered there is a much better way to launch and grow your small business or reinvigorate your career One that leaves you feeling incredibly jazzed about the work you do and the impact you have on your clients your community and your staff One that cultivates an atmosphere of gratitude loyalty honesty and an organizational work ethic capable of driving productivity and profitability like never before One that positions you as a leader a philanthropist a visionary a mentor and massive success story rather than a bastard boss or back stabbing colleague who rules over an apathetic disloyal thieving workforce who d be just as happy to see you crash and burn as they d be watching you succeed One that builds your business not with a bullied client base always in search of someone else to give them a better deal but upon the relationships cultivated with a consistent devoted client base that will often even pay a bit more for the pleasure of continuing to work with you Not bad at all Ideas Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area

    Original URL path: http://www.buzzmaven.com/2007/09/focusing-outward.html (2016-02-01)
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  • Free Wi-Fi Restaurants - What if I Need to Pee? - Scott Clark - SEO, SEM, ORM and Content Marketing
    is valuable to me mostly due to MY TIME spent installing all that damn stuff and of course 1400 worth of Dell And while I can lock the data as I go I have a hard time locking the machine itself And while I don t carry any huge chunks of personal information on there it would be nice to snap it on the table So how about adding some little security hooks on your tables I can loop my laptop cable through real quick It might someday prevent the hassle of having my machine stolen or worse 26 5 million U S veterans was on a laptop taken from the home of a U S Dept of Veterans Affairs employee 330k Social Security numbers of American Institute of Certified Public Accountants 243 000 Hotels com customers were compromised in a laptop theft 13 000 D C employees info was let free when a laptop belonging ING U S Financial Services was stolen A laptop containing debit card information and Social Security numbers of 65 000 persons was stolen from YMCA s administrative offices A Boeing employee s laptop was grabbed at an airport compromising 3 600 employees SS s addresses and phone numbers And I ll bet at least one of these people just went out to pee for a second Ideas Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments

    Original URL path: http://www.buzzmaven.com/2007/09/free-wi-fi-restaurants-what-if-i-need-to-pee.html (2016-02-01)
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