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  • Organizational SEM: Is there somewhere I can plug in? - Scott Clark - SEO, SEM, ORM and Content Marketing
    discover streamline or invent approaches to using new media I have been trying to develop a questionnaire for new clients that will help me discover their current attitudes about Web Marketing as well as establish expectations This is not easy There is a delicate balance between asking the good questions and sounding uninterested in working with them The other guys aren t making us answer these questions should be a disqualifying comment but there is that issue of paying the mortgage but I m getting there My dream is to get to the point where people say I m totally impressed that you re taking the time So to Seth s point make sure you realize that the only way to benefit from today s latest New Media revolution is through full integration within your organization not by hiring someone to doll it out in sugary snacks in the breakroom My question remains to work together where can I plug in Where can I connect with the wiring of your organization and look for places we can apply changes so you can fully take advantage of what s going on out there Or do you still consider me a Computer Jockey someone to pull wires or fix your email I need to know Personal PS I ve been blogging a little more than usual because I ve been a bit bed ridden these days and it keeps my mind off of it Hopefully there s still some good stuff coming out To my clients thank you for your patience Ideas New Marketing Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163

    Original URL path: http://www.buzzmaven.com/2007/09/organizational-sem-is-there-somewhere-i-can-plug-in.html (2016-02-01)
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  • Wal-Mart.com Says: Click, don't Call! - Scott Clark - SEO, SEM, ORM and Content Marketing
    Wal Mart website to order items this is not a huge leap Postscript Seth Godin focuses instead on a system where efficiency i e customer buy or repeat buy rate is the reward offered to successful operators I d focus on building a system that measures sales rate before call vs sales rate after call If the sales rate goes up give the call center person a raise It s that simple I m trying to envision how one could set this up for customer service organizations Sales call centers yes but service oriented businesses Now we re thinking long tail We re talking relationships You would need some rather sophisticated operators to think in terms of the long tail but if the philosophy was drilled in from day one you d get service centers that acted a lot like brand welcoming committees who are there to improve your brand BY WAY OF fixing problems THAT sounds good Changes Online New Marketing One comment on Wal Mart com Says Click don t Call Dave Nofmeister says November 8 2007 at 4 14 pm I m suprised that they ve actually had phone numbers on their website for so long A lot of companies are making the same move It s interesting how they come up with the costs for contact I work at a computer helpdesk for a company where we only support the company employees themselves not the end customers We ve always been told how it costs about 25 for a call to come in and the average analyst may take about 5 calls an hour The funny thing is almost none of the analysts make 18 an hour but somehow we cost the company 125 an hour per person to do this I realize their are other

    Original URL path: http://www.buzzmaven.com/2007/09/wal-martcom-says-click-dont-call.html (2016-02-01)
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  • Godaddy, Why Do You Tease Me So? - Scott Clark - SEO, SEM, ORM and Content Marketing
    Advice First hope roses poetry a heartfelt request Rejection Then it s seen with another registrar Lost Alas it turns up on the doorstep in the rain for a tearful embrace Mine forever A lesson when using Godaddy backorders Don t transfer your credits too soon This happens to me almost every time advice Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz

    Original URL path: http://www.buzzmaven.com/2007/09/godaddy-why-do-you-tease-me-so.html (2016-02-01)
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  • Two Retail Experiences Compared: It wasn't even close. - Scott Clark - SEO, SEM, ORM and Content Marketing
    are two grill purchase experiences that couldn t be more different It was fun Part 1 The Local Patio Store Experience So I went to a nearby 2 miles patio establishment which advertised nicer grills I arrived in the parking lot thinking they had moved or closed Their sign is falling down and only a couple of cars were in the lot I feel so sorry for them that I decided not to use their real name in this post Nope Two um salespeople were behind the counter the auto parts approach I walked into the grill section of their large deserted showroom They had a grill I liked I Googled it for reviews and headed over to the counter In stock One of the salespeople tapped the stock info into a text based inventory program Yep In stock The other person didn t trust the computer and called someone who agreed with the blasted thing I did a little math So it s xxx with tax right Could you guys deliver it this week I m less than 2 miles away We charge 50 for delivery silence Um I m just on the other side of very close I could follow you over and help you unload the box if you guys aren t busy or we could schedule it later this week 50 Policy I drove away from their decaying place wondering why in the world they didn t absorb the cost of delivery to sell a grill right then they probably have 300 600 profit and their cost for the grill delivery would have been approximately 12 I would have tipped them too What s more they would have gained a neighborhood customer Part 2 The Ace Hardware Experience Ace Hardware at Tates Creek Lexington Kentucky I Gave them the grill specs of what I wanted Josh gave details about several models availability delivery times They were 45 above Amazon s price and within 57 of buy com and no worries about damaged heavy items or missing parts plus good local karma Also No assembly fee No delivery fee and someone who seemed really interested in selling me a grill I bought it on the spot Grill arrives Tuesday To Ace Hardware owner Ron Manno and manager Jack Magro my kudos to you and Josh Some readers may say well Ace has access to a large supplier network with warehouses nationwide etc TRUE They are a large highly organized enterprise But the fact remains that the small mom and pop blew it big time by trying to squeeze every dime out of a customer They operate as if there is no such thing as an Ace Hardware or a Sears or an Internet They use traditional marketing and hope for the best But the other store had the grill 50 away in their warehouse There was no supply chain problem They were simply trying to squeeze a dollar RANT Comments are closed About BuzzMaven Labs BuzzMaven Labs

    Original URL path: http://www.buzzmaven.com/2007/09/retail-gaffes-local-delivery-charges-vs-web-free-shipping.html (2016-02-01)
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  • Louisville Opens Economy to Immigrants as Other Cities Close Doors - Scott Clark - SEO, SEM, ORM and Content Marketing
    she writes of Louisville Mayor Jerry Abramson s very visible position towards welcoming individuals from all nationalities into the Louisville economy In speeches Louisville Mayor Abramson champions the city s immigrants whom he calls internationals In each of the past four years he has handed out international awards to individuals companies and organizations working to integrate and improve the lot of newcomers Communities that embrace diversity are going to be the most successful says the mayor who has been at the city s helm for most of the past two decades and avoids distinguishing between legal and illegal immigrants There s a practical reason for the city s openness Like many other U S cities Louisville faces an aging population and falling birth rates that are shrinking its work force United Parcel Service Inc General Electric Co and other major companies with operations in Louisville say they need immigrants to keep thriving The article tells the story of the Bantu in Somalia and their transition to Louisville and is well worth the read In addition I recommend Richard Florida s book The Rise of the Creative Class as a great primer into the reasons such diversity is so important kentucky lexington SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google

    Original URL path: http://www.buzzmaven.com/2007/09/louisville-opens-economy-to-immigrants-as-other-cities-close-doors.html (2016-02-01)
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  • Getty Shakes Up the Web-Res Stock Photo World - Scott Clark - SEO, SEM, ORM and Content Marketing
    marketplace as buyers get used to the model Acceptable license fees last year will now seem exorbitant specially as x gen media buyers begin to make decisions Photography groups organized and were able to get Getty images to drop their 49 plan license duration from 1 year to 3 months but this was in my opinion a temporary concession to take some heat off The writing is on the wall as advertising budgets move from print to the web and user created media is proven to provide tremendous return in advertising Getty spokeswoman Alison Crombie said in the British Journal of Photography that the license is an essential response to changing market conditions The media industry has shifted over the last year and things have changed so much from the days of three month print campaigns she says For online use companies now want to use images that they refresh three times a day It s high volume fast usage and we have to be able to compete We re responding to changes iStockphoto the microstock site own by Getty licensed 4 25m images in the second quarter of this year There is huge demand for that type of content she added We hope to encourage people to come to us not go elsewhere It s volume demand for us and our contributors from customers who might otherwise have gone somewhere else Clearly aimed at blogs websites and email marketing uses the images are at 72dpi or web resolution The new file size which is half the size of the smallest size previously available at Getty Images protects the value of your imagery as well as the copyright by making it impossible for these images to be used in any other way than online Getty said in a letter to

    Original URL path: http://www.buzzmaven.com/2007/09/getty-shakes-up-the-web-res-stock-photo-world.html (2016-02-01)
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  • I Wish Smarter Meetings Were the "PowerPoint Killer," Not Google Presentations (Presently) - Scott Clark - SEO, SEM, ORM and Content Marketing
    of a group but that s about it So I think Google will just add to the waste We don t need more damn slides We just need better ideas better discussions and better use of time together Here are some highlights from the excellent list of Powerpoint weaknesses as outlined in Powerpoint Presentations The Good The Bad and the Ugly It can easily be abused It wastes time You can suck up precious time tweaking a presentation It takes too much control away from the presenter It makes it too easy to start the presentation with PowerPoint instead of starting with ideas and using PowerPoint to reinforce them It makes for ugly presentations Most people are not trained in design It can actually impede attention It lends itself to unnecessary competition It does not lend itself to spontaneous discussions in the classroom or boardroom It does not handle text well It too easily becomes a replacement for the presenter not a reinforcement I would go so far as to say that almost all business presentations given with PowerPoint with a little extra work would be better even much better without it Often business presenters will say that effective presentations without PowerPoint may be possible but they don t have the time to learn these other methods I carry a little pack in my backpack of fresh whiteboard markers and an eraser along with my digital camera on my Blackberry Why Because often I ll find a white board and no markers If I can talk someone into describing their idea on a whiteboard you can get a much better idea of their concept their energy and how much they truly believe in the plan Ideas Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy

    Original URL path: http://www.buzzmaven.com/2007/09/i-wish-smarter-meetings-were-the-powerpoint-killer-not-google-presentations.html (2016-02-01)
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  • Congratulations RV Sani-Con and Lannie Stegall - Scott Clark - SEO, SEM, ORM and Content Marketing
    amount proportional to the amount of time you spend with your rig The acquisition supports our long term strategies for growth within the recreational vehicle and marine industries Thetford Chief Executive Officer Jack Tierney said in a statement Lannie Stegall Founder of RVSani Con exemplifies the spirit that every entrepreneur should strive for and I m proud of him and his folks for building such a great company and product He s the kind of guy that sees obstacles as opportunities and will explain in no uncertain terms how he intends to solve them in a smooth confident southern accent No wonder he is able to establish relationships world wide as easily as he can over a hot brown in his home town He was also a terrific listener from what I could tell and took a lot of my SEO SEM advice to heart and I m glad to say most of it worked well as we maintained page 1 positions on SERPs for 5 or so years for his key products such as macerator pumps I wish Thetford and Lannie the best of luck in their new ventures news SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area

    Original URL path: http://www.buzzmaven.com/2007/09/congratulations-rv-sani-con-and-lannie-stegall.html (2016-02-01)
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