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  • The Brand Gap - Scott Clark - SEO, SEM, ORM and Content Marketing
    List Speaking Contact Facebook Google Linkedin Twitter RSS Home New Marketing The Brand Gap The Brand Gap Scott Clark New Marketing New Marketing Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra Creative and Ruby on Rails Man

    Original URL path: http://www.buzzmaven.com/2007/09/the-brand-gap.html (2016-02-01)
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  • CMS users: Check your RSS output also! - Scott Clark - SEO, SEM, ORM and Content Marketing
    users Check your RSS output also CMS users Check your RSS output also Scott Clark Lexington KY News RANT Usability and Human Interface 1 year ago one of the worst plane crashes in recent years happened here in Lexington 49 people died when flight 519 1 went down due a runway mix up This morning WTVQ decided to send out last year s RSS feed headline and story again resulting in the image you see below Did we have another crash It turns out the web page is showing a one year later discussion but the feed itself was obviously forgotten Look closely at this news story s date People using content management systems need to educate all users of what will go out not only on the browser but on the RSS feed lexington RANT Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job

    Original URL path: http://www.buzzmaven.com/2007/08/wtvq-please-learn-about-your-rss-feed.html (2016-02-01)
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  • Honey, pick up bread, milk, and a home mortgage after work. - Scott Clark - SEO, SEM, ORM and Content Marketing
    Kroger grocery store They say never go grocery shopping hungry You probably shouldn t go shopping broke either Too much temptation Actually what you see here is evidence of a slow but important change in the retail and banking industry  Kroger already owns a mortgage company so that s no stretch and the other services are easy if you have the capital  Costco and Wal mart are getting into the banking business so America is surely getting used to seeing it in non traditional places  Banks must be scared to death of this especially those with a branch RIGHT IN THE STORE  But many will simply be confused probably into thinking the branch in the store is related to the services In reality it s just an ad for services distributed via a website and via forms at the service desk  It s just a bit odd to see it here  What s next delis and soda coolers in banks New Marketing Oddities Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update

    Original URL path: http://www.buzzmaven.com/2007/08/honey-pick-up-bread-milk-and-a-home-mortgage-after-work.html (2016-02-01)
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  • Managed Rights Media & User Created Content- Birth of a Litigation Underground? - Scott Clark - SEO, SEM, ORM and Content Marketing
    managed rights photography shop We remove the image as soon as we can scold the site owner but it s a formidable task We have taken reasonable steps as requested by the DMCA procedures to inform users of the policy I try to tell them it is the site OWNER who will receive the letter fees but that doesn t always help They see a kitten they post the kitten kitten photographer be damned If a tool were available to me for scanning sites to compare images to those represented by stock agencies I would use it regularly I know photography illustration and photography is hard work and I know producers should be paid for it while you can Just know that not all of us are thieves despite the letters people get from these companies they threaten legal action could they or need they prove actual harm It must be done by hand which is insanely time consuming If the agencies set up a site service that crawled sites and provided a report of any copyright images we could then take action be it addressing an unpaid license or removing the image But that would not be very lucrative for the stock agencies and photographers would it Hmmmm Dan Heller who does analysis in the photography business sector wrote a fascinating article about this well worth reading He states The net net is there s big money in copyright violations especially if photos are registered with the copyright office and they are watermarked What keeps this from becoming a more prominent figure in the industry itself is two fold the lack of awareness of how lucrative it can be and the resources available for tracking the infringements in the first place But like anything that has the potential for money there will be those who start down those paths to see where they lead I wonder if there is a risk of a lawsuit underground developing if it doesn t exist already What prevents people from taking photos posting them in very very high traffic and obvious locations and registering them at the copyright office Stir wait 3 months Begin suing Is this realistic or just silly Dan says it would be short lived as soon as people picked up on what was going on I m seriously doubting this knowing the social publishing audience I deal with Dan also drew my attention to the Attractive nuisance doctrine which I d never heard of and I can see how this might apply here As it stands it could be a new minefield that is being laid by more and more sophisticated tools employed by the stock agencies the increase in user created media and the pinch felt by artists as microstock and low cost stock shops open I know I m missing some great links on this post stick them in the contents and I ll integrate them PS I m no lawyer this is not legal advice you

    Original URL path: http://www.buzzmaven.com/2007/08/managed-rights-media-user-created-content-birth-of-a-litigation-underground.html (2016-02-01)
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  • Microsoft Adcenter follows Google's Lead in Optimizing Campaigns for "free." - Scott Clark - SEO, SEM, ORM and Content Marketing
    is it a when all you have is a hammer everything looks like a nail issue In my opinion clients are best served by a mix of marketing ideas outside analytics and design consultation that blends the pay per click element into a wider angle view of a websites performance In my in box today As a valuable member of Microsoft R adCenter we d love to help you reach out to more potential customers That s why we re offering you up to 45 days of one on one assistance from an expert Media Specialist at no cost to you It s our way of saying thank you for your continued support From keywords choice to copy style to the way you structure our search campaigns the goal of our service offering is simple to help you save time potentially attract more customers and maximize your ROI Our search experts will help you get the most out of your adCenter investment by helping you identify strategies to Test your ad copy Identify your most successful keywords Expand your search terms Track your sales conversions And more PS When is Microsoft going to roll out any kind of accredited program for professional consultants I thought this was coming SEM SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords

    Original URL path: http://www.buzzmaven.com/2007/08/microsoft-adcenter-follows-googles-lead-in-optimizing-campaigns-for-free.html (2016-02-01)
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  • Abandonment: Leaving Live Customers for Phone Calls Makes ZERO Sense - Scott Clark - SEO, SEM, ORM and Content Marketing
    and mortar store instead of a web browser or catalog during the day without kids and we weren t in a mad rush We have two dying ceiling fans at home and a room that needs one We are the most perfect customers imaginable It unfolded We Walk through the door ding Damn look at all this stuff Receptionist on the phone smiles We begin looking So far so good After 45 seconds she walks up Can I help you Me Yes thanks We re looking to buy three ceiling fans for our phone rings at her desk now 20 away house and we d like Receptionist walks away to get phone while I m talking I fade off to get some advice My wife and I exchange stunned glances while we watch her well lit prance over to the desk She s now engaged on her phone call which lasts 7 10 minutes Was it Oprah President Bush Eventually she shows up again saying she ll go get someone They re lucky we were there I ve mellowed with age or I would have been out of that place But my wife and I are there we re comfortable together chatting joking and decide to hang out and make fun of the tacky lights The salesperson hands us catalogs and points us to the table Says he ll follow up in a few minutes Never shows 15 20 25 minutes pass Ok Time to hunt him down Kentucky Lighting Supply screwed up their first and third customer touch points There was no process for dealing with customers in the sales showroom What should have happened as we entered is the receptionist should have acknowledged our presence and told us that she d be right with us locate a salesperson using her phone intercom or by walking over and fetching them and then focus laser like on our needs until a salesperson was there even if the phone is ringing off the hook If the phone is really that busy a roll over system needs installed that rings a secondary person If people are at the catalog table salespeople should swing by every 10 minutes or so answering questions It s a good time to show your experience point out some features tell them about things to look for If customers are the hands off type tell them where you are and who to ask for Just don t no show Once we went to find them they did a great job putting together printouts from the web and writing prices on there for us It was super helpful There at the end they were doing a great job So what could have been a hole in one for them turned into a maybe I guess we could be small potatoes The fan purchase adds up to around a thousand bucks Perhaps other customers spend more Dunno New Marketing RANT Comments are closed About BuzzMaven Labs BuzzMaven Labs is the

    Original URL path: http://www.buzzmaven.com/2007/07/abandonment-leaving-live-customers-for-phone-calls.html (2016-02-01)
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  • 1&1 Adds Google Sitemap Button. A "Bondo" Dispenser for Web Design Mistakes. - Scott Clark - SEO, SEM, ORM and Content Marketing
    thank you Bam it s that easy You do not have to drink the Kool Aid folks Enable easy discovery of your website with Google Webmaster Tools Create a Sitemap for your website with Google Webmaster Tools and enable easy discovery of all the information on your sites with Google search Sitemaps is a free web developer tool that provides Google with up to date information to crawl your website faster and more efficiently ultimately improving search experience of visitors to your site Bullsh Most sites that are hosted on 1 1 are smallish meaning the best way to get them indexed is to create em properly to begin with Google Sitemaps on small sites is just a way to cover up structural problems and fill the Google index with garbage sites Using Google Sitemaps in such a casual way is a lazy way to deal with crawling your site and actually hides problems on your site that you NEED TO FIX with thoughtful design work I recommend you use this tool at SEOMOZ org to test the crawlability of your site and go from there PS You need to log in to seomoz org Yes it s worth it and yes you should become a premium member Once you fix it properly you can count on Google Yahoo MSN and every engine to crawl your site regularly cleanly and easily Postscript Matt McGee did a nice wrap up of other professionals opinions on Site Maps domain names New Marketing news RANT SEM SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent

    Original URL path: http://www.buzzmaven.com/2007/07/11-adds-google-sitemap-button-a-bondo-dispenser-for-web-design-mistakes.html (2016-02-01)
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  • PF Changs' System A Free Lesson for Mom and Pop Restaurants - Scott Clark - SEO, SEM, ORM and Content Marketing
    delivering food was tall and fit and held the tray of entrees above his head so other staff could walk beneath him minimizing the chances of spillage and keeping the flow moving There s nothing theatrical about it it is just very very efficient Near the end they ask you if you d like boxes not the other way around and don t toss styrofoam on the table They come with a small table and put your food into take home boxes packed into a neat bag all branded with PF Changs These are the little things tiny really that make this place remarkable and it doesn t take that much staff time just attentiveness and training We asked for nothing it was all provided before we thought to ask but just when it was needed The training became especially apparent during a small plate snafu We ordered two appetizers and the waiter cleared our appetizer plates before the second arrived placing our entree plates on the table There was clearly friction System disruption A screw up I saw it in our waitresses face They decided to not disrupt our dinner and let us continue without exchanging plates again But I m guessing a scolding was given behind the kitchen doors My wife and I are very tolerant of the wide variations of service because in the past this is just a part of finding the best ethnic foods but the same is not true of most of the population Many will drive past dozens of empty mom and pop Chinese restaurants to visit PF Changs for the consistent experience You can take business associates or a date there without worrying A dozens of chains have shown us it s not necessarily the food that matters it s the rest

    Original URL path: http://www.buzzmaven.com/2007/07/pf-changs-system-a-free-lesson-for-mom-and-pop-restaurants.html (2016-02-01)
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