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  • SEO Spam Deconstructed - Scott Clark - SEO, SEM, ORM and Content Marketing
    top three search engines How do you optimize a keyword phrase And how do you submit a phrase to a search engine B We ll give you 4 months of comprehensive SE Ranking Reports Here go get reports for free whenever you want them from Mike s Marketing Tool Make sure you click on one of Mike s sponsors C 92 of people don t look past page 2 and 95 of your competition doesnâ t optimize at all What exactly does this have to do with your services POIF Painfully Obvious and Irrelevant Facts  D Access a Global Marketplace Build an International Business I think that was the thing that Al Gore Invented THE INTERNET It has nothing to do with you POIF E More Traffic More Visitors More Sales POIF but I think they better look elsewhere to get it F Save Thousands of Over what exactly Over your arbitrary pricing for an undefined fictional service G This Program Normally 2500 This Program what the one where you submit phrases to the search engines or the one where you teach people how to send out emails 7 days late H Sign up before July 4th and get one month of hosting Free Hosting Value 10 Oh and the email arrived July 11th If you can t even do a basic email campaign properly I m doubting you can do SEO well advice RANT SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with

    Original URL path: http://www.buzzmaven.com/2007/07/seo-spam-deconstructed.html (2016-02-01)
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  • Google, Bing and the Loss of Social Forgiveness in Search - Scott Clark - SEO, SEM, ORM and Content Marketing
    approach treating all data equally is unlikely to provide long term legal protection to Google or other search engines since it seems increasingly probable that courts will ultimately find that entities who organize data in ways that lead however unintentionally to abuses may share responsibility and liability for those abuses along with the data source providers Google s hands off position is displayed on their site Google s goal is to help people find the information that they seek online If information is made publicly available we want to help our users discover and access it It s the responsibility of website owners to ensure the contents of a public website in this case a government database are free of information that infringes an individual s right to privacy In the event that a website owner needs to remove information from Google s index they can do so using our URL removal tool But as Lauren and others also point out that Google is not the only crawler out there and I would think that with the variations of algorithms and results pages we couldn t police them all so the responsibility surely lies behind the robots txt file of the information sources Furthermore while individual documents may not infringe on the rights of others e g public access information the easy availability of an entire stream of such information may itself infringe because of the issues brought up in the California case above A search engine results page forms such a stream and tools such as Google Trends certainly does though right now it takes quite a bit of traffic to register there Note this simple to find 1999 document was marked not for publication and included the person s name which was unique and represented on a government high authority web page Is it legal for a city state or federal government website to keep a stream of information about past legal events indefinitely available on Google arguably providing a public criminal history without any reasonable method for expungement What about when several years have past and someone searching the web finds such documents about you long after the natural expungement process has taken its course Lawyers com states With limited exception after expungement you may thereafter truthfully state that you were never arrested charged or accused of a crime In the eyes of the law the entire incident never occurred In most respects a sealing or expungement restores you to the status you occupied before being arrested or charged I would think that the web effectively erases this when public records are released to the wild for crawling Can search engines sentence you to a life sentence of reduced opportunity in social professional and educational pursuits It s easy to ignore this issue if you ve no history I have no issues to worry about but it seems there is a very very big looming problem As Google and other engines do a better job seeking out

    Original URL path: http://www.buzzmaven.com/2007/07/google-and-the-loss-of-social-forgiveness.html (2016-02-01)
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  • You Can't Fit All Flavors on One Cone - Scott Clark - SEO, SEM, ORM and Content Marketing
    It freaking glows But we only get to choose ice cream occasionally Our kids get it perhaps once a week in the Summer These are serious decisions You want to choose carefully on this stuff Summer will end before we know it As we grow older we are also given just so much time to choose persuits we enjoy and can master sufficiently to be considered scarce and therefore valuable We get only so many cones to fill I enjoyed Tim Ferris Four Hour Workweek and Seth Godin s The Dip as previously posted which both encourage introspection about life and work habits in this way so I was really happy to find Pamela Slim s article I m just not into you Kicking lukewarm passions to the curb in her ezine It s really a good read and can help clarify some thinking if you find yourself muddled in luke warm pseudo projects that are weighing down your dreams How can you tell if your former burning flame is now a smoldering ember  details removed go read it When you sit down to work on it you don t feel much of anything You find yourself justifying its value or purpose but don t really believe your own reasons When you step back to view it in the context of your long term strategies or goals it either doesn t fit or has a minor role books Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet

    Original URL path: http://www.buzzmaven.com/2007/07/you-cant-fit-all-flavors-on-one-cone.html (2016-02-01)
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  • Google Site Selection Ad Display Likelihood Estimates - Scott Clark - SEO, SEM, ORM and Content Marketing
    Trouble is anyone who does any level of CPM tuning will have different bids on many sites and the estimate only seems to apply to the default If they showed the estimate for individual sites that might be useful Display likelihood is estimated only at the ad group level Similar estimates are not available on a site by site basis says Google New Marketing SEM SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local

    Original URL path: http://www.buzzmaven.com/2007/07/ad-liklihood-estimates-a-long-shot-as-far-as-usefulness-so-far.html (2016-02-01)
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  • Building Aqueducts on the Web - Scott Clark - SEO, SEM, ORM and Content Marketing
    Makes a Good Search Consultant Client List Speaking Contact Facebook Google Linkedin Twitter RSS Home Ideas Building Aqueducts on the Web Building Aqueducts on the Web Scott Clark Ideas The majority creating new websites I will create a georgous bucket with sparkles and a golden handle I will find an empty patch of flat ground to put my bucket I will watch the sky and admire my bucket I hope it rains soon A few who understand I will plan an aqueduct and dig a reservoir I will test the water sources in the hills I will gather the lumber and pipe And route the flow to my basin While I work on my georgous new bucket Ideas Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra Creative and Ruby on Rails Man Search Engine Watch Seth Godin

    Original URL path: http://www.buzzmaven.com/2007/07/building-aqueducts-on-the-web.html (2016-02-01)
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  • An Assumption of Focus is Blurry Indeed - Scott Clark - SEO, SEM, ORM and Content Marketing
    site It s impossible for you or your web designer to see through that lens When others visit your website they move like nervous birds They skim and pop Their eyes dart about Nobody sticks around a site to be nice or clicks on a few extra pages to make the designer feel worthwhile Your site has to be right before they ll stay And right is defined by the standards of the web visitor s itchy trigger finger not you or your web designer Do you know your average time on site Do you know the average number of pages for a visitor If not get ready you might be surprised advice One comment on An Assumption of Focus is Blurry Indeed Barry Welford says July 2 2007 at 5 51 am An excellent post Scott and one that should get a lot of attention You re pointing to the need to have User Experience as the key measure of excellence for a website Just watch even one user as they visit the website and you ll often get a real awakening Unfortunately many websites are catastrophes checked out in this way Your post addresses a minority of websites where it s just a slight change of perspective between the creator and the visitor Nevertheless doing user tests even very early in the website development process will give enormous value in terms of website performance About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site

    Original URL path: http://www.buzzmaven.com/2007/07/an-assumption-of-focus-is-blurry-indeed.html (2016-02-01)
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  • Testing Designs (and Designers Testing) - Scott Clark - SEO, SEM, ORM and Content Marketing
    my interjection for multivariate testing data serving as the myth buster for such activity When a designer or developer gets a particular idea in their head about how something should be done well developed testing that polls users behaviors via well designed software systems and test suites should be able to close the gap and remove this Con from the table But as Nielson Points out who s writing the tests and are those tests focused on the particular pet peeves of the designer or developer In my examples are the variables we re testing too focused on that designers favored bits I ve found the rather mechanical process of creating on line multivariate tests tends to remove some of the favoritism It makes you think in segmented parts and while you might still have a bit of ego invested in a design you become more objective in the whole thing once you start taking it apart for testing Could it be that such testing neutralizes this worry when it comes to designers testing their own designs Should variable definition be more of a part of the web design process I find myself thinking hard about the variables I m going to have to test when I m brain mapping a layout Headlines navigation visual elements flow buildup call to action and so forth But pure designers do not seem to do this Flow might be on their mind but it s more a concern about general fluidity than tilting the entire thing towards a specific action I m usually in the game to make money with my clients not to impress visitors as much and I m sure this changes the entire thought process I ll bet a middle ground would be ideal here Ideas New Marketing Comments are

    Original URL path: http://www.buzzmaven.com/2007/06/testing-designs-and-designers-testing.html (2016-02-01)
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  • Three Simple Ideas For Yahoo! Search Marketing From The Trenches - Scott Clark - SEO, SEM, ORM and Content Marketing
    you must first fire up a large ish group to determine the impression data and then begin the process of splitting thematic searches into buckets adgroups with their own targeted ads and keyword groupings Trouble is the PPC engines do not support this mechanism very well It s too many steps and for a busy Search Marketer I m sure that some campaigns operate less than optimally because of simple hours in the day issues Since Yahoo wants to report improved performance this is one way to get that done 2 Offer the ability to auto insert analytics tags of your own account level definition Allow a search marketer to define analytics tags when they set up their account Campaign adgroup keyword etc are all consistent during marketing Once set up these could then be auto filled by the engine so that analytics information from YSM flows into whatever tool we use easily Google doesn t do it even though they have their own analytics tool so this could be a small but big leap forward 3 Create a robust lightweight desktop campaign editing tool that helps people not go postal It just took me an HOUR to get a spreadsheet of campaigns uploaded into Yahoo 14 tries each one frustratingly time consuming Make something that doesn t require endless repetitions and downloads of zip files with errors Yes I know you have an API but for many who don t use it simplify the process of uploading campaigns adgroups and so forth via files Report on import errors on the screen not in a file and possibly even let us make tiny fixes mid upload How about a simple desktop application And please don t make it as fat and slow as Google s version Ideas Comments are closed

    Original URL path: http://www.buzzmaven.com/2007/06/three-simple-ideas-for-yahoo-search-marketing-from-the-trenches.html (2016-02-01)
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