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  • Rebate "Debit Cards" Add Hassle to My Life - Scott Clark - SEO, SEM, ORM and Content Marketing
    2008 at 5 49 pm I have a similar opinion to that of Scott Clark about consumer rebates being issued as debit cards rather than as checks In fact I believe that retailers issue debit cards because they can count on not having to pay the entire rebate via debit card most of the time For example Alltel issued me a 50 debit card as a rebate on a phone purchase This was my experience I purchased about 18 30 in groceries and had no problem A couple of weeks later I decided to use the balance on another grocery purchase on my way home from work I could not remember the exact balance but figured that I would pay the remainder in cash The cashier required me to tell her the amount to be charged to the card Unlike gift cards there is no way to swipe the card and determine the balance I would have to go home to my computer and log in to find the exact amount I estimated 32 The provider disapproved the transaction Period It did not provide a reason or the balance I told the cashier to try 30 and it worked that time The bagger said he had seen another customer try to use one unsuccessfully in the recent past Therefore I have a debit card with about 1 70 left To use it I would have to play the inch game with the cashier Try 1 60 try 1 50 etc Or I could take the time to look it up if I remembered it I tossed the card I believe that providers of these cards have exactly this in mind They probably make at least a couple of dollars per card in the long run and I believe that is their expectation when they issue the cards Thanks Alltel I d rather have a check or a paypal credit Gary says November 20 2008 at 11 43 am Alltel Rebates what a mess Last time I will do it My 2 totalled 150 dollars and bought me 200 in pain bob says November 29 2008 at 9 00 am the rebate cards are a way for the issuer to start a relationship with you then annoy the heck out of you with credit card offers they have a good name and address 2 they can violate many of the telemarketing regulations because you have a relationship If you dont bite with them then they sell that information to other mailing lists When you check your balance online you have to subscribe and give an accurate email address They have your attention All a big business game Carmenta says November 3 2009 at 2 04 pm My daughter tried to use the prepaid card and was told at a certain store she could not use it as a credit only debit but she had no pen number what then LaNita Dorwin says December 7 2009 at 1 07 pm I m

    Original URL path: http://www.buzzmaven.com/2007/06/rebate-debit-cards-add-hassle-to-my-life.html (2016-02-01)
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  • Franchise Ranking "Magazines" are Flawed - Scott Clark - SEO, SEM, ORM and Content Marketing
    think and any franchises that prominently boasts themselves in such lists could be a tad desperate for market coverage Look for substance in the press releases Know which magazines matter and which are make believe If you re buying a franchise Go visit in person the franchises you re considering I would not let the corporation call ahead I would just GO Talk to the owners not the possibly underpaid staff Then because some franchisees are just plain old grumps go to another town talk to those owners And do it until you get a feeling for the company and whether it s compatible with your own goals which you ve written down right Ask them if you can work for them for free for a couple of days Spend the time and you ll not be sorry especially with 80 100k on the line Postscript While writing this I came across this little jewel of absurdity The first and biggest factor is finding a franchise doing something you love If you love to cook find a restaurant If you like to clean up select a carpet cleaning or maid service Do not assume that just because you own the franchise that you won t have to work it you will have lots of times where an employee won t show up and you will be doing their job Doing something you love will make the hard work and long hours bearable No what makes a business bearable is to design yourself OUT of it Choose a franchise where you can be profitable and expendable You should not be required at the location much if at all The system should allow you the freedom to live your life the way you want it not work long bearable hours Franchises 2 comments on Franchise Ranking Magazines are Flawed Mike W says June 16 2007 at 6 31 pm I own a Weathersby Franchise It is more involved than what is stated here Many franchisees operate their offices out of there homes but use commercial space for refinishing Yes it is a small operation but we specialize in onsite service and frankly the profit margins are much higher there Most of us do the work ourselves as we are a guild of craftsman I got out of corporate America and do not want to deal with payroll workers comp etc I work more now than before but I no longer have a 2 hour comute each way I make twice what I used to as a senior network engineer and can take an occasional afternoon off to go to my son s baseball games try that in corporate America Scott Clark says June 16 2007 at 7 51 pm I want to be sure that everyone realizes I m not picking on Weathersby in any way In fact I honor their restraint and have enjoyed learning about them I m only pointing out the absurdity of the listings out there You have

    Original URL path: http://www.buzzmaven.com/2007/06/franchise-ranking-magazines-are-flawed.html (2016-02-01)
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  • SMX Group Photo - Enhanced - Scott Clark - SEO, SEM, ORM and Content Marketing
    Version was a little dark A Zoomable Pannable version coming as soon as if photographer sends me the high res version For now click to zoom Search Engine Land has a SMX page with tons of links to other blogs related to the conference Events smx Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social

    Original URL path: http://www.buzzmaven.com/2007/06/smx-group-photo-enhanced.html (2016-02-01)
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  • On-The-Fly Google Adwords: Part 2 of 3 - The Landing Page Text - Scott Clark - SEO, SEM, ORM and Content Marketing
    will not connect Assure the Visitor of Safety and Security If your conversation with the customer is weighted by their worry of future spam pressure or added costs you need to find ways of setting them at ease This often happens by putting yourself in their shoes But you must also turn their shoes over and see where they ve been Think back to the keywords and the ads they clicked on Remember who they are and what their intent was What were their alternatives should they leave your site What is your leverage How tentative are they If your site and company are unfamiliar to them display third party reliability indicators which underscore your commitment to their security and demonstrate your technical competence to conduct secured commerce M aintain a Positive Balance in Your Time Goodwill Bucket Internet searching is work It s an investment of time that is competing against other things in a persons life To find a result through a search click on it and begin consuming content is an additional investment of their time Quickly and early in the content the visitor must feel like they are being given relevant information at a rate faster than they could have acquired it through their own efforts Be sure the Call to Action is a Natural if not Anticipated Next Step No jarring Go Here Now buttons The next step should be something the reader is almost seeking out If the landing page text is well written the reader should be almost anticipating moving forward to the next step If it s a sign up or a lead form the anticipation should be for that form Maintain Low Friction When Asking for Their Information Put off as much information gathering as you can for your business scenario Much can be gathered at later stages The longer the form the lower your conversion rate will be Remember the game Don t Break The Ice It s like this You want to get as much as you can without breaking the threshold If you lose a customer you ve just paid 1 20 for in PPC that money is gone forever Use Search Text or topically related text in the Page Headlines Captions When Possible If you can use the search text or text that represents it inside the landing page text This is available from most modern Pay per click engines as parameters Make sure it reads well This gives the page a tightly relevant feeling But be careful it can also look unnatural if used improperly Show them the Light at the End of the Tunnel Don t make visitors wonder how long the process of interacting with your page will take Make the pages have a definite end and make it clear I like signatures or PS blocks These are a natural language for closure in the minds of readers This closure tells people that the investment they re making is limited and helps with the

    Original URL path: http://www.buzzmaven.com/2007/06/on-the-fly-google-adwords-part-2-of-3-the-landing-page-text.html (2016-02-01)
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  • Google Street View - Let's have some fun (without wierding people out.) - Scott Clark - SEO, SEM, ORM and Content Marketing
    aren t really sure when if you re coming by But please don t sneak around like an imperial probe droid People already get nervous as hell when I used to carry around my camera with a right angle lens for human interest shots like this Opteka Voyeur Right Angle Spy Lens I ended up stopping after using it only a couple of times despite the awesomely funny pictures you can get People would stop me even when the camera was hanging from my shoulder even though it was really hard to tell it was on there Paranoia is pretty powerful Oh yeah If you have a dark colored VW bug you can have great fun right now by mounting a little tripod on top and putting something that looks like the camera above on top You may get people acting nutty around you all day long making your commute just a little less boring I guess it remains to be seen how many actually use the system For tourism and relocation this has to be one of the biggest leaps forward I ve yet seen I m certain it will shortly be integrated into auto navigation hand held systems and even phones I am sure people will find ways to use it in art literature and other socially fascinating modes Ideas New Marketing news Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line

    Original URL path: http://www.buzzmaven.com/2007/06/google-street-view-lets-haver-some-fun-without-wierding-people-out.html (2016-02-01)
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  • "The Dip": Quitting to Win - Scott Clark - SEO, SEM, ORM and Content Marketing
    systematically and determine which are the real dips you re facing and which are the cul de sacs I m going to be doing it too One of the most promenant dips faced by my clients is the one encountered during testing It s excrutiating to wait for research or a b split results It s often unpleasent to learn that what your intuition told you about a products opportunity doesn t bear out This process is the dip It s not easy it s not fast To quit within this period is to throw out the essence of Finding the Sweet Spot all is lost To learn which opportunities are dead ends and which are just dips to be crossed is a skill posessed only by the best Which is the winning strategy Not only should my potential clients ask them these questions but so should I Each entrepreneur or company I encounter piles a new set of ideas and projects on the table each with their own profiles opportunities closeness to the goal And I also plot my business interest in those goals choosing clients as they choose me based on what they lean into and what they quit So I am going to be isolating the cul de sacs in my business There are parts that shouldn t be taking my time or energy Others need more I could be doing much more in Social Search Marketing if I wasn t dealing with certain technical hassles related to areas of my business that simply shouldn t exist I am already listed in Seth s roster of quitters and now I m doing some more of it What are the areas I want to be the best in the world Where should I simply quit Where am I

    Original URL path: http://www.buzzmaven.com/2007/06/the-dip-in-web-business-endeavors.html (2016-02-01)
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  • TIP for conference presenters offering downloads - Scott Clark - SEO, SEM, ORM and Content Marketing
    return the presentation as an attachment or simply provide a URL  This way you can follow up with updates new thoughts and follow up emails   Don t publish the address on your site as this opens it up to spamming  You can tell attendees that you will be posting the deck on your blog give address in a week or so and that they should subscribe so you can notify them when it s up It s also a good time to introduce some kind of added item that only subscribers will see in the RSS feed The feed address should be ultra short if possible I would leave a page at the end of the deck that says mystery tips 15 20 available only on my blog and only through the feed If your feed is ungainly make a 301 redirect to it or use tinyurl  This method is also better if you think spammers are possibly among your audience members The chances of them ever opening that presentation are slim but having a growing list helps to compensate you for the work you do and stay in touch with a very good audience Ideas Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s

    Original URL path: http://www.buzzmaven.com/2007/06/tip-for-conference-presenters-offering-downloads.html (2016-02-01)
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  • Great set of SMX Videos from WebProWorld - Scott Clark - SEO, SEM, ORM and Content Marketing
    Duplicate Content Barry Schwartz of Search Engine Roundtable discusses Duplicate Content Session and how it provided feedback from the search engines SMX Michael Gray on Search and Google WebProNews caught up with Michael Gray talks about search engine users and the Google junkie SMX Jeffrey Rohrs on Paid Search Jeffrey Rohrs of ExactTarget com served as the moderator for the Paid Search Session SMX SMX Matt Cutts on Duplicate Content WebProNews caught up with Matt Cutts and asked him about his thoughts on his Q and A Keynote SMX Eric Enge on Duplicate Content Eric Enge President of Stone Temple Consulting talked about how he feels about the SMX Advanced Expo SMX Matt Cutts on Webmaster Guidelines Matt Cutts began the conference by giving a behind the scenes look at Google s Webmaster Guidelines SMX Seattle Scott Woodard Scott Woodard of Artisan Interactive talks with Neil Patel about the in s and out s of affiliate marketing Pre Registration Fun at SMX Microsoft Ad Center hosted a pre registration party for the Search Marketing Expo in Seattle Events smx Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and

    Original URL path: http://www.buzzmaven.com/2007/06/great-set-of-smx-videos-from-webproworld.html (2016-02-01)
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