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  • Americans Watch TV 25% of Waking Hours - Scott Clark - SEO, SEM, ORM and Content Marketing
    65 days in front of TV 25 of waking hours Call me naive Just who are they measuring anyhow Even though I am here in Kean tucky everyone I know have vastly different habits than these shown with the web books and newspapers taking far more time than shown The statistical Americans are in front of the TV 25 of their waking hours so that really does run down the chances we ll run into each other A quick walk around the neighborhood at night will show lots of flickering TVs in the living rooms Wow You do have to recalibrate a bit and realize that not everyone is out here surfing the blogosphere It s easy to get out of whack when you spend so much time on the web Ideas 2 comments on Americans Watch TV 25 of Waking Hours WLEX to go HD in Spring but their website is decidedly LD Finding the Sweet Spot Building Web Businesses That Profit says February 20 2007 at 1 09 am I hope the new system is a big hit  Goodness knows people are watching enough TV WLEX to go HD in Spring but their website is decidedly LD says September 15 2009 at 7 24 am I hope the new system is a big hit Goodness knows people are watching enough TV About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on

    Original URL path: http://www.buzzmaven.com/2007/01/americans-watch-tv-25-of-waking-hours.html (2016-02-01)
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  • Your email marketing test plan should not be tbd. - Scott Clark - SEO, SEM, ORM and Content Marketing
    Advice Testing emails is not an expense It pays Your email list and your brand have real value and every time you screw up you are spending real money Use a spreadsheet and make sure you ve tested your software and your methods out well before you send test on 4 5 major email clients text and HTML Despite what the marketing for email software and services tells you it s not a fire and forget operation You must take the time to do email marketing right Sincerely tbd tbd advice RANT One comment on Your email marketing test plan should not be tbd Anonymous says January 13 2007 at 6 43 pm I have been asked to create an email test plan and I m a bit confused Once the creative and content has been created I can only test one element at a time correct For instance I can t change the copy and a creative element right About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing

    Original URL path: http://www.buzzmaven.com/2007/01/your-email-marketing-test-plan-should.html (2016-02-01)
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  • Building a Non-Profit Website in 2007 - Tips To Help - Scott Clark - SEO, SEM, ORM and Content Marketing
    to link to you as well as pre written link text Develop a variety of banners for various websites and make them easy to get on your site Provide them with the needed HTML so that the webmaster on the other end has little work to do As donors to link to you All that matters is that you get them pointed at your domain name Give them lots of kudos and encourage them to link Big donors deserve their own web page or blog post if they want it That same page can be linked from a current donors list Break down the content of your site into heading summary detail blocks Your web pages should be skimmable so break it down Check out my article about writing skimmable web copy Make sure your national organization provides a link to you If your group is involved in events with lots of Kodak Moments then have a digital camera ready to capture them Choose the best only and upload those to a dedicated Flickr account Then set up one of the simple Flickr Flash slide shows on your website It s incredibly easy TIP Make a photo set called Latest that you refer to on your site then you can shuffle pictures in and out of that photo set within Flickr The website will show the latest ones automatically on the badge Be absolutely sure that the Title tag of your website matches the most common search people do to find you If your non profit is called Kidspromise of Kentucky then you don t want a title tag that says Untitled Page or Home Page it should say Kidspromise of Kentucky Children s Charity in KY for example Do not put dated material e g news unless you commit to updating it If you cannot make such a commitment keep your website date independent Stale news items causes people to worry the rest of the site is out of date Never use a splash page a page you must get through before seeing your real home page Never waste your limited time on flash animation or other frivolous endeavors For every minute spent on such a thing you could have found several in bound links or possibly improved your sites readability If your entire site will be updated by one energetic person consider using a blogging platform as the centerpiece of your entire website and no you don t have to call it a blog You can choose from dozens of free blogging templates I recommend wordpress as your blogging environment but have someone help you set it up on your own domain name One inexpensive and quick way to set it up is to use bluehost com as they host WordPress 2 0 out of the box Other blogging environments are fine too Call it a website It s okay Just make absolutely sure you use your own domain name In your printed material give people a reason

    Original URL path: http://www.buzzmaven.com/2006/12/building-non-profit-website-in-2007.html (2016-02-01)
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  • Airzooka - Great Balls of Air! (and great service!) - Scott Clark - SEO, SEM, ORM and Content Marketing
    Jordan at Airzooka had emailed me back and already sent out a new one His story is pretty cool too It arrived in a box today and her Airzooka is in prime working condition No Charge No Hassle Now we re back in business and the cats are back in hiding And I m eying the mega zooka so I can re establish who s head honcho around the house Some people are even adding laser sights to them This kind of remarkable service even for a silly cubical toy is blog worthy Now everyone get one they re old fashioned non video game type fun NOTE You can get your Airzooka using my ThinkGeek link over to the right and I ll make about TWELVE CENTS Whooo hoo Ideas One comment on Airzooka Great Balls of Air and great service Mike Payne says July 13 2007 at 10 09 pm Hey Scott I came across your post Googling the Airzooka I just posted a review with 5 games to be played with the Airzooka Its a must read I wish I had thought of your cat idea when I posted You can check out my Airzooka post from that link Also be sure to check out the YouTube video of the guys using Airzooka as model airplane anti aircraft Hilarious Mike About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness

    Original URL path: http://www.buzzmaven.com/2006/12/airzooka-great-balls-of-air-and-great.html (2016-02-01)
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  • Why not Lure Google to Coldstream Research Campus? - Scott Clark - SEO, SEM, ORM and Content Marketing
    via Madras Integration so says The News Observer is holding 600m worth of investment and 210 jobs most of which would be over 48k per year Wouldn t it be a great idea to see a big server farm out at Coldstream Research Campus How about a new bus service between Coldstream and downtown restaurants that runs every 10 minutes on weekdays Could UK supply enough graduates enough REASON to stay in Lexington to work at a Google or similar company There have been some ideas moved around But we have a lot going for us as a city Even downtown is looking up Graham Pohl wrote in this week s Business Lexington our downtown matters and there s a lot happening Housing starts outside the ring are slowing Still the stats show that we have a long way to go in some areas Perhaps we re starting to listen to Richard Florida s wisdom I think that the best solutions are a mix of Dr Florida s solutions and incintives such as those Lenoir s people are bringing up If Lexington can continue to improve its vibrance for the young engineering crowd without losing its already established family friendly and well educated lifestyle things are definitely looking up lexington Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords

    Original URL path: http://www.buzzmaven.com/2006/12/why-not-lure-google-to-coldstream.html (2016-02-01)
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  • Installing Apache on Windows XP With Skype - Scott Clark - SEO, SEM, ORM and Content Marketing
    on port 80 on my machine After scouring to be sure that IIS was completely and totally GONE scanning my httpd conf and php ini files until my head hurt I finally got some wisdom and looked at the event log to find that SKYPE of all things is answering port 80 Whew Nasty little option there obviously meant to give those with laptops a way of bypassing hard core firewalls when using Skype on the go With Skype running Apache cannot start The fix is to go in and un check the Use port 80 and 443 as alternatives for incoming connections box on the connections tab Restart Apache and you re good What made this so tricky is that it matters what order you load things up in Whichever service binds to port 80 first gets to keep it and neither one seem to do a good job of alerting you of problems geek 2 comments on Installing Apache on Windows XP With Skype Sandra says January 11 2009 at 3 11 pm Hey Scott Thanks so much for your hard work figuring out the Apache Skype issue You saved me a lot of headache With much appreciation Sandra Salman says July 16 2009 at 10 03 pm thanks dude for the tip saved me some time cheers About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management

    Original URL path: http://www.buzzmaven.com/2006/12/installing-apache-on-windows-xp-with.html (2016-02-01)
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  • 10 Under-reported SEO and Social Media Stories from 2006 - Scott Clark - SEO, SEM, ORM and Content Marketing
    have legs to stand on Combine this with RFID tags and other embedded location solutions to track and map even the smallest items Media Middlemen Are Starting to Find Things Dicey Content Creators are getting wiser and technology is getting better With production and delivery costs a tiny fraction of traditional methods artists and producers can keep more of their advertising revenue as it gets sent directly to the bottom line The video delivery to portable devices is expanding this network even wider A musician with a Macintosh a good Microphone and a quiet basement can now produce their own album and distribute it on the Internet for near zero cost It s probably getting very hard to sign one s life away in a record contract anymore Citizen Journalisms with Phone Cams Turn Up Everywhere Internet connected and camera enabled mobile phones now make it possible to report digitally on news as it happens and upload it to the web without anyone realizing it s happening Videos and photos from cell phones began to be of usable quality for the evening news and the courtroom Reputation Management Emerges Emergency With cameras blogs and emails recording every party and idiotic predicament you find yourself in you may want to prepare explanations for those before heading over to the interview or asking for an investment The Internet is inherently redundant so deleting an embarrassing photo or blog post usually has little effect with sites like waybackmachine com recording the Internet People are suddenly thinking about their legacy on the web and it s going to change the behavior of millions Bluetooth Hits Critical Mass Advertisers Awaken Bluetooth phones are in just about everyone s pockets these days and the short range networks are very inexpensive to set up around 15 for the hardware Advertisers are now beginning to think of ways to use these combined with the Internet to build proximity enabled marketing to draw customers closer to their stores restaurants and movie theatres The number of Linux Developers Matches the Number of Windows Developers One of the main reasons here is the fact that many more developers than ever are working on web applications and most web servers are Apache running on Linux but there is plenty of evidence of a fundamental shift It Microsoft 5 years and 10 000 people 5 years to create Vista a gigantic corporate gamble Will they be able to repeat that in the new world Or will most office like applications simply become part of the Internet Google launches Docs and Spreadsheets Together Okay Google had the Writely Word Processor and Google Spreadsheets before but they were still boutique products It took combining the two on the new Google docs and spreadsheets system to make this a tipping point for office suite software If Google finally fires up a feature set that matches most of Office Vista and gives it away I think millions will skip the next Office upgrade Yes it was a

    Original URL path: http://www.buzzmaven.com/2006/12/10-under-reported-stories-from-2006.html (2016-02-01)
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  • Too fancy, too fast? - Scott Clark - SEO, SEM, ORM and Content Marketing
    Interface Timberland com has worked hard on adding lots of features to their website Lots of neato ajax and drag and drop coolness It s such a shame that the entire event can be ruined by a single little 180 120 pixel gray box continually popping up when all I want to do is buy some presents Object Error Branding Error Timberland Error An old school catalog website with tried and true add to cart and checkout buttons would have taken my order and maintained my enthusiasm for the brand I d be looking forward to my shoes and cap I d probably not tell my friend about the coolness of their website only about my great shoes If you plan to build hot new features on your site make sure it s worth the risks Usually your products and content should be the star not the site itself Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski

    Original URL path: http://www.buzzmaven.com/2006/12/too-fancy-too-fast.html (2016-02-01)
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