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  • Perceptions Are Everything - Scott Clark - SEO, SEM, ORM and Content Marketing
    There are several consumer concepts that drive the success of every SEM activity I do 1 Perceived Value 2 Perceived Ease of Use 3 Perceived Future Peril When a visitor searches for an item and they see a search result or a sponsored link they run through these concepts in a fraction of a second Is there anything in this for me Is it easy to find out If I stick my head in will I get hurt I think that if any of these three perceptions are interrupted during a visitors search process or purchase consideration cycle the cost to convert that visitor to a customer goes up exponentially If your website or marketing effort doesn t make the answers to concerns like these automatic and clear you are going to have to spend a lot more energy finding business on the web advice Ideas Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social

    Original URL path: http://www.buzzmaven.com/2006/09/perceptions-are-everything.html (2016-02-01)
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  • Search Engine Watch Kitten - Scott Clark - SEO, SEM, ORM and Content Marketing
    office mate Chester tries to cover the screen every time I visit Search Engine Watch what is up with that What is he hiding Is he a spy for my SEO SEM competition Does he want me to miss all of the great tips that cross the SEW blog every day Is he trying to tell me that I should get back to work Well I guess I better funny One comment on Search Engine Watch Kitten Steve says October 27 2006 at 11 37 am That is one cute kitten My cat is always trying to lay on me or climb on my keyboard He doesn t really like to take no for an answer Sometimes it message me up too because I m always working on projects for New Hampshire NH Website Design and Software Development so I ask him please not to sabotage my business but he doesn t care About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill

    Original URL path: http://www.buzzmaven.com/2006/09/search-engine-watch-kitten.html (2016-02-01)
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  • Lawyer Advertisements for Flight 1591 Plane Crash - Scott Clark - SEO, SEM, ORM and Content Marketing
    of conduct kept local firms from putting ads in the paper over this update Oops Chalik and Chalik attorney Debi Chalik is a Lexington attorney whos firm placed an ad in the obituary section Wednesday Missed that one earlier She pulled her ad I realize that the Herald Leader is in no position to reject advertising but I am disappointed they couldn t find some sort of administrative loophole to delay the ads or perhaps the layout file might have somehow become corrupted until the KBA found a way to lock them out I know I know To their credit the Herald Leader is donating revenues earned from the ads to the United Way care fund set up for victims I also understand that there are good reasons to begin lawsuits early in such cases With litigation filed it can open parts of the investigation early and let more people have more answers It can prevent defendants from rushing to a settlement with confusing terms while victims are still in shock It s harder to sweep stuff under the rug with the critical eye of the legal process staring over your shoulder via representation Supeonas can expose important facts that defendents would rather not see the light of day and hopefully be shared so that everyone can get answers to what happened But full page ads in the obituary section The advertisers should take a moment and think about those waking up by themselves in their bed in the morning empty spots at family dinner tables the forthcoming holiday season the questions about when Mommy or Daddy are coming home It s too soon things are too raw If you ve taken the years past to build a word of mouth reputation with your firm now s your chance to

    Original URL path: http://www.buzzmaven.com/2006/09/lawyer-advertisements-for-flight-1591.html (2016-02-01)
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  • Lexington Kentucky listed as one of top-10 "smartest cities" - Scott Clark - SEO, SEM, ORM and Content Marketing
    Lexington KY News The brainiest cities in the United States Top 25 cities with more than 250 000 population ranked by percentage of bachelor s degrees among residents 25 and older Seattle 52 7 San Francisco 50 1 Raleigh 50 1 Washington 45 3 Austin 44 1 Minneapolis 43 2 Atlanta 42 4 Boston 40 9 San Diego 40 4 Lexington Fayette 39 5 Denver 39 0 Charlotte 38 8 Portland 38 8 St Paul 36 5 San Jose 36 1 Colorado Springs 34 9 Honolulu 34 7 Oakland 33 8 Pittsburgh 32 3 New York 32 2 Albuquerque 32 2 Anchorage 32 2 Omaha 31 9 Nashville Davidson 31 7 Columbus 31 4 New Orleans 31 4 Source CNN Money lexington One comment on Lexington Kentucky listed as one of top 10 smartest cities Site Creations Blog Archive New Survey Kentucky among top 10 tech governments says February 3 2007 at 12 34 pm people are pretty damn smart About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing

    Original URL path: http://www.buzzmaven.com/2006/09/lexington-kentucky-listed-as-one-of_01.html (2016-02-01)
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  • Flight 5191 Care Fund - Scott Clark - SEO, SEM, ORM and Content Marketing
    people crashed into the same fields we all admire when we fly in or out taking all but one of their lives Even in a community this large we are a community that is tightly knit and today the cafes and coffee shops are abuzz with those who knew someone I can t imagine A fund has been established to assist the families of victims of Comair Flight 5191 United Way of the Bluegrass and Central Bank are accepting contributions to help families who lost family members and friends in the plane crash on August 27 in Lexington Those interested in making a donation to the fund should contact or stop by any Central Kentucky Central Bank location If you would like to assist the families of the victims in a financial way the 5191 Care Fund has been established through the United Way of the Bluegrass and Central Bank Donations can be sent to United Way of the Bluegrass 5191 Care Fund 2480 Fortune Drive Lexington KY 40509 lexington Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon

    Original URL path: http://www.buzzmaven.com/2006/08/flight-5191-care-fund.html (2016-02-01)
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  • Sticks and Stones...but domain names can hurt you - Scott Clark - SEO, SEM, ORM and Content Marketing
    theatre was embroiled in a domain name dispute with a volunteer who d been working on the site for a long time It was a hand adjusted job and probably took hours to update each week If someone had taken the time to review the domain name using a tool such as whois sc they d have seem trouble coming it was registered to the volunteer not the Theater Now with a new website about to be launched not by my firm they are unable to use what is undoubtedly the only name that makes sense and the one with hundreds of incoming links and search engine rank I wish them luck in resolving it amicably This has also affected some of my clients and countless other businesses I would propose that companies build domain name review into their calendars twice annually Don t assign this task to your web designer have your CFO CIO COO do the check If you re a small firm pick someone else to keep an eye on it It s sort of geeky but a really nice little domain monitoring tool is over here The most important domain data is the registrant information and the expiration date With the registrant information set to your corporate entity you have a well defined course of action even with an uncooperative web host or designer squatting on your name If the registrant is not set up properly things get complicated Of course the expiration date is important as an expired name is like a lost child it can wander into some very dark places I think it s usually best to ask your web host to set up an email alias for your domain name administrative and billing contacts that is something like domain yoursite com This email alias should cause any message sent to it to send notes to your web designer your CFO CIO COO and your accountant Everyone should know that a name is expiring or when something changes on the registration One last note about web development voluntarism There is a deeper issue at work here and something I will probably write more about When website design and development is volunteered for charity I recommend that the developer produce invoices for the work and have them signed off as contributions Otherwise I ve found that the organization in question does not value the contribution In fact VERY FEW companies realize how much work it is to maintain a website that changes all the time I recommend to just about all non profits that come to me that they use a content management system such as Joomla to do their site so they can operate in a self managing autonomous fashion or easily transfer the effort between volunteers Having a custom built glass house website that only one person knows how to tweak is asking for trouble But this is the only thing many amateur web designers know how to do advice domain names

    Original URL path: http://www.buzzmaven.com/2006/08/sticks-and-stonesbut-domain-names-can.html (2016-02-01)
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  • Small Business Shipping Evolves - Scott Clark - SEO, SEM, ORM and Content Marketing
    few years you ll find using this site a simple matter RedRoller com offers comparison shipping options for small business who aren t married to one particular vendor It s slick and may save folks thousands Smart people and another great idea Small Business Shipping with RedRoller Links and Article from Business Lexington Ideas Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz

    Original URL path: http://www.buzzmaven.com/2006/08/small-business-shipping-evolves.html (2016-02-01)
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  • When will iTunes make it easier to Podcast? - Scott Clark - SEO, SEM, ORM and Content Marketing
    one I m fairly XML savvy and I still miss syntax issues sometimes even using feedforall or other tools It would seem that Apple could make the iTunes envrironment at least create a savable RSS XML file ready for uploading even if they didn t want to put a built in FTP client into iTunes At the very least an iTunes feed validator would be a Godsend In the meantime here is a list of good tutorials for RSS creation Fagan Finder All About RSS new to RSS not technical Lockergnome RSS Quickstart Guide for experienced users O Reilly Network RSS DevCenter web geeks XML com What is RSS technical introduction And here are a bunch of geeky podcast creation links iTunes Specs Itunes Feed Checks site sometimes down How to create an Enhanced Podcast How To Podcasting Taping Phone Calls Recording Telephone Interviews ID3 Tag Editor Oh yeah I have this ridiculously popular podcast software list RANT One comment on When will iTunes make it easier to Podcast rss creator says November 30 2007 at 6 13 pm feed editor also is very useful About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me

    Original URL path: http://www.buzzmaven.com/2006/08/when-will-itunes-make-it-easier-to.html (2016-02-01)
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