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  • Drumming Up Business, SenseWeb style. - Scott Clark - SEO, SEM, ORM and Content Marketing
    A slow night at a restaurant might result in a half price meal An oversupply of Ice Cream might mean buy 1 get 2 free A quiet bike shop might get busy if it had half price tune ups Free drinks to the next 15 customers might get a depressingly slow nightclub rocking again So the merchant would enter their password and select the coupon of choice and click publish The coupon would then go out via email RSS or SMS messages to customers who have subscribed Merchants sending out crappy coupons would lose their subscribers so it would be self policing to some degree The coupons would be time limited to 1 2 hours and the feed on the phone would display the expiration time There is a very interesting industry related to remote networked sensors that seems on the verge of explosion Check out this article on Microsoft s plans to integrate real life measuring sensors into maps It feels like one of those tip of the iceburg situations I cannot wait to see the Google Adwords Local Ad for windshield wipers that gets turned on based on rain gauge data at the store You KNOW it s coming Ideas local seo One comment on Drumming Up Business SenseWeb style The Mobile Marketing Freight Train Thoughts from the Field says March 25 2010 at 9 53 am written many times about mobile marketing and even along with others I m sure predicted foursquare type business marketing many years ago Does anyone remember my senseweb idea Probably not it was About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor

    Original URL path: http://www.buzzmaven.com/2006/05/drumming-up-business-senseweb-style.html (2016-02-01)
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  • PPC waste example - don't do this! - Scott Clark - SEO, SEM, ORM and Content Marketing
    I popped online and found an ad that looked pretty good and what do you know blog material Here a classic case of broad match and a lack of negative keywords This merchant has put up a shotgun toyota parts campaign but doesn t sell interior parts at least from what I can tell My query gave them plenty of chances to negate it and save the 1 50 or so my click cost them I ll bet that with an hours time investigating it we could come up with a list a few hundred terms long that would chop 20 30 off their PPC spend without having any negative effect on performance SEM SEO One comment on PPC waste example don t do this Jon Payne says May 16 2006 at 1 08 pm Amen Perhaps they ve never seen the negative keywords tool At the very least add a search box right there to help save some of that traffic About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam

    Original URL path: http://www.buzzmaven.com/2006/05/ppc-waste-example-dont-do-this.html (2016-02-01)
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  • Please stop killing trees for my phone books. - Scott Clark - SEO, SEM, ORM and Content Marketing
    surveys show phone books seem to be holding their own the Kelsey Group reports some interesting stats A random sample of 500 teens and 1 000 adults in the U S were asked to indicate where they would turn to first when looking for a business in their area Print Yellow Pages was not surprisingly the No 1 choice among all consumers surveyed The one exception was teens who indicated they would first turn to search engines when looking for local business information All consumers surveyed print Yellow Pages 61 search engines 12 directory assistance 12 online Yellow Pages 7 Annual income over 75 000 print Yellow Pages 51 search engines 27 online Yellow Pages 14 directory assistance 6 Teens search engines 47 print Yellow Pages 28 directory assistance 13 online Yellow Pages 9 I think that you ll see the population as a whole using search engines 50 of the time within 3 5 years as their first choice I like Marshall Brain s blog post about phone books also I want to OPT OUT I m going to find out how I will post it Please if you do what I do opt out of receiving phone books and save some trees local seo RANT One comment on Please stop killing trees for my phone books Etznab says August 8 2007 at 2 53 pm No state currently has a do not deliver option Some state actually REQUIRE that all customers receive a phone book Read more about what folks are trying to do to reduce the problem at the Produt Stewardship Institute About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163

    Original URL path: http://www.buzzmaven.com/2006/04/please-stop-killing-trees-for-my-phone.html (2016-02-01)
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  • At the Whiteboard Rocks - Scott Clark - SEO, SEM, ORM and Content Marketing
    is probably one of the coolest geekiest marketing ideas I ve seen in a while I found myself chomping to figure out how I might be able to use it someday Why I like it a it s all content No fluff b it talks to me in a mode that I m used to c it s well paced Check it out geek Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and

    Original URL path: http://www.buzzmaven.com/2006/04/at-whiteboard-rocks.html (2016-02-01)
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  • Split Testing... Are we there yet? - Scott Clark - SEO, SEM, ORM and Content Marketing
    total understanding of the protocols and methodologies involved And that is incredibly difficult for a consultant to achieve Thank goodness for PPC With PPC marketing consultants like myself can design landing page variations and produce some evidence that we actually can improve the performance of the site That evidence then serves to fuel discussions of wider tests Without PPC split testing simply wouldn t happen in my world The other day someone said something to me that drove home the difficulty in using split testing in a smaller project situation You mean you re going to design the same page more than once they said While experience will help us get closer with an initial test group we simply cannot hit it first pass It s sad because many of the companies who would be best served by split testing are the ones most resistant to it After this there is another level of misunderstanding That split testing is a design time task Once you ve got the split testing done started an email I got a couple of weeks ago I am a believer that as long as the split tests are resulting in a business gain profits branding long term growth minus the costs of my doing the tests you should continue doing it Split testing is like printing money when done right You don t stop the presses I m busy developing materials to address some of these issues and at the same time working on my certification in such testing For this reason I m also working on a 12 week split testing plan for clients using Google Calendar for the first time This will let clients know what s happening in the testing cycle I m going to be looking at some new software for split testing use in the next 4 6 weeks and putting into action on some sites I m operating I m reviewing the following www offermatica com www memetrics com www vertster com www sitespect com and some other scripts out there as well as some by hand methodologies I might use Those with opinions I welcome your comments SEM SEO One comment on Split Testing Are we there yet SiteSpect A B Split and Multivariate Testing says April 21 2006 at 10 53 am Nice post Kudos for intuiting that testing or more appropriately content optimization is an ongoing process Just as in manufacturing where process QA engineers are constantly producing measuring fine tuning web site optimization solutions like SiteSpect enable you to run open ended tests that dynamically optimize the controllable variables for the best response i e conversion behavior As you ve stated using PPC settings is a handy way to dip your toe into the split testing pool However when you want to test many page site factors it doesn t alleviate the content management burden of producing a large number of pages For example a landing page with 3 factors headline image copy and 3

    Original URL path: http://www.buzzmaven.com/2006/04/split-testing-are-we-there-yet.html (2016-02-01)
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  • Windows Live Local Goes for a Ride - Scott Clark - SEO, SEM, ORM and Content Marketing
    new Live Local Preview lets you drive around downtown Seattle in a virtual race car looking at buildings businesses and more Check it out Using digital photographs of the area combined with Areal views you can look at building fronts Right down to the signs on their doors Ideas local seo maps Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software

    Original URL path: http://www.buzzmaven.com/2006/03/windows-live-local-goes-for-ride.html (2016-02-01)
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  • Fire and Forget Adwords Campaigns from Verizon? C'mon. - Scott Clark - SEO, SEM, ORM and Content Marketing
    talked to Superpages reps at various events I was not impressed I have heard customers stories about how they ve never received one inquiry through their superpages website in 2 years of existence SEO and SEM are hard they take a lot of work to do well Update Apparantly they re going after the low end market Also regarding the original topic of SuperPages distributing AdWords our goal isn t to submit low quality feeds at a premium Many of the Search Engine Marketing companies will not take on advertising contracts for small businesses below a certain dollar threshold Also many small businesses don t have the acumen to set up and manage their own PPC purchases and Google and others don t have the direct sales force necessary to work with these people So our company makes a natural fit for helping small businessmen get distribution in these SE networks says one unofficial post But why would one wish to take the money of small businesspersons and burn it If anyone needs smart management of their PPC campaigns its those folks I guess I ll wait and see As an Adwords consultant it s obvious I m a believer in the system I just want to see advertisers who combine their hard earned advertising spending with clear cut analytics and split testing so they can know what is truly working versus what is robbing them blind We want to drill down to a solution that squeezes every dime out of the money you are putting out there RANT SEM SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main

    Original URL path: http://www.buzzmaven.com/2006/03/fire-and-forget-adwords-campaigns-from.html (2016-02-01)
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  • After-hours technologies. Skype command line - Scott Clark - SEO, SEM, ORM and Content Marketing
    encrypted End of those praises leave it at that Skype is really light on features just look at Pamela s offering and you get a feeling for what s missing VOIP voice mail call recording and voice memos are some incredibly useful things that Pamela allows But neither allow you to set your business hours and have Skype adjust your phone modes based on them I know give and take features are risk etc Few people probably want it So what I propose to the Ebay Skype empire is that you add several simple command line options I will use Windows scheduler to send the right commands to Skype s command line This should require almost ZERO code change for Skype Engineers Current Skype Command Line Options nosplash do not display splash screen when Skype starts minimized Skype is minimized to system tray when it starts callto nameornumber call the specified Skype Name or SkypeOut number shutdown close Skype that s it Command Line Wishlist Options To Support having a life mode m set running Skype into mode m forward number forward my Skype calls to this number forwardstop number stop forwarding my Skype calls to this number with the mode command I d set up a scheduled windows event that would change it to do not disturb mode after 7 00 PM and then turn it back to available at 7 30 AM It would be unavailable Sat and Sunday With forward modes I d set up a shortcut on my start menu that would turn forwarding to my cell phone on or off One click and it s forwarded one click and it s not I really don t want to add on anything Pamela gives me enough headaches with Skype But if you know of something please

    Original URL path: http://www.buzzmaven.com/2006/03/after-hours-technologies-skype-command.html (2016-02-01)
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