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  • Things to ask about that next presentation. Especially in river towns. - Scott Clark - SEO, SEM, ORM and Content Marketing
    presentation materials and laptop through it all By the fourth slide I was a train wreck We all have these days I just hope the attendees will forgive the quality of the whole thing It seems they have as the comments were all positive So I made a few notes and thought it worth sharing those with my readership about being comfortable for a presentation when it s impossible for you to visit the space ahead of time If you plan to tour the campus have lunch or otherwise embark in the environment find out what kind of walk it will be Hilly long short outside or in If you re visiting a college campus and the tour is being conducted by students remember they may be 20 30 years your junior wearing tennis shoes and so on If it is going to be hot outside you may want to excuse yourself from the tour or bring a second shirt and t shirt in the car Check the weather A lightweight umbrella is always a good thing They are not for daily use but I ve seen them so small they d fit in just about anything Ask the host how close the presentation area is to where you ll be parking Find out if you can leave your materials in the car until just before the talk or if there is a secured area you can put them Find out how the computer is set up How does one advance slides is it wireless Ask the host if they might send you a digital photo from the room A cell phone photo is fine Some places do not allow this and let them know that s ok if it s not Bring your presentation on a USB flash drive and a CDROM If it s DVD based ask for the PC to be tested ahead of time Make sure you save your presentation with the viewer not just as a stand alone PPT file See Powerpoint help Make sure the tour doesn t run right up against your time to present It invariably does and you ll sometimes enter the room for your presentation tired hot sweaty or all of the above It s better to linger for half an hour nearby cool and confident than to pant through the door Use the restroom just before the presentation I ve sat through presentations where the presenter left the room and lost half the crowd Bring your own drink The host may not think about it Turn off your cell phone You may want to ask others to do the same Seth Godin The Best Presentation Overcoming Stage Freight Speaking Ezine Learn to get Paid To Speak a bit of fantasy perhaps but fun read Sound Effects Obsession to detail will save your neck Neil Patel s 10 tips for a Killer Presentation New Addition advice speaking Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old

    Original URL path: http://www.buzzmaven.com/2006/03/things-to-ask-about-that-next.html (2016-02-01)
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  • Smooth sailing to you goal page. Directing Traffic in website paths. - Scott Clark - SEO, SEM, ORM and Content Marketing
    just that If you are looking to get leads for your law firm you must precisely focus on moving the potential client through the path to submit their information You can get details later As long as you ve qualified the lead you re done Get the info and do business None of this they might want to do x while they re getting closer to your goal page crap You as the website owner need to re focus on the intent of your website Ok you know what they must might want to learn more about your company as they move through your leads funnel But is that going to cause them to move forward in the process Until you get that lead or that customer everything you do on your website is costing money This is especially true if you just entertained a pay per click visitor Your sales funnel must be clean and shiny like the inside of a polished titanium pipe Oh and if your web consultant isn t giving you this kind of advice fire them Soft and fluffy web business consultants do nothing but create vapor businesses that run at 1 10th of their potential If your consultant doesn t push back on items like adding little notes in your checkout process or creating sparse landing pages show them the door If you don t have someone ready to tell it to you like it is then you re cheating yourself and your business Scott Troublemaker SEM SEO One comment on Smooth sailing to you goal page Directing Traffic in website paths reynato says April 28 2008 at 9 26 pm Smooth sailing to you goal page Directing Traffic in website paths I like the word that you use in your title Smooth Sailing

    Original URL path: http://www.buzzmaven.com/2006/03/smooth-sailing-to-you-goal-page.html (2016-02-01)
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  • Web Design using Big Monitors - Scott Clark - SEO, SEM, ORM and Content Marketing
    my bank of three monitors in my office Now I have a new setup in mind Wow This setup rocks 24 high resolution screens industry s top quality LCD panels24 super premium Samsung LCD panels 5760 by 2400 resolution 6X 1920 1200 WUXGA panels 1000 1 contrast ratio 500 cd m brightness 178 H 178 V viewing angle Ultra fast 6 ms response G to G Digital DVI and analog D sub connections TV video inputs with PIP picture in picture option Backed by industry best Zenview Quality Guarantee Exclusive Zenview Manager multimonitor utilities Introductory Web Price 11 999 geek One comment on Web Design using Big Monitors tankerA says February 7 2007 at 5 16 pm Web introductory price what does that mean exactly Think it means they ll lower their price if you introduce them to the competitions counter proposal I hope so checkout CineMassive Displays com Their Trio Gemini setup looks pretty similar but definitely a more terrestrial approach and price Its a MasterPlex for me please please please About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update

    Original URL path: http://www.buzzmaven.com/2006/03/web-design-using-big-monitors.html (2016-02-01)
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  • Taming the user interface is never easy. - Scott Clark - SEO, SEM, ORM and Content Marketing
    mine hahah They only needed this Name Office Phone Cell Phone Time Zone Email They had FOUR TIMES this amount on the form not to mention 18 eighteen other navigational elements When I provided them the simplified form there was a comment from someone who looked at it with us during a conference call That s it Oh gosh we could have done that right You see simple design is not easy That s why so many websites appliances car dashboards computers phones remote controls etc are so hard to use Apple gets it Bosch gets it Google gets it I try very hard to also get it I just got the chance to do some marketing for a cool product called the Frame Tamer It s one of those products that is SO SIMPLE that it cannot be used wrong It s perfect I couldn t make it any better than it is if I wanted to Like a hammer There really is only one way to use it That s why I think it s going to do well 12 95 by the way it s a steal Websites aren t like this To make them simple you must give up the notion that if we pay a lot for this design it better be flashy Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk

    Original URL path: http://www.buzzmaven.com/2006/02/taming-user-interface-is-never-easy.html (2016-02-01)
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  • Vanity Numbers and the Phone Keyboard Challenged - Scott Clark - SEO, SEM, ORM and Content Marketing
    old fashioned numeric phone number they saw fit to put their vanity number alone at the bottom It was like 1 866 large company here My toll free number is one digit away from large company here So at every large company here billing cycle my phone rings off the hook Folks have misdialed the vanity number I calmly explain the situation and then I hear how little the customers like those vanity numbers Why the hell don t they just put the numbers on there excellent point So I thought I d publish this handy guide to vanity numbers I m open to comments as always Radio Ad Vanity Alone Billboard Vanity Website Numeric Email Signature Numeric Voice Mails Numeric then Vanity TV Ads Numeric then vanity Podcast Vanity then numeric Powerpoint Numeric Biz Card Numeric Letterhead Numeric So use your vanity when people are likely not to have the ability to write things down right away and need to commit your number to memory Use numeric when they can visually reference the number And use both in an appropriate order when you re not entirely sure RANT One comment on Vanity Numbers and the Phone Keyboard Challenged jj says February 9 2006 at 5 40 pm I couldn t agree with you more About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on

    Original URL path: http://www.buzzmaven.com/2006/02/vanity-numbers-and-phone-keyboard.html (2016-02-01)
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  • Behavioral Ad Effectiveness Rooted in Paranoia? - Scott Clark - SEO, SEM, ORM and Content Marketing
    at Clickz recently published Behavioral Targeting Is Starting to Look Better which includes some interesting information nicely summarized from the eye tracking study done by TACODA with Next Century Media There are lots of interesting bits in the article as David points out but one thing that struck me was the reports reference to something known as suprise factor which describes how behavioral ads do not get the drop in effectivness upon repeated exposures that contextual ads do It s a bit like seeing the same person in several stores when you re out shopping or the same car keeps pulling up behind you at stop lights Hey is he following me Why does that guy keep showing up Could it be that behavioral marketing works because we have a paranoia about how in the hell they knew to show us THAT ad and our attention follows our fear Ah maybe I m just being paranoid Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry

    Original URL path: http://www.buzzmaven.com/2006/02/behavioral-ad-effectiveness-rooted-in.html (2016-02-01)
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  • Web Designer / SEO "Snake Oil" Rant - Scott Clark - SEO, SEM, ORM and Content Marketing
    23 of Google the business sees almost nothing by way of results I see this dozens of times and it drives me nuts When presented with questions such as What is the exit rate for this page or which of these pages has the best performance blank stares dominate If you web designers don t have business experience make sure you tell the company you re working for that is the case If you are a brochure designer say so You may be a very good one but you should sell yourself accurately If you do not really know how to tune a site for the search engines then stay OUT of the business until you do All you re doing is over confusing people on an already confusing topic Now please don t accuse me of dismissing great visual design or talented SEO I m a huge huge fan of those mastering either very difficult art But part of the art is the business performance The language of the action Achieving the goals The information about that action a business can use to improve Understanding how the site interacts with the larger Internet If you ve mastered those things I bow way down in respect advice RANT One comment on Web Designer SEO Snake Oil Rant Are we still talking about this SEO Snake Oil Crap Finding the Sweet Spot says February 10 2007 at 4 58 pm blogged about this over a year ago but the latest debate has taken on a life of its own   I think it s healthy for the About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven

    Original URL path: http://www.buzzmaven.com/2006/02/web-designer-seo-snake-oil-rant.html (2016-02-01)
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  • SEO can learn from the construction trade - Scott Clark - SEO, SEM, ORM and Content Marketing
    shred it Crap It s about this time some designers fearing for the health of their masterpiece chime in All we need to do is tweak the tags Google does index flash We can add a site map the client is now completely confused and tension builds The SEO effort is in jeopardy and everyone s motivation to develop a relationship is reduced The site is doomed to a quiet existence fed only by the 15 of potential traffic that regular PPC injections can bring How can we avoid this I have an idea Our neighbor is doing renovations to their house and I ve noticed a stream of municipal vehicles coming by presumably to issue permits for various phases of the job Electrical has to sign off before plumbing plumbing before drywall and so on Since each trade is trained in a specific discipline a process of quality assurance is required by law to reduce the chances of a homeowner being faced with a costly re engineering of any part of the project possibly hidden under plaster and paint While websites are not physical things they are still constructed in logical stages Smart use of CSS and server side include files can help but the regular advice of a SEO may guide more than programming It might help to direct content development marketing plans and even some nuggets of opportunity Engage the SEO when the site is just getting started in new design or redesign and have the site plan audited Bring them in with the directive of focusing on organic placement usability and analytics deployment Listen to them and encourage a positive friendly relationship between all site developers With a little planning we can avoid ripping out walls and ceilings enjoying the bounty of a well indexed and

    Original URL path: http://www.buzzmaven.com/2006/01/seo-can-learn-from-construction-trade.html (2016-02-01)
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