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  • Amazon Associates SSL Certificate Expires - Scott Clark - SEO, SEM, ORM and Content Marketing
    Amazon Associates SSL Certificate Expires Amazon Associates SSL Certificate Expires Scott Clark Web Site Advice Whoops I hate when that happens We re just all so busy around here getting our MP3 store ready security ssl Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job

    Original URL path: http://www.buzzmaven.com/2008/01/amazon-associates-ssl-certificate-expires.html (2016-02-01)
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  • Google Adwords Trademarks Rules Damage Advertisers on Plural/Singular Broad Matches. - Scott Clark - SEO, SEM, ORM and Content Marketing
    Shoemoney where it kinda worked For example I do marketing for a national franchise let s call it Cheeseworks fictional and I have a high quality score placement on PPC and organic rank But competitors are able to bid AND DISPLAY Cheesework Pizza on Google Adwords singular no s Cheeseworks Pizza Open a Franchise in Your Town Excellent Opportunity Low Cost http www fabuliospizza com And then somebody else runs this one Cheesework Pizza Are You Ready to Be Your Own Boss Learn More http www franchise pizza leads com this company sells leads to franchises again this is a fictional representation of a real case Yes we filed trademark complaint about them using the singular version of this mark but since they do character by character checks apparently and rejected the complaint If someone does broad match triggering on Cheeseworks Pizza the ad with the singular version will show This is wrong Trademark Brands are protected from confusingly similar derivatives I don t expect Google to become an arbiter of trademarks they need a scalable system that does much of this but this case it is a real case just as absurd they should consider the spirit of trademark law considering use in commerce and how their match types work The interloper had private domain registration and doesn t answer emails we couldn t prove it but there was evidence they were selling leads to others We had to spend a lot of effort with attorneys to send a C D and a real substantial threat The ad is off now but it required huge work We d not expect them to get involved in the McDowell s vs McDonald s case that was in the Coming to America movie But this was simply a singular versus plural issue that anyone could see was illegal Upon removal of the ad via our legal work our brand specific click through rate jumped 4 This over the course of several months adds up to over 6000 in traffic not to mention possible loss of business to a competitor There is real talk about suing the other advertiser for the harm done I know Google wants things to be handled outside but this is one case where it shouldn t be At the very least Google needs to block by match type when infringement occurs They should have disallowed broad match at least Note I m not an attorney none of this is legal advice If someone would like to chime in and clarify these issues I will be happy to hear it postscript I received an email from Google who has approved the singular version of the trademark block It took me three tries and lots of damage done to my client but at least it s gone now I want to be grateful but still I m just mad Image from Coming to America a terrific Paramount Pictures film Highly recommended adwords ppc SEO Sphinn trademark trademarks Comments are closed

    Original URL path: http://www.buzzmaven.com/2008/01/google-adwords-trademarks-rules-damage-advertisers-on-pluralsingular-broad-matches.html (2016-02-01)
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  • Web "Hot or Not" Encourages Superficial Reviews. Is that Good? - Scott Clark - SEO, SEM, ORM and Content Marketing
    the world of multivariate testing and conversions optimization What s hot Studies have shown that sites get only 50 milliseconds to give an impression to users This site may help us learn what sites are attractive and appealing in a new way The trouble is our assessment of any site is based on the context of that site and how it was found Personalized search results further refine these buckets of intent so the site is more likely to be found by certain people What s not Anyone involved in web marketing knows that only through testin g can we achieve the beauty of conversions and success for the site owner To skim over websites and vote entirely on how they appear free from any other information e g the search PPC or organic inbound link intended audience etc is to miss the point It s true often ugly landing pages outconvert snazzy flash based slot machines 3 1 Why encourage sites that look pretty but may not perform or worse distract business owners from testable designs I hate to see ego designers who spend entire web budgets on snazz before knowing if the approach is right design testing Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update

    Original URL path: http://www.buzzmaven.com/2008/01/web-hot-or-not-encourages-superficial-reviews-is-that-good.html (2016-02-01)
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  • Kentucky's Workplace Flexibility (versus New York) - Scott Clark - SEO, SEM, ORM and Content Marketing
    every day even if they worked at home part of the week unless they can prove their employer required them to telecommute Yet they must also pay income tax in their home states for work they did there New York is the only state that aggressively enforces its tax code this way most states use a physical presence test that lets workers pay taxes in proportion to the amount of time spent working in each state Senators Christopher J Dodd and Joseph I Lieberman of Connecticut were sponsors of the Telecommuter Tax Fairness Act which would ban any state from double taxing nonresident telecommuters Now apparently the bill is stuck in committee and a vote does not appear to be forthcoming Cali Williams Yost recently posted on FastCompany s expert blogs area Work Life NYC Versus Kentucky One Resists Flexibility the Other Embraces It Who Wins which compared the approaches between New York and Kentucky places most would find more different than night and day It would seem that New York would use telework as an opportunity to reduce congestion and boost their economy According to the Partnership for New York City excess congestion shaves up to 4 billion a year off the region s economy preventing 52 000 jobs from being created But with office real estate sitting empty there is significant pressure to bring people to the city and fill those leases Contrast New York s active resistance with that of the State of Kentucky Not only is Kentucky embracing flexibility and innovation but sees it as a key lever for future growth and development Business and community leaders from across the state and within cities such as Lexington are working with the Institute for Workplace Innovation at the University of Kentucky and its director Dr Jennifer Swanberg as well as the University s President Lee T Todd Jr to achieve their collective vision According to President Todd I envision Kentucky as a state of choice a place where employers want to locate and employees want to work Becoming a leader in workplace innovation is imperative for the growth and development of our economy To read more about Kentucky s initiative and what Kentucky employers are already doing download the Institute for Workplace Innovation s Making Workplaces Work Employer Best Practices in Kentucky 2007 publication I am not a scholar of Henry Clay or his work but I have a strong feeling he d have a word or two to say about double taxing those wanting to work in quiet places It s silly to fight the changes that are happening in the workplace or to discourage work life balance among top talent I hope that Senator Dodd and Lieberman s bill makes progress And I hope that more people spend time looking at Kentucky s environment for clear thinking and good work NYC photo by Jorge Gobbi kentucky telework One comment on Kentucky s Workplace Flexibility versus New York Lexington KY Top 5 In Larger Metros for

    Original URL path: http://www.buzzmaven.com/2008/01/kentuckys-workplace-flexibility-versus-new-york.html (2016-02-01)
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  • Don't Make These Email Responder Mistakes - Scott Clark - SEO, SEM, ORM and Content Marketing
    online We knew it was real because it came shortly after the order was placed But Donato s made two errors Make sure you aren t making them in your business Donatos does n t use their own domain name for the feedback link prompting Vista mail to flag the message with a phishing warning In a world where trust is a critical part of branding this is just foolish My family is very advanced when it comes to the web but many customers would just delete the message without reading it Donatos sends our usernames and password in plain text in the message You just don t do this especially with all of the other personal information in the same message My family uses different passwords for our sensitive accounts such as online banking but I am absolutely sure this isn t the case for many customers This means the Donato s password may have been used for more lucrative purposes such as paypal etc We all know that keylogger exploits can do worse damage but at least they require an infection and many have basic protection Franchises RANT security Sphinn Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area

    Original URL path: http://www.buzzmaven.com/2008/01/dont-make-these-email-responder-mistakes.html (2016-02-01)
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  • Handicapped / Disabled Parking - Lazy Doesn't Count as a Disability. - Scott Clark - SEO, SEM, ORM and Content Marketing
    Linkedin Twitter RSS Home RANT Handicapped Disabled Parking Lazy Doesn t Count as a Disability Handicapped Disabled Parking Lazy Doesn t Count as a Disability Scott Clark RANT One thing that gets me flamed inside is to see perfectly able bodied people using disabled parking spots without the right When I see it it s all I can do to not say something This idea of a sticker struck me as a good one Probably wouldn t do any good If you truly need a permit for your disability check these instructions on how to get a disabled parker permit RANT One comment on Handicapped Disabled Parking Lazy Doesn t Count as a Disability Walt Goshert says January 26 2008 at 6 54 pm Hey what s with the walking Larry David About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra

    Original URL path: http://www.buzzmaven.com/2008/01/handicapped-disabled-parking-lazy-doesnt-count-as-a-disability.html (2016-02-01)
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  • Why Punish Customers for Finding Bugs? - Scott Clark - SEO, SEM, ORM and Content Marketing
    page not found error 404 page still does So I send a message to support omnistartell to tell them it s broken It s a one click reproducible issue so I figure it s an easy fix I get a tracking number and move on with my day For 99 9 of all software companies out there that would be enough But then I get the message back PLEASE REPLY ABOVE THIS LINE has responded to your ticket which was numbered 1234 The time of the response was 01 24 2008 17 36 PM Their response was For us to fix this problem we need you to fill out our bug fix form here www omnistar etools com bugfix Please let me know when you have filled out our bug fix form Thank you for your business with Omnistar Interactive The link is to a full length form I need to fill out Bullshit Somebody forgot to tell these guys about what it means to be the provider versus the paying customer If your software has a bug and I was nice enough to point it out then THEY should file the damn bugfix form ON MY BEHALF And it certainly wouldn t have hurt to say And we re sorry you had trouble It s kind of like the long forms you have to fill out when your bags are lost The airlines should be grabbing you a cold drink and asking what kind of music you like while they fill out the damn forms Poorly done RANT service Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street

    Original URL path: http://www.buzzmaven.com/2008/01/why-punish-customers-for-finding-bugs.html (2016-02-01)
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  • Pride in Your Work - Scott Clark - SEO, SEM, ORM and Content Marketing
    shows Sometimes it s downright artistic These guys take pride in the work What s more almost nobody will ever see it This is behind the scenes cabling that makes things like this website work Anyone can pull wire but only certain people can make it look like a masterpiece another two photos after the break Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry

    Original URL path: http://www.buzzmaven.com/2008/01/pride-in-your-work.html (2016-02-01)
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