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  • Don't be frantic! Slow down in your internet marketing! - Scott Clark - SEO, SEM, ORM and Content Marketing
    it better If it is a good idea who did it already How is it different than what you want to do Once you feel that you have something write down your goal events What are the required steps goals entry pages exist pages and answers you will need to count a visitor as a customer If you re selling products what are the items that are least competitive most profitable and how do you intend to stand out from the mix A goal path might be Search for widget Click on my site Click on widget details Click on buy widget Click on Check Out Enter Payment Info Enter Shipping Info Thanks for your order goal page So what are the chances then of getting customers through all of those steps Are you making any money on this order After your TIME materials and the item s cost are you walking away with enough profit Can you do it long term What is the value of a customer What is the average profit on a sale How will you deal with vendor headaches Returns Credit Card fraud Lastly to succeed on a website you have to be very comfortable with computers email Google buying online searching and such I am sorry if this is hard but it is a prerequisite If you hate computers a website is not for you unless you have a full time staff member who can own the site I read a competitors site the other day that said Not very computer literate No problem C mon So many brilliant ideas cross my desk I always wish I could get involved with them all Feasibility studies are one of my favorite services because I get close to the idea and learn so much along the

    Original URL path: http://www.buzzmaven.com/2006/01/dont-be-frantic-slow-down-in-your.html (2016-02-01)
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  • The smudge test for website effectiveness - Scott Clark - SEO, SEM, ORM and Content Marketing
    test for website effectiveness Scott Clark Optimization Web Site Advice Ask yourself this question Within 15 seconds of visiting my site does the visitor unambiguously head towards the goal s I need them to accomplish for my website to be profitable If you re like many the answer is not even close Over time websites evolve until they re blurry They lose their focus as demands of new features sections and other add ons come to life We recently split websites for one of our best clients The original site had two goals and it could not do either very well Now they have two sites each with their own goals One of those split sites is a lead generating engine and results have skyrocketed Perhaps it s time to take that smudge test on your own site advice SEM SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear

    Original URL path: http://www.buzzmaven.com/2006/01/smudge-test-for-website-effectiveness.html (2016-02-01)
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  • Why should I visit your site? - Scott Clark - SEO, SEM, ORM and Content Marketing
    is no I ve got better things to do and while you feel your company should be intriguing enough to prompt me to enter the URL and check it out I will not And neither will anyone else So let s look at some printed ad URL references that WOULD work Pet Supply Store Check out our KITTEN CAM at http www notarealsite com What it would take 40 logitech camera a USB cable extension and the internet connection you already have and a kitten Put the cam software in the startup folder and have it run minimized It won t bother anyone and kitten cam and your web traffic will live Example 2 Collegiate Athletics Store Check out the Wildcats Rumor Mill Visit http www notarealsite com Example 3 Clothing Store Free Outfit Drawing 2 1 06 300 value Enter your name at http www notarealsite com Example 4 Insurance Agency Yes even they can improve Underinsured or Overinsured Free 2 minute calculator at http www notarealsite com in short make me WANT to go to your site Make it worth my time BE CREATIVE think about your business like your customers do advice Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs

    Original URL path: http://www.buzzmaven.com/2006/01/why-should-i-visit-your-site.html (2016-02-01)
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  • Human-like web crawling & SEO - Scott Clark - SEO, SEM, ORM and Content Marketing
    tale tell crawler characteristic Web crawlers typically ignore javascript images and some Flash animations to save power It s faster to grab a web page text and index that than to try to grab everything This makes spiders easy to detect and to optimize for Analytics software can treat that traffic differently than human traffic and our reports can divide it out You see part of the analysis and optimization of web pages in current techniques depends on the spiders not looking at javascript and images We ve become used to looking at the site from an efficient fast crawler s perspective and leveraging these elements in SEO work But a human simulation crawler would throw a wrench into this part of SEO It would also make it hard to block bots that were sucking up bandwidth If you can t tell what the bot is about you ll have to assume it s human I think I ll write a crawler too Mine will be sixpackbot It will stumble through websites sometimes three and four times in circles It ll stop for a nap occasionally and then start up again stopping to hit the john a few times I ll ignore robots txt files though cause when sixpackbot is drunk he goes wherever he damn well pleases Happy Friday SEM SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn

    Original URL path: http://www.buzzmaven.com/2006/01/human-like-web-crawling-seo.html (2016-02-01)
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  • Google Local tests local map ads - Scott Clark - SEO, SEM, ORM and Content Marketing
    hotels in Manhattan This is expected and not a huge shock but what will be important for the future is the use of LOGOS in the details area Oddly in the test the little details page that pops up did not link the URL shown So www holiday inn com was not linked in the little box The title however was redirected to http www ichotelsgroup com h d hi 1 en hd NYCBY A click on the sponsored links in the left side of the box ONLY brought up the map bubble and did not bring up the site and there were no alternatives to that other than to then go over to the bubble and click I would have hoped for a rollover affect to SHOW it on the map and a click to site effect on the ad The question is will advertisers pay for the map data display or the second click on the header local seo Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses

    Original URL path: http://www.buzzmaven.com/2006/01/google-local-tests-local-map-ads.html (2016-02-01)
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  • Fly-Through Local Ads Next? - Scott Clark - SEO, SEM, ORM and Content Marketing
    the maximum number of buses and trains Very cool Google also has a pet project called Google Transit in Portland and there s every reason to believe they re watching Hotstop closely For tourists one really nice feature is the point to location on map The advertising initiative is the first time I ve seen a map site actually put street level ads on directions pages So if you say you want to go somewhere on 5th Avenue it may eventually suggest some places for lunch perhaps with a coupon Innovation Combine Windows Live Local and local advertising and you get a rather high octane mix of cool and targeted marketing Take that to the cell phone and you have context This is where I see this going Proximity marketing with visual clues and ads delivered with content to your phone I wrote about proximity ads a bit last year We ll see what happens Then get some of the gamers involved and we can do live paid placement ad properties in urban games These spaces are left blank by game developers and the properties are sold as placement ads in accurate virtual worlds Think of it as digital billboards in a virtual world Other idea is to allow a pre visit to a place you re heading to Scope out via virtual reality the area so you can get around better and also explain to someone else where to go Ideas maps Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers

    Original URL path: http://www.buzzmaven.com/2006/01/fly-through-local-ads-next.html (2016-02-01)
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  • Podcasting for the masses. - Scott Clark - SEO, SEM, ORM and Content Marketing
    available on iTunes via a normal Podcast feed automatically A device like this would make podcasting as easy as tape recording churches schools and workplaces would be able to keep current versions of lectures and presentations on the web with the same work it would take to put it on cassette It should be durable and easy to hold a familiar form that doesn t intimidate It should have a built in stereo mic like the awesome ones found on good camcorders Long periods of silence would be automatically removed and the volume level of the recording would be automatically maintained Software inside does this transparently It should be cheap and so simple that there are no special skills required The technology should be good enough to hide all the neuances of recording and publishing Let s call it the podcast buddy Idea 2 The Podcast phone or podcasting from your cell phone Imagine a phone number that you call to podcast A teacher could call this number to record the homework notes for the day for example Conference calls could be recorded and automatically podcasted to private audience at a company Personal podcasts could be done from a cell phone like blogging from the car Podcasting One comment on Podcasting for the masses Podcast Recording On The Go Perfect for Lectures Churches Interviews Finding the Sweet Spot Building Web Businesses That Profit says March 20 2007 at 10 04 am gets curiously close to my tounge in cheek Podcast Buddy concept from a couple of years ago and I m glad to see it develop into a real About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5

    Original URL path: http://www.buzzmaven.com/2006/01/podcasting-for-masses.html (2016-02-01)
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  • Doctor Doctor, Tell me the news! - Scott Clark - SEO, SEM, ORM and Content Marketing
    economy hundreds of millions of dollars a year No really Have physicians and medical offices post their medical records update online as a PDF file that you can fill in at home the night before You only have to post it ONCE when it changes and then it will work for you all year Then when I make a 9 00 appointment I can come in and hand it to the person behind the counter all filled in Then I will grab my forklift and prepare myself for the large stack of privacy policies that will be handed back It s easy folks PDF converters are FREEEEEEEEEEE Try PDFonline or PrimoPDF Then on your voice mail attendant and little inserts in your bills etc etc you can remind folks to go grab mydoctoroffice com medicalhistory pdf before my appointment Hey how about this why not give those who use it a little bonus gift Ideas RANT Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry

    Original URL path: http://www.buzzmaven.com/2006/01/doctor-doctor-tell-me-news.html (2016-02-01)
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