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  • Don't tick off the bloggers...a tale. - Scott Clark - SEO, SEM, ORM and Content Marketing
    off the bloggers a tale Don t tick off the bloggers a tale Scott Clark Just for Fun New Marketing You know how food critics never show their faces in their articles Well imagine every blogger a critic I just saw this article and I think it s just the beginning of a new wave of shake ups in crappy businesses and it s a good thing Let s just hope that those with good experiences sing praises sometimes too AFTER A HEATED PHONE EXCHANGE with an unsatisfied customer who happened to be a blogger PriceRitePhoto com a Brooklyn N Y based camera e retailer recently found that blogosphere justice can be swift but is rarely merciful read on Lesson Don t piss off an influencial maven And no you don t know who they are New Marketing Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit

    Original URL path: http://www.buzzmaven.com/2005/12/dont-tick-off-bloggersa-tale.html (2016-02-01)
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  • Going to miss SES, Matt Cutts is from KY, full voice mail! - Scott Clark - SEO, SEM, ORM and Content Marketing
    around here We got a little snow today and it s darn cold No accumulation but the falling stuff looked pretty December 1st That will get the shoppers in the mood My voice mail box is full full full And the reason Well it s lots of client calls sorry guys I m trying pleeeze use email but Yahoo decided to give out my toll free number on their bills So I am getting dozens of calls from grumpy Overture Yahoo Search Marketing customers giving me an earful about how they didn t know they were spending 12500 last month on the keyword small business So that s what the non stop traffic button is for I sure wish I could go to Search Engine Strategies this weekend I d like to get to know the SEO community better and chat with some folks I am somewhat isolated here at times But they are holding it at one of the businest times of the year holiday Retail and I m just slammed Well they re doing it again in Feb but in NY NY making it a very expensive journey I m continuing to ponder the name change for the firm to better suit the Search Marketing focus but have no time to really put my mind to it Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness

    Original URL path: http://www.buzzmaven.com/2005/12/going-to-miss-ses-matt-cutts-is-from.html (2016-02-01)
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  • Remarkable Greeting Card Store - r-nichols.com - Scott Clark - SEO, SEM, ORM and Content Marketing
    Greeting Card Store r nichols com Remarkable Greeting Card Store r nichols com Scott Clark Improving Work I highly recommend R Nichols for your Christmas Cards this sesason He s giving 25 of his sales proceeds on holiday cards to the humane society Not only is he a nice guy but his designs are wonderful PS Yeah he s the guy who illustrated French Women don t Get Fat One comment on Remarkable Greeting Card Store r nichols com BabsieD says March 27 2006 at 3 10 pm R Nichols is also donating 5 per box from his shopping line of notecards during the month of May 2006 www r nichols com shopping html to Suited for Change the DC based charity that moves women from welfare to work with training and appropriate workplace attire He s amazing About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick

    Original URL path: http://www.buzzmaven.com/2005/11/remarkable-greeting-card-store-r.html (2016-02-01)
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  • Holiday Shopping - Adwords Shotguns 'a firing - Scott Clark - SEO, SEM, ORM and Content Marketing
    bit of holiday shopping this morning online As I search I am distracted by the horrible Adwords advertisements that are being run no doubt at extremely high costs If anything can be read into them it s desperation I thought it might be good to post a list of critical points that apply to any Pay Per Click ads Direct your ads to your products not your home page Utilize a call to action give people some kind of prompt Use a headline that we will read not your company name Refine your ads prune these low value low clickthrough ads Remember that Google rewards higher clickthrough It s like free money If you d like me to glance at your adwords ads I ll be happy to give them a glance but please just send me the ad don t ask me to find it Use the clipboard so I can see the URL too Scott SEM SEO Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam

    Original URL path: http://www.buzzmaven.com/2005/11/holiday-shopping-adwords-shotguns.html (2016-02-01)
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  • Watching the Yahoo Dream Feed - Scott Clark - SEO, SEM, ORM and Content Marketing
    spend money on their marketing But sadly many of these new businesses are poorly thought out There is simply no market for the items at the price they re asking they ve not explored their niche well and even if they did make it into Yahoo directory the rest of their site is poorly optmized structured for the search engines and usability If some of these companies would just do a basic feasiblity reality check they might be able to find a truly profitable niche As it stands site after site seems to want to sell snow to Eskimos at ridiculous prices I m assuming that their logic goes something like this The web is huge and even 0 00001 would feed my family There are people who would buy anything Nobody looks at price Please consider web feasibility research prior to plunking your hard earned money time and energy into a website Some things work some do not The web is used by real smart and yes cheap people You must accept this If you don t have something remarkable to sell then you are not going to sell anything UNLESS you re willing to sell for less advice Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon

    Original URL path: http://www.buzzmaven.com/2005/11/watching-yahoo-dream-feed.html (2016-02-01)
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  • Electronic Surveillence in the Workplace - Scott Clark - SEO, SEM, ORM and Content Marketing
    years ago conversations on the phone or in the hallways were forgotten quickly introducing reasonable doubt if ever questioned in a legal context But now these conversations conducted electronically are woven into the history of a company via electronic logging and backups Nancy Flynn executive director of the ePolicy Institute puts it this way There are three main reasons employers monitor employees legal liability issues employee productivity and security breaches For example e mail creates a written business record and employers are becoming increasingly aware that e mail and Internet activity is the electronic equivalent of DNA evidence If a company is sued or investigated by a regulatory agency you can take it to the bank that e mail will be subpoenaed One of the early reasons for inappropriate use on the Web was the availability of high speed connections at work but even with high speed connections at home some employees are not getting the message Though most employees are aware 85 percent of monitoring fully 25 percent of the firms in the survey had fired employees for inappropriate Internet use and one in five had email subpoenaed by law enforcement It s clear that we must look beyond fancy software to solve the problem for us A proven method to avoid problems is rather old fashioned clear consistent communication about what is expected from employees This is usually done in the form of written policies and some sort of signature Having consent can be important if a problem emerges even if it s implied through policies Employers should notify employees that they are being monitored what type of monitoring is being done and how data from monitoring will be used said Beth Givens executive director of the Privacy Rights Clearinghouse Employees also should know that accidental viewing of offensive material is not something to worry about as it happens to us all sometimes All types of electronic communications are subject to risks and you with legal counsel should have a policy covering their use An outside consultant can be used to help educate the manager or executive in the best ways to present the information but should not be used to deliver it to employees in my opinion In addition I recommend examples of violations along with more generic common sense expectations I would encourage some sort of automated reminder mechanism as well E mail reminders can be set to send reports to employees on a regular basis with information about numbers of emails sent pages visited or a simple note A gentle reminder keeps the rules on the minds of the users with regular frequency Yep they re still monitoring The message should be matter of fact and straightforward not oppressive in tone The Federal Wiretap Act allows via some rather elegant technicalities employers to monitor e mail and IM communications in the workplace under many conditions Other laws protect employee s private communications such as access to an employee s Web based e mail services such

    Original URL path: http://www.buzzmaven.com/2005/11/electronic-surveillence-in-workplace.html (2016-02-01)
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  • Telecommuting Plans for the Real World - Scott Clark - SEO, SEM, ORM and Content Marketing
    creating impressive new tools to bring us together across the distance Among these are services called contextual collaboration environments virtual meeting rooms with tools for working online Specific offerings are Glance Personal GoToMeeting and Conferral each costs less than 50 per month to use and offers functionality on par with 1 000 month systems of a year ago They offer no brainer sharing of screen space without special setups or training Even the smallest business can get on board as there are no per use charges The basic versions allow up to 10 attendees any of which can take control if given permission To illustrate let me give a scenario repeated often in my office A client wants to discuss something such as a spreadsheet or a marketing idea We make contact via instant message or e mail and I assign a meeting link provided by the software on demand They select that link and we re both looking at the same screen 45 seconds after we decided to have the meeting no fuss We get on the phone and share mouse control talking and working out solutions I m also able to collaborate with programmers artists and other consultants forming a virtual team of professionals in seven states working with an efficiency I could never have imagined that day in California You might say Okay okay web companies can easily use this stuff but what about traditional businesses Are there applications for small manufacturing law firms accountants purchasing agents and travel agencies I contend that many different disciplines could realize productivity gains using tools like these even if only occasionally Imagine an impromptu chat with an accountant to discuss a small QuickBooks issue or a two or three line revision to an agreement with your attorney so you can close a deal How about discussing patient records or troubleshooting computers You can reach top talent without consideration for their location and assemble virtual teams rapidly for certain projects employing the best specialist for a particular role Stay at home caregivers can be tapped for their talent for a few hours a day and vast amounts of administrative work can be in sourced to people in your community Web or phone salespeople can assist customers with difficult purchases and sick employees can sit in on the team meeting The list goes on With tools like this you do give up some of the personal touch needed for a coherent team and virtual meetings must not replace all contact We will need to see each other smile and shake hands from time to time But now we can plan it getting together when it makes sense and meet online otherwise With the technology issues all but solved what about the resistance we saw in the early years by managers I can t tell you for sure but 4 per gallon gasoline clogged highways airline chaos and grave environmental concerns may play a part in reconsidering it I m feeling optimistic for

    Original URL path: http://www.buzzmaven.com/2005/10/telecommuting-plans-for-real-world.html (2016-02-01)
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  • On a mission: 10 useful web sites for Kentucky businesses - Scott Clark - SEO, SEM, ORM and Content Marketing
    Cafe serves up a business info feast insights on starting running and growing a business The large number of participants means you ll almost always find someone else who has faced a similar issue to yours 8 http www sidestep com If you travel for business this site will do more than save time it ll rise to the top of your bookmarks list With a comparison tool that searches Expedia Travelocity and Orbitz you can find the best rates for flights hotel rooms and rental cars If you re a frequent flyer the sidestep toolbar add in attaches to your web browser to give basic searching functions anytime 7 http www download com As is the case with the sidestep toolbar sometimes we all need a little specialized utility for the computer and the mega software suite won t cut it The download com site is a little geeky but the shareware and freeware offerings number into the thousands You can find utilities for just about anything you ll ever want to accomplish on your computer 6 http www osha gov As employers we re all bound to assure the safety and health of our employees and the U S Department of Labor s site provides almost everything for compliance in your Kentucky business Forms posters and various regulations are easy to find and print out 5 http www ehow com From how to conduct market research to buy a fax machine there are thousands of how to guides in one place An incredibly useful site ehow com is my favorite place to go and ask stupid questions Example how to guides include finding a good accountant and getting the most out of a trade show 4 http www score org Speaking of questions here you can send for free any inquiry about business to one of over 1 000 volunteer business counselors There are specialists on many topics and they guarantee confidentiality on all questions The diversity of talent is very good and these folks seem to love doing it 3 http www eftpssouth com Eftps This rather clunky site won t win any design awards but it lets you securely pay almost any type of federal taxes online You can also schedule payments ahead of time and they ll fund automatically on the specified date This is great when you re going to be busy or away near a deadline 2 http www findlaw com Growing every month you ll find huge quantities of legal information news and case study research to understand the issues you might face running your business I ve never seen a more extensive collection of legal resources in one place Specialized legal topics such as intellectual property and thousands of free articles put it at the top of my bookmark list 1 http sos ky gov The Kentucky Secretary of State Web site also underwent a transformation in recent years What used to be painful to use is now a slick indispensable

    Original URL path: http://www.buzzmaven.com/2005/10/on-mission-10-useful-web-sites-for.html (2016-02-01)
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