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  • One big happy brain - RSS - Scott Clark - SEO, SEM, ORM and Content Marketing
    you get the hang of using RSS it becomes rather obvious how you can use it for business Staying well informed no longer requires wading through irrelevant news to find the nuggets you re after providing your queries are well written and that you have the right feeds Setting up an RSS aggregator software even Outlook My Yahoo and AOL home pages allow you to link to RSS you can watch your competition industry moves and more Done right it filters out the noise and gets you what you need updating itself as often as you want For web design and content management it has some very real implications Activity in the marketplace may lead you to add to your FAQ list or even to add a new page and Pay Per Click term When a buzz happens you can become a part of it right now and reap the benefits of that energy Example Let s say you are selling ABC jeans You can set up an RSS feed searching the major news wires and entertainment feeds so that if a celebrity wears ABC jeans and someone tells the public what they re wearing you can be ready with keywords pay visit terms and a special page for them to find and shop on There s gold in those hills advice Ideas Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments

    Original URL path: http://www.buzzmaven.com/2005/06/one-big-happy-brain-rss.html (2016-02-01)
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  • The number you have reached does not require a "1" - Scott Clark - SEO, SEM, ORM and Content Marketing
    the ENTIRE number Okay wait a second didn t this call just happen over a high tech parallel processing fiber optic network So WHY NOT JUST REMOVE IT FOR ME and complete the call You could if needed say The 1 was removed from your number as it was not needed completing your call but that would be way too easy wouldn t it The same thing happens on web forms WHY must I enter my credit card expiration date just the way you want it Why not do a little bit of logic behind the scenes and replace that slash with a dash in the date if that s what you want If I forget to type something why not put the cursor there and ask me nicely perhaps telling me why you need it How about changing the color of what I forgot so I can find it on your ridiculously long web forms It s just another symptom of websites being created from wizards and templates without any regard for the customer I m a believer in computers and use them whenever it s possible to save humans work If you can write 10 lines of Javascript code to simplify the process for every single customer isn t it worth it Better said aren t THEY work it RANT Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn

    Original URL path: http://www.buzzmaven.com/2005/06/number-you-have-reached-does-not.html (2016-02-01)
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  • Explosive, intoxicating marketing! - Scott Clark - SEO, SEM, ORM and Content Marketing
    a Good Search Consultant Client List Speaking Contact Facebook Google Linkedin Twitter RSS Home Just for Fun Explosive intoxicating marketing Explosive intoxicating marketing Scott Clark Just for Fun New Marketing When attempting to set up my Yahoo Local Search setup I used terms such as website marketing and marketing consultant to which Yahoo s editorial gods said Yahoo Search Marketing has decided that it does not wish to be associated with certain types of behavior and products in its Local Sponsored Search product This includes but is not limited to businesses that offer the following firearms fireworks explosives tobacco and smoking products and prescription drugs Man I always thought my work was sort of clean cut New Marketing Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra Creative and Ruby on Rails Man Search Engine Watch Seth Godin

    Original URL path: http://www.buzzmaven.com/2005/06/explosive-intoxicating-marketing.html (2016-02-01)
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  • Yahoo Store Transition - Scott Clark - SEO, SEM, ORM and Content Marketing
    it be for them to provide a transition mechanism for this situation Lesson Learned NEVER EVER EVER use the same Yahoo Id for more than one Yahoo Store or Yahoo Merchant Solutions account ALWAYS use a unique non personal special ID for it Never use your own personal Yahoo ID for a Yahoo store Always make up a new one that belongs to the store I have been through this FIVE times and each of these times my clients have been the victim of this nightmare It leaves a bad taste in my mouth for recommending Yahoo Merchant Solutions anymore one update 1 24 06 I managed to get a store fixed after a number of emails and what apparantly was a bunch of trouble for my rep He came through for me and we were able to recover a domain name for use in a new store Kudos to Randy Yim and staff members involved for saving my butt Please make this easier RANT One comment on Yahoo Store Transition Yahoo store developer says January 24 2006 at 12 24 am You re absolutely right about Yahoo Stores not being portable from user to user As a Yahoo Store Developer who has developed over 1000 stores I have only been able to accomplish the transfer through my Yahoo rep who then forwards the request to the engineers I agree with you that Yahoo should fix this problem Kevin VenturaWebDesign com Yahoo Store Developer About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a

    Original URL path: http://www.buzzmaven.com/2005/06/yahoo-store-transition.html (2016-02-01)
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  • Conversion Tracking Research - Useful Links to Research
    Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates How to Improve A B Testing How to Use Split Run Testing to Raise Conversion Rates How to Increase Conversion Rate by 1000 How One Word or Even One Letter Can Boost Conversion Rates By Over 400 Four Word Keyword Phrases Yield Best Conversion Rate Conversion Rates What Do You Track PPC Advertising Connects to Conversion Rate Conversion Rate Optimization Using Offermatica Map Scent Trails That Lead to Better Conversion Calculate Your Conversion Rates Calculating Your Online Conversion Rate Multi Variable Testing Web Site Testing Beyond the A B Test Landing Page Optimization Using the Taguchi Method Landing Page Testing Best Practices A B Testing for the Mathematically Disinclined Split Testing Ad Copy and Landing Pages How to Figure out What Price to Charge via Split Testing How Doing the Splits Can Be Good for Your Website Conversion Rate The Power of Split Testing Introduction to A B Split Testing About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/conversion-tracking-testing-research-and-resources (2016-02-01)
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  • Customer Service Research - Useful Links to Research
    Service People Do What They Do Best http www crmguru com editor top 10 1605 php How to Profit from Customer Service Recovery http meclabs com cgi bin pl pl cgi rec Profit from a Customer Service Recovery Program http customerservicezone com customerserviceguest recovery htm Make a Profit with Customer Service http www baergroup com files CustomerService 20Screen pdf Leveraging Employee and Customer Satisfaction for Profit and Growth http www exed hbs edu programs abs print html Profit From Customer Relationship Management Solutions http integratedsolutionsmag com Articles 2000 01 000109 htm Customer Satisfaction and Willingness to Pay http www crmbuyer com story 46460 html Improving Customer Satisfaction Loyalty and Profit http www amazon com exec obidos tg detail 0787953105 The Service Profit Chain http www amazon com exec obidos tg detail 0684832569 Customer Service Representative Salary Survey http payscale com salary survey aid 27584 raname PROFIT fid 6886 What Have You Done for Your Customers Lately http clickz com experts crm traffic article php 3559376 Get That Customer Back http clickz com experts crm actionable analysis article php 3529841 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/customer-service-research-links (2016-02-01)
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  • Future-Proofing your SEO Efforts - A Guide for Executives - Scott Clark - SEO, SEM, ORM and Content Marketing
    links from trusted sites and social media sharing human activity Google Bing 2009 are nothing like Google Bing 2012 vastly more powerful using over 220 ranking signals Google Bing 2012 are a convincing proxy for the searching customer and are difficult to fool SEO It is usually straightforward to rank well for your company name It is harder to rank for keywords Researching keywords being used by your customers is essential Solid future proof SEO is based on adopting an inbound marketing approach SEO is not an I T activity and must be internalized woven in to your organization More about creating a SEO friendly website in 2012 is on this post Inbound Marketing Slowly and naturally acquiring customers by maintaining a pool of useful relevant content with regular freshening e g pool of clean water in the desert Grow association of your brand with quality timeliness and develop a network of advocates Outbound Marketing Chasing the customer and advertising to them Customers are flooded with marketing messages each day Effectiveness is temporary and often has backlash May be employed in combination with inbound techniques Web Marketing Overview Glossary for CEOs Web Advertising Modern web advertising is fast to start up highly targeted and measurable showing ads at the right place and right time Ads may appear in search engine pages on other sites or on social media pages Examples Google Adwords Bing Adcenter LinkedIN Ads Facebook Ads banner ads Clicks from Other Web Pages Links are the life blood of the Internet Obtaining these links and the traffic that results is collectively known as link building Examples News stories blog posts lists of resources in which you appear Search Engine Referrals After a web user enters a search query on a search engine and clicks on the results this activity is called natural or organic traffic and has no per click cost This is heavily influenced by link building Examples Google regular search results Bing regular search results Local Business Listings and Mobile Google and Bing list local businesses prominently in the search results pages and are essential including the ratings and reviews provided by consumers This is especially true for mobile users Examples Google Places Bing Local Yelp Maps Social Media Users of social media do a lot of sharing of content if it is very good but shun aggressive promotion Having your content shared on social media can build delicate trust and traffic but requires engaging and helpful material This can increase effectiveness of link building Examples Facebook LinkedIn Google Twitter Slideshare Email marketing Opt In Email marketing can be a very effective tool It enables a lot of testing optimization and control Building a great email list can help to sustain the momentum for a consumer site on line Direct visitors Usually occurs after the potential customer has already learned your business name and knows something about you A memorable domain name contributes to success Examples Typing in your web address to visit your site Handout

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/future-proofing-your-seo-efforts-a-guide-for-executives (2016-02-01)
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  • Migraine Diary Creation using Jott
    your life While it may seem odd to record something like took kids to school it s important that you do so If it s a trigger you want to know it not stay in denial The goal is to find all triggers good or bad Impact Feelings What effect did the migraine have on your daily activity This entry is motivating to you for keeping your diary and helpful to your doctor It s exceptionally hard to remember feelings so use metaphor or imagery when you re recording This will help you capture the essence of how you feel Sleep Amount and Quality In the morning record how well you slept and for how long Some will combine this in a single first thing in the morning Jott Migraine Attack Entries Worry You feel worried that a migraine may come This is good for helping determine if you are subconsciously detecting migraines and possibly increasing their chances Migraine Coming Migraine Attack record the exact time you FIRST FEEL an attack coming on For me it s like thunder on the horizon Some people come up with their own personal code for this if you don t want others to know what you re recording Intensity Many use a 1 10 scale for this Again use a code if you re not wanting people to know what s going on Medications Any medications you took and their dosage Since most people only have 1 2 medications used for migraine you can keep this simple Migraine Gone Once the migraine is gone record that too as soon as you can Duration of migraine is an important part of the measurement If you go to sleep and are not sure just record went to sleep the next morning Gathering it All Up After a few days of entries you ll have a bunch of emails in your in box that will form your diary I recommend putting them into a folder of their own You can also automate some of this using folders and rules if you re technically inclined If you use Gmail here s a great write up on how to do that Tip You may wish to have a friend or family member compile your diary This is excellent because it frees you to just live life normally and also introduces the need to be clear and consistent in your messaging When you re feeling better you or someone else may want to compile the entries into a single document something you can see at a glance and show to your doctor don t expect doctors to take the time to browse your email box with you An excel worksheet is ideal if you re familiar with that format Pen and paper are great too KEEP DOING IT DO NOT STOP IT IS WORTH IT Migraines are elusive and almost seem to know when you re trying to pin them down The moment you stop recording your information you

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/migraine-diary-creation-using-jott (2016-02-01)
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