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  • RSS competitive research, RSS for research
    and are consistent in the information they send They can be your eyes and ears on the web and blogging community and they work for free The most basic type of agent is an email alert These are old school in that their delivery depends on it making it to your in box and through your SPAM filters Email alerts are available from many sources such as Reuters and CNN or even eBay They are incredibly easy to set up but can be tricky to stop or change I find them of limited use but Google News Alerts does the best job of any I ve tried If you know in advance the URL of information you want you may want to use a page monitor These visit a site on your behalf and send you an email when the contents change This is very useful for watching your competitions websites or press releases For less predictably located information you can use an inverted search engine such as googlealerts com or feedster com Still these make their way to you in the mass of other email you read making them less useful Email notification methods are rapidly being overtaken by RSS which stands for either Really Simple Syndication or Rich Site Summary It offers many advantages over email alerts such as privacy and subscription control To find RSS feeds sources you can use a search engine like feedster which has indexed over 150 million RSS items or look for the orange RSS icons found on many web pages Feedster in particular will send alerts of new posts by author subject and more and it will even combine your feed search results into a new feed feed to scan quickly Feeds are usually viewed using software called an aggregator These come in all flavors including plug ins for Microsoft Outlook and Eudora as well as live bookmarks in the Firefox browser Microsoft announced last month that RSS support would be built into the next version of Windows and Macintosh users have enjoyed it for a while Subscribing is done via simple click or cut and paste You can assign expirations to keep your screen clear of old news In some ways it s like a Tivo for business intelligence My current favorite combined system is Klipfolio by Serence a free tool for assembling feeds to meet your own needs There is a page monitor feed monitor and automated Google query system for web or news searches You can browse an incredible Klip farm with thousands of data sources of all types I have around forty precision feeds page monitors and news searches and find it quite manageable for a morning scan and have never been so well informed A warning Once you start using RSS or Klipfolio you will not be able to live without them The first time you are able to make a competitive move based on a feed summary sent to your cell phone you ll be hooked

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/one-big-happy-brain-building-your-own-knowledge-dashboard (2016-02-01)
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  • Real Estate Websites - Searching for Real Estate
    out of search results for competing agents The Internet whetted the public s appetite for information and they will go where they can the best information for the least cost in terms of time and money So it s inevitable that competition to the traditional MLS would emerge and interest was red hot at Real Estate Connect a conference in San Francisco held last week It was standing room only when sessions were held relating alternatives to the MLS for home data search To rattle nerves further rumors of a new open source MLS alternative have been circulating widely in developer communities Such a system could possibly invite all comers to both contribute and partake in the home listings data nationwide for free One conference session was given by Zillow com co founded by Rich Barton who started travel site Expedia Zillow is an innovative home value website that gives consumers the ability to estimate and track the value of properties online It powers Yahoo Real Estate and has 66 8 million homes but it is not yet covering Lexington or Louisville Using the integrated Microsoft s birds eye view map system which is available in Lexington already via http local live com house hunting trips feel like helicopter tours And Zillow is unaffiliated with any real estate entity The real estate boom on the Internet attracts new entrants almost daily with the promise of better assisting consumers in research and helping brokers market properties more successfully The end result brokers and agents are simultaneously presented with an abundance of opportunities and competitive threats says Trulia com a search engine which is giving away free plug ins for agent websites that offer powerful map searching capabilities without any programming Trulia s recent partnership with fast growing real estate franchisor Help U Sell which uses a model without percentage based commissions shows what can happen when new systems are switched on Using Trulia s search tool Help U Sell franchisees offer customers a fixed fee menu of choice for their agent provided services bypassing completely the traditional model There s more Early as April of this year eagle eyed bloggers reported unusual links on Google for a real estate search and screen shots circulated around the web Just last week Google sleuth Tony Ruscoe located Google Real Estate in a secret test account All evidence points to imminent launch of the largest independent vertical real estate search system surely funded by agent advertising So are real estate agents still important All signs say absolutely but their roles are changing Even Google s Justin McCarthy Strategic Development Manager for Real Estate embraces their importance This is a huge transaction that needs hand holding from a real estate agent A study by NAR showed 77 percent of consumers used the Internet to search for properties but 81 percent still worked with an agent for the purchase It s the agents and brokers who shun Internet technology who will find things unfriendly A search

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/real-estate-on-the-web (2016-02-01)
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  • Redroller - Small Business Shipping
    are paying retail or more to ship We can save them up to 40 immediately without adding any complexity to their process When comparing results can be sorted by pick up or drop off times or arrival guarantees depending on the needs of that particular shipment Sometimes it s better to pay a little more to get the package to the customer a day sooner and delight that person s child on their birthday for example USPS DHL Federal Express and regional carriers are currently in their system As this goes to press a brand new service called DHL Home combining DHL s air logistics with the USPS neighborhood delivery reach is coming online Noticeably absent is UPS We ve invited UPS to participate and we d love to work with them says Taylor UPS has earlier stated that they do not offer access to third party software where they lose control of the customer interaction so have to date chosen not to be a part of this tool s vendor list One click simplicity is critical to RedRoller s success and they know it It s got to be easy and fast or changing is hard to contemplate Many small businesses don t want to use something new but with fuel surcharges and fees fluctuating wildly differences between carriers can have nasty surprises We re not talking about saving a few cents here says Taylor we have studies where savings of 42 were realized To use RedRoller com you enter the starting and ending zip code package type and weight just like any other carrier s site The system then goes out and compares prices feeling very much like the last time I bought a plane ticket A table comes back for sorting and choosing with ship it buttons next to listings which communicates with the carrier and prepares a label We are built upon IBM Websphere so there is openness to other fulfillment solutions as they come along We also support scales and other hardware already continued Taylor Ecommerce integration is also on the agenda Using a system that finds the cheapest route back home for a returned item can save the merchant money at minimal inconvenience to the customer It imports QuickBooks and EBay order data directly already I shipped a 15 lb package from Lexington to Santa Clara CA in a test Within seconds RedRoller had offered me a dozen options between carriers Sorting to arrive next business day it gave me costs for USPS DHL and FedEx of 47 20 70 71 and 83 13 respectively This took 25 seconds from zip code to label the exact same time it took me to get a ship quote from FedEx alone Slick Still some small businesses are taking a wait and see approach Mark Parks owner of P S Transmission Parts in Lexington ships heavy packages to anxiously awaiting customers relying on UPS for most of his shipments We have invested a lot in UPS We

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/redroller-small-business-shipping-comparison-engine (2016-02-01)
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  • Social Media Lexington Kentucky - Blogging Strategy
    as experts in their industry which is far more powerful than just talking about your company Explaining this set off light bulbs in some attendees heads andzI love that The perceived loss of control brought by social media is chief among corporate concerns Companies were never really in control Falls explained in response They just had no way to hear conversations around thousands of water coolers Now we have one big cooler for everyone But more than being scary it offers opportunities to understand what customers are saying and why As eager as many are to get involved Web Pioneer and panelist Nick Huhn wisely advised listening before leaping Don t be overwhelmed by the number of options available in social media because not all customers are participating in every outlet Take the time to seek the right audience consider your objectives and get involved in an appropriate manner When the discussion turned to blogging it was my turn at the mic and the power of connections was emphasized In business blogs are best when there is a lively discourse and valuable references to other sources There must be a two way flow of posts comments and links These interactions can impact influence in an industry and that opens doors to more exposure through both traditional and non traditional media Blogs have been shown to directly affect search engine ranking too Blogging and and search engine optimization efforts are joined at the hip An influential blog is one path to the top of the rankings Google has made it clear that they like to rank authoritative blogs that result in a good user experience because this leads to value for Google s shareholders Newer online phenomena such as Twitter were discussed at length Twitter is a micro blogging network started in 2006 that reached its billionth tweet milestone last month It operates on the platform of users posting personal updates 140 characters or less online which are available for their network to view At first glance it looks like the most ridiculous thing you ve ever seen observed Falls but once you look closer the opportunity emerges Often compared to a cocktail party with thousands of simultaneous conversations clustered around events interests brands and ideas participants have woven Twitter into daily life A direct connection to groups of mobile highly connected and conversational individuals offers the potential in public relations and customer service efforts Brands can watch for specific conversations to occur and jump in to help customers having difficulty But they re not just any customer they re the ones using Twitter which means they ve got a loud megaphone to sing your praises You cannot buy that kind of advertising As the night moved forward it became clear that choosing a solid strategy for using social media often follows common sense give people what they want and make it easy for them to talk about you For example waiting for that big viral hit may not be the

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/social-media-roundtable (2016-02-01)
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  • Spam Blocking with Spam Stops Here - Scott Clark - SEO, SEM, ORM and Content Marketing
    for them to pass around and folks put in the email addresses of vendors and other important associates I then used that to quickly create a whitelist to load into spam stops here as I adjusted their DNS and so on I am doing the setup for folks because it s a little intimidating to do DNS changes for many and I just charge an hour s billing and get done with it It works out fine Silly True Stats Example I ve used at least 10 other spam filters over the past 2 3 years They all rely on global blacklists or challenge response systems and grab and kill a fair amount of obvious spam but each have just enough annoyance for either the recipient or the sender to make them still have substantial impact on one s day SpamStopsHere has no such negative impact I actually went through a little bit of a withdrawal period where I was going into my Qurb another spam solution folder to look for good messages and so on but spam simply stopped I have now uninstalled Qurb and am guessing earned back around 15 20 minutes per day It almost feels like something is broken when you re not getting spam anymore Don t worry you get used to it This more than makes up for the quite reasonable costs of SpamStopsHere While some will grumble over the 19 and up per month fees they need to look at this from the point of view of lost productivity in their office over the course of the entire month Yes your ISP provides spam filters but they are usually based on open source systems that do not have the incredible URL phone number filtering that SpamStopsHere has This is a unique filter that

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/spam-blocking-with-spam-stops-here (2016-02-01)
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  • Web Copywriting- Useful Links to Research
    Facebook Google Linkedin Twitter RSS Home Articles Web Copywriting Research Web Copywriting Research Long Versus Short Copy on Websites http www online learning com news news1 html Info Profits Talk Long Versus Short Copy http www infoprofitstalk com t 328 html Long or Short Copy The Endless Debate http adcopywriting com digest 109 htm The Long and Short of It http clickz com experts em mkt em mkt article php 3067491 How to Use Split Run Testing to Raise Conversion Rates http www addme com issue307 htm The Better to Tease You With http clickz com experts design cont dev article php 3329361 Content Consultation for Consultants http clickz com experts design cont dev article php 3303931 WebmasterWorld Forums Content Writing and Copyright http www webmasterworld com forum44 page12 htm About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra Creative and

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/web-copywriting-research (2016-02-01)
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  • Writely - Web Word Processor - by Scott Clark
    font changes bullet lists formatting options and such But the real value is in collaboration features such as live document sharing To make a document accessible by a group you simply set it as a shared document once by adding the email addresses of those you wish to share with Everyone can edit the file at the same time and when you re working on it a little indicator at the bottom of the screen will show you who else is looking at it too Each editor of the file will have access via their own Writely menu It s completely effortless No more sending Word documents around and wondering who has the latest one You can review revisions to the document to keep track of the history of the file In some ways a document on Writely becomes a Wiki like thing there he goes again though without some of a Wiki s automation For example there is not a current method of automatically adding time date stamps to typed information you must look at the revisions page for that Each document can be tagged to help organize them in your list of files and you can use multiple tags such as drafts and proposals to make files easier to find Why you can t do the same thing on Windows is beyond me One other terrific feature of Writely is the blogging functionality As a blog editor it s more effective than those offered with most blogging systems yet you can post to Blogger with a couple of clicks formatting preserved I often have thoughts that belong in several documents and the blog too so this saves me time moving files around Having the documents tagged as blog worthy lets me organize thinking more effectively than simply saving drafts in blogger What s more you can publish an RSS feed from a document which essentially means your team can add a document to their news aggregator and the updates become headlines on their system I find this incredibly handy I simply add document feeds to my Klipfolio tool and I m notified when someone changes a file Writely is particularly well suited for those who travel a lot as well as journalists and students For journalism writers and editors simply subscribe to the same document Travelers can leave the laptop at home and students can have access to work from home and school reducing the need to carry around a USB flash storage device or disks preventing that dreaded loss of a week s worth of work Speaking of avoiding loss Writely automatically saves your file every few minutes For me it lets me procrastinate since I can tweak a document right up to the point when my editor grabs it Tools such as Writely are often written using a mix of web oriented programming languages collectively known as Ajax or Asynchronous JavaScript and XML whoo hoo love that Geeky stuff The bottom line is by using Ajax

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/writely-googles-word-processing-tool (2016-02-01)
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  • 10 Tips for Adobe Acrobat SEO - Successful SEO on Adobe Acrobat
    document To reduce the size of the PDF files look into various optimization techniques Try this tool on a non confidential file to see how much it reduces if you gain a lot you might want to look at your entire library for opportunities Tip 5 Check meta data Take a close look at creator information or other hidden information in the document s meta text Make sure there is not embarrassing or confidential information hidden therein Privacy experts say that many competitors and journalists pour over this data looking for tidbits day and night I have found some pretty scary stuff in the meta data Furthermore adding tags can help you define the theme family that a document belongs in very useful both on and off the web and in association with reading order see tip 10 From Google s Webmaster Blog Tip 6 Add appropriate password protection Search engines can t access password protected files for the most part If you plan to protect the entire document behind a password make sure you fill in the document description thoroughly as this will be all search engines see If password protection is only needed for copying pasting or printing then use the least restrictive password you can get by with If only some of your PDF file is confidential consider rewriting a version of the document with the confidential bits removed and then add a link for the user to request the full document Alternatively you can divide up the PDF file linking the non confidential bit to the password protected confidential supplements Tip 7 Add an introduction page to help search engines Similar to Tip 6 while you may not wish to alter the original document for search optimization you can add a title page which includes information specifically designed to help Adobe Acrobat and similar tools allow you to insert a page 1 as you need to This should be the first page and include the title of your document the date of publication and a 200 300 word description of the file Make sure the description includes important keywords early in the description can assist with relevant indexing Tip 8 Target the PDF file to current version minus one or two This will prevent users from being forced to download the latest version of Acrobat to see your document Adobe allows you to change the compatibility level and you should use the most compatible version you can get away with while maintaining your document s integrity Most business documents are fine with two version old versions of PDF files An exception would be if any major security concerns exist with an older version Tip 9 Take hyperlinks seriously from your PDF file Links are an important consideration in the indexing of PDF files By giving documents meaningful links and link text often called anchor text you give clues to the search engines about how you d like the file ranked Anchor text reading click here is

    Original URL path: http://www.buzzmaven.com/internet-marketing-articles/10-tips-for-successful-seo-with-acrobat-pdf-files (2016-02-01)
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