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  • Scott Clark - Internet Marketing
    a Bachelor s in Computer Science and spent the first 10 years of his career in the Silicon Valley My crusade seems to come back to helping internet marketing clients focus their energy on what truly works online Web business development projects and web marketing is full of waste that is based on shaky intuition of inexperienced psuedo professionals My advocacy of online testing and consumer centric design allows companies to get footing from which they can build a unique brand identity My experience in web marketing goes back to 1983 when I took an independent graduate course that was designed by my instructor as Computer Art for Advertising it was then I discovered Edward Tufte s work and before I knew it I was working on GUI systems for everything you can imagine My favorite non consulting job of all time was at Software Publishing Corporation where I helped develop Harvard Graphics When I finally met Mr Tufte briefly at Stanford I was hooked and have been involved in one form of Information Presentation job or another The best moment in my work is when I find that special client who gets it One who really knows that there is no silver bullet no guru on the mount My Internet Marketing Firm has dirty fingernails and sweat on its brow The results are clearly visible hundreds of percent improvements on critical business indicators About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can

    Original URL path: http://www.buzzmaven.com/scott-clark/scott-clark (2016-02-01)
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  • Scott Clark - Internet Marketing Speaker
    If your organization is looking for someone who knows web marketing lead generation and the latest social networking methodologies please let me know My availability varies and it will depend on your audience Let s just talk about it Technical glitches plague my speaking videos even though I ve hired professionals to try to capture it Roundtable particiption About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry

    Original URL path: http://www.buzzmaven.com/scott-clark/scott-clark-live (2016-02-01)
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  • The Sweet Spot Method
    for your business Google Bing Facebook LinkedIn How often should you split test your ads What is your maximum reasonable conversion rate When should you stop tinkering Finding the perfect keyword set ad copy ad position daily budget and landing pages is what I call finding the pay per click sweet spot The content update sweet spot Some businesses want to maintain their entire website themselves something I encourage Others want to outsource it completely which can also work if the budget supports it But there s more to updating a website than adding the latest press release or new employee To maintain solid search engine placement you must consider factors affecting their ranking signals when creating content Finding a balance between free reign updating with no search engines in mind and SEO sensibility is what I call the content update sweet spot The interactive features sweet spot How interactive should your site be Should you blog How about a podcast For many companies one makes sense while the others don t Somewhere in the collection of new media offerings is the perfect combination for you and your company which I call the interactive features sweet spot The web design sweet spot Customers are the best web designers and they give you instructions via their behavior as viewed in analytics You must listen to this An opinion of an experienced designer can really help but even if the site looks pretty it must deliver customers To spend money wisely you should know what parts of the design effort pay most dividends Some things have been shown to be worthless while others are very helpful Striking a balance between the aesthetic dreams of a designer and the pragmatic demands of past lessons is the web design sweet spot About BuzzMaven Labs

    Original URL path: http://www.buzzmaven.com/services/the-sweet-spot-method (2016-02-01)
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  • SEO Training - PPC Training - Improve Your Organization's SEM
    Executing on that advice can be a real challenge If you are wanting to improve your organizations ability to execute on Search Marketing Initiatives You ll learn the basics of how SEM Search Engine Marketing can boost your bottom line improve customer service and save money then you may wish to consider one of my SEO training programs These programs help to educate participants on the following broad concepts The aggressive agenda may include Auditing your company website for SEM problems Integrating SEM processes into your existing models Link Building and Content Development habits Online Reputation Management Monitoring Engagement and Management Paid Search Landing Pages and Conversion Optimization Improving project outcomes with web developers SEO consultants and internal stakeholders I T and SEO cooperation success factors and avoiding problems Courses are currently being revised watch this space for new curriculum Call if you have a specific need About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer

    Original URL path: http://www.buzzmaven.com/services/seo-training (2016-02-01)
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  • advice Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    the Hammer After reading the article The Death of Expertise by Tom Nichols as reminded of an old parable The Graybeard engineer retired and a few weeks later the Big Machine broke down which was essential to the company s revenue The Manager couldn t get the machine to work again so the company called in Graybeard as an independent Read More Digital Marketing Transformed How Online Marketing Changed in 2013 Happy new year to everyone I wanted to share Google s latest infographic which looks back to the transformational year where online marketing s platforms demands and outcomes outpaced even the most optimistic projections As the customer continues to increase their skills in avoiding low quality content and as search engines continue their embrace of Read More Advising on Social Signals and SEO The Minefield of Causation Correlation and Gradual Change It feels right to once again remind my site visitors and valued clients of what s happening with the Google search results at an ever increasing pace I m seeing social media engagement being used more often to vet sites for their appropriateness at the top of search engines Brands that are not bothering with social signals Read More I have 5 minutes tell me the most important things I must know about SEO today Sometimes I m forced to do a brain dump about the most important cannot skip essential information about SEO in an incredibly short amount of time I need to use that limited time to simultaneously myth bust and set the stage for future proof programs It happens fairly often an rarely sighted executive will pop in to a meeting someone will Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web

    Original URL path: http://www.buzzmaven.com/tag/advice (2016-02-01)
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  • Events Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    of Communications on Thursday I always look forward to presenting with Jason and am certain there will be some good information moving around on this The organization is all about communications Municipalities need to learn Read More Social Media Panel Discussion Jason Falls Nick Huhn Scott Clark If you re just getting started in Social Media and want to learn more about Social Media Marketing grab this MP3 file and take a listen Jason Falls Nick Huhn and Scott Clark discuss Read More Come to the Digit l Di logue Social Media Web 2 0 Panel On Thursday November 6th in Lexington we ll be discussing emerging media trends and what s next for the Internet including social media strategies Web 2 0 and online marketing approaches Read More See you at SMX Social SMX Advanced 2008 I will be heading out to SMX Social Media and SMX Advanced this year and would love to catch up I will not be liveblogging rather will be hoping to gather ideas from those of you in the business I will not be waring my hat But come shake my hand meeting folks is Read More SMX Connections To those of you who ve followed up without a reply so sorry I have every one of those messages here and will do my best to contact you if not today soon Read More 1 2 3 4 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can

    Original URL path: http://www.buzzmaven.com/tag/events (2016-02-01)
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  • local Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    SMX West 2015 Let s Talk Local Search Super Therapy Session for Advanced Local Marketers smx 24D Local search is like a problem child One day all s well The next you re facing a new crisis that threatens to complicate your relationship with clients or management Need to talk Join our panel of all star local search pros for this group Read More BuzzMaven wins 2010 SEMMY award thanks to all With competitors like these I was truly honored to have won a 2010 SEMMY award for Local Search today Here are the other competitors and you should grab those articles and subscribe to their blogs to connect with some of the best in the world Read More Google Maps New Rules Thoughts on Assumed Names and DBAs Many company legal names are vastly different than their published names A DBA Assumed Name lets you operate your business under multiple names without going through the extensive paperwork of creating a new corporate entity This can be in order to choose a memorable name that is current with your customers mindset Now there s a Read More Local SEO Link Juice Half Price BOTW Local If Local SEO is your goal then BOTW Local looks like some premium link juice is coming and you do not want to wait Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk

    Original URL path: http://www.buzzmaven.com/tag/local (2016-02-01)
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  • local seo Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    t Spend Money on Cheap Content Feeds for SEO I thought today I d address those so called content farms that are employed by many service industry sites around the country In these cases a small business such as an auto repair business will launch a site and subscribe to a content feed which updates their site every week or so The promise is that this Read More The Multi Screen Challenge and Opportunity in Online Marketing New Research We are a nation that carries tasks from screen to screen using desktop PCs laptops TV smartphones and tablets According to new research from Google 90 of people move between devices to accomplish a goal Google s research set out to understand this inter device reltionship There are 2 primary ways we Multi Screen Sequential screening Read More Google Place Pages Dropping Some 3rd Party Reviews For businesses who have been riding the wave of 3rd party reviews on their highly visible Google Place page you ll want to pay attention to this and act to shore up your listings I personally observed this morning a business go from 63 reviews with 4 5 stars to 5 reviews with 2 5 stars If your business Read More Dear Google Places Verification Postcards A Tiny Fix that Would Really Help When verifying a Google Place page Google assumes that you re a little Mom and Pop location where your friendly postman stops by to hand you your mail and sip coffee for a few minutes Or they assume that you can teach a low paid receptionist to listen for a special Google Places validation robot to call Read More 1 2 3 4 5 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business

    Original URL path: http://www.buzzmaven.com/tag/local-seo (2016-02-01)
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