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  • maps Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    this writing is if changing these results to standard organic Read More Dear Google Places Verification Postcards A Tiny Fix that Would Really Help When verifying a Google Place page Google assumes that you re a little Mom and Pop location where your friendly postman stops by to hand you your mail and sip coffee for a few minutes Or they assume that you can teach a low paid receptionist to listen for a special Google Places validation robot to call Read More Google Maps New Rules Thoughts on Assumed Names and DBAs Many company legal names are vastly different than their published names A DBA Assumed Name lets you operate your business under multiple names without going through the extensive paperwork of creating a new corporate entity This can be in order to choose a memorable name that is current with your customers mindset Now there s a Read More Google Street View Restaurants and Shops Need to Get Clickin Google has finally connected Google Local Business Center and Street View to help people identify businesses by location and photograph This is just another step along the way to full augmented reality using digital compass GPS and camera applications This combined with the new Picassa photographs on Street View cool as hell and we ll finally Read More Lexington KY and Many More Locations Now Listed in Improved Google Street View Lexington KY along with a ton of new cities and parks are now covered by Street View you can drive around town with your mouse and save gas Read More 1 2 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main

    Original URL path: http://www.buzzmaven.com/tag/maps (2016-02-01)
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  • SEO Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    2015 Let s Talk Local Search Super Therapy Session for Advanced Local Marketers smx 24D Local search is like a problem child One day all s well The next you re facing a new crisis that threatens to complicate your relationship with clients or management Need to talk Join our panel of all star local search pros for this group Read More Beyond the Inverted Pyramid for Blogging Extending for Social SEO Email and Engagement When blogging for a hurried distracted audience you must keep in mind that the competition for attention is ruthless More distraction mobile device habits and shorter attention spans force us to adapt our inbound techniques accordingly New bloggers frequently write from the old fashioned research paper or book report format saving conclusions and critical points to well after the reader has departed Graphics images captions and other proven eye fixation techniques are poorly employed as well Read More Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking Slog A large building is being constructed nearby my office downtown A construction fence is erected beneath a sign featuring a rendering of the gleaming skyscraper to come But to the lay observer there s little visible evidence of progress just noise traffic diversions and dust Before long letters to the editor will show up in the Read More Digital Marketing Transformed How Online Marketing Changed in 2013 Happy new year to everyone I wanted to share Google s latest infographic which looks back to the transformational year where online marketing s platforms demands and outcomes outpaced even the most optimistic projections As the customer continues to increase their skills in avoiding low quality content and as search engines continue their embrace of Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is

    Original URL path: http://www.buzzmaven.com/tag/seo (2016-02-01)
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  • content Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    Linkedin Twitter RSS Home Posts tagged content Posts tagged content Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation 1 I agree with David Meerman Scott most white papers are pretty lame I think if most companies looked at analytics for these they d see few actually reading what they poured hours of work into The content is too generic and too unfocused on the buyer s needs Research has shown that building content and service bundles Read More Microsoft Content Ads Leave Beta in USA Unlike search ads that are triggered by keywords a potential customer enters content ads are triggered by certain words in articles or Web content If you are bidding on those words your ad might be displayed somewhere on the page Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra Creative

    Original URL path: http://www.buzzmaven.com/tag/content (2016-02-01)
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  • content marketing Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    to White Papers Be a Cheat Sheet Hero with Sales Segmentation 1 I agree with David Meerman Scott most white papers are pretty lame I think if most companies looked at analytics for these they d see few actually reading what they poured hours of work into The content is too generic and too unfocused on the buyer s needs Research has shown that building content and service bundles Read More Advising on Social Signals and SEO The Minefield of Causation Correlation and Gradual Change It feels right to once again remind my site visitors and valued clients of what s happening with the Google search results at an ever increasing pace I m seeing social media engagement being used more often to vet sites for their appropriateness at the top of search engines Brands that are not bothering with social signals Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear

    Original URL path: http://www.buzzmaven.com/tag/content-marketing (2016-02-01)
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  • leads Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    Consultant Client List Speaking Contact Facebook Google Linkedin Twitter RSS Home Posts tagged leads Posts tagged leads Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation 1 I agree with David Meerman Scott most white papers are pretty lame I think if most companies looked at analytics for these they d see few actually reading what they poured hours of work into The content is too generic and too unfocused on the buyer s needs Research has shown that building content and service bundles Read More Innovative Lead Generation using the Web Lexington KY Innovative Lead Generation using the Web was held on May 5th at Awesome Inc We talked about lead generation optimization social media SEO and more Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra Creative and Ruby on Rails Man Search Engine

    Original URL path: http://www.buzzmaven.com/tag/leads (2016-02-01)
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  • social media Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    and other proven eye fixation techniques are poorly employed as well Read More Interview Advice You ve Probably Never Heard Social Media Marketing Breakout I am proud and humbled by coverage in Lexington Herald Leader s Business Section where we discuss ideas for breaking into social media marketing A huge thanks to Tom Martin for the outstanding questions and giving me the opportunity to offer a bit of advice in my home city Here are some of the questions answered Read More Digital Marketing Transformed How Online Marketing Changed in 2013 Happy new year to everyone I wanted to share Google s latest infographic which looks back to the transformational year where online marketing s platforms demands and outcomes outpaced even the most optimistic projections As the customer continues to increase their skills in avoiding low quality content and as search engines continue their embrace of Read More Advising on Social Signals and SEO The Minefield of Causation Correlation and Gradual Change It feels right to once again remind my site visitors and valued clients of what s happening with the Google search results at an ever increasing pace I m seeing social media engagement being used more often to vet sites for their appropriateness at the top of search engines Brands that are not bothering with social signals Read More Throwback Thursday The Bloggers Will See You Now 2005 This is a throwback post I published in early 2005 about blogging It was fun to dig it up and see how it s holding up Pretty well I think It felt a little like 1995 But instead of textual websites on our just installed Mosaic browser we re watching large scale social change No longer held back with Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is

    Original URL path: http://www.buzzmaven.com/tag/social-media (2016-02-01)
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  • analytics Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    in five of calls from mobile phones are abandoned we should look how this affects abandonment patterns for call only Read More Deciding Your Future Content Social Shares and SEO Where s your share worthy web content come from Take a look around your company busy people lots of jobs already overloaded But they are the ones who must do the work To say you cannot get involved in producing good content is your right but don t expect to compete well online with modern search engines If Read More Phone Call Tracking and Chat Analytics Together on Google Analytics In today s small business world accountability for marketing spends is critical and tracking incoming telephone calls has been quite underutilized Well Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports Read More Yahoo Rolling Out Advanced Analytics for Yahoo Store Yahoo Store and Yahoo Merchant Solutions customers will be able to gain new insights into the behavior of their customers actions refine their stores and improve profitability using the power of the new Yahoo Web Analytics system rolling out in Beta Read More 9 Ideas How Google Suggest Could Change Search Marketing Google Suggest long a staple of Google Labs is now working its way to the main Google Home page So what does this mean for SEO PPC SEM activity and the future of how we market websites Here are 9 ideas Read More 1 2 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management

    Original URL path: http://www.buzzmaven.com/tag/analytics (2016-02-01)
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  • Ideas Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    Digital Marketers Offer Advice on Thriving in the Modern Ranking Slog A large building is being constructed nearby my office downtown A construction fence is erected beneath a sign featuring a rendering of the gleaming skyscraper to come But to the lay observer there s little visible evidence of progress just noise traffic diversions and dust Before long letters to the editor will show up in the Read More The Old Engineer and the Hammer After reading the article The Death of Expertise by Tom Nichols as reminded of an old parable The Graybeard engineer retired and a few weeks later the Big Machine broke down which was essential to the company s revenue The Manager couldn t get the machine to work again so the company called in Graybeard as an independent Read More The End of Ghost Content Authorship Focus Defining a New Focus on Individuals Many not Ready The true cost of remaining anonymous then might be irrelevance Eric Schmidt Former Google CEO The search industry is all abuzz about the concepts around authorship markup see postscript and its effect on search results and content marketing Authorship markup introduced in 2011 and has been getting regular improvements since Mostly applied to blog and news Read More Deciding Your Future Content Social Shares and SEO Where s your share worthy web content come from Take a look around your company busy people lots of jobs already overloaded But they are the ones who must do the work To say you cannot get involved in producing good content is your right but don t expect to compete well online with modern search engines If Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and

    Original URL path: http://www.buzzmaven.com/tag/ideas (2016-02-01)
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