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  • kentucky Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    Read More Lexington Kentucky Ice Storm 2009 Ice storms stress me out But through leeched wi fi running on batteries here is some stuff that I ve experienced in the past 24 hours Read More Woodsongs Social Networking Equation Talent Greed Passion Success If you want to see what happens when authentic greed free media meets talent in the real world there is no better example than Woodsongs now about to have their 500th show Read More Lexington KY Top 5 In Larger Metros for Business According to Forbes A short break from search and social media marketing to brag a bit about the Lexington area s latest good news I left the Silicon Valley for Lexington in 1997 many of you know and some of my Silicon Valley cohorts considered it career suicide But it wasn t Forbes has rated Lexington 5 of all metro areas for jobs and doing business Read More Kentucky s Workplace Flexibility versus New York Despite legislation introductions to prevent it New York continues to this through a nasty telecommuter double taxing system through its state tax code and it has people up in arms Cali Williams Yost recently posted on FastCompany s expert blogs area Work Life NYC Versus Kentucky One Resists Flexibility the Other Embraces It Who Wins which compared the approaches between New York and Kentucky places most would find more different than night and day Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with

    Original URL path: http://www.buzzmaven.com/tag/kentucky (2016-02-01)
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  • lexington Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    ass busting work of Wes Brooks president of the University of Kentucky Entrepreneurs Read More Give Wes 10 Minutes Your View on Video Game Advertising Will Be Changed I don t care if you sell laxatives and paper towels your customers are gamers And they re hard to reach by any other means Down the hall from my offices resides Wes Keltner who s started GUN a Video Game Advertising Consultancy If you are thinking banners and billboards in race games you Read More Pecha Kucha Tips Simplicity Flow and Passion Well this morning I m licking my wounds after initiating in Pecha Kucha the rapid fire presentation style where 20 slides are presented in 20 seconds I was honored to have been invited by Adam Martin and Kent Lewis to speak and it was truly a learning growing experience Social Media Club Lexington and Pecha Kucha Lexington took Read More Lexington Kentucky Sign Company Speaks Out for Local Talent To those subscribing to the blog for SEO PPC reasons this is slightly off topic but thanks for the indulgence I ll be back to the big picture stuff in my next post Howard Stovall runs Signs Now a full service sign company in Lexington and is a major advocate for local business Recently he posted a well articulated Read More On Blue Horses and Purple Cows Lexington has chosen a pretty unique identity program to use for the upcoming Equestrian Games and it got me thinking immediately about Seth Godin s Purple Cow Did they get it right Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main

    Original URL path: http://www.buzzmaven.com/tag/lexington (2016-02-01)
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  • New Marketing Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    Advising on Social Signals and SEO The Minefield of Causation Correlation and Gradual Change It feels right to once again remind my site visitors and valued clients of what s happening with the Google search results at an ever increasing pace I m seeing social media engagement being used more often to vet sites for their appropriateness at the top of search engines Brands that are not bothering with social signals Read More The End of Ghost Content Authorship Focus Defining a New Focus on Individuals Many not Ready The true cost of remaining anonymous then might be irrelevance Eric Schmidt Former Google CEO The search industry is all abuzz about the concepts around authorship markup see postscript and its effect on search results and content marketing Authorship markup introduced in 2011 and has been getting regular improvements since Mostly applied to blog and news Read More 15 Actionable Thoughts About Content Marketing Social Media Distribution and SEO Content marketing is the new SEO It is centered on irresistible content and amplified by social media It includes blog posts articles white papers videos podcasts and infographics 87 of marketers use social media to distribute the content Search engines use hundreds of signals to decide who ranks for a given query The most important Read More The Passion Effort Feedback Loop for Blogging Success The blog question always comes up early in any meeting about Search with a new client Why Should How Who An awkward moment Everyone in the conversation is trying to imagine a blog about work or they re thinking of recent roadblocks We make aluminum horse trailers We make medical packaging We sell accounting software Read More 1 2 3 4 5 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a

    Original URL path: http://www.buzzmaven.com/tag/new-marketing (2016-02-01)
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  • funny Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    some of the websites I ve evaluated lately Read More Poop Paparazzi Drives Industrial Design Completely off topic from anything search the new Poop Swoop provides insight into the daily lives of dog owners and the crap they put up with Read More Meme Tag Nerdiness Checks I was tagged in a challenge meme to determine the level of nerdiness This one has been around a while but it s still fun Enjoy and answer honestly Read More Patent Commenting System Plurality of Gores and Iron Maiden It looks like the US Patent Office will begin to post patent applications and allow for a Wiki Digg style system for sorting out comments objections in a pilot program  This means that a reviewed sort of system could help the patent office sort out the signal from the noise  We ll see if any of the gaming that Read More Top 20 things that scares the bajeezus out of Search Marketers Danny Sullivan while on with Alex Bennert on the Daily Searchast Podcast recently wondered what is the equivalent to the cross or garlic round the neck to a vampire for SEO Well Danny here s my list The Sandbox or lack thereof or derivative thereof Paid Search Editorial Reviews by clueless editors Presenting kickass SEO results Read More 1 2 3 4 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google

    Original URL path: http://www.buzzmaven.com/tag/funny (2016-02-01)
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  • mobile seo Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    for future proof programs It happens fairly often an rarely sighted executive will pop in to a meeting someone will Read More 15 Actionable Thoughts About Content Marketing Social Media Distribution and SEO Content marketing is the new SEO It is centered on irresistible content and amplified by social media It includes blog posts articles white papers videos podcasts and infographics 87 of marketers use social media to distribute the content Search engines use hundreds of signals to decide who ranks for a given query The most important Read More The Multi Screen Challenge and Opportunity in Online Marketing New Research We are a nation that carries tasks from screen to screen using desktop PCs laptops TV smartphones and tablets According to new research from Google 90 of people move between devices to accomplish a goal Google s research set out to understand this inter device reltionship There are 2 primary ways we Multi Screen Sequential screening Read More SMX Connections To those of you who ve followed up without a reply so sorry I have every one of those messages here and will do my best to contact you if not today soon Read More SMX Local Mobile Wrap Up Session High Points A terrific brain trust of folks answered great questions that I ve tried to aggregate into an organized list you may find very helpful Enjoy The Q A was especially helpful and added a lot to the session Moderators Chris Sherman Executive Editor Search Engine Land Greg Sterling Founding Principal Sterling Market Intelligence TIP See the end Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs

    Original URL path: http://www.buzzmaven.com/tag/mobile-seo (2016-02-01)
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  • social marketing Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    Roadmap and Questions to Ask If you re at all concerned about your personal or business brand you should consider the issues that the new Facebook Custom Usernames URLs have brought to the surface I have run through these from an ORM Online Reputation Management perspective and asked a few important questions Read More Scott Clark Interviews Twellow com Lead Developer Matthew Daines Matthew Daines lead developer for Twellow com about what s going on and a bit about the plans for the future He graciously offered some of his time and gives some insights into the future of what appears to be a great new tool for the twitterarti Read More Watching Carbonite s CEO Work The Blogosphere If you want to see a company who knows how to work the blogosphere it doesn t get any better than what I ve been seeing over here at Vinny Carpenter s blog Read More Marketing During a Recession Get The Wind at Your Back There is plenty of buzz out there about how the economy is slowing Companies will begin pulling back on expenses and unfortunately cut on staff too if it gets worse But smart companies know that there is no better time to surge forward and leave competition wondering what happened Social marketing with authentic messages is Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk

    Original URL path: http://www.buzzmaven.com/tag/social-marketing (2016-02-01)
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  • design Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    address major ranking factors and wanted to post the highlights here First I used my minivan example again Most websites are like Read More Gap Borks Logo Launch Designers Facepalm Gap Could Turn this Around So Gap borked the new logo launch and now asking for spec submissions Designers world wide are raising eyebrows or facepalming Now s the time for them to turn this publicity to their advantage and make friends with the design community Doing a spec work design contest will backfire I think How about taking design submissions Read More One Tweet Results in Eyesore Removal in Lexington Before we get started here s what the view outside one of my office windows looked like last week This was the cool Windstream pickup truck on a huge banner downtown I think the banner had been there since around 2002 and when it was first put up it looked pretty sweet with bright Read More Local TV Station Websites You re Doing it Wrong News website usability design SEO and mobile readiness is really in the dumps as far as I can tell I have made a short list of issues that might help improve things for TV Stations hoping to capture the millennials and web savvy viewers who are typically abandoning TV news broadcasts in droves Read More Landing Pages Never Lead Customers to an Empty Well An example of a failed effort to get a business to business sign up for digital services leaving the customer to figure out how to sign up for a given service Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs

    Original URL path: http://www.buzzmaven.com/tag/design (2016-02-01)
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  • Branding Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    videos podcasts and infographics 87 of marketers use social media to distribute the content Search engines use hundreds of signals to decide who ranks for a given query The most important Read More Facebook Custom URLs An ORM Roadmap and Questions to Ask If you re at all concerned about your personal or business brand you should consider the issues that the new Facebook Custom Usernames URLs have brought to the surface I have run through these from an ORM Online Reputation Management perspective and asked a few important questions Read More Hard Social Media Lessons It s easy to get comfortable with one s branding and marketing plans Slide decks presented at the sales meeting look great Branding exercises give the executives a warm fuzzy Advertising and PR schedules are polished to a shine But all it takes is one small leak possibly in the form of two bored employees with a flip Read More A Damage Control Ballet Deconstructing a Reputation Management Event A textbook case of damage control after a negative blog post deconstructed in a non scientific but novel way that attempts to show the effects of intervention by savvy brand managers familiar with social media Read More Gypsy Queens Birdlegs and Social Media Nicknames Remember Summer Camp We all got nicknames for the week we were there some flattering some not so much But once they got started we were stuck This is how social media works with branding bird legs Read More 1 2 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion

    Original URL path: http://www.buzzmaven.com/tag/branding (2016-02-01)
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