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  • Changes Online Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    Ghost Content Authorship Focus Defining a New Focus on Individuals Many not Ready The true cost of remaining anonymous then might be irrelevance Eric Schmidt Former Google CEO The search industry is all abuzz about the concepts around authorship markup see postscript and its effect on search results and content marketing Authorship markup introduced in 2011 and has been getting regular improvements since Mostly applied to blog and news Read More The Multi Screen Challenge and Opportunity in Online Marketing New Research We are a nation that carries tasks from screen to screen using desktop PCs laptops TV smartphones and tablets According to new research from Google 90 of people move between devices to accomplish a goal Google s research set out to understand this inter device reltionship There are 2 primary ways we Multi Screen Sequential screening Read More Google Place Pages Dropping Some 3rd Party Reviews For businesses who have been riding the wave of 3rd party reviews on their highly visible Google Place page you ll want to pay attention to this and act to shore up your listings I personally observed this morning a business go from 63 reviews with 4 5 stars to 5 reviews with 2 5 stars If your business Read More Study Predicts Busy Year for B2B Web Marketing Web Development in 2008 In a shortly to be released study by B2B web marketers web developers videographers and supporting technologists may want to consider preparing for a busy 2008 Some hilights 60 1 of all marketers plan to increase their 2008 budgets 79 1 plan to increase their online budgets last year was 75 6 Web Site Development will be increased Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran

    Original URL path: http://www.buzzmaven.com/tag/changes-online (2016-02-01)
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  • marketing Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    device reltionship There are 2 primary ways we Multi Screen Sequential screening Read More Deciding Your Future Content Social Shares and SEO Where s your share worthy web content come from Take a look around your company busy people lots of jobs already overloaded But they are the ones who must do the work To say you cannot get involved in producing good content is your right but don t expect to compete well online with modern search engines If Read More Future Proof SEO The Porous Website Solution for Link Building and Social Shares I recently presented a concept called Future Proof SEO in Lexington which compared how well the typical website are servicing the needs of link builders and social media marketers who are trying to address major ranking factors and wanted to post the highlights here First I used my minivan example again Most websites are like Read More Link Building for SEO Some Study Results From Outreach Programs Just got this new study which discusses link building outreach with some very interesting take aways I liked this because it aligned with much advice I give my clients on internal link building activity The key takeaways from this study are Social based Link Building has yet to be largely adopted and therefore continues to be Read More Watching Carbonite s CEO Work The Blogosphere If you want to see a company who knows how to work the blogosphere it doesn t get any better than what I ve been seeing over here at Vinny Carpenter s blog Read More 1 2 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main

    Original URL path: http://www.buzzmaven.com/tag/marketing (2016-02-01)
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  • Podcasting Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    podcasting community Where s Google in all of this Read More Podcast Recording On The Go Perfect for Lectures Churches Interviews Podcasting for Churches class lectures and recorded histories are more amazing applications for this highly portable digital recording tool Read More Dreaming of Being A Big Radio Star Now s your chance The Public Radio Talent Quest a search for the Next Great Host Itâ s open to all comers it has cash awards more than 70 000 courtesy of the Corporation for Public Broadcasting and offers the chance if you have what it takes to be a public radio star   Also learn about it on Youtube To enter Read More Internet Radio Royalties Announced Excel Spreadsheet Shows the Bad News The Copyright Royalty Board CRB has has published a decision on Internet radio royalties adopting the per play rate that SoundExchange had promoted The rates that the Board has decided on effective retroactively through the beginning of 2006 I ve created a spreadsheet to calculate the reality of all of this Excel Worksheet Internet Radio Profits Loss Read More Recording Telephone Calls for Podcasts Pro Quality for under 1000 Now about that content Well my audio editing guru Jerome has helped put together a selection of equipment to record telephone interviews for podcasts using standard telephones We want to make it easyto interview someone without having to worry about the technology letting them concentrate on the content The Read More 1 2 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers

    Original URL path: http://www.buzzmaven.com/tag/podcasting (2016-02-01)
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  • RANT! Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    feature for the real world available in its launch of Google Pages This is a continuation of its previous omission from allowing multiple Read More The SEO Content Production Rift Lee Odden hit a nerve with his last post The seo challenge comes from a combination of The need to create new content that travels and that others are motivated to link to Convincing web site owners that they need to create and promote content on an ongoing basis outside of their brochureware corporate site Read More Don t Make These Email Responder Mistakes I must admit Donato s franchise has great pizza But when it comes to trusting their online ordering environment their email security practices leaves a bad taste in my mouth Read More Handicapped Disabled Parking Lazy Doesn t Count as a Disability One thing that gets me flamed inside is to see perfectly able bodied people using disabled parking spots without the right When I see it it s all I can do to not say something This idea of a sticker struck me as a good one Probably wouldn t do any good If you truly need a permit Read More Why Punish Customers for Finding Bugs Omnistar Tell a Friend s hosted services have page not found problems No problem When I point it out through their support system they send me to fill out forms Reminds me of lost luggage booths at airports Our system is broken but you still have to pay the price Read More 1 2 3 About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent

    Original URL path: http://www.buzzmaven.com/tag/rant (2016-02-01)
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  • google expert Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    today that Google may be planning a Quora like Q A service possibly named Google Expert that leverages their acquisition of Aardvark and integrates with Google Plus or Google however you like it This model of finding answers by humans fits nicely into the new social search model that seems to be making its way Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz

    Original URL path: http://www.buzzmaven.com/tag/google-expert (2016-02-01)
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  • 25+ Tips to Become a LinkedIn Ninja
    to request something request a recommendation Don t continually endorse someone it s a little creepy especially if you ve not worked with them Spread them out If you are going to Endorse start by endorsing those you ve recently worked with on projects and for the skills you witnessed in that project Avoid using Endorse All the ultimate lazy button on LinkedIn LinkedIn should remove that function Messaging InMail and Group posts Use InMails sparingly LinkedIn members are intolerant of too many messages Use a professional tone LinkedIn is not Facebook try to connect the message to some professional endeavor Direct marketing messages sent via LinkedIn are a very very bad idea Have a clear call to action on your message what do you want the person to do next Be specific try not to require much of their time or any clarifying replies If asking for a meeting give 3 4 time options Participating in Groups Listen more than you speak get a sense for the group Mass messages e g network statuses with post to group checked to groups should be rare and thoughtfully considered Your post topics should be compelling prompt curiosity Use cliffhangers and questions to prompt following clicks to your content and connections Never ever take an aggressive sales marketing posture take a solutions posture where products services are tangential Mix your posts with links to your site and other sites only when it makes complete sense to do so in support of the conversation If the group is an Open group use keywords in your post titles but don t make nonsensical topics Search Engines index these groups Like any busy river of news use post titles that are irresistible they have one job to get the post opened If the group is completely dominated by recruiters it s unlikely to offer much advantage Browse around a bit Work the room Keep your participation in line with the groups purpose If the group is about SubjectX you can post that you are doing research about SubjectX and will be publishing the results on your LinkedIn Page or blog etc The audience may follow you Groups users are LinkedIn power users treat them well and respect their time Think about where your potential customer would spend time using LinkedIn search tool join those groups in listen mode Already active groups can be far better than newly started groups Consider using existing groups before creating your own Do not promote your product in the groups these are places where expertise and insight are exchanged Don t hog the mic try commenting on more popular threads others have created Research Using LinkedIn s Search Monitoring Tools Advanced People Searc h is awesome Learn every part of it Follow other company pages and people but be aware they may be able to see that you have done so LinkedIn Signals tool can give you some additional insight and reduce the time you need to spend monitoring Connect

    Original URL path: http://www.buzzmaven.com/ninja (2016-02-01)
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  • link building Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    link building Posts tagged link building LinkedIn for Corporate Marketing A Cheat Sheet for Busy People As the LinkedIn network s capability grows in both popularity and capability I ve been helping more companies than ever understand the potential it offers This cheat sheet has been the outcome as well as the LinkedIn Lead Generation Tips Ninja guide This is distinctly from an SEO point of view you ll notice I ve woven in Read More The SEO Content Production Rift Lee Odden hit a nerve with his last post The seo challenge comes from a combination of The need to create new content that travels and that others are motivated to link to Convincing web site owners that they need to create and promote content on an ongoing basis outside of their brochureware corporate site Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick

    Original URL path: http://www.buzzmaven.com/tag/link-building (2016-02-01)
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  • linkedin Archives - Scott Clark - SEO, SEM, ORM and Content Marketing
    s capability grows in both popularity and capability I ve been helping more companies than ever understand the potential it offers This cheat sheet has been the outcome as well as the LinkedIn Lead Generation Tips Ninja guide This is distinctly from an SEO point of view you ll notice I ve woven in Read More About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick

    Original URL path: http://www.buzzmaven.com/tag/linkedin (2016-02-01)
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