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  • Escaping the Me-Too Website Trap - Scott Clark - SEO, SEM, ORM and Content Marketing
    time I have evaluated the analytics data from some hot shot designs and found exit rates over 80 and time on site under one minute for most visitors Unless you intimately know the market which most web designers do not designing from the hip is an irresponsible way to spend clients money Every web developer worth their salt should be doing rudimentary testing of a business feasibility before heading down a given design path if one could even begin to achieve high conversion rates You can to some extent predict customers movements if you observe through testing and extrapolate the results into the larger design Observation requires a laboratory even if it takes the form of analytics on a screen Lightweight page development with good experimental design can serve that role While the sample sizes are often too small to achieve true statistical validity even pseudo experiments with repeatable results can help you get into the right quadrant Why is it that small to medium businesses have not embraced the value of experimentation in web design and marketing What has caused companies to embrace the myth of the superstar web designer or the fire and forget web marketing program Testing the idea s potential before spending huge amounts of effort on web development or SEO is critically important yet rarely done I received at least 20 requests in 2007 for people wanting to do gift basket websites and at least 20 wanting to sell personalized products as resellers of the same corporate gifts catalog None of these entrepreneurs had even considered the landscape in which they wanted to be painted was full of others doing exactly the same thing and the over crowded search results pages served as direct evidence I am giving much thought to how we might do

    Original URL path: http://www.buzzmaven.com/2007/12/escaping-the-me-too-website-trap.html (2016-02-01)
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  • Lexington 17th Most Literate City in USA - Scott Clark - SEO, SEM, ORM and Content Marketing
    newspaper circulation number of bookstores library resources periodical publishing resources educational attainment and Internet resources Here are the first 30 City Overall Rank 2007 06 Rank 05 Rank Minneapolis MN 1 2 2 Seattle WA 2 1 1 St Paul MN 3 5 9 5 Denver CO 4 8 6 Washington DC 5 3 5 3 St Louis MO 6 12 15 San Francisco CA 7 9 5 Atlanta GA 8 3 5 4 Pittsburgh PA 9 6 8 Boston MA 10 11 7 Cincinnati OH 11 7 9 5 Portland OR 12 10 11 Cleveland OH 13 14 18 Raleigh NC 14 13 13 Kansas City MO 15 17 14 Tulsa OK 16 19 5 24 5 Lexington Fayette KY 17 30 27 5 Honolulu CDP HI 18 22 35 Nashville Davidson TN 19 18 17 Tampa FL 20 21 24 5 Columbus OH 21 15 12 Miami FL 22 23 27 5 Austin TX 23 16 16 Virginia Beach VA 24 27 41 Sacramento CA 25 28 22 Charlotte NC 26 19 5 20 Baltimore MD 27 24 21 New York City NY 28 42 32 5 Indianapolis IN 29 29 23 Colorado Springs CO 30 33 5 19 kentucky ky lexington Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon

    Original URL path: http://www.buzzmaven.com/2007/12/lexington-17th-most-literate-city-in-usa.html (2016-02-01)
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  • Lexington's TV Stations Don't Get Social Media - Scott Clark - SEO, SEM, ORM and Content Marketing
    Stations Don t Get Social Media Scott Clark Lexington KY News 100 That s how many of my comments have been censored by local Lexington TV Stations dropping any credibility for a real attempt to build a community online I wonder If you have something thoughtful to say perhaps not jibing with the bible beltish hyper conservative viewpoints would it ever be published From what I can tell the only thing that makes it in are God bless our troops or short brain dead hollerin All of my comments were SFW I m not a trouble maker well not really nor am I a minion ready to cute my way on the screen We have to keep our comments family friendly oh really So that is why you post Santa with a M 16 Yee haa 18 46 56 abc cbs fox kentucky lexington news stations tv Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls

    Original URL path: http://www.buzzmaven.com/2007/12/lexingtons-tv-stations-dont-get-social-media.html (2016-02-01)
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  • Vacation Auto Replies Are Evil (and can make you look like a Dweeb) - Scott Clark - SEO, SEM, ORM and Content Marketing
    and makes IT managers have to answer the phone when they should be relaxing with family Don t reply to mailing lists If you re on a listserve you could be sending your autoreply to lots of grumbling people who have no clue who you are you become the wierdo with the autoreply If it s broken or sends tons of replies it makes you look like a dweeb Any autoresponder screwup makes you look like a dweeb Wouldn t it be better not to send them at all It makes work for everyone else Many of us get over 200 emails per day We have to go through it And we previously had you marked as an allowed sender So you re breaking trust at least on the email side Telling people about your tropical plans is snobbish It s nice you re going to the Bahamas or to Fiji But please keep it to yourself on your autoreply Otherwise I might just send an anonymous email to the border patrol about some alleged exploits you re off to take part in on that little tropical island hop Thieves use autoreplies Urban Legend It s probably unlikely Keeping your departure and return time ambiguous is a good idea for lots of reasons LOL Making note that others may be in the office but they won t be checking your email won t hurt anything I can find out exactly who you are where you work and what brand of toothbrush you use in today s world but the chances of thieves using this is probably lower than some warnings make it out to be Voice mail is very different than email and vacation messages are fine there IMO If I call you and I need you and I wait

    Original URL path: http://www.buzzmaven.com/2007/12/vacation-auto-replies-are-evil-and-can-make-you-look-like-a-dweeb.html (2016-02-01)
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  • Your File Will Be Copied in 88 Years - Scott Clark - SEO, SEM, ORM and Content Marketing
    List Speaking Contact Facebook Google Linkedin Twitter RSS Home Just for Fun Your File Will Be Copied in 88 Years Your File Will Be Copied in 88 Years Scott Clark Just for Fun I think I need to spring for a faster wireless network or I ll definitely be dead before these files get copied LOL 2 comments on Your File Will Be Copied in 88 Years Thomas Sinfield says December 21 2007 at 9 32 am haha thats a classic beats any file transfer time I have ever seen Susan O Dea says January 1 2008 at 7 16 am I showed my husband this post as he backs up for me I don t think he will laugh at how long mine takes anymore About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses Blogroll Adam Sherk Publishing Industry Barry Schwartz RustyBrick Software Development Bill Slawski Jason Falls Social Media Explorer Marty Weintraub Aimclear My Wife Quit Her Job Nick Morgan Public Speaking Sam Wilson Ultra Creative and Ruby on Rails Man

    Original URL path: http://www.buzzmaven.com/2007/12/your-file-will-be-copied-in-88-years.html (2016-02-01)
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  • My Best Office Investments of 2007 - Scott Clark - SEO, SEM, ORM and Content Marketing
    of it Jajah Simplified calling mainly because you can add phone calls to your Windows Start menu that saves me time Jajah went downhill fast after I wrote this It is now unusable cutting calls mid call a frustrating and unreliable website etc Just horrible and a bit sad A special separate monitor to run Quickbooks on with the weekly timesheet on at all times Moondog Digital encoded my entire CD collection for great office tunes Products that weren t right for me Blackberry 8300 The 8800 would have been so much better I m going to get a 3G IPhone next year Dell Precision 360 Actually bought in Nov 2005 this noisy finicky machine will hit the heap as soon as I can replace it Dell put me through three on site calls with a talentless hardware technician who screwed up 2 3 of what he did No more Dells for me 2007 Hardware 2 comments on My Best Office Investments of 2007 dillon says December 17 2007 at 3 39 pm Amazon Prime is definitely worth it I even bought dental floss through amazon the other day free shipping makes it actually a good deal I recommend using an amazon prime search engine like http www iprimr com so that you don t have to filter through pages of non prime eligible items Scott Clark says December 17 2007 at 3 42 pm Nice but how do I insert my affiliate code for Amazon Associates with that About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives

    Original URL path: http://www.buzzmaven.com/2007/12/my-best-office-investments-of-2007.html (2016-02-01)
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  • When good design ideas go bad in deployment. Example #24199 - Scott Clark - SEO, SEM, ORM and Content Marketing
    ridiculous this product was It was a good idea to get all the charge ables together in a single place It was not a good idea to do it all on paper and never test the feasibility But it clearly doesn t work in the real world The solution Shall we redesign it so it really works Nahhhh Let s SELL IT ANYWAY design RANT Comments are closed About BuzzMaven Labs BuzzMaven Labs is the 15 year old consultancy of Scott Clark a veteran web business strategist and search marketing professional Contact Info 1 859 951 4414 9 5 ET BuzzMaven Labs 163 Main Street 3rd Floor Lexington KY 40507 Recent Posts Google MyBusiness Bulk Management Panel Discussion Alternatives to White Papers Be a Cheat Sheet Hero with Sales Segmentation Poor Site Search Can Shred UX and Your Bottom Line Recent Comments Jacklyn on Google MyBusiness Bulk Management Panel Discussion jason lee on Google Adwords Call Only Campaign Abandonment Considerations Ramon on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs and Service Area Businesses bruce greif on Google s Pigeon Update Near Me Local Packs

    Original URL path: http://www.buzzmaven.com/2007/12/when-good-ideas-go-bad-in-design-example-24199.html (2016-02-01)
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  • Big Web Stories of 2007 - Scott Clark - SEO, SEM, ORM and Content Marketing
    Changes with YouTube Social Networks Politicians scrambled too exploit participatory media as YouTube s democratic debates in July and week by week campaign spotlighting in 2007 gave Campaign Strategists nightmares Every candidate misstep became viral content viewed by millions while unaffiliated public endorsements outpaced campaign sponsored content at times It s like the soda fountains of the 50s he said It s where young people hang out political consultant Rod Shealy put it if you say so The Personal GPS Platform Explodes Inexpensive GPS based devices have gained huge penetration as prices plummeted This has spawned investment into new Location Based Services LBS which offer a wealth of tools such as traffic routing social networks and better ad delivery High Speed Wireless Internet Spectrum Auctions Google Verizon Wireless AT T and other smaller companies committed to bid for chunks of the 700 megahertz spectrum that should bring in around 15 Billion to the US Government early in 2008 The frequencies are expected to be used for high speed wireless broadband Internet services Google My Location In November Google which gets mapping data from both companies delivered a version of Google Maps for Mobile that uses cell phone towers unique signatures to estimate a users location even without GPS Internet Radio and SoundExchange Those producing online radio faced a serious dilemma as SoundExchange a Washington based group representing record labels and artists introduced new royalty rates and rules for online performances Online radio sites were used by over 25 of all Internet users A broad campaign to fight the changes helped to win reprieves on the royalties for some web radio producers Internet Telephony Woes Ebay bought Skype for 4 1B in 2005 but wrote down the value of the Web based communications platform by 1 4B and may be about to sell it to Google Vonage suffered serious patent infringement losses and was forced to lay off workers and cut back on feature roll outs Viacom Sues YouTube Viacom sued YouTube s parent company Google for 1 billion in damages as a result of 160 000 unauthorized videos collectively viewed over 1 5 billion times The suit seeks removal of the videos as well as the monetary damages and an injunction prohibiting Google which purchased the video sharing site for 1 76 billion last year from further infringement on Viacom copyrights Google promptly adds filtering technology to YouTube Newspapers Keep Struggling Jobs were slashed at large newspapers as busy Americans continued a 20 year trend to turn to the Internet all news radio and cable television causing newspaper circulation to plunge Advertisers are wary to spend as much on print but while newspapers race to grow online editions ad revenues do not compare with previous levels The Washington Post bought online magazine superpower Slate in an attempt to increase its move online Record Labels Get Slapped by RadioHead The popular band RadioHead announced their album In Rainbows online without a record label for whatever listeners want to pay The effect

    Original URL path: http://www.buzzmaven.com/2007/12/big-web-stories-of-2007-a-list-by-scott-clark.html (2016-02-01)
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