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  • Using RSS Feeds on your Ecommerce Site » Cart32
    the benefit in this if you are only using it for one site but let s say you are using it for multiple websites let s say 20 You can have all the updated content right there in the RSS reader instead of browsing to those websites individually So how does this work exactly It s actually quite simple When you want to be subscribed to something you will see the RSS image button and after you click on it you can read these updates in the in what is called the feed reader Now I personally haven t ever used this before but it sounds pretty cool There are about 10 websites that I like to look at everyone once in awhile and if I can just subscribe to their content via RSS it could end up saving me a lot of time This could bring your new blogs to your viewers when they may be too busy to check your site Or maybe they don t even know that you have just written some new content on your website and you would like to show them Instead of emailing them this will give you a new subtle approach to letting them know This is just another way to keep you connected with your customers So if you want to create an RSS feed for your viewers the best and easiest way to go about this is to use some software I have seen quite a bit of good reviews for http www feedforall com They have a Windows and a Mac version Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For

    Original URL path: http://www.cart32.com/blog/using-rss-feeds-on-your-ecommerce-site/ (2016-01-08)
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  • Six Tips for Ecommerce Customer Service » Cart32
    are about ease of use If you offer free shipping make sure it is easy for the customer to receive the discount In Cart32 you are able to offer free shipping based on a discount code and even based off of the subtotal If based off the subtotal the cart will automatically apply the discount when they reach the amount where the discount will apply This makes checking out a lot simpler 3 Honor Your Warranties If a product you sell comes with a warranty make sure you do your best to honor that warranty In the blog post by Practical Ecommerce they mention a situation where a merchant was dragging their feet on a warranty claim in hopes that the warranty would expire This is very poor customer service If you say you will do something do it 4 Make the Customers Lives Easier Not Harder Don t make your customers jump through hoops to get a response from you Try to be as transparent and as simple as possible Don t adhere to concrete policies and processes these will likely turn your customer away from ordering on your site again 5 Dialogue with Customers Keep track of what your customers are doing on your site what they re ordering and what they re saying post purchase These are great ways to cater to the needs of your customers If you constantly receive emails about a specific product needing to be returned see why that one product is being returned and fix it If you keep getting positive feedback on a different product promote it more on your site to increase its sales Surveys feedback forms blog comments social media and emailed questions are all great ways to see how customers interact with your site and what you can

    Original URL path: http://www.cart32.com/blog/six-tips-for-ecommerce-customer-service/ (2016-01-08)
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  • How-To: Auto Download and Admin Users » Cart32
    be found in Shopping Cart Auto Download of your cart administration This feature will let you let you sell media files For example if you wanted to sell a song or even a pdf file If you wanted to use this feature you would of course have to set the radio button to yes You have three options to decide on when the customer can obtain the file You can send them the file manually when the credit card is approved or automatically after the order is complete regardless of the order being approved or denied You can send this media file as a link or actually send the media file as an attachment in the email There is an option that you can make use of that will set the link to expire if you choose to go this route after a certain amount of time The next step is to add the Auto Download file Once you have clicked on that link to add another a window will open You will need to assign the file to a part or product number as well as specify the location of the file This can be a local file hosted on our servers if we host your cart or a file located at a specific URL The next feature I want to talk about is the Admin Users feature This is located at Settings Admin Users of the cart administration Here you can set up users within your own account You can allow them to see or not see specific things As an example maybe you have an accountant and you only want them to see the orders screen so that they don t accidently alter a shipping method If that is the case for you then you may want

    Original URL path: http://www.cart32.com/blog/how-to-auto-download-and-admin-users/ (2016-01-08)
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  • Twitter and American Express Team Up for Ecommerce Tweets » Cart32
    the use of Twitter s hashtags The customer will send a tweet mentioning the advertised product and an Amex account called AmexSync will tweet back with a hashtag used as confirmation The customer will then tweet the confirmation hashtag and an email is sent to the customer that allows them 15 minutes to confirm once more that they want the product There is a catch however you must sync your American Express card with Twitter and you can t use a card from any of the other card brands This service is not intended to be used for the average consumer shopping around for a particular item Rather certain companies will offer special deals on select products that can only be redeemed through Twitter American Express will keep track of these offers and maintain the list in their Twitter profile Favorites section These flash sales will also only last for a certain period of time and will eventually expire If you would like to take advantage of these offers you are not allowed to have a protected Twitter account an account that is not viewable by the public This raises a few security concerns as anyone will be able to see what you purchased on Twitter if they are keeping an eye on your profile It may be convenient to get a 50 discount on a brand new TV but a thief with a prying eye will be convenience as well Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout Pages June 11 2015 Search A Key Component of Web Presence June 5 2015 Cart32 and

    Original URL path: http://www.cart32.com/blog/twitter-and-american-express-team-up-for-ecommerce-tweets/ (2016-01-08)
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  • Changes to USPS and its Effect on your Ecommerce Site » Cart32
    years now It lost a total of 16 billion for the 2012 fiscal year So in an attempt to get the agency back on its feet they will be stopping Saturday delivery of mail This comes with a few caveats but it is time to think how this will affect your business when this change goes into place With this new delivery schedule the Postal Service will deliver First Class mail Monday through Friday and deliver packages Monday through Saturday This is good news for eCommerce businesses as most are in the business of shipping packages to their customers And that is the reason the Postal Service kept package delivery on a six day a week schedule They had a 14 increase of package deliveries last year and expect this number to continue to increase On the other hand if your business does rely on First Class mail for anything you will have to take into consideration that that type of mail will no longer be delivered on Saturday to residential customers Post Offices will still be open on Saturdays as well as PO Boxes will still receive mail Like I said at the beginning these changes won t go into effect until the week of August 15 2013 With that said you have plenty of time to see what steps you need to take for your business to fit in with the new USPS schedule For more information on this change and also to see what else the USPS is trying to do to get itself back in the black check out this video Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info

    Original URL path: http://www.cart32.com/blog/changes-to-usps-and-its-effect-on-your-ecommerce-site/ (2016-01-08)
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  • One Stop Social Media Tools for your Ecommerce Site » Cart32
    all of the ones I mentioned above It can take quite a bit of time to keep your customer up to date with all of your business events Well there is a way to combine the activity of all of them to cut the total time invested in these greatly There are actually a good amount of applications out there now that can help you with so I will just go over a few with you If you haven t heard of apps like this and spend a lot of time on social media this is going to be like gold for you The first one is called HootSuite Media Dashboard This one will let you update Twitter Facebook LinkedIn and WordPress from a single app It even contains special analytics HootSuite offers a free basic account but it comes with ads and limited features If you want no advertisements and all of the features it will cost you 5 99 a month This app has been tried and proven to be a great help This next one that I will talk about is actually still in beta It is currently free to use but may not be as good as HootSuite since it is in beta Yoono can be available for your desktop computer or even as a mobile app This one can sync many more social media apps however such as Facebook MySpace YouTube Twitter Flickr Friend Feed Linked In and quite a bit more I think so far it doesn t contain the same level as analytics as HootSuite but it is free Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some

    Original URL path: http://www.cart32.com/blog/one-stop-social-media-tools-for-your-ecommerce-site/ (2016-01-08)
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  • Merchant Services: Merchants are Officially Able to Surcharge » Cart32
    to all payments made through his her credit card transaction processing service Yes the merchant will see additional revenue and if credit card payments make up 60 of his her total sales the merchant would see a 1 2 increase However if just 2 of a merchant s customers choose to shop elsewhere because of the surcharge he she is already worse off simply by deciding to impose a surcharge Can All Merchants Add a Surcharge No not all merchants can impose a surcharge There are currently 10 states that have imposed a law that strictly prohibits surcharging any order regardless of what Visa and MasterCard s rules say Those states are California Colorado Connecticut Florida Kansas Maine Massachusetts New York Oklahoma and Texas If you live in one of those states it is still illegal to surcharge Which Card Brands can be Surcharged All of them The credit card companies namely Visa Mastercard American Express and Discover have done a lot of work to make sure that their particular credit cards are treated fairly That s why the rules of surcharging require a merchant to treat all card brands equally However since there are so many rules and regulations to surcharging it may be difficult for a merchant to provide what they call a level playing field especially when it would be possible to surcharge a particular card brand but not the others Exactly How Much Should the Surcharge Be That amount is ultimately up to you and your business model though there are a couple of restrictions They are as follows The surcharge cannot be more than the merchant s cost of acceptance This means that you cannot charge more than it costs you to accept the cards Visa and MasterCard have published the cost of acceptance for

    Original URL path: http://www.cart32.com/blog/merchant-services-merchants-are-officially-able-to-surcharge/ (2016-01-08)
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  • Using the Prospect Theory on your Ecommerce Site » Cart32
    s say you decided to try your hand at gambling so you take 50 00 to your local casino As you re playing you are currently in the hole 30 00 Because you are losing money you have the urge to keep playing to get your many back Now look at the flip side of that you are up 10 00 Now you have the urge to stop and walk with your winnings Now why is that That s the basic concept of Prospect Theory Humans are more risk seeking when losing however are more risk adverse when we are winning That s as technical as I m going to get but I believe that it paints a general picture of the concept of Prospect Theory Now how do you apply it to your eCommerce business and your Promotion cycle By offering limited time offer promotions you ll put a feeling of urgency in your customers as they will be more risk seeking because of the opportunity of missing losing out on the sale However you have to do it in the right way The article Prospect Theory Why Limited Time Offers Work notes that it s good to give a reason that your customers can use to justify their purchases after the fact So instead of just saying that your sale is only for a limited time explain why the deal is for a limited time That way the customer can justify the reason to act on the deal and limit the buyer s remorse in the decision So bottom line get people to feel like that are about to miss out on something big if they don t participate and give them a reason to justify the buy so that they don t feel bad about the purchase

    Original URL path: http://www.cart32.com/blog/using-the-prospect-theory-on-your-ecommerce-site/ (2016-01-08)
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