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  • Visa / Mastercard Anti-Trust Settlement » Cart32
    Contact Form Visa Mastercard Anti Trust Settlement 19 December 2012 Written by Published in Blog Leave a reply Permalink An Eastern District Judge from New York has approved a settlement agreement in the Payment Card Interchange Fee and Merchant Discount Antitrust Litigation The exact details of the settlement have not been published click through to find out what we do know about this so far Beginning January 27 2013 merchants will be able to charge a surcharge fee when processing VISA credit cards Merchant surcharges are set at a maximum of 4 A notice will need to be posted at store entrances and at point of sale machines in order for merchants to charge a surcharge fee In order to charge a surcharge fee on VISA you must also charge a surcharge on all other accepted credit cards More specifics of this settlement will be released in late December 2012 Here is a link to the press release Visa has posted on their website Cart32 will continue to follow this settlement and provide any additional information for you to review As always if you have any questions please feel free to contact us by phone at 417 865 1283 or by email Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout Pages June 11 2015 Search A Key Component of Web Presence June 5 2015 Cart32 and PayPal Security Update Information May 21 2015 Blog Tags Archives August 2015 June 2015 May 2015 April 2015 January 2014 October 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July

    Original URL path: http://www.cart32.com/blog/visa-mastercard-anti-trust-settlement/ (2016-01-08)
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  • Using Humor in your Ecommerce Marketing » Cart32
    better than the simple links Using humor as your method of delivering information about your product will help you two fold One it will help you stick out in that specific Facebooker s is that a word mind This means while they re strolling through their neighborhood store they ll likely remember your company name because you put a smile on their face Two it gives your company a face It adds that certain je ne se quoi that turns your company from a concrete building into a fun loving business Have a personality within your company is hard to accomplish but posting sharing items that make you laugh or groan because they re cheesy will help with that All that being said I m not telling you to run out to your nearest Improv Club and snatch up a comedian to handle your social media marketing Instead start small If you re good with witty comments post those The end goal doesn t have to be causing your customer to be to squirt milk out of their nose Simply making them smile or roll their eyes will help your brand stick out compared to someone else s Where should you start According to the article start with the truth Have a funny story about how you got into selling your product Share it It makes you more relatable and also shows how your product filled a specific need or want in your life This article also suggests writing about the pain points of your industry audience and those of your ideal customers I ll end with a direct quote from the article So humor me yourself and your audience Humor is human and it s one of the most powerful and universal ways to connect If you cannot connect

    Original URL path: http://www.cart32.com/blog/using-humor-in-your-ecommerce-marketing/ (2016-01-08)
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  • Using Content Experiments to Increase Your Shopping Cart Conversions » Cart32
    Google Analytics that can help you with enhancing the page that brings your website closer to its goal This function is what Google calls Content Experiments It compares different versions of a specific web page seeing which one is the best for your visitors You are able to test up to five different web pages These aren t just different variations of a single webpage either these are five unique web pages all with a different URL Sounds like it could be pretty useful huh Well it gets better This function will actually tell you which webpage performed better percentage wise based on your own performance measure Also if you are a little worried about all your customers getting different views of your website you can actually set it to test a random sample of your visitors How sweet is that Of course if you would like to test all of your visitors that is certainly doable as well and provides the most accurate results Although it s not currently available you will be able to get updates by email telling you the statistics of your experiment Let me give you an example on when you may want to use this Let s say I have a company that sells hats and shirts My conversion rates on my hats are always high but I want to increase my conversion on my shirts I feel like they are a little too low I will set up two to five different shirt selling pages and use them for Content Experiments At the end of the experiment I will be able to see which layout design actually raised my conversion rate for my shirts I m not sure why anyone wouldn t want to test that At the very least try it out

    Original URL path: http://www.cart32.com/blog/using-content-experiments-to-increase-your-shopping-cart-conversions/ (2016-01-08)
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  • Utilizing Reward Programs for your Ecommerce Site » Cart32
    and tell me how many of those little plastic cards your currently have I count three on mine with my Qdoba card being the most used I love burritos The point to my ramblings is this tons of brick and mortar stores have these rewards programs as well as some big name online retailers as well so why not your business Customer reward programs promote return business The idea of getting a discount free item or some other reward for my continued business to a company gives me incentive to keep buying Also people like to feel like they have achieved something In the Hanover Research Report entitled Consumer Loyalty Programs it states that status laden levels of membership carry significant weight and importance Think about airline companies they have different levels in their reward programs with the highest level getting preferred treatment and priority boarding It makes people feel special So by implementing a tiered reward program with the rewards increasing as they gain in status allows your repeat customers to feel a little more special than first time customers Like anything else on your site you must promote your rewards program to get the attention of your customers You are not the only online business that has a reward program so you have to set yourself apart from your competition Send out emails to past customers and let them know that you are implementing a reward program and let them know why they should join Another good way to promote your reward program is to list somewhere on your site exactly what your customers would get out of this program Make a chart or diagram that will break down exactly how your reward program would work and what exactly your customers would receive upon obtaining a certain level

    Original URL path: http://www.cart32.com/blog/utilizing-reward-programs-for-your-ecommerce-site/ (2016-01-08)
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  • Preparing your Online Shopping Cart for Cyber Monday » Cart32
    Monday could see more than 1 25 billion in online U S sales this year Online retailers have been offering crazy low prices free shipping and also free items with other sales for about 8 or 9 years now for the Monday after Thanksgiving So you will need to make sure you can keep up with your competitors and also run tests on your website to make sure nothing is abnormal First of all make sure your shipping rates and discount codes are calculating correctly Even if you are offering free shipping for this e commerce holiday you need to make sure that the products that you are offering free shipping for are actually receiving it Advertising free shipping on your site and having it calculate incorrectly could push customers away showing unprofessionalism Another thing to do is offer gift cards for purchase on Cyber Monday Not only will this boost sales for that specific day but it will boost sales for the next big holiday season Christmas Giving away items with other sales is very enticing for you customers as well You should really get creative with how you can offer discounts at a later time This is a very exciting time for online business owners You can really get creative with your offers to bring in customers Make sure that you contact your customers a bit more frequently than you usually do through the year to keep them updated on the awesome deals you are giving them Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout Pages June 11 2015 Search A Key Component

    Original URL path: http://www.cart32.com/blog/preparing-your-online-shopping-cart-for-cyber-monday/ (2016-01-08)
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  • Holiday Customer Service on your Ecommerce Site » Cart32
    of holiday returns clause that allows for store credit This way if the person receiving the gift wants to return it they can It will also bring that person to your site to see your other wares This brings another person to your site that could potentially spread the word about your site which of course means more business for you It s a win win for everyone Be Accessible It really bugs me when I need to contact a business and they bury their contact information five pages in By the time I get to where the contact information is I m more irritated than I was before As we all know irritated customers can be hard to calm down plus it makes it harder for us to figure out what they actually need So to avoid this situation make sure you have your contact information easily visible It does not need to be on the first page just make it easy to find Also put everything out there your phone number email fax business address etc This shows that you are not trying to hide anything You are completely transparent to your customers and potential customers like to see that Obviously if you are working from your home and don t have an actually business address or P O Box address isn t necessary but I ll leave that decision up to you Holiday Surprise I mentioned this before in a previous blog but add a little holiday surprise in your shipments It doesn t have to be big but a holiday card in a shipment thanking your customers for their business goes a long way Or if you want to add a real personal touch share some of your holiday recipes with your customers that would be

    Original URL path: http://www.cart32.com/blog/holiday-customer-service-on-your-ecommerce-site/ (2016-01-08)
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  • Increasing Page Load Speeds on your Ecommerce Site » Cart32
    and probably sell merchandise online as well Your website is the face of your company so let s take a look at a few ways we can get it to perform faster Use Static Content as Much as Possible Static content served directly from the web server loads faster than dynamic content that relies on additional processing and database querying Static content certainly has limitations compared to dynamic content however it will load faster and should be used wherever possible Try Enabling Compression Using Gzip Most web servers are capable of delivering content that has been compressed using a compression algorithm such as gzip The compression occurs on the server before the content is sent which can result in your website loading faster in someone s web browser The downside to this is an additional CPU overhead added to the server every time a request is made More often than not however the tradeoff is worth it Enable Caching Be sure to utilize different caching methods such as browser caching and query caching if you use a database such as MySQL Leveraging browser caching will allow you to store reused portions of your website in the client s browser This means that every time they load a page with the same content as the last such as a banner or other image it will load from their browser instead of your web server Query caching will store frequently used SELECT queries in memory and will reuse those and their result instead of actually querying the database This can result in a big performance win if your website uses many of the same queries for content generation Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your

    Original URL path: http://www.cart32.com/blog/increasing-page-load-speeds-on-your-ecommerce-site/ (2016-01-08)
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  • Disavowing Links for SEO on your Ecommerce Site » Cart32
    re fully optimized It s a moving target with linking meta sitemap what have you rules changing constantly Lucky for you Google understands that becoming as optimized as you can is no easy task That s why they provide many tools to you for free We ve talked about their tools many times because they continue to add helpful resources to get your site the best rankings possible Which brings us to today s topic Disavowing Links Links are a huge part of how Google ranks search results By looking at the number of links going to a certain page they can gather what information is most important and relevant to your site and is also the basis of PageRank Since PageRank is such a popular tool it is a target for malicious link spammers If you have ever seen a message in your Google Webmaster Tools about unnatural links you ve likely been a victim of link spam This message is a warning that you have links out there that violate Google s quality guidelines and it is recommended that you remove as many of these unnatural links as possible so that your search ranking won t be affected Enter Disavowing Links If you ve done everything you can to get rid of these bad links but there are some you just can t seem to get rid of you can tell Google that this is a bad link This is helpful because you can essentially blacklist a link from your good links so that Google as a whole does not penalize you for a spammer linking to your site If you ever are confused about SEO don t worry you re not alone You should definitely checkout the Google Webmaster Central blog They announce their latest SEO products

    Original URL path: http://www.cart32.com/blog/disavowing-links-for-seo-on-your-ecommerce-site/ (2016-01-08)
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