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  • Using Images to Improve Ecommerce Site SEO » Cart32
    long to load then search engines and customers will likely go elsewhere Internet retail is fast paced and if your site slows them down then you will likely lose some of your customers For those reasons don t use too many images on your site and if you have to use many images make sure they aren t large files Condense them down to an acceptable size that doesn t lose the quality of the actual image Use Alt Tags Title Tags and SEO Friendly Image Names As I said before search engines prefer text They won t actually load your image and decide Yes this image is appropriate for these search results You need to tell them what the image is about through the text of the image Alt Text is the text that will load if your image doesn t but search engines use this to gather information about the image as well Use this text to describe the image and why you re using it Title Text is the text that appears when you hover your mouse over the image You can use this to describe the image again or to cross sell other features of your site For Example if I was selling a water bottle I could make the text 100 BPA Free Once the customer sees that they may be interested to know why that s a benefit in a water bottle In this case I would have an extra page that describes the benefits of a BPA Free water bottle SEO Friendly Image Names are important as well because you want to convey what the image is Search engines would gather more information about a page that had an image named Chris Stewart Grey 2 Liter Bottle jpg over a page that had

    Original URL path: http://www.cart32.com/blog/using-images-to-improve-ecommerce-site-seo/ (2016-01-08)
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  • Selling Subscriptions on your Ecommerce Site » Cart32
    of buying expensive razors every month They offer a monthly shipping of razors directly to your doorstep starting at only a 1 00 a month I mention this site because it shows that if you re creative enough you can find a niche that needs to be filled with this type of business model Also with the economy that we re in right now offering a subscription base model takes the worry out of trying to bring in return customers You basically just need to get the customer to sign up for your service once and you will continue to reap the benefits of that customer Also this will set up a steady and predictable revenue stream and product demand This will help with deciding when and how much inventory to order As I was listening to the story I was also thinking what Cart32 offers our clients if they wanted to implement a subscription based business model Well Cart32 offers a Recurring Billing option directly in the Cart administration This option is available to anyone that signs up with our Bundled Plan which includes a merchant service account This offers the convenience of having all the information you need in one spot without having to bounce from your Cart administration to a third party merchant service administration panel If you wanted to automate the process more our development team could do a little magic that will enable all orders that come in to automatically set up a recurring billing for the customer When it comes to a subscription based business model it s all about getting creative and setting your company apart from the rest Once you find what suits you and your business Cart32 is able to compliment and streamline your subscription process Tweet Leave a Reply Cancel

    Original URL path: http://www.cart32.com/blog/selling-subscriptions-on-your-ecommerce-site/ (2016-01-08)
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  • Live Chat on your Ecommerce Site » Cart32
    your customers directly on your website via instant message We talk about offering options Having a live chat service offers yet another option for customers Some customers like the convenience of a live chat service Others like myself can put their thoughts better in words More detailed information on a customer s issues is always a good thing because it leads to a quicker answer to a customer s request There are many options out there for a live chat solution for your eCommerce website Some of these solutions are free while others come at a monthly or yearly cost If you are looking into a live chat solution to your website the most important thing to remember is what will fit your business needs Below you find a list of a few free services as well as some paid services Free Online Chat Centers Some features include a free knowledgebase canned responses customizable chat windows and visitor information and geo location BoldChat Free Some features include a pre chat survey canned messages offline email capture form and floating chat button Paid Kayako Engage 29 month per user Cart32 uses a form of this system on our site Kayako Engage allows end of chat survey knowlegebase supports multiple languages and allows for chat routing to name a few Live Person Pro 109 month per concurrent user Live Person allows click to chat buttons integrates with Google Analytics create groups based off skill and offers 24 7 online support These are only a few of the many options available to you But integrating some sort on live chat system will help with your customer service and also increase your sales rate Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to

    Original URL path: http://www.cart32.com/blog/live-chat-on-your-ecommerce-site/ (2016-01-08)
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  • Hidden Jewels of Part 2 » Cart32
    Shipped Back Ordered and Cancelled You can however add as many different statuses as you want via the Settings Orders Screen With Status Emails you can set up an automated email to be sent out when you change an order to a specific status For example if you marked an order as Shipped the cart would automatically send out an email with the tracking number URL and service used To set these up you will need to go to Orders Status Emails and edit them there In Page Pop Up Cart32 has provided you with some code that you can add on your site to keep customers in your product pages more and on the checkout pages less This is known as the in page pop up Store and Pages In Page Pop Up What this does is it brings up a pop up window on your product pages that adds the items to the cart without leaving their current page Within the pop up they can choose to continue to checkout or to continue shopping The less page loads your customer has to do the more likely they ll complete their purchase Complete implementation instructions can be found within your web administration Run External Script This is probably the most versatile feature of the cart but it is also the most technical With this feature you can export specific order details to an external script e g PHP ASP etc and then use these order details to perform some function The possibilities of this are literally only limited by what your programmer can create I ve seen people use this tool to generate their own HTML Confirmation Emails to update an external database with customer information and to decrement their inventory that they use to build their sites Those

    Original URL path: http://www.cart32.com/blog/hidden-jewels-of-cart32-part-2/ (2016-01-08)
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  • Drop Shipping or Inventory » Cart32
    that is more centrally located to the majority of your clients that will save you on shipping cost that you can then pass on your customers Drop shipping does have some drawbacks as well For one it can limit your product selection If your supplier does not carry an item then you cannot obviously offer it to your customers Also fulfillment costs are higher with drop shipping You re paying stocking picking packing and shipping fees along with mark ups on products sold this way What this means is that as your business grows the more these costs will grow With that being said drop shipping would be a good option for smaller businesses where the benefits out way the costs of using this method of order fulfillment Holding Inventory Keeping your products locally may also be a good idea for other businesses This way you have complete control of your supply and know exactly what is going into your shipping and inventory cost Also unlike in drop shipping the more your business grows and the more efficient that you get at shipping the less your shipping cost will be With holding inventory you can stock whatever you want So you are not limiting the products that you can offer your customers because if one supplier doesn t have want you re looking for just find one that does With holding inventory come some challenges however You will need to have some type of inventory management system in place to keep track of what you have in stock and when you need to reorder Also it would be wise to tie in your inventory management system with your website so that you can keep real time information as orders are coming in Cart32 offers an advanced external script area that

    Original URL path: http://www.cart32.com/blog/drop-shipping-or-inventory/ (2016-01-08)
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  • The Marketplace Fairness Act and Your Ecommerce Site » Cart32
    state tow which they are shipping You may be asking yourself Why is this issue coming up now Well some of you may or may not be aware of this but our government is in the hole around 16 trillion dollars so collecting more money will help them out It is estimated that if online businesses were required to collect sales tax on every sale the government could collect around 20 40 billion in additional taxes so that is a pretty decent amount of money Another reason why this is coming up is to be fair Online retailers have a competitive advantage over brick and mortar stores Brick and mortar stores are required to pay sales tax on every single item that is sold in their stores If you search online you are bound to find a retail store that will not charge you sales tax which in the end could save you up to 10 depending on your state tax rates With the rise in online sales increasing every year it is only a matter of time before sales tax regulations will be enforced on eCommerce businesses One way to stay ahead of the curve is to implement an automated taxing program like Avalara Cart32 and Avalara will be hosting a free webinar on Tuesday August 21 at 1pm CST click here to register to discuss Avalara s tax software and how it can automate the tax process for your eCommerce business In my opinion a new sales tax regulation for eCommerce businesses is going to happen and the best option for you is to be knowledgeable about the situation and start developing a plan for your business Sales Tax for the online retailer will be a beast Each state has their own tax codes and keeping up with

    Original URL path: http://www.cart32.com/blog/the-marketplace-fairness-act-and-your-ecommerce-site/ (2016-01-08)
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  • Utilizing a Blog for your Ecommerce Site » Cart32
    not cost you a dime Plus it takes very little time to setup It s like free advertising to search engines and the truth is search engines such as Google and Yahoo love blogs Adding a blog to your website will give you more visibility Occasionally a blog will show up in when using Google so having blogs could give you that bit of an edge over your competitors Blogging is not just for search engine optimization either It will help you get closer with your customers By this I mean build a better relationship with them They will get to know you as more than just their merchant It allows them to see the face behind the company This is like Marketing 101 build a strong relationship with your customers Also for example you could discuss a particular brand with your customers or just a particular product and link them to the product on your website Now you can have customers try out new products on your website or maybe they were thinking about trying the product and after reading your blog you convinced them to give it a shot Blogs also let customers know you keep your website updated Sometimes when I m at a website looking to buy something I like to see that they are monitoring their website frequently and keeping up with orders If you see a new blog every week this pretty much accomplishes that Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout Pages June 11 2015 Search A Key Component of Web Presence June 5 2015 Cart32 and

    Original URL path: http://www.cart32.com/blog/utilizing-a-blog-for-your-ecommerce-site/ (2016-01-08)
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  • Setting up a Minimum Order Amount for Debit/Credit Cards » Cart32
    be as high as 0 22 1 9 they will pocket 0 23 of the original 0 56 which is HALF of what they actually charged me The 0 23 still needs to pay for the carhop to make and deliver my drink cover the cost of the cup and pay ingredients in my order lemons can add up So when it is all said and done Sonic is probably in the hole in order to give me my water with Lemon This situation may be an extreme example but I truly believe this is something all businesses need to think about With debit cards and credit cards becoming more and more popular merchants are at the mercy of credit card processors And it is not like Visa and Master Card are going to lower rates for you so the cost to process these cards becomes more and more costly to you So as a business what can you do to protect yourself from this scenario Set a minimum order when customers use a debit or credit card Requiring a minimum amount in order to process a card is not a new concept but not many businesses have put it into play Before I started working with Merchants I would have never thought twice about using my debit card for small purchase Now I apologize over and over again when I have to use my debit card for something small With Cart32 s eCommerce solution you can set a minimum order amount in your shopping cart Here are instructions on how you can implement this on your website If you are a brick and mortar store you can simply display a sign that states a 5 00 minimum in order to use a debit or credit card Implementing this strategy

    Original URL path: http://www.cart32.com/blog/setting-up-a-minimum-order-amount-for-debit-credit-cards/ (2016-01-08)
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