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  • Google AdWords for your Ecommerce Site » Cart32
    click advertising called Google Ad Words Google Ad Words has an algorithm it uses to display your ad when the searcher enters your specific keywords For example go to www google com and type in Blue Sweatshirt You will see that Google bolds Blue Sweatshirt in each return The key to successfully using Google Ad Words is coming up with good keywords What exactly is a Keyword A keyword is what you will use to describe your product and or business Keywords are important because this is how potential customers will be able to find you on the internet Using the example above I am looking for a Blue Sweatshirt but there are multiple different types of sweatshirts that fall under the category of Blue Sweatshirt Searching for more specific words will help narrow down the playing field For example let s search the following terms Blue Sweatshirt 25 million results returned If I add in a keyword of HOODED then my search gets more specific Blue Hooded Sweatshirt 9 2 million results And if I add in another key word of with UNC then my search gets even more specific Blue Hooded Sweatshirt with UNC 509 000 results How do I decide on what keywords to use Deciding on what keywords to use can be difficult However there are some helpful tools available to assist you in figuring out keywords for your business Google and many other organizations have software that will give you the statics on keywords Click here to see Google s Keyword tool Most of the keyword graders will show you the same information Competition Global Searches and Local Monthly Searches What you want to find are keywords that are not highly competitive It is easy to get overwhelmed with returns on Google Searches so take

    Original URL path: http://www.cart32.com/blog/google-adwords-for-your-ecommerce-site/ (2016-01-08)
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  • Joomla! for your Ecommerce Site » Cart32
    you may be wondering What in the world is Joomla Well my friend that s what I m here to tell you about As mentioned before Joomla is a powerful content management system CMS that allows you to create pages quickly and easily all to a custom theme What sets Joomla apart from the others is it s community and flexibility Community Geeks absolutely love Joomla I m not saying that to be offensive because they are my brethren and I m speaking for them when I say that If you have any issue the community for Joomla is eager to help you get back on your feet You ll find forums training videos documentation and so much more just about how you can fix your issues or enhance your site altogether Flexibility Stemming off of the great and expansive community you get the CMS s flexibility People are constantly looking for ways to improve their sites and what s better is that they love to share what THEY create with you So not only do you get expansive support but a never ending fountain of features and components that can help you make your site specific to your overall needs No more give and take Joomla is easy to use easy to learn and intuitive Not to mention the speed and power You can create a full scale custom site as fast as your fingers can type the content It really is that easy Couple that with the never ending library of components and the widespread community and you ve got yourself an amazing tool to build customize and maintain an ecommerce site Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds

    Original URL path: http://www.cart32.com/blog/joomla-for-your-ecommerce-site/ (2016-01-08)
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  • Tax Season and Your Ecommerce Site » Cart32
    they are willing to spend This is a great time to use your marketing skills and reach out to your customers to get them to BUY from YOU How do I market to my customers A great way to market to your customers is to use Email Marketing and Social Media With Cart32 s new release of v8 you can directly integrate your email list with Constant Contact Constant Contact provides new clients with a 60 day free trial of their services so now is the perfect time to give it a try Taxes have to be completed by April 15 th and today is February 17 th so you have exactly 60 days to reach out to your customer base and provide them with a reason to buy from your store Here are some great discount ideas that you can provide to your customers What to do if YOU receive a refund As an online business owner you know how quickly technology changes It is vital for you to stay above the curve with your website Customers judge websites by the way that they look so if you have some extra cash see what kind of improvements you can do on your website Who can I talk to about upgrading my site Cart32 has a knowledgeable staff of developers that can assist you with upgrading your site Our development team can provide services from small minor upgrades to deploying a whole new website You will be surprised at how little it can cost to get a great looking website using a Joomla template Tax season has its benefits for you as a person and for you as a business owner Make sure you reach out to customers and provide them with a great reason to buy but also take

    Original URL path: http://www.cart32.com/blog/tax-season-and-your-ecommerce-site/ (2016-01-08)
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  • Using Twitter as a Tool to Market your Ecommerce Site » Cart32
    improve your online presence Promote Being able to communicate with your customers is important to business Being able to tweet a special or tweet a new item and allowing your followers aka your customers to see these tweets will spark interest and traffic to your site More traffic equals more sales Also if your customers are following you on Twitter this will show on their Twitter page and their friends which may have similar interest may find your profile and check out your site Service Customers are able to communicate with you by tagging you in a tweet You can then respond to their tweet Also Twitter has a mobile alert feature that will notify you via your mobile device when someone contacts you You can then reply via your mobile device as soon as you get the message This allows for timely communication to your customer which is great for customer service Personality Twitter is another outlet to add personality to your business Since your business is online you have to find ways to get your personality out to your customers Customers that feel that they can connect with your business will pass your site on to their friends Have fun with it Show them that there is a person behind the website that is there to help Twitter is a fun easy way to communicate with your customers and gain new customers Figure out how Twitter can help your site and run with it There really isn t a bad way to use it Oh and don t forget to follow us on Twitter Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some

    Original URL path: http://www.cart32.com/blog/using-twitter-as-a-tool-to-market-your-ecommerce-site/ (2016-01-08)
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  • Social Media Buttons on Your Ecommerce Site » Cart32
    are a great way to spread the word about the products on your ecommerce site Practical Ecommerce has a nice article about using those social buttons to help get your site noticed I ll go over some of the key points here but be sure to check out the article it s a pretty good read Search Engine Optimization The article explains our search engines are starting to take social signals into consideration on how to rank a page Search engines are also making deals with these social networking sites For example Bing has access to Facebook s social data Google of course has access to Google data With this kind of reach you can see the opportunities that are available just by adding a like or 1 button Make it Easy Make sharing your products easy for you customers Make sure you have the social buttons on each of your product pages This way if a customer wants to share the product they can easily do it from that page Not only is that convenient it also keeps them on your website so they can continue shopping What to Use The article goes into more detail about what social options you should use and how they should be implemented on your site It really comes down to your customer base If you find that a majority of your customers come from Google and not Facebook add a 1 button to your page and leave the like button out Using these social buttons is sure to get you more traffic and thus more sales on your site For the full article go here and read up on all the details Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to

    Original URL path: http://www.cart32.com/blog/social-media-buttons-on-your-ecommerce-site/ (2016-01-08)
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  • Durbin Amendment and Small Business Merchant Accounts » Cart32
    to be their hero technically heroine but oh well I want to give them good customer service provide them with competitive merchant services pricing and just be a fountain of knowledge for when they have questions However with this client I could not be the hero because the Durbin Amendment had my hands tied How did Durbin Affect Them The client runs a local coffee shop so they have high transaction volume with low transaction amounts Their average transaction ranges between 5 00 and 7 00 While reviewing their statements I noticed a huge difference between some fees in August and November There was one particular area that just took my client to the cleaners and that area was specific debit card transactions In August he processed 760 transactions with an average dollar amount of 6 45 The fees associated with this transaction type were 1 55 0 04 per transaction So in total he averaged a processing rate of 2 17 for these debit card transactions Once the Durbin Amendment came into effect his world changed In November he processed 531 transactions with an average dollar amount of 5 57 The fees associated with this transaction type were 0 05 0 22 The change in processing caused him to process the bulk of his transactions at 3 9 which is almost 2 higher than before How Can This Happen Some of you may be thinking that you would give anything to process a transaction 0 05 the problem isn t with the percentage fee it is the transaction fee that comes with the percentage fee Since my client processes a low dollar amount around 6 00 the 0 22 starts his processing fee at 3 6 For a coffee shop owner he makes his living on small dollar transactions

    Original URL path: http://www.cart32.com/blog/durbin-amendment-and-small-business-merchant-accounts/ (2016-01-08)
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  • Creating a Facebook Page for your Ecommerce Site » Cart32
    place Artist band or public figure Company organization or institution Entertainment Brand or product Cause of community Your category and name cannot be changed once created so be careful during this initial step 2 Fill in the details Use an eye catching and easily identified photo to represent your business There may be an option to share this page on your wall or invite your friends You can go ahead and do this now but we would highly suggest filling out all of the information in your profile to provide a complete overview of your business Also important is adding some content to your page At the very least add some photos to your galleries to provide people a reason to like your page or at least take a deeper look 3 Use the features and develop content Facebook provides great help and features to get your page going Simply click Get Started under your page image to reveal some tips such as Invite your friends tell your fans post status updates promote this page on your website set up your mobile phone Additionally you may want to check out our previous articles about Facebook Ads and using them for promotion 4 Try new stuff and use your Insights Your Facebook page should accurately represent your business brand or company but it is also important to get creative to discover fresh ideas on how to present your business brand or company To measure how all these efforts are going along the way make sure to study your Facebook Insights by clicking the View Insights tab on the right hand side of your Facebook page These insights will give you data on your fan s interactions with your page Creating a Facebook page should be fun and beneficial but also requires

    Original URL path: http://www.cart32.com/blog/creating-a-facebook-page-for-your-ecommerce-site/ (2016-01-08)
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  • Social Media Tips in the New Year » Cart32
    free version and very professional looking Attack the mobile game How does your website look on a mobile phone You should know that smart phone users now make up 46 of all cell phone users in the U S with use projected to continue to grow Making your site mobile friendly could be the difference between making and losing a sale Making your site mobile friendly can be as simple as writing concise content and using limited images this article provides some helpful tips Clean up your contacts I recently spoke to a client of ours who said he had been spending the last few weeks studying and cleaning up his e mail lists to remove people who aren t opening or even successfully receiving his e mails Sure it is great to have thousands of contacts but if only a small percentage of those are opening and engaging with your e mails what is the benefit Purging those who are uninterested can also save you money as most e mail marketing services are based on the number of contacts you have Our partner Constant Contact provides very thorough data about your e mails and who is actually reading and engaging the content within Learn about your audience As stated above your e mail marketing provider should provide some pretty great data into who is engaging with your company Facebook recently rolled out changes and improvements to their insights for pages that now provide even more information about your users People Talking About This is one of the new metrics for Facebook Pages and represents the total number of people who over the past seven days have engaged with your Page in any way Facebook provides a lot of information including demographics external referrers data on your posts and more

    Original URL path: http://www.cart32.com/blog/social-media-tips-in-the-new-year/ (2016-01-08)
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