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  • Using Holiday Feedback to Better Your Business » Cart32
    next holiday season Negative Feedback While none of us like to hear negative comments we can learn the most from them By not taking those comments personally you can focus in on the problem areas of your business and improve them For example if you get a lot of comments on how your customers wish they could navigate your site better don t ignore it Take a good look at your site navigation and improve where needed Your customers will thank you for the change and continue to shop and spread the word about your business Positive Feedback Did you have a shipping special that ensured delivery before Christmas and your customers let you know how much they loved it Everyone loves to hear that they are doing a great job Take these comments and see if you can apply them to other aspects of your business By doing this you will continue to add new features to your site that you know your customers will enjoy But at the same time don t let those positive comments go to your head Don t allow the positive comments to make you think that there is nothing wrong with any aspect your business Let those comments make you feel warm and fuzzy but continue to monitor all feedback that comes in and take action were needed The main thing you should get out of this post is to listen to your customers A business that listens to the needs of their customers and improves their business off those needs is one that will have customers coming back and bringing new customers with them And more customers means a busier holiday season next year Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32

    Original URL path: http://www.cart32.com/blog/using-holiday-feedback-to-better-your-business/ (2016-01-08)
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  • Best Practice Tips on Making your Computer More Secure » Cart32
    and other security fixes are released for all major operating systems on a regular basis These usually have the option of being applied automatically or manually so be sure to double check your settings and apply any patches you may have missed Other software such as your favorite media player or web browser will typically have frequent updates as well Your computer becomes easier to compromise as your software becomes outdated because exploits in older software become increasingly well known as time goes on Use antivirus software and a firewall This one should be a no brainer but I have seen way too many computers without any form antivirus software installed AV software from big names like Norton can be expensive but there are many free alternatives out there that work just as well If you have a PC with Windows installed Microsoft Security Essentials is a great free antivirus program worth checking out Another frequently overlooked aspect of protecting your computer is installing a firewall Windows and Mac OSX have application firewalls built in but you might want to research a more comprehensive firewall solution Take advantage of user account privileges Being logged into your computer as an administrator at all times is a very bad habit that is often acquired User accounts with different levels of privileges were developed for a reason and they provide a very real layer of security to your computer Ensure that you log into your computer with a normal account for everyday use and only log in as an administrator or power user when absolutely necessary More information about various authorization features can be found here Even though you now have more confidence in the security of your computer don t forget that you still need to be backing up your data Tweet

    Original URL path: http://www.cart32.com/blog/best-practice-tips-on-making-your-computer-more-secure/ (2016-01-08)
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  • 0 » Cart32
    way to offer exclusive specials on Facebook One of the easiest applications we ve found to use in setting this up is the Wildfire IFrame App You can add it to your page by going here Once you ve added it to your page you can simply click the tab on the left side and then click Edit Settings The backend of your Wildfire IFrame App should look much like the image shown At the top it will allow you to toggle on and off the Fan Gate Like Gate Reveal Gate option Below that it will allow for you to insert either custom HTML or a custom image to be shown Again you can choose to have different content for fans and non fans We suggest using this application to offer exclusive deals to fans of your page You could offer discount codes and links to exclusive specials you have running You can easily create an image enticing and informing customers that they will be able to receive great deals and offers only available on your page after liking it Some tips for designing your like gate Make it clear that liking the page will provide special offers or other information your audience is interested Avoid gimmicks and remain authentic Set up some form of metric and analyze what is working Avoid desperation for a user to like your page Our friends at HubSpot have some great examples of businesses using a like gate Currently the WildFire IFrame app does not allow for form code within it There are other applications that will let you use form code on Facebook and you can even create your own but we hope to develop our own Facebook application in 2012 that will combine both a like gate and allow you sell

    Original URL path: http://www.cart32.com/blog/facebook-like-to-promote-your-ecommerce-site/ (2016-01-08)
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  • Joomla! Integrated Shopping Cart Plug-In » Cart32
    you the Cart32 Joomla plug in The Cart32 Joomla plug in works with the highly popular K2 plug in It allows you to add a price options and the shopping cart button to Items in K2 Just add an item in K2 click edit and add all the information about your product When a customer clicks the add to cart button they are brought to your secure shopping cart to complete the order Need to access your cart administration but don t want to hassle with clicking between two tabs in your web browser Not a problem With the Cart32 Joomla plug in you can access your cart administration within the Joomla administration That means you can manage your cart and your Joomla website from one place Talk about convenience So if you are looking for a good way to add an ecommerce solution to your Joomla site the Cart32 Joomla plug in is a fantastic way to accomplish this Click here to start experiencing the plug in for your self For those who don t know what Joomla is it is a content management system CMS that allows you to make awesome websites as well as web applications It is open source and has many other extensions that can be used to make your website phenomenal The best part about Joomla is that it s FREE To get the skinny on Joomla check out their website here Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout Pages June 11 2015 Search A Key Component of Web Presence June 5 2015 Cart32 and PayPal Security Update

    Original URL path: http://www.cart32.com/blog/joomla-integrated-shopping-cart-plug-in/ (2016-01-08)
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  • Maintaining Ecommerce Sales: Post-Holidays » Cart32
    up your business to stay prepared and keep sales up One of the most commonly used ways to keep sales higher post Holidays is to have an Inventory Blowout sale Whether you have too much inventory or not it s always a good idea to offer great deals on those accessories that Vance suggested you started pushing Some common Inventory Blowouts include a percentage off certain categories or even all sales This is easily done with Cart32 but you want to make sure the percentage off you give is still enough to cover most of your costs while still being competitive enough to drive return sales As Jada has said in the past return customers account for a good chunk of your overall sales As far as advertising goes it s always a good to suggestively sell If you have accessories to your top selling product make a discount specifically for that Not only will it enhance their product that they purchased but it will also enhance their brand loyalty to you as their supplier for that product s needs Also with advertising it s always a good idea to instill a sense of urgency Make the customer feel like they need to purchase these great deals right away as if the items sales won t last forever Pushing this kind of sale on your site is a great way to get yourself through the slow months all the while providing funding for any new endeavors site design merchant services etc your business might be taking with the New Year Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015

    Original URL path: http://www.cart32.com/blog/maintaining-ecommerce-sales-post-holidays/ (2016-01-08)
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  • Holiday Recovery for Your Ecommerce Site » Cart32
    because it works Amazon has mastered the suggestive selling but you certainly don t need their advanced algorithms to make suggestions to your customers Indentify items that pair well together and follow up with your customer about these This is also a great time to be providing a genuine thank you and have some personal interaction with your customers that can generate a long term profitable relationship Continue or start charitable efforts The holiday season is often described as the season for giving and many businesses capitalize on this by partnering with a charity We have mentioned this before but seeing these partnerships through is important It will only be a detriment to your business and the charity if you apply this tactic only as a gimmick your customers will see it Charitable efforts can establish an enormous amount of goodwill that will help you build a community Good people are important You ve made it through your busy season how did your staff do You may find yourself with the time to assess those you are working with Did some people shine during the madness If so empower them to get creative during this slow time Having good people is crucial especially in ecommerce where your business is open 24 7 Returns and retention Your return policy should always be clearly displayed No matter what the season customers will feel more comfortable in purchasing if they know exactly what they are getting into This is also a great time to continue building your retention efforts Follow up emails and phone calls can be used to say thanks and encourage customers to interact Providing reviews testimonials encouraging customers to post photos of the products you sell in real environments Ultimately this is a great time to build a foundation that

    Original URL path: http://www.cart32.com/blog/holiday-recovery-for-your-ecommerce-site/ (2016-01-08)
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  • Merchant Services: Reviewing Your Statements » Cart32
    all of your merchant services fees this will include Credit Card Fees Interchange Fees Transaction Fees And more To figure out your percentage rate with the fees you will want to take your Total Fees Total Dollar Amount Processed Based on how much you process your rate could be higher or lower than the industry average but if you are paying more than 3 0 I would ask for your merchant company to review your rates to see if they can provide you with any savings Step 2 Figure out what makes up your fees I have clients call in and say that they pay 2 5 to process a credit card My response is that is great but what do you pay for monthly fee transaction fee batch fee etc Most of the time the client cannot tell me additional information regarding their account setup because they don t know To figure out what compiles your fees you will need to play the matching game Look through your statement and see what you pay for the following Monthly Statement Fee Transaction Fee Batch Fee Discount Rate Don t know what these fees are Click here to read more about merchant services fees If you have more fees than the fees listed above I would suggest talking to your merchant services company to have them explain the additional fees that are charged to you each month Step 3 See what else is out there Once you have taken the time to understand your statements you are now prepared to talk to a competing merchant account to see if they can save you some money The key when switching merchant services is to make the change worth the switch So make sure the merchant company can provide you savings in a

    Original URL path: http://www.cart32.com/blog/merchant-services-reviewing-your-statements/ (2016-01-08)
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  • Google Tools for Your Ecommerce Site » Cart32
    Check out my blog Google for Ecommerce Site Marketing for more information on Google Pages for Business Google Analytics The Google Analytics tool allows you to analyze the traffic that is coming to your website This allows you to make more target ads track transactions by keywords and identify revenue sources to name a few This tool will give you the insight you need to make informed decisions about how to better market your online business If you have less than 5 million views a month this tool is completely free Google Site Search Have a lot of products on your page and want to make it easy for potential customers to find what they are looking for Consider adding a Google search bar to your site There are a ton of features that Google Site Search provides you with For example you can customize the search bar to fit you site s style Another great feature is that it searches synonyms This means fewer queries are made but items that are similar to the search query will be displayed in the search results The price of Google Site Search will vary between 100 2000 depending on the amount of queries you want per year Google Alerts Want to keep up on the latest news in your industry or keep tabs on a competitor Google Alerts allows you to stay informed about whatever you want Google Alerts will send you emails pertaining to the search query that you want to stay informed about This tool can help you keep on the bleeding edge your market and allow you to stay ahead of the competition And by the way this tool is also free These are only a few of the many tools that Google provides that can potentially help in

    Original URL path: http://www.cart32.com/blog/google-tools-for-your-ecommerce-site/ (2016-01-08)
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